Research Marketing. marketing Trade.

Ukuze enze izigqibo malunga nezenzo lwemarike, wayalela uphando emarikeni. iziphumo zabo zibalulekile oosomashishini kunye nabasebenzi nolawulo.

Engena imarike nayiphi na imveliso kufuna utyalo-mali, ngokufuthi ebalulekileyo. Usomashishini okanye umphathi kukho ingcamango ngokusekelwe intuition ukuba le mveliso ethile iya kuba imfuno phakathi kwabathengi.

Le nkkolelo enobuchwepheshe, amaxesha amaninzi, akukho isiseko ethembekileyo ukuba utyala imali eninzi. Ezi yeengcinga kufuneka uqinisekiswe nasekufundweni kwimfuno yabathengi kwimarike, lulinganiselwa kwaye thaca kwi-manani ukwenzela ukunciphisa kakhulu umngcipheko isiganeko esithile.

Ukuba uyala isifundo intengiso, oluya kubanjelwa kwinqanaba eliphezulu zobungcali, umngcipheko ukurhoxiswa imveliso kwi imakethi mazincitshiswe amaxa amaninzi ngaphezu.

Kodwa ke usomashishini kufuneka ukhumbule ukuba marketing - oko kukuthi, ulwazi angekho phantsi, xa kusenziwa, akunakwenzeka, kodwa kuphela 'izandla' yokuluka ke lowo. Marketing iqulathe izigaba ezininzi:

data 1.Sbor.

survey 2.Utochnyayuschy.

3. Uhlalutyo data.

plan 4.Sostavlenie.

5.Vyrabotka indlela kuphando.

Ingxelo 6.Sostavlenie echaza injongo yesi sifundo, iinjongo zaso kunye neendlela, iziphumo kunye neengcebiso.

yonke le nkqubo ixesha elide yaye, maxa wambi, iziphumo zizinto ezingento nje. Kodwa ndingento yanto kulo mzekelo ayikwazi igama njengosomashishini ingenza isigqibo malunga ukonyulwa imveliso kwi emarikeni ngokusekelwe ezifunyanisiweyo lokuqala zophononongo esekelwe kumava abo.

Kwezinye mveliso, ngokukodwa ezinkulu, kufuneka amasebe zokuthengisa. Kodwa, banikwa into ngokwasengqondweni, izigqibo zabo ukuba ngamanye amaxesha injongo ngokupheleleyo.

Ngenxa yesi sizathu, ingakumbi xa utyalo-mali kakhulu ezicetyiweyo, kucetyiswa ukuba isicelo kwinkampani kurhwebo ezimeleyo.

Ukuze odola ukumaketha uphando, nje ngokwaneleyo ukuze ukhethe enye iinkampani ngokukodwa kwiinkalo kuphuhliso lwembumba uqhagamshelane iingcali zabo, basela banxila ukuxoxa zonke iinkcukacha onomdla kuyo. Kuyenzeka ukuba sele wenziwe uphando efanayo intengiso kwaye zingakunikeza izinto esele zenziwe. Ukuba ngaba data ezinjalo, baya kukwenza isithembiso ngokuba asiludaba luhle omtsha lwazi ngesicelo sakho.

Uninzi Iinkampani Consulting obandakanyeka okhuphisana zophando urhwebo, abathengi, iimarike kushishino, nababonelela ngezinto kunye neenkonzo, kuquka izixhobo ezilawula ixabiso, iinkqubo zonyuselo-sikhundleni.

Kukho iintlobo ezininzi zophando loshishino:

- "zafike" - uphando kwimarike a, oluqhutywa phambi kokuba kwenziwe isigqibo okanye enze isenzo esithile. Iindlela of wokuhlola yophando lokwazisa ziquka uhlalutyo lwe data zasesekondari, izifundo, ukufunda yamava elidlulileyo umsebenzi amaqela ekugxilwe, umlinganiselo;

- "esichazayo" - isifundo apho iingcali uphendule le mibuzo: Ngubani? Ntoni? Nini? Njani? Phi? Inkoliso yabo zifunyanwa ngokusebenzisa zophando lokuthengisa edesikeni amaqela, uphando, iimvavanyo iholo, ingqalelo. Nangona kunjalo, umbuzo Kutheni? le sifundo ayiniki impendulo efanelekileyo (umzekelo, kutheni nokwanda intengiso zilandelayo kuqaliswe iinkqubo ukunyaniseka?) ;

- "nje" - isifundo imele uhlalutyo ubudlelwane unobangela-isiphumo kunye nenkcazo yezenzo kunye nezigqibo ezakhokelela iziphumo yangoku.