Wholesale: oko kukuthi, Wholesale and Retail, abathengi lehoseyile. Elona Imali lokushiywa

Kukho iindidi ezimbini eziphambili kurhwebo: neevenkile futhi kufa. Yintoni na ngamnye kubo, Yini na, yaye yintoni injongo kakhulu ifanelekileyo?

Umahluko yokuqala engundoqo kule mali kunye nohlobo yokuthengisa. ukuba sithengise in bulk, njengokuba umthetho, amaqashiso ezinkulu iimpahla okanye iinkonzo ezo eziyimfuneko ukuze umthengi yokwenza ushishino. Retail, ke, sele athotyiweyo kubathengi yokugqibela, abantu. Yena, nabo babe olunye nje kuphela, kodwa enkulu - konke oku kuxhomekeke kwiimfuno kunye neminqweno yabo.

izimiso bhaza

Opt: yintoni na yaye ziziphi iinkalo le fomu borhwebo? Kukholelwa yonke inkqubo yokuchonga lwabathengi, oko kukuthi, ngamnye kubo kwemvumelwano kwagqitywa. abathengi Wholesale - kukuthi, njengokuba umthetho, oosomashishini ngamnye kunye nemibutho esemthethweni. Trade abawenza zokubaleka ishishini lakho, kunye neenjongo ngqo kwi wonke. Oku kunokuba zombini imveliso kunye nokusetyenziswa kwempahla, okanye zokuthengiswa zabo ezilandelayo. Amaninzi, impahla zithengwa zisisixa, kungenxa zokuthengiswa.

Oko kukuthi, urwebo ewonke imicimbi emikhulu kuqhubeka phakathi abaqeshi kunye nemibutho. Iimpahla neenkonzo Abathengiswa iimfuno zomsebenzisi lesiphelo, nikhonze ngenjongo yokuqhuba ushishino. Eyona iphambili urhwebo lweewholesale i ukuchongwa mandatory lomthengi.

Scheme and Imizekelo

Lula ukuqonda oko ihoseyile, kunokuba imizekelo ezithile. Wholesalers uMajor - ke abavelisi ngokwabo, bemi ngemvelaphi ye-mali "chain". Zakha ngqo iimveliso zabo, yaye wenza ukuphunyezwa kwayo ezivenkileni. Ukuveliswa oku kwahluka kakhulu: impahla, izihlangu, izixhobo zombane zasekhaya, izinto zokuthambisa, njengezikhumbuzo, iimveliso zokutya, njl

Kwiimeko ezininzi, abavelisi angathengisa iimveliso kwezinye Wholesalers, oko kukuthi, abathengisi, kunye nabo - abanye pereprodazhnikam. Phambi kokuba impahla sifike isiphelo umthengi, kuya kuba ezininzi izigaba zokuthengiswa. Ngqo kangakanani - kuxhomekeke imveliso ngokwayo kunye nemeko yezemali imarike ngalo mzuzu. Kwelinye icala chain na umthengisi - nguye lo uthengisa iimveliso ze-avareji nkonzo.

Iinzuzo bhaza

Nangona imiqulu encomekayo mnene bulk evela indawo yokugcina kulula kakhulu kunokuba neevenkile. Musa mfuneko ntengiso onzima okanye ezinye iindleko zorhwebo ukuba ungagcina umthengi. zokuthenga sizinze, okanye imveliso ithengiswe zibangele - konke oko kuxhomekeke iinjongo umthengisi ngokwakhe. Enoba kunjalo, kunye nomgangatho ofanelekileyo kunye nemfuneko elungileyo kwiinqanawa kunye nokuthengwa izixa ezikhulu iimpahla ziya kwenziwa rhoqo.

Ziziphi nangoku mahluko, oko kwi awohluke yerhafu. Distributors ixhomekeke zombini jikelele kunye nenkqubo yerhafu lula (DOS okanye USN, ngokulandelelanayo). Kodwa ngokubanzi, imigaqo zobalo ukuba Wholesalers kulula kakhulu ngakumbi kwicandelo ngemiyinge emincinci.

"Nightmare" nawuphi na umthengisi - umthengi aneliseke umgangatho iimpahla okanye iinkonzo ezinikezelweyo. Le meko kuba kakhulu mnandi, de umntwana kunye kwiingxoxo phambi kwenkundla. abathengi Wholesale musa ukuziphatha, kuba izandla zabo isivumelwano, yaye kulo - iimeko ezichazwe ngokucacileyo kunye nemigaqo yokuziphatha zamaqela ungquzulwano.

zokuthenga

Ngaphandle nje kokuba Iyindawo kunye neevenkile, sinako phawula umahluko omnye ezinkulu; ukuba iimpahla lehoseyile zinokudluliselwa kwizigaba ezininzi zokuthengiswa, kunye urhwebo ngemiyinge emincinci, le meko ngaphandle. Le mveliso ayenzelwanga ukuba zokuthengiswa, kwaye ukusetyenziswa ngqo ngumboleki.

Abathengi ukudala imfuno zabo ukuba imveliso ethile kunye neemfuno zorhwebo. Abathengisi - udidi ukuba unalo ithuba okusemandleni ukuba ahlole nokuhlalutya imfuno kunye nokwakha imisebenzi yabo ngokungqinelana kunye nabo.

Apho nendlela iimpahla zithengisiwe iimfesi?

Iinketho inala. Ukuthengiswa kweempahla kunye neenkonzo enokwenziwa evenkileni kunye esitratweni, kwakunye ikhaya lomthengi. Ezi iindlela ezahlukeneyo, nathi: ngeposi, nge-Internet, ekuthengisweni zobuqu okanye ngefowuni.

Ethengiswe kwinkqubo ngemiyinge ukuthengiswa ukudibana ngqo mfani-nye othengayo. Oko kukuthi, ukuba kufuneka athathe ingqalelo Ukuthanda umthengi ngamnye, kwaye ukumkholisa enze yonke into ukuze kube lula ukuthenga. Kwaye kukho ungquzulwano - ukujongana nezikhalazo.

Risk umthengiseli kwakhona isethi enkulu. Umzekelo, kufuneka ukuba izinto ezimbi bethengisa counter - ukuze abathengi onophawu ngokubanzi uluhlu kunye ukhetho ezinokubakho. Kwelinye icala, kukho ingozi yokuba ukonakaliswa kwempahla, apho azithengiswa ngexesha. Ukongeza, kuyimfuneko ukuba uye iminyinyiva zemali, umzekelo, ukuba athengise impahla ngexabiso eliphantsi, ngokufuthi ngeendleko kumthengi kuthengwa, kunye nezinye iimveliso.

Noko ke, konke oku Icala elisezantsi - ngokuba umda kwimpahla ngemiyinge emincinci iphezulu kakhulu lokushiywa. Kwaye oku kuthetha ukuba ingeniso ukusuka kwiintengiso ezinjalo ziya kuba ngaphezulu kakhulu.

Iimfuno kunye neempawu kwentengiso

Hayi nje ukuqonda ukuba yintoni na nokuba yintoni na Amafutha - kuyimfuneko ukuba ukuhlalutya zonke iimpawu eziphambili kwezi ntlobo yentengiso, niqonde ukuba uhlobo iingxaki nazo ekuhambeni kwalo msebenzi.

umahluko

Yintoni umahluko phakathi Ihowuliseyili neRiteyili?

1. uluhlu ezahlukeneyo. Umthengisi lisebenzisana ukhetho encinane umthengisi ethile, ihoseyile - ngokubanzi, kubathengisi ezahlukeneyo. I-avareji yivenkile na izinto 5000 kwi matrix neentlobontlobo. Yintoni Iyindawo encinane? Oku kuxa kuluhlu ukusuka kwizikhundla 100 ukuya ku-1000, ngokuxhomekeke kubunjani imveliso ngokwayo.
2. imiqulu ezahlukeneyo. Wholesalers kufuneka basebenze kuphela ininzi kakhulu kwaye ixabiso lehoseyile. Ukongeza kwingeniso eziphathekayo, ubhaptizo utyalo-mali olubonakalayo bezemali isanda, kwakunye iingxaki ezinkulu xa ukusilela.
3. Logistics ezahlukeneyo. Le ndawo ke "yingxaki" kakhulu ukuba yivenkile, kuba ajamelane kobunzima obuninzi ngohlobo ngalunye kwemveliso: yokugcina, ufikelelo, abasebenzi zavunyelwa amasiko. Xa kufikwa kwiimveliso onyaka, ngakumbi inzima.
4. imali ezahlukeneyo. Ukuba sithetha imiqulu emikhulu, kodwa imali ephantsi, yivenkile kufuneka ube yokugcina enkulu nempahla zabo. Ngokubanzi, yonke into ilula: i ngokukhawuleza imali iimpahla, ingeniso ephakamileyo womelele ngakumbi. Naziphi na ukulibaziseka izaliswe ngononophelo the negative - umzekelo, ngenxa iindleko zokugcina, uluhlu, abasebenzi imivuzo warehouse, njl
5. Indlela yocwangciso Various. Entsimini ezithengwa bulk umthengisi ukuze lukwazi ukumelana inzuzo enkulu kunye nokungena zorhwebo ebalulekileyo, kodwa kunye njengesixhobo sempembelelo enkulu yemali. Kubalulekile ukubala isiqinisekiso mali iphezulu kwentengiso elizayo, ukuze uqiniseke ukuba imveliso uya kuthengisa ngexesha elithile, kwaye ube nengeniso kwaqinisekisa ukuba kuthengwe iimpahla ezintsha.

Iingxaki kwintengiso ngemiyinge emincinci lehoseyile yorhwebo

Akukho ugqibelele, kunye iingxaki abajongene nazo zombini ezi nkampani ngemiyinge emincinci futhi kufa. Noko ke, Wholesalers kufuneka athwale ilahleko ngaphezulu kakhulu. Waba yintoni elidityaniswe kuyo?

• Akukho ukuzithemba umboleki, yaye ngenxa yoko ithuba lokufumana eqhinga. Akunakuze kubekho iingxaki kwintlawulo impahla odlulileyo, okanye ukuthenga elandelayo.
• ucwangciso Poor, okubangela esaleleyo ezingasetyenziswanga iimpahla lulele stock "ubunzima ufile."
• operation ezingazinzanga kunye emincinci. Kunokuba kokunyuka ngequbuliso umthamo ngomsebenzi wabo kunye nokupheliswa imisebenzi okanye isigqibo ukutshintsha ngokupheleleyo kuluhlu. Xa kunjalo, kumnandi ngokwaneleyo - kuba yivenkile Icetywe imiqulu ezithile kwaye zoyiswe kakhulu yokungabikho ukuphunyezwa kwazo.
• yokuphazamiseka Supply. Kuyenzeka ukuba iimpahla ezithengiweyo ngexabiso ihoseyile, ndilungele ngokupheleleyo. Okanye bekukho iingxaki ukuthunyelwa yayo kwi-ofisi amasiko. Okanye ubunzima majeure amandla ngexesha yokuhamba. Imiphumo zonke ezi iinkathazo kuchaphazela uluhlu olubanzi iinkonzo. Kwiimeko yentengiso kuthi, kodwa kungekhona udumo.
• Izinto ezenziwa abantu. Thina sonke yabantu, kwaye wonke ubani wenze impazamo. Umzekelo, eyalela isikhundla ephosakeleyo weefayili okanye abana imali ezicacileyo. Okubi nangakumbi, xa kukho ukungasebenzi mfani-nye othengayo, ngenxa yokuba uya okhuphisanayo. Emva konke oku kuyimfuneko ukuba sibalekele iingxaki ezinkulu kunye nohlahlo lwabiwo-mali.

UPawulos

Yintoni lewholesale neevenkile oko kulunga. Ziziphi iingxaki nazo lonke uhlobo lomsebenzi, kakhulu, kuyaqondakala. Kwakunye nenzuzo ezicacileyo yohlobo ngalunye yentengiso. Kwelinye icala, apho umgca entle teka phakathi Ihowuliseyili neRiteyili - njengenqobo ingakumbi ngamnye. Ukuthenga omkhulu ubuncinane nga kumiselwa kwimeko nganye ngumthengisi - nokuba iwaka okanye ishumi izikhundla.

Ngokubanzi esinokubangela ukuba uthi urhwebo elula ihoseyile, kuba terms of trade zilawulwa yi ikhontrakthi. Kodwa iimfesi mark-up angazuza ngaphezulu.