Indlela ukwandisa yokuthengisa. Indicators kwentengiso

intengiso Retail zezona zixhaphakileyo uhlobo lweshishini. Ngenxa yoko, umfowunelwa ngqo umthengi inika ithuba ukunika kwindawo othenge onomtsalane. Noko ke, ukwenza imiboniso ukuba ezinye noshishino akahlalanga ezo zinto olungenakuzisa kakhulu nenzuzo. Modern abanikazi zithengise ukutya rhoqo musani ukucinga ngezinto iindlela okanye izixhobo ukusebenzisa ukwandisa yokuthengisa. Noko ke, nkqu amaziko abazibandakanya ihoseyile, yaye ngamanye amaxesha kufuneka bacinge malunga neevenkile.

Unxibelelwano phakathi kwezigqeba, urhwebo kunye ihoseyile

Kukho unxulumano phakathi iindidi ezimbini, ezizezi:

- kunye nokwanda abathengisi waqaphela ukwanda indices ezichaphazelekayo of Wholesalers;

- imiqulu yokuthengisa ye ukusebenza kweengcebiso yivenkile kwandisa inqanaba ukunyaniseka phakathi iplagi lentengiso;

- xa kuthathelwa awohluke ingqalelo yeshishini yorhwebo ngemiyinge landa intengiso Wholesalers ngenxa ngcono banelise izidingo.

esweni yokuthengisa

Imfuno, kwizinto ngokubanzi kwimveliso ethile kulawulo yanamhlanje kuchaphazela ngakumbi, kwaye ngoko ke ifuna esweni rhoqo. Ukudala zonke iimeko apho intengiso iya kuba nempumelelo, kufuneka ulungise kakuhle ngokwayo inkqubo yokusebenza, kuthathelwa ingqalelo izinto ezithile, ukuqala ukuvela kunye nokupakishwa kweempahla, ophela amaxabiso (Ihowuliseyili neRiteyili) kwakunye neendawo zentengiso.

Yintoni ekufuneka ithathelwe ingqalelo kwaye ngokuxhomekeke ukulawula imihlaba yolawulo yorhwebo? Amava abonisa ukuba ukwenza izisombululo echanekileyo nolusebenzayo kufuneka ngokucacileyo nokuqulunqa ulwazi ezifanele lo msebenzi. Kweli nqanaba lokuqala esweni - yokuqokelela idatha uhlalutyo. Okulandelayo - isigqibo ngoko nangoko.

neziphawuli zokusebenza Key phuzu iimfesi

Ukuba intengiso hayi ayehla, kuyimfuneko ukuba esweni izalathi ezimbini ukusebenza iimfesi:

- inani abathengi ehambele kwisitora;

- inani abathengi, into athengiweyo evenkileni.

Isalathisi lokuqala sibalwa nje. Uyakwazi ndithenga kwisango ukubeka woluvo efanelekileyo ukubala abathengi zombini ezingenayo neziphumayo. Le Imposiso kulo mzekelo kunokwenzeka kuphela xa umthengi mnye uya kungena ephuma izihlandlo eziliqela. Kodwa baya kuba kangako.

Izalathisi apho inani baxhamli kwisitora kuxhomekeke

Phakathi kwabo ukwahlula ezona ziphambili:

- indawo iplagi iimfesi;

- phambi imiqondiso;

- unique ethengisa isindululo;

- Umbutho iintengiso;

- nezinye iinkonzo.

Amaxesha amaninzi, iivenkile ngoonovenkile kuvulwe amanqaku ayo swi omnye kuphela kwezi zinto zidweliswe ngasentla. Neengcali wabonisa ukuba kuphela ingqalelo ezi zikhombisi kwi sakhiwo siza kukwazi ukugcina inqanaba ezinzileyo kwentengiso.

Kunjalo, eyona nto ibalulekileyo kukuba indawo iplagi. Kwindawo yesibini kulukhetho le nkcukacha leempahla. Kulo mba kwaye Isalathisi kuqala kuxhomekeke. Ngoko ke, xa kufikwa impahla yemihla ngemihla, indawo isitora ebalulekileyo. Ukuba iqumrhu ishishini bekumele ukuba sithengise imveliso kunye ukohluka ethile, kule meko indawo lo walivala ithende ayibalulekanga kangaka. Kucetyiswa ukuba intsebenzo kwiintengiso ukwandisa ezivenkileni abezileyo siqwalasele ngokweenkcukacha.

passability

Indawo indawo ifuthe yentengiso kwizinto ezifana permeability. Le yokugqibela ugqibe inani elipheleleyo iindwendwe ezinokwenzeka. Ukuza kuthi ga ngoku, ummeli iqumrhu loshishino ungakwazi ukumelana emnyango ivenkile, kwaye babale abantu abapase ngulo iplagi wajonga Ndalukwa kuyo. kuyenzeka abathengi abanesakhono ukufumana iinkcukacha epheleleyo ngakumbi yahlulwe amadoda kunye nabafazi, kwakunye zizinike ngokobudala.

iipleyiti zamagama

Emva kokuba ukusekwa cross-shop kuyimfuneko ukuze zitsalele iindwendwe ezinokubakho ukubona. Lo mqondiso usetyenziswa njengesixhobo olusebenzayo ukuba:

- obonakalayo nebonakalayo;

- achaze ngokucacileyo nkcukacha yempahla, apho umntu kuthenga evenkileni;

- ukuvakalisa amancedo ukuthenga ezithile (amaxabiso aphantsi, uhlobo kunye nomgangatho ophezulu).

Ukumisela ukusebenza imiqondiso, ngelishwa, kunzima. Oku kungenziwa kuphela indlela empirically.

Unique athengisa isiphakamiso

Ukuba awukwazi ulimise kwindawo yentengiso kunye izithuthi eziphakamileyo, kodwa umnqweno ukuqala ishishini labo, kule kuya kunceda kule inkalo. Unique ethengisa sikhundla - into apho naluphi na umthengi ukuthanda Ufuna ukuya evenkileni, leyo imi kuyo alley. Ngoko ke, into yokuqala ukuba kuyimfuneko, ukuze intengiso zisoloko umlinganiswa esitalini, - ukunika iimpahla okanye iinkonzo wahlukile ngokwenkcazelo. Umphumo ube ngumzekelo ngolu hlobo lulandelayo:

- ubonelelo ngqo leti Chinese (ngaphezu kwama-1000 neentlobo);

- ukucoca European (iiyure ezi-5 kuphela);

- imifuziselo ngaphezulu kwe-100 izifudumezi-manzi kunye ekufakeni;

- belyashi kwizinga esimnandi eziphakamileyo ngamaxabiso asezantsi, njl

umbutho advertising

Asiyiyo yonke yezoqoqosho amaziko abanakukwazi ukususa iintengiso subsequent zosasazo kumabonakude. Kwakhona luyabiza iibhodi kwi ezibanzi. Ngoko ke, eli nqaku liza kugxininisa kwezinye, iindlela ezisebenzayo ngokufanayo kwemveliso promotion zeentengiso.

indlela esebenzayo kubeka iintengiso afanelekileyo kwi-Internet-ndaba asekuhlaleni. Oku kwakhona uncedo elungileyo banokuba ingxelo entle evela ngubani wanelisekile nokuthenga kunye nenkonzo, leyo zicwangciswe, kunye nexabiso. Sales ukuba kakhulu ngcono ukuba umyalelo woshicilelo ehambelana iflaya kunye neencwadana. intengiso Ideal - ulwazi malunga imveliso okanye inkonzo ikhona, kunye nezinye iinkcukacha enokuthi kufuneka ingozi kumthengi. Ngokomzekelo, emva iflaya, ungaprinta idilesi amanqaku intle okutya okanye ishedyuli koololiwe. Kulo mzekelo, isiqulatho iinkcukacha kule ncwadana linyuke kakhulu, ngokulandelelana, kunye nokwenzeka kokuligcina, kakhulu.

Yona i-Internet, intengiso kwi enkulu World Wide Web yenye inzuzo abahlukene. Lo ixabiso efikelelekayo. Sales kungenziwa kakhulu inganyuswa ukuba evenkileni ukwenza indawo efanelekileyo iya kuhlaziywa qho.

nezinye iinkonzo

Umzekelo, lo somashishini wagqiba ukuvula ivenkile ubuhle kwidolophu encinane. Indlela ukwazisa yonke le dolophu? kakhulu nje - ukucela stylist ngubani na sithathe uze ulungise abathengi umfanekiso simahla, umzekelo, kwisithuba ngenyanga, kwaye yazisa bonke abantu kunokwenzeka ezaziso. Kuya kusebenza, kwaye ngaphakathi kwenyanga, abafazi abaninzi baya kwazi ngale mveliso.

Omnye umzekelo ezicacileyo - intengiso iifestile zeplastikhi oluqhelekileyo. abathengisi kuyandisa kakhulu kwixesha elizayo, ukuba unikela ukuqesha isixhobo okhethekileyo, eligqala conductivity wobushushu ye window kunye ufudumele ubalwe. Nale divayisi iya kakhulu awongezelelekileyo rating qumrhu.

Ngenxa yoko, ukukhula intengiso kunokuzuzwa kusetyenziswa iingcebiso ngasentla.

Ubangelwa yokwaphuka ezinye iivenkile

Studies kwishishini iimfesi lwabonisa ukuba ama-80% amashishini amancinci baphumelele kule minyaka yokuqala ezintlanu zokusebenza. It unxulunyaniswa iindleko ezibalulekileyo ezinxulumene, ke, umzekelo, kunye nesithuba irenti evenkileni. Umthamo abathengisi uxhomekeke kakhulu kwi uluhlu kwempahla. Kwakhona kaninzi abanalo iingcali elungileyo abayaziyo ukuba ukusebenza ngendlela eyiyo kunye nabaxumi.

Uphuhliso ngempumelelo ishishini lakho awukwazi ngoyaba olu khuphiswano, kodwa kucetyiswa ukuba rhoqo khangela kuwo. Yintoni ntoni kulo mzekelo:

- bathembele kuphela ngokwabo;

- ajongene inani abathengi (abathengi mabazise, kwaye babone nje; ukwanda abagqibayo ukuzama ukwenza imigca abathengi);

- ukwandisa ingeniso yayo ngenxa iinkolelo isivakashi ngamnye ukuba ukwenza uhlobo oluthile yentengo, nokwandisa ubukhulu itshekhi avareji kunye nenani imveliso kulo, ukuqinisekisa phinda ukuthenga eliphezulu;

- ukuphelisa naziphi na iingxaki kunye nabasebenzi: ukufumana abasebenzi abaneziqinisekiso kakhulu, ukuthintela ngobusela phakathi kwabasebenzi, ukufundisa iingcali ukuseka inkqubo esebenzayo nezihlola abathengisi kunye nabalawuli;

- kwakha yokumaketha olusebenzayo (ukuba bayeke ukusebenza aphantsi izibhengezo, indlela elungelelanisiweyo yokuthengisa, ukuphuhlisa amaxabiso nenzuzo).

Ukuze ufumane inkcazelo malunga nendlela yokufumana ngendlela ecwangcisiweyo umthamo ezinzileyo intengiso, kwaye incoko iya kuqhubeka.

Kwezentengiso ifomula

Sales volume kufuneka ibalwe ukuze ukuhlalutya ukukhula okanye ukwehla kule salathisi. Oku kuya kwenza nasiphi na weshishini ukuba ukujonga kuyimpumelelo ngexesha izigqibo ukukhula ukuhla elinediski okuza.

Kukho ifomula kakuhle eyaziwayo kwentengiso:

N = (CTRL + IMizekeliso) / (C - P), apho

RVP - iindleko phantsi kwemiqathango ethile elisisigxina nature imveliso;

Njl - ngengeniso phambi umdla,

C - ixabiso unit le;

P - iindleko eziguquguqukayo ngeyunithi imveliso nganye.

Kungasisalathisi ebalulekileyo ekuqhubeni uhlalutyo kwiintengiso umthamo wayo gross. Ukubala lengeniso wenzile, kodwa ixesha lisekelwe ingeniso, ekhoyo ngokohlobo imithetho lorhwebo izibonelelo. engenayo kwixesha locwangciso ngokusekelwe kwirekhodi turnover eqikelelweyo.

isiphelo

UPawulos umbandela, kufuneka kuqatshelwe ukuba umthamo yentengiso - nto kakhulu kungasisalathisi esibalulekileyo sokuba impumelelo kwezentengiso kwishishini, ixabiso layo kuxhomekeke kakhulu kuzo zombini iimeko zangaphakathi nezangaphandle. Kuphela xa iqumrhu loshishino iza kuzama ukuba ubasuse ingqalelo xa becwangcisa imisebenzi yabo, iya kuba nako ukuphumeza iziphumo ezilungileyo.