Intengiso Billboard - ngaphandle kwayo?!

inkalo uphawu ixesha lethu - nophuhliso kwiqumrhu lentengiso. Advertising akasivumeli ukuba kuphoswa. Kuyimfanelo, mhlawumbi uncedo kuphela Noko ke, abo kosukuba ekujoliswe kwaye zenzelwe umntu. Kuba koqobo yayo njengoko kuluncedo, njengoko injini ishishini labo. Kunzima ukukhanyela ukuba yopapasho yemizobo - iibhanile - ejoliswe ekudaleni umfanekiso omhle. Noko ke, ngamnye wethu - ngumdali intengiso okanye umsebenzisi - uyazi uziva ukudinwa abathile evela sindisa lolwazi ukuba intengiso kuzisa ezingqondweni zethu. ezinikezwa Endless ingcamango enye, nto leyo equka ividiyo, ipowusta, isuti "ohamba iphulo 'ukuze kudanjiswe umntu okanye ibhodi zentengiso rhoqo ziphum esilawulayo. badla kuphela abantwana okunoneleyo yi zoludwe ngokukhawuleza imifanekiso okanye nesimo sengqondo lweentengiso eendaba live, enxibe iimpahla zilwanyana funny.

ushishino nentengiso

Ukuze alondoloze umsebenzisi umdla ulwazi, nto leyo uyonyuselwa kwinginginya, somthengisi rhoqo saqala. Le minyaka imashumi mabini yokugqibela, ihlabathi off-line (oko kukuthi, yemveli, wokwenene) intengiso yajika ukuba bayinto ekruqulayo. Ngoko ke, omnye iinjongo olu lingelo yaba ibhilibhodi, ngokwesiko zithwele ulwazi lwabo ephepheni okanye ilaphu. Namhlanje, le ngongoma ubuxoki waba utshintsho wayo - oko kukuthi, ukuphucula.
Iingcali ziye Uphuhliso yentengiso "smart" kwaye ngokwasengqondweni. Bona "bafundise" screens izijikelezi basabela njani umntu lokoqobo, ukuba ukuqaphela lowo wayemi phambi kwabo waza ukubabamba uluvo lwabo. Umbukeli efunda kwenzeka ntoni kwikhusi, nesisitheliso ukufunda kumboniseli - kwaye akukho njengephupha. Umzekelo bekuya kuba yinto yokuba fiction bhanya yesayensi, ukuchola licebo entsha kwi movie "Ingxelo kwangenasininzi" wabonisa isiqephu apho ibhanile obuya uTshawe egameni lakhe. Eyaziwa inkampani advertising lonke Amscreen ngolona ikhuthaza uluvo nenyani intsebenziswano enjalo, kungekhona nje ngamazwi kodwa nangezenzo - ngokwesiseko beta kulo nyaka uphelileyo, siqinisekile zithi akanamsebenzi. Umqambi Amscreen kunye nenkampani edume elektroniki British Amstrad British Baron Alan Iswekile kwakhona olungahexiyo oku, ngenxa yokuba kuveliswe zezaziso kunye nothungelwano ezinkulu yaseYurophu intengiso yangaphandle elektroniki - umsebenzi ubomi bakhe. Hayi kude ilixa bungaphezu kweekhilogram ezingamawaka amathandathu iibhodi ukubonisa Amstrad, nesigubungelo-50 ezigidi. Abantu baza kuxhotyiswa ikhamera video nge-software eyodwa, yaye aba bantu ziya kuba "phantsi ukwesona" kunye iintengiso Ikhaka uya kunika indlela eya screen. Nanamhlanje, nesisitheliso uyakwazi "funda" ubuso babantu (funda olinganise ubuso), ukujonga ngesondo, ubudala, imvelaphi ngokobuzwe, ukuvavanya iqondo umdla wabantu kule ntetho ngayo umxholo. Ukufakelwa iibhodi isithembiso ukuqondwa kwentetho kwi ekwanti ukusuka amagama incoko. Ngawaphi amathemba abathengisi!

ifuthe lobugcisa

Namhlanje, intengiso yangaphandle - benkalo ukuya superborda - ngobambana kuba amaqhinga yayo; ibengezela, uhamba, yenza izandi yaye inuka. iibhodi elimnandi useza kungekuphela nje inzala kodwa umphefumlo awuzali. On intengiso yangaphandle aluchaphazeli ixesha iimeko kunyaka okanye imozulu. uyilo advertising Modern ephuculiweyo kuqwalaselwa rebranding, baxhotyiswa ezinamacandelo eziphakamileyo zobugcisa, iinkcukacha - extenders eziguqulelwe kwi yunipoly kunye izibane linegunya, Indawo superbordy enamandla (prizmabordy okanye Prizmatrony, slaydotrony) kunye supersites isiphumo "trivizhn" ekwenzeni izibhengezo ngxolo kuYosefu, eqaqambileyo kunye yokuqala. Nokuba bonke zonakala kwishishini zentengiso? Ngokuqinisekileyo akunjalo. Advertising indawo ngendlela efana ibhodi yezaziso izibhengezo, maxa wambi iba imbangela yempikiswano phezu kwendawo yayo kunye wabonakala lezicwangciso uyilandela kunye norhwaphilizo. Ngokuqinisekileyo uye waphawula, ukuba isixeko eMoscow ngempumelelo ubani ayeke iintengiso okukruqulayo ngohlobo a amalaphu anomyalezo Wasolula kwiindawo ezahlukeneyo - ezindongeni (firewalls), ezindongeni, ngomhla ecaleni kwendlela ngaphandle nantoni na kwimimiselo yobuchwepheshe. Kodwa kukho ithemba ingako yokuduka ngokupheleleyo intengiso yangaphandle njengejelo sinamandla okuqonda - nje imarike yokhuphiswano kakhulu andizukuncama. Kule ngxabano ixesha elide, kuyabonakala ukuba, ogqiba yonke yena - zentengiso.