Yintoni na ukuguquka intengiso? ifomula Inkcazo nokubalwa isampula. iqhinga lokuthengisa

Abantu abaninzi beva okanye wadibana kwi babeziindleko Internet yamabinzana ezifana CTR (ukusuka IsiNgesi «izinga nqakraza-ngokusebenzisa» -. «Ixabiso CTR") okanye Rate yokuvala. Zonke ezi ngcamango Simanywe kwikota enye efanayo - uguqulo intengiso.

Uguqulo - oko kukuthi

Xa ezingundoqo layo, ukuguquka - i "yenguqu" obunokubakho lomthengi ngokoqobo. Ukuguqulwa kuyanceda ukuvavanya ukusebenza lweshishini, ukuqonda, ngoncedo apho ukwandisa inani kwentengiso. Indlela yokubala ukuguqulwa ukuthengiswa evenkileni?

Kubalulekile ukukhumbula ukuba nokuba lokuguqulwa elifanayo ingeniso ixhomekeke kwinani ngabathengi. Ngokomzekelo, xa ukuguqulwa% 6 no-100 umda abaxhasi ngeniso enokubakho 6 engange. Kodwa ukuba inani ngabathengi landile ukuya ku-1000, lenzuzo sele engange-60 (kwi ukuguqulwa efanayo-6%).

Njani na ukuguqulwa

kuphuhliswa ukubala ezizodwa ifomula ukuguqulwa intengiso kwathiwa, leyo Kulula kakhulu ukuba ukukhumbula. Kubonakala ngolu hlobo.

(Inani abathengi / Inani labatyeleli) x 100% = Conversion

Leyo lulwahlulo inani abathengi phakathi iindwendwe zesiqhelo liphindaphindwe 100 ekhulwini.

Ukuze siqonde ukusebenza indlela phezulu kwezoshishino, wokuguqula kufuneka ibe kufutshane nemigangatho ethile. Kuxhomekeke phezu nkcukacha yorhwebo. Umzekelo, iivenkile zempahla kunye nezinye iimveliso non-ukutya wokuguqula ka-30% lihle kunene. Kodwa oko ngenxa ezishishina zokutya sibone badla ifikelela 75-80%. Xa ekurhwebeni a Okukodwa emxinwa, apho uluhlu ayikho banzi kakhulu, ukuguqulwa yokuthengisa ngokufuthi kwinqanaba 10-15%.

Xa ngokuguqulwa yokulinganisa, kufuneka ngokuqinisekileyo uthathe ingqalelo traffic. Ukuba isayithi okanye evenkileni ukuze abaphulaphuli non-ekujoliswe, kunciphisa kakhulu ukuguquka.

Umzekelo yokubala ukuguquka kwazo ivenkile

Makhe sihlolisise ngokweenkcukacha ngakumbi oko uguqulelo kokuthengiswa. Masithi sinento ivenkile encinane ethengisa iiwotshi zodidi. Ukuze ukwandisa yokuthengisa, siye saphuhliswa ivenkile online kunye uyilo nomtsalane, umsebenzisi-friendly interface neenkcazelo ezizodwa yemiyinge imali eninzi. Ukwenza isicelo, kufuneka ukhethe iimpahla oyithandayo, nqakraza "Thenga" kwaye ukubonelela ngedatha kwiinqanawa. Kukho ukhetho intlawulo ngqo kwi sayithi okanye imali emva yokungenisa.

Kubonakala, injongo kwisiza - ukuqinisekisa ukuba umsebenzisi igcwaliswe kwifom yoku-odola. Emva kokuba yonke umphathi intshukumo nemiba enxulumene ne umthengi ukuqinisekisa nokuxoxa iinkcukacha isicelo.

Yonke imihla kwi website yethu kuza abantu abangaphezu kwama-600. Kubo bonke aba bantu klikha iqhosha "Thenga" kwaye uye kuzo zonke izigaba ndiphuma abantu 6 kuphela. Kubonakala ukuba amalungu 6 Baphuma idatha yazo - 1% yazo zonke iindwendwe kule sayithi. Ngenxa yoko, ukuguquka kwentengiso web lwezibonelelo yi-1%. A lot of okanye kancinci kunzima ukutsho. Konke kuxhomekeke kwisifundo Okhethiweyo kwaye umgangatho wokhuphiswano kuyo. Yintoni na ukuguqulwa kwentengiso kuchazwa, ngoku ufunde ukwandisa indlela atshintshwe.

Yandisa Sales Conversion

Xa kukho umbuzo kubaphathi ukwandisa kwengxoxo, into yokuqala - ukuba kuziswe kwindawo yentengiso okanye kwi website bakhona abakhenkethi abalinani elivisayo. Umzekelo, ukwenza yokubakho liye landa ukusuka 600 abantu ngosuku ukuya ku-2000, yaye ngakumbi. Imfundiso amanani amakhulu ngokuqinisekileyo luyasebenza, kodwa kukho ukhetho iphila ngakumbi.

Kufuneka ukuba ngokuthe ngcembe, imini uhlalutyo ngemini imisebenzi yenkampani, iimfuno zabathengi kunye ngokusekelwe olu hlalutyo bothi ukuphucula inkonzo, ukuphucula nokuphuhlisa site. Ngaloo ndlela, siya kufumana bang ngakumbi kubathengi zakho ezikhoyo. A omtsha nje azifuni ukuba sihambe.

Kuphela umsebenzi rhoqo kwi projekthi kunegalelo ekwandeni kwingeniso. Nakumsebenzi yalo indima ebalulekileyo edlalwa yi-qhinga okhethiweyo sentengiso.

iqhinga lokuthengisa

Saqonda ukuba lo ukuguqulwa kokuthengiswa. Ngoku cinga into efana qhinga lokumaketha - njengenxalenye yesicwangciso yonke mbutho. Oku a iseti ethile izenzo, kuthathelwa ingqalelo imeko kwimarike, esicacisa imijelo ukuthengiswa ukuze kuzuzwe iziphumo ezisemgangathweni

Ixabiso eliphezulu kusungulwe nasiphi na isicwangciso marketing isicwangciso ukubulawa kwayo. Ukongeza, imfuneko yokuba enze uhlalutyo rhoqo iimfuno zentengiso zangoku. Oku kuya kunceda ukudala iimveliso efunwa yi amaqela athile abasebenzisi.

Ukuceba iqhinga lokuthengisa luquka izigaba ezithathu:

- Uhlalutyo le meko, okanye ukuba aqhube uphicotho ngokupheleleyo imeko yangoku nkampani, imeko yayo kunye elizayo kungenzeka.

- Study iinjongo kunye neendlela zokufikelela kuzo.

- Uchongo izixhobo enokusetyenziswa kakhulu ngempumelelo ukulandela isicwangciso ekhethiweyo.

Uqoqosho kukuqinisekisa nakwiindlela zokuthengisa, kukho matrix okhethekileyo. Benza izigqibo ezicwangcisekileyo kule nkcukacha.

Enye edumileyo - Matrix Boston Consulting Group. elinye igama layo 'share lorhwebo - ukukhula market ". Kule 60s emva matrix kuphuhliswa ize isetyenziswe practice ngokuqinileyo "Boston Consulting Group". Ngokutsho kwakhe, nayiphi na inkampani ochazwe njengoko inani lilonke leeyunithi imveliso ngokwesicwangciso ngohlalutyo portfolio. Le modeli ikuvumela ukuba ukuzimisa kakuhle zonke iingxaki ezikhoyo qhinga yenkampani. Lubonakala yi lula isizalwane, kodwa ethile engundoqo - yokungabikho iimvavanyo yemveliso echanileyo, ke indawo ephakathi, inkoliso yayo nayiphi na inkampani.

Kukwakho uluhlu ukhuphiswano evela United States kusungulwe zezenzululwazi M. Porter. Eli ingcamango yakhe ukuba amanqanaba aphezulu yenzuzo nkampani kufuneka abe ngamandla ngokunxulumene abadlali entsimini zabo.

Ukusuka zonke iintlobo ngeentlobo nakwiindlela zokuthengisa ezisetyenziswayo kufuneka uqaphele oku kulandelayo:

- Isicwangciso ezintsha, intshayelelo yeemveliso ezintsha kunye nobuchwepheshe.

- lweentlanga ezahlukeneyo, okt ukurhoxiswa iimveliso akukho ngokunxulumene ishishini ephambili yale nkampani.

- Ingxoxo - ufikelelo ngendlela kumazwe angaphandle.

- segmentation, okanye ngamanye amazwi, ukuphuhlisa isicwangciso kumaqela kumsebenzisi (inxalenye).

Kukho ezinye iintlobo ze nakwiindlela zokuthengisa ezisetyenziswayo. Amaxesha amaninzi, lweshishini mix ezakha izicwangciso ezahlukeneyo, ukwamkela ingqiqo yayo ezizodwa.

Strategy Marketing (umzekelo)

Masithi iiwotshi zethu shop zodidi kuzisa iinzuzo ayonelanga. Inani labatyeleli kwi website online store yethu luya lusanda ngokwanda, kodwa umyinge ukuguquka ihlala kwinqanaba elifanayo. Ukwenza ngokungqinelana nesicwangciso, sihlalutya le meko ngoku, siye sibone ubuthathaka bethu. Kweli nqanaba, kufuneka ngokuqinisekileyo ukugqiba umlando nkonzo target. Musa ukulibala ukufunda iziphakamiso sikhuphisana kushishino lwethu.

Uhlalutyo lubonise ukuba ezi zinto zilandelayo zibe negalelo elibi:

- site ukusebenza kuntsonkothileyo;

- ukunqongophala inkcazelo yobuchule yempahla;

- uluhlu ilinganiselwe kuphela iiwotshi imali eninzi.

Ngokusekelwe kwezi zokubala, abahlalutyi qaphela ukuba siza kuza inani elikhulu labantu efumileyo, inqanaba yengeniso akuthethi ufikelela kwitekeni abathengi bethu.

Ngokwesiseko ulwazi oluqokelelweyo sisenza isigqibo ukuba balandele qhinga ezintsha. Ukwandisa uluhlu iindidi ezintsha ze iimpahla ezo ngaphantsi umgangatho iimveliso zethu ezingundoqo, kodwa ngexabiso eliphantsi.

Sihlela iqela amanyathelo ukuhluzwa yoyilo ikhadi kunye Ukwanda iimveliso ezintsha kunye nolwazi luncedo. Liliso inkqubela ekuphumezeni kuzo zonke izigaba ezibalulekileyo.

Ukuba ingaba isicwangciso sentengiso. Umzekelo ubonisa kungenzeka ukuba bacinge ngokusebenzisa amanyathelo kweli shishini phambili ukucatshulwa inzuzo enkulu ngenxa yoko.

Kutheni kufuneka uqhagamshelane arhente

Ngoku yaba ithandwa kakhulu ukuba isicelo arhente kwentengiso intanethi. utyando olunzima ezifana yokubala ukuguquka, uhlalutyo kwimarike, fumana ubuthathaka, iqulunqe isicwangciso intengiso isicwangciso ukuqonda yayo ukusombulula zemfundo ezizodwa abanezakhono. Loo umqeshwa kufuneka baziqonde kakuhle yonke imigaqo kunye nezalathisi. Kunqweneleka ukuba emva kwakhe amava lokwenene umsebenzi ofanayo kwindawo yoshishino.

Ukuba awukwazi ukufumana onjalo umqeshwa karhulumente, umxube sokunene besiya kuba isicelo arhente lorhwebo le. Ekubeni inkoliso kweentegiso ngoku yafudukela Internet, kodwa ngaphandle kwiWebhusayithi akukho inkampani enkulu nje ayikwazi ukukwenza, kukho ejensi ukuba zibanga ukuthengisa intanethi.

Ngokuqhelekileyo, le mibutho zibonelela ngeenkonzo ezibanzi ukwenzela ukukhuthaza brand yakho. Ukongezelela ekuphuhliseni isicwangciso sentengiso, i-arhente uya kumisa wena iintengiso kusetyenzwa phantsi kwazo, ibhena, khetha i Web site ngenxa yokuzinikela. arhente yokumaketha Internet ibandakanyeka wokunyusa enjini yokukhangela, indalo kunye nokugcwaliswa wesiza.

Xa ukhetho zekontraki kufuneka ithathwe imbopheleleko enkulu. Ngapha koko, oko kuya kuxhomekeka kwi impumelelo inkampani yakho kunye nokwenziwa kwemisebenzi yayo engundoqo - ukuhlangabezana nemfuno kunye nokwanda yabathengi inzuzo.

Ngoku kwacaca ukuba ukuguqulwa enjalo yokuthengwa nokuthengiswa qhinga.