Isizukulwana Lead - ntoni na? Iintlobo neendlela isizukulwana lead

isizukulwana Lead - omnye kakhulu ngempumelelo izixhobo zokuthengisa. Esi simo umdla ukufunda zombini ngokwemiqathango sisizathu, kwaye ngokubhekiselele zozalisekiso. Noko ke, akulula ukuba uphendule umbuzo malunga undoqo into efana isizukulwana ekhokelayo. Yintoni na - iseti iindlela ezisebenzayo okanye into ephawulekayo lorhwebo yasentshona?

Overview

Iyintoni na intsingiselo "sizukulwana bakhokelayo '? Eli gama livela kulwimi IsiNgesi, izandi ekuqaleni isizukulwana umkhondo.

Lo mntu okanye qela (ngokuqhelekileyo elincinane) labantu ezinokuba ukulungele ukuba bathenge into ethile. isizukulwana Lead - kuba sisixhobo ukukhuthaza iindwendwe abanomdla kwivenkile website online, zaza zafakwa kwikhathalogu yayo imveliso. I "Ukukhubazeka" ngaphezulu, i abathengi wokwenene ngakumbi. Ngenxa yoko, ukuguqukela omnye waya enye - loo nto inzululwazi eyahlukileyo, kwindawo ethile lorhwebo.

Ngoobani ke "lidom '?

Ngaphezu sibonile ukuba "kukhokelela" - umntu okanye abantu (ngamanye amaxesha, ngasendleleni, elisebenza phantsi kwegama elifanayo), baye babonisa umdla kwisiza ivenkile online. Kodwa yintoni na imbonakaliso yokwenene kuyo? Zeziphi iintlobo ezithile nomdla kakhulu? Nabathengisi ezi mpawu zilandelayo. Okokuqala, kunokuba isicelo epheleleyo yokuthenga iimpahla (ifom ezalisiweyo, iinkcukacha zomfowunelwa wangena, ngokuzithandela - isampuli ezikhethiweyo imveliso leyo ohlawulelwa card). Okwesibini, "lidom" kuvumelekile ukuqwalasela umntu lowo wakhupha isicelo lokuqala ukuthenga into. Okwesithathu, kusenokuba nje isibheno amacebiso kunye ulwazi ngokusebenzisa ifomu intanethi, call ukubuya, umyalezo kwi qonga, ukulanda zokusebenza kwidivaysi yakho yeselula. Zonke ezi meko Simanywe into yokuba "lidom 'idata yobuqu (ubuncinane igama kunye nendlela konxibelelwano - yefowuni, e-mail okanye ilinki yeprofayile kwi network zentlalo).

indawo lusebenze

isizukulwana Lead - into engekho kuyo onke amacandelo oshishino. Kulungile ke iyahambelana neeprojekthi online kunye nokusebenza virtual. Inyaniso kukuba ibinzana Offline umdla imveliso, njengoko umthetho, akukho uhlobo esisigxina: ukuba umthengi ufuna ukuthenga into, esiza nje osethilini kwaye ukuhlawulela imveliso ekhethiweyo. Naluphi na uhlobo ulwazi contact ngayo ngokuqhelekileyo akuthethi ukugcwalisa.

Ayizizo zonke iintlobo iimpahla ezifanelekileyo iziganeko ezifana isizukulwana ekhokelayo. Iinkonzo azivumelani yonke nayo. Kungcono ukudibanisa ngayo iimveliso kunye neenkonzo emarikeni mass - cheap yaye ngokufuthi babefuna ( "imfuno ezizenzekelayo" ukubayinxalenye ingxenye). Isizukulwana Lead kakhulu ngempumelelo kwiimarike wokhuphiswano kakhulu, apho kukho phezu ngokulinganayo iintlobo ezininzi inani elikhulu leendawo ezishishina zeentengiso. Kulo mzekelo, abantu andikhathali phi ukuba bathenge iimveliso, kodwa inkqubo isizukulwana lead okunokutsalela ngayo abathengi ukuba kwivenkile ethile.

Ihambelana oluneentlobo ezahlukeneyo zamashishini

Ngokutsho kwezinye iingcali, kukho iindidi zamashishini, apho ukusetyenziswa isizukulwana yipeyinti kakhulu njengokwamkelekileyo ngempumelelo. Okokuqala, le-inshorensi (ingakumbi Hull kunye MTPL ingxenye). "Lida" kuvela ekhuthele kakhulu kwicandelo lezokhenketho (xa kufuneka Imijikelo yokukhetha). Abantu bazimisele ukuba ushiye iinkcukacha zabo zoqhagamshelwano, eyenza isicelo nxaxheba kuqeqesho iinkqubo, izifundo noqeqesho. isizukulwana Lead - enye izixhobo ezingcono kwicandelo zemali (apho abathengi abaqhelekileyo amaziko credit shiya isicelo semali-mboleko okanye umnikelo).

A "bakhokelayo" imifuziselo - umthengi, wathi umnqweno ukuba athathe uvavanyo drive kwi showroom. Phantse nayiphi na inkampani inkonzo (taxi, iposi kwempahla, ubonelelo yokufikelela kwi-intanethi) esebenza nabantu, baye babonisa umdla ngaphambi iinkonzo. A uhlobo reference umzekelo ceke, apho isizukulwana elikhokelayo - isiseko kweenkqubo zoshishino - e-commerce. Phantse bonke abathengi yeevenkile intanethi - "Lida." Kwakhona bobabini abalandeli wemidlalo-intanethi (ingakumbi urhwebo), kwakunye abasebenzisi, izicelo free. Iintlobo sizukulwana ekhokelayo, bakholisa ukubonisa abangakwaziyo apho umsebenzi uphantsi ndlela (nangona oluhlobo asithathwa kwamkelwa).

zomculo

Yintoni na, xa kusenziwa, isizukulwana akhokele? Yintoni na - iseti izinto theoretical okanye izixhobo yokwenene ezintsokothileyo ezandleni marketer? Kunoko, owesibini. kukho iindlela intanethi zibandakanya izixhobo isizukulwana phambili. Okokuqala, oko ukuthengiswa kwi iinjini zokuphendla (ingakumbi, SEO-noun). Le channel luphawulwa utyalo-mali iphantsi kakhulu. Okwesibini, i izibhengezo-intanethi (ezentlalo eendaba, PPC, ibhena, teaser). Okwesithathu, kukuba ukusebenza nge-imeyile (e-mail-ukumaketha). Okwesine, "Lida" ezigqwesileyo sisekelezwe yemidiya yomphakathi.

Kukho ezininzi offline channel lead sizukulwana. Oku, ngaphezu kwabo bonke, imeyili ngqo. Classic Channel - "iminxeba abandayo" isekhona ngempumelelo yaye kwiimeko ezininzi, zilahleka, eyona nto ibalulekileyo - ukulisebenzisa ngokuchanekileyo. Ezinye izixhobo esebenzayo off-line ukutsala "Abakhubazekileyo" - imiboniso, iinkomfa, ikhefu ikofu, unyuselo ezenzeka kubo. Noko ke, xa kusenziwa, kukho zonke iindlela ezintsha kunye ezintsha sizukulwana ekhokelayo, ukutyhoboza yindibanisela iintlobo ngeentlobo zezixhobo.

ikakhulu

Yintoni nabathengisi angene iinkcukacha zoqhagamshelwano 'Lida "? konke kuxhomekeke kudidi lwe ulwazi. Iingcali bahlule iintlobo eziliqela ze data zoqhagamshelwano ngawo. Okokuqala, oko umfowunelwa "fast". Kulo ulwazi ubuncinane, njengoko umthetho, kuphela igama cell phone. Okwesibini, nguye qha ubhaliso, ixesha elo ke elingenakuba ifowuni, kodwa ke inkcazelo yobuqu kuyimfuneko ukwenza i akhawunti. Okwesithathu, kukho abafowunelwa zokwazisa (ukuba uphawu lead isizukulwana amajelo intanethi) - ulwazi kuzo yahluke kakhulu, bona kunzima lokuhlela. Okwesine, kuba "nomdla" qhagamshelana - apho i "kukhokelela 'kwenziwa ngokucacileyo kwacaca ukuba ufuna ukuthenga imveliso okanye usebenzisa inkampani inkonzo (bhala lemibuzo njengoko kuchaziwe kangangoko kunokwenzeka, banikwe izimvo sabonisa xa iluncedo kubiza, etc ...).

Kuxhomekeka iqondo ukuthembeka kolwazi echazwe kwi sicelo, abafowunelwa zahlulwe eqinisekisiwe kwaye ngeli lixa ihlayo eyabangenazakhono. Khangela kwabo ngeendlela ezininzi - ngokuthumela i-imeyile kule dilesi ichaziweyo, umnxeba, ukuhlola kunye neminye imithombo.

"NONE-Lida"

Phakathi izicelo "Abakhubazekileyo" kukho abo ukuba sibalulekile ishishini. Bangakwazi kuthiwe lobuxoki, "pseudo" okanye "engenanto" - akukho nkcazelo eqhelekileyo. Zahlula-hlulwe iintlobo eziliqela. Okokuqala, oko nemvano "pseudo-Lida", xa umsebenzisi wenza impazamo ngokubhala inombolo yefowuni yakho, igama okanye idilesi, nangona wayefuna ukulungisa. Okwesibini, "lidom 'inokuba inkqubo irobhothi (umiliselo lwe-arhente ethile isizukulwana ekhokelayo kwezinto ukufezekisa iziphumo, ukuya amaqhinga ezinjalo). Ezahlukeneyo - isicelo ezingeniswe ngabantu abaqeshwe.

isizukulwana eliphambili Mass, ngasendleleni, maxa wambi indawo amaqhinga efanayo. Okwesithathu, ifomu umthengi kwi website ukuthumela inkampani okhuphisana (kwiintlobo ngeentlobo zeenjongo, umzekelo, ukufumanisa ingakumbi umsebenzi basenokuba ngabaxhamli beenkonzo okanye ukuchonga amagama kunye neenombolo zefowuni ngqo nabaphathi ngoko ukunxibelelana abafowunelwa athile).

Iimali nabo "Abakhubazekileyo" -shutnikov ezenza izicelo iivenkile online izifundo engaqhelekanga egameni abahlobo, ukuze ke wabiza umphathi wambuza phi kwaye nini ukuhambisa yetshokholayithi imoto. Enoba abangaboni emangalisayo okanye into enjalo sizukulwana elikhokelayo, isivumelwano arhente eentengiso umthengi ayiboneleli nokufundwa yoko enjalo.

iimpazamo

Ngokwenene, ayikho into efana kwisizukulwana phambili engalunganga. Imizekelo xa marketer esenza into ipateni baze ephumelela ngokugqithiseleyo. Kwangaxeshanye, iingcali baye bazama ukubonisa ezinye iziphene ezithile phakathi leengcaphephe ekutsaleni "Ukukhubazeka".

Phakathi ixhaphakileyo - ukungahoywa kulandelwe ukuguquka. Musa ukubiza qha - ngoko yenza kucace ukuba "Lida", inkampani ukuba akanamdla kokubanako client. Imposiso masimu - overreliance kwisizukulwana ekhokelayo - processing ophezulu umgangatho isicelo ngamnye nje ukuba ixesha elaneleyo.

Phakathi iintsilelo lorhwebo - eyakho bamona intsebenziswano kunye "lidami". Ukunxibelelana iklayenti, kunokwenzeka ukuba ukunyenyisa isizukulwana nkqubo kukhokelela ngenxa ngengxelo, ukukhuthaza unxulumano inkampani kwakhona. Imposiso masimu - ukunqongophala seenzame aqalise ingxoxo with "lidom", nto leyo angazange kanye ukuba ibe umthengi.

obubangela Okulandelayo - unikezelo "Abakhubazekileyo" ulwazi iimveliso sell yintw okanye iinkonzo, ubonelelo iinkcukacha ezaneleyo okanye iingcebiso kakuhle. Phakathi iimpazamo ezininzi ezicacileyo isizukulwana elikhokelayo, ezinye iingcali ukubona iindlela ukukhuphela umtsalane 'Abakhubazekileyo "evela mveliso ezikhuphisanayo. Ukuziqhelisa, oku kunokuphumela oko kuya kudala traffic ezongezelelweyo ngayo nazo. Iingcali kufanele sikholelwe ukuba umsebenzi onjalo - kubakhokela isizukulwana, ukuba kuyinkcitha mali nokuthengisa.

Apho bathe bavela, "Lida"?

Sityumbe izixhobo ezenza isenzeko lokwenziwa phambili. Iimpahla kunye neenkonzo uyeke ngokusebenzisa iindlela ezininzi. Ngoku siza kuqwalasela, enyanisweni, "Abakhubazekileyo" imithombo yezithuthi - iindawo apho Ngokufuthi evenkileni website online.

Okokuqala, iilinki iinjini zokuphendla. A ithuba ukuze zingakhutshwa xa ngeendleko SEO-kahle, kodwa hayi kuthi. Okwesibini, links ebotshelelwe amalaphu anomyalezo zentengiso (zentengiso ngoku ngokuqhelekileyo OMFUTSHANE). Okwesithathu, oko ecofa phezu iintengiso nemiyalezo omphakathi. Okwesine - anonxibelelwano zibekwe kwi-e-mail-imiyalezo. Okwesihlanu, kunokuba ireferensi ngqo nesiza kwingqwebo online ngenxa ukuthenga umdla okubangelwa kukuvela kwemeko sizukulwana phambili kweintanethi.

Ndandithanda yokusebenza mntu njengomphathi yentengiso, yaye ngoko nangoko wagqiba kwelokuba afunde banzi ngale mveliso. data Traffic zidla elifunyenwe ngokusebenzisa izixhobo analytical, uninzi lwazo simahla. Oku kuya kunceda nokuphucula sicwangciso sizukulwana phambili.

nomphakathi

networks yentlalontle ibonakaliswa ziingcali ezininzi, omnye ndlela inokusetyenziswa ngokukuko isizukulwana phambili. Oku kwaba ngenxa yokuba bachithe ixesha labo, phantse onke amaqela abantu, apho unokufumana phantse naluphi abaphulaphuli ekujoliswe. Indlela ukuba umsebenzisi kothungelwano lwezentlalo i "Ukukhubazeka"?

Okokuqala, kufuneka bafumana kubo abantu ukuze kubekho imfuneko enokwenzeka ukuba athengise impahla, uze ukunxibelelana nabo (ngqo - imiyalezo ukuthumela, okanye ngokungathanga ngqo - ngokusebenzisa amaqela kunye neengxoxo aqhelekileyo). Okwesibini, marketer kufuneka nonxibelelwano rhoqo kunye nabathengi zabo, ukuba kubashiya ngaphandle lohlaziyo. Okwesithathu, i data evela kwi profiles zabantu "Abakhubazekileyo" amandla kwi social networks ingasetyenziswa kwi iminxeba "iqhosha lokulayita". abathengi elizayo uya kumangaliswa xa wafumana umphathi umnxeba kwaye izakunika nezemidlalo bezicacisa lophawu, leyo kakhulu uthanda ukuba isithombe.

Secrets zezizukulwana ngempumelelo lead

I nabathengisi yokuqala icebiso - ukushukumisa umsebenzisi ukugcwalisa ifomu online. Oku kunokwenziwa ngokunika ngezaphulelo kutshintshiselwano isicelo, okanye eqinisekisa thethwano mahala (kulo mzekelo ufuna ukukhankanya ixabiso elisisiseko yokucebisana). Uyakwazi ukubeka ekhawuntaleni ebonisa ukuba isenzo uza kuphela. Iphaneli yesibini leengcali - zokusebenza ukwandisa uvimba abafowunelwa. Umzekelo, ukuba kulahlwe umphathi kuphela ye-imeyile, ngoko ke kufuneka azame ukufumanisa ukuba ifowuni, "Lida", kunye nedilesi kwephepha yayo kwi-network lwentlalo. Kuyanceda ukuba bahlale ngaphandle kwebala kwaye unikezele ulwazi ongase evela iindlela ezininzi. Enye nabathengisi tip kakhulu ubhalo - ukubonisa "Lidia" ubuhlobo, ukungafihli, ukukulungela ukujongana nemiba enzima. Ukuba oku akwenzeki, akuyi kuya kubakho sizukulwana phambili ngempumelelo. Yintoni na? Intshukumo kakhulu elula - ukugcina imbeko efanayo ngentlonipho client.

iindleko

Intengiso isizukulwana elikhokelayo - impikiswano. Naziphi na imigangatho okanye amazinga market avareji apha kancinci. Kodwa ke iingcali bakwazi ukuchonga izinto ezininzi zingakuchaphazeli ukuyilwa amaxabiso ukutsala "Lida." Okokuqala, konke oko kuxhomekeke kwizinga ukuphiswano kwicandelo apho umsebenzi wenziwe. I aphezulu oko, kokukhona ebiza kuya malini "kukhokelela." Okwesibini, indima ebalulekileyo eyadlalwa iingenelo lokhuphiswano iimveliso okanye iinkonzo ngokubhekiselele apho kukho isizukulwana phambili. Okukhona ukuba ukwazi, kungona ithuba lokwenza isizukulwana lead enganeno. Okwesithathu, ixabiso i "Lida" single kuxhomekeke, eneneni, inani lezicelo ezifunekayo. Okwesine, amaxabiso isizukulwana eliphambili luqinisekiswa kakhulu umgangatho ivenkile website intanethi - uyilo, umxholo, untwisted, izakhono ukuhlalutya kwezithuthi. Okwesihlanu, kukho into ebalulekileyo - eyayimi ngayo kwisizukulwana phambili.

Amalungu eMoscow izixeko ezikhulu ntoni "lidami" kudla ngokuba nzima ngaphezu abemi kwimimandla. Ngalinye ukutsala abaKhubazekileyo abaziingcali sikhokelwe practice yayo, le nkqubo inika ingcaciso ixabiso, kuxhomekeka kwiinjongo zabathengi: ukutsala ezenziwe "Abakhubazekileyo" uya kunxibelelana imodeli amaxabiso omnye, isizukulwana elikhokelayo eendaba - ezahlukeneyo.