Eyona eziphambili ze kubathengi kwimarike kunye nevenkile

Ukuzalana umthengisi kunye nabathengi - enye anzima kakhulu, ngenxa yokuba umthengisi kufuneka bafune ulwimi olufanayo. Ngokutsho izifundo, ukusebenza yentengiso kuxhomekeke kwindlela umthengisi uyayazi iintlobo abathengi kwaye bayakwazi ukucinga indlela kubo. Nabathengi - kodwa ikakhulu ngabantu, nganye eneyazo iimpawu zayo kwengqondo.

izimbo Classic

Thina sonke ezahlukeneyo, tyelela iivenkile ezahlukeneyo, khetha iimveliso yemiyinge adumileyo kunye hayi-njalo yamaxabiso zexabiso kwaye afikelelekayo. imigangatho yokuphila Modern lihlele zonke abathengi phezu kwale mithetho-siseko ilandelayo:

• Amathuba: kukho abathengi abatyelela rhoqo kwivenkile ethile ngemiyinge emincinci, kodwa musa ukuthenga impahla.
• abathengi ezintsha ngenisa ebekelwe ixesha lokuqala. Kunye nabathengisi, ukuba lo msebenzi ukuba babe nesimilo esihle kubaxhasi ukuze ukhethe le iplagi.
• abathengi rhoqo: bati abathengisi basoloko ukwenza ukhetho kwivenkile ethile, futhi siyibulela ukuba umgangatho imveliso okanye ixabiso, okanye abasebenzi.
• Abathengi ngaphandle ozikhethayo: Ezi ntlobo abathengi ezinzima kakhulu, njengoko kufuneka silumke ukusebenza.

Ucinga ukuba wayevakalelwa

Ngamnye wethu uza ivenkile ethile ukuthenga ezithile. Yaye ngamnye kuthi iimvakalelo ekhethekileyo ukutyelela kwindawo ethile zentengiso. Zengqondo lihlele zonke abathengi kwiintlobo ezithile imeko ngokweemvakalelo:

• abaxhasi Unsociable: ahluke sizibambe kunye nokuziphatha tu, abayi ofuna ukuphendula imibuzo abathengisi.
• abathengi uneentloni cinga ngokwabo ukuba kulungile, ngoko kunqabile ukuphulaphula icebiso abathengisi, esibonakala uvalo nochulumanco.
• abathengi Good-natured usoloko ekulungele ukuncokola abathengisi, ukuphulaphula amacebiso abo bade ukubalandela. Ngamanye amaxesha abathengi kuthenga impahla, ngenxa yokuba besoyika ukuba singabakhubekisi umthengisi ukungakholwa kwakhe.

Ezi ntlobo ezingundoqo abathengi Isitolo ukuba urhulumente ngokweemvakalelo, kodwa phakathi kwezi ndidi, iindidi kubathengi, imeko psychological leyo zinokwahluka uchuku ukuya ukuzithemba kunye tai.

ukuziphatha

Othengela kuyo - oko inkqubo ngokweemvakalelo, kwaye umthengi ngamnye uziphatha ngendlela eyahlukileyo. Umntu unakho ixesha elide ukukhetha into enye, omninzi ngokutsha umlinganiselo kubo, yaye umntu uza enzelwe indlela ethile kuthenga it up. Ngokutsho bengqondo, zonke iintlobo bavakalelwa ngendlela eyahlukileyo xa ezishelfini kukho yimveliso entsha :

• Izinto - ezo abathengi ngubani ngokukhawuleza modem zonke izinto ezintsha ezivenkileni, yaye kubo kubaluleke ngaphezu qhayisa-ngoluvo. abaxhasi ezinjalo, ngokutsho bengqondo, sifuna ukuqinisekisa ukuba yakuqala, kwaye okona kubaluleke kakhulu, iimpahla ezintsha kutsala umdla kwabanye.
• abaxhasi Active ukwenza ukuthenga ekhawulezayo, kodwa aqhutywa ziintengiso.
• abathengi Progressive - uhlobo kakhulu ethandwa, njengoko bathenge impahla xa kwincopho ethandwayo Awe.
• Materialists - kuba abaxumi abathenga ngamaxabiso izaphulelo sele kwizinto fashion. Abayi ukwamkela iimveliso ezintsha ze uthathe oko sele eqinisekisiwe.

Yintoni abathengisi

Ngenxa yazo, ukuba ukujonga uhlobo lomthengi ungenza criteria zokuziphatha. Nabathengisi iintlobo 4 abathengi:

• Nokuziphatha ezintsonkothileyo. Oku kuziphatha yinqobo kubathengi yokuthenga iimveliso ezintsha yaye kubize. Ngokuqhelekileyo, ezi ukuthenga zenziwa kungafane, ngoko ke kwenziwa ngabom. Le ukuziphatha ukuthenga ubizwa ngokuba unzima kuba umboleki lizinikele ukuba ukuhlola konke kwicala ukuthenga izinto, ukunqanda ubungozi ngokwabo. Kulo mzekelo, umthengisi lizibophelele ekuqinisekiseni ukuba ulwazi kakhulu kwaye ngokucacileyo ichaza imveliso kunye neempawu zayo, izinto zayo, ukuze umthengi nga ukuqinisekisa ukuchaneka abazikhethele zona ngokwabo.
• iintlobo ezininzi kweentlobo abathengi babe ukuziphatha elingaqondakaliyo xa ithuba lokukhetha evela kwinani iimpawu ezifanayo kunye efanayo yempahla. Iingcali zengqondo zithi bathengi bathenge izinto njengendlela ukuzichaza.
• ukuziphatha ukuthenga wokufika eziziimpawu kwabo abathengi babe ukubandakanyeka eliphantsi yaye abazange babone kakhulu umahluko phakathi kwempahla. abathengi ezinjalo nje ukuya evenkileni into ethile kuthenga kuyo, ngaphandle ngokuthelekisa befuna iingenelo. Ekubeni abathengi ezinjalo ukuzinikela impahla lophawu oluthile Asiyondawo ukuba ukukhuthaza abazisebenzisayo izisombululo ezifana yerente okanye ukuthengisa.
• Zafike ukuziphatha: abathengi kunye ukuziphatha okunjalo akubi ingqalelo brand ethile - bakhetha into oyithandayo apha kwaye ngoku kuwe.

Iintlobo umthengi Business

Umthengi yahlukile - buhle kwaye ndisoyika, efuna esazi kakuhle isizathu sokuba weza evenkileni okanye emarikeni. Ke ukuba imarike usenalo ithuba behlise ukuba bumiswe ngokwabo ngexabiso obutofotofo kwiivenkile akathathi ndawo. Ziziphi iindidi agents Kubalulekile ukwazi ukuba abathengisi ngokwabo, ekubeni ivumela ukuba uhlanganise umsebenzi nabathengi. A iklayenti ezahlukeneyo, kwakunye nenjongo yalo:

• Uzimisele kwaye kukwazi ukuthenga: kulo mzekelo i mthengisi unomdla ukukhuthaza indlela noba umxhasi nihle naye ukuthenga.
• Ufuna, kodwa ayikwazi ukuthenga: kulo mzekelo, umthengisi athole izizathu nakwenzeka bathenge kwaye uzama ukuqinisekisa ukuba isigulana eso nangoku ukhethe ngale mveliso.
• Yena akafuni, kodwa ubuchule kuthenga.

Zonke ezi ntlobo kubathengi kwimarike eziqhelekileyo, ngoko nabathengisi kufuneka bacinge ngokusebenzisa isicwangciso bafune indlela zabaxhamli ngamnye ngokweemfuno zakhe amathuba.

Yaye ngubani na

Zonke iintlobo nangokwasengqondweni abaxhasi linokuchazwa kwi la magama alandelayo:

1. Abahlaziyi sihlala sifuna impendulo yombuzo "Njani?" Kwaye zama ukufumana imveliso eyayiza ukuhlangabezana neemfuno zabo. Ezi abathengi amavila kakhulu ukuhlola izibakala, njengoko uthanda bafezeke yonke into. Babuza imibuzo emininzi, ukuze nabathengisi kufuneka sizibhokoxe onke amandla nomonde ukugqithisa lonke ulwazi olubalulekileyo ukuya client.
2. abathengi Ndilale njalo bazi ukuba yintoni abafuna yaye nini. Ngoko beza evenkileni okanye imakethe injongo ethile, ekuzuzeni, ngoko ke isiphoso okanye ekukhetheni okubi ngaphandle. abathengi ezinjalo konga ixesha labo, ngoko abayi oko nikuchithele imibuzo engeyomfuneko.
3. Howcast-oriented abathengi ukuba afunde yonke into ngale mveliso. Bathetha kakhulu kwaye yabuza nomonde ukuphulaphula zonke iimpendulo, kodwa izibakala kunye neenkcukacha zabo akanamdla kakhulu.
4. abathengi Emotional emngciphekweni, ukuba eNamandla, ngoko ngokufuthi ukwenza ukuthenga ezikhululekileyo. Amaninzi, olu hlobo lwabantu lizibophelele ekuqinisekiseni ukuba ukrwele umgca udumo kunye nothando nchavelelo yayo.

ukuziphatha Model: Hotlera ...

Shopping - yinkqubo entsonkothileyo yaye ngokwezoqoqosho kwaye ukusuka kwicala engqondweni. Izazinzulu baye wadala indlela ethile yokuziphatha umboleki lokugqibela. Ngoko ke, ngokutsho F. Hotlera, umthengi ngamnye uziphethe ngokwamanqanaba: kuqala, yena uyazazi kwaye ukhangela ulwazi oluthile, kwaye emva koko wenza isigqibo kwaye ihlola ukuchaneka izenzo zabo. Iindidi eziphambili abathengi ngolu hlobo lulandelayo: yokuqala ukujonga imfuneko yokuthenga, ukufunda oko, yaye emva koko akwazi imeko yokhangelo ndiye evenkileni. Kwaye ngoko ke kubalulekile ukuba abamkeli beenkonzo enze isigqibo ngokukhawuleza, yaye iphenjelelwa yimiba ezininzi.

... Batman

Ngokutsho imodeli ukhetho Bethmann - ukuba uza kuphinda inkqubo, kunokuba ngokulandelelana. Le Isazinzulu ukholelwa ukuba umboleki kuqala iinkqubo ulwazi, anqwenele ukuba bathenge imveliso, baphonononge oko ekukhanyeni kwiimpembelelo lwemeko ethandwa ngabanye. Uze wenze isigqibo sokuthenga okanye ukuyithenga.

Ziziphi abathengi bethenga yaye

Thina sonke unique, nganye izinto zayo, imilinganiselo kunye neemfuno. Iintlobo ngeentlobo abathengi, iintlobo ukuthenga, kwaye kulungile. Kodwa izazinzulu zikholelwa ukuba ukukhetha imveliso - ujongene engqondweni kakhulu. Kwaye sisebenzise kunye lezentengiso, kunye nabathengisi. Zonke iintengo ukuba, ngokoluvo lwabo, ziye zohlulwa ngokwendidi ezintathu:

1. Ukuthenga ukuba icwangciswe kakuhle.
2. ukuthenga ezizenzekelayo apha kwaye ngoku.
3. Inxalenye izicwangciso zokuthenga.

Kuyaphawuleka ukuba inkoliso abathengi yenza ukuthenga ezizenzekelayo, yaye oku kungaba iimveliso zayo nayiphi nangamanani. Amaninzi, umsebenzisi ukhetha sayacutha ekwenzeni into compact kwaye isoloko isetyenziswa ekhaya. Nabathengisa ngeento ngokwabo zonke ezo zinto ngokwentshukumisa zibekwe phezu ndawo iphambili - ukwenzela ukuba umthengi lowo ngokuqinisekileyo ongenakuwelwa. Ngaphezu koko, kubalulekile ukuba ndawo wasekwa kakuhle kwaye zatsala ingqalelo imibala eqaqambileyo okanye imifanekiso.

Oko ukusuka kwindawo kwezoqoqosho umbono

Umthengi kubanga umdla lezentengiso kwengqondo, kodwa abezoqoqosho kuphela. Bagqiba ukuba iindidi ezahlukeneyo abathengi liziphathe ngokungqinelana neziphumo eziliqela:

• ukusebenza yamanyama kunye uninzi;
• unqalintloko osuka ukusebenza ;
• ukusebenza Veblena;
• ukusebenza ngexabiso.

Isiphumo yamanyama kunye uninzi ithi umntu othenga imveliso hayi ngenxa yokuba kufuneka oko, kodwa kuba wenza njalo kakhulu. Oko kukuthi, ezi abathengi zidla ukuba njengaye wonke umntu, nokuthobela eminye abantu, ukuba aphendule izimvo zabo malunga fashion, ubuhle, njalo-njalo.

effect unqalintloko osuka - banqwenela ukwenza ukuthenga ngenxa yemeko yabo, ukuba abonise ukubaluleka zabo ngokuphuma, ume ngaphandle esihlweleni. Ngokutsho isiphumo Veblen iimpahla ethengelwe bathenga kakhulu. Amaninzi bathenga izinto ezibizayo eyenzelwe ukuba bangakuxelela ntoni na iwonga kunye nobume lomthengi. ukusebenza ixabiso dominates kwimeko xa iimpahla ekhethiweyo nje kuphela umgangatho kodwa kwixabiso.

Wonke umntu ezahlukeneyo, kodwa noko kunjalo

Ngokubanzi, ukuthenga ukuziphatha kungase sachaza yimiba eyahlukeneyo - kunye nengeniso kunye elifutshane imfuno kunye eziyifunayo, nokunqwenela ukuzimela phandle. Umntu ahlole umntu imveliso ukhetha kakhulu nendlela, umntu usoloko wakhetha uphawu imveliso enye, yaye umntu Awabotshwanga nayiphi na iintlobo ezithile. Sonke - abathengi iintlobo ezahlukeneyo kunye nomgangatho wokuphila, kodwa, njengoko izazinzulu, sonke silinde izinto umgangatho, nto leyo eya kuthengiswa kuthi ngayo ingqalelo nonxibelelwano. A umthengi mihla - ukuba akukho oko kunqwenelwa uyolo, nalowo ufunayo ngaphezu kwabo bonke ukuba baziswe esweni izigqibo zabo.