Yintoni na ukuthengisa? Ukuthengiswa kwempahla. athengisa

Abantu abaninzi bakholelwa ukuba umthengisi elungileyo akunamsebenzi nokuba yintoni na urhwebo, kodwa enyanisweni kudla kuvela ukuba imveliso imveliso ingxabano. Ngokuxhomekeka kuhlobo oluthile umphathi ukuthengisa kufuneka babe neempawu eyahlukileyo ngokupheleleyo. Ukuze uqonde ukuba yintoni eyabangela ezi mahluko, oko kuyimfuneko lokuhlolisisa kwenkcazo "ukuthengisa" uze uphonononge zonke iintlobo kunye nemiba lo msebenzi unzima.

Kubathengisi abasebenza kwimarike kwabathengi ubunzima, ngathi weembaleki bafuna isantya amanyathelo, yaye inani labo, lo gama iqela lokuthengisa yobambiswano kakhulu Kubalulekile ukuseka ubudlelwane bexesha elide bokuthembana ngenjongo ngakumbi yokwandisa inzuzo.

Yintoni na ukuthengisa?

Ngomhla umongo iingqiqo wolawulo neyezoqoqosho kubaluleke kakhulu ukuqonda, ngenxa yokuqonda endalo kunye nezigaba wokuphunyezwa kwaye i-mali luxhomekeke. Iingcali abaninzi bakhetha le nkcazelo ilandelayo: Ngokuba intengiso - a oluntsonkothileyo amanyathelo iziphumo umbono umxhasi lehlabathi ukudala engqondweni yakhe kunye neemvakalelo kufuneka ukuba imveliso ethile, leyo uyakwazi ukufumana phezu izibonelelo zalo zemali. Inzuzo lwabathengi enkulu kunye nenzuzo lomthengisi kuphunyezwa.

Ntoni na B2B?

Ukunciphisa B2B imvelaphi IsiNgesi: Business Business, yaye ibonisa uhlobo yempembelelo kwezoqoqosho zolwazi phakathi amaqumrhu asemthethweni. Le nguqulelo yokoqobo - emincinci phakathi kwamashishini. Yintoni athengisa B2B? Eli icandelo lorhwebo apho intengiso nga swi kumsebenzisi ekupheleni, kunye nezinye ishishini. Oko kukuthi, ngendlela jikelele le B2B elithi ukuhlangabezana nazo zonke iintlobo zomsebenzi, bakankanyiweyo amaqumrhu asemthethweni.

Yintoni B2C Marketing?

Ekubeni ingqalelo umongo ishishini lokuthengisa, lixesha ukufumanisa ukuba yintoni na ukuthengisa B2C. Eli gama kwakhona kubolekwe kulwimi IsiNgesi: Business Consumer, yaye imele uhlobo korhwebo ngokusebenzisa intengiso ngqo kubasebenzisi ekupheleni. Le nguqulelo yokoqobo - ishishini zabathengi. Le mbono ivumela yokuthengisa ukuqhuba ishishini kunye abalamleli abambalwa kakhulu, nto leyo ekhokelela ekunyukeni nenzuzo. Xa inkqubo nobuhlobo ezakhiwe phezu "Customer Business". Ngamafutshane, oko ekuthengisweni kweempahla kunye neenkonzo ngqo ekupheleni nkonzo babo.

Ngoku ke kufuneka ukuba ukujonga iimpawu eziphambili zezi fom ngokwesiseko ezahlukeneyo ezimbini yokuqhuba ukuthengisa ishishini.

imiqulu ezahlukeneyo

intengiso ngqo kubathengi basoloko aziphelelanga imali ethile ukuba uzimisele ukuchitha ixesha abantu. umda wayo lungabonakaliswa njengoko semali kwipokotho le nkonzo. Oosomashishini kwakhona onawo yabo mali omkhulu corporate, nto leyo iphelela kuphela ubungakanani ukujika lo mbutho. Ukuthengisa iimveliso shishini nezinabantu, kunye namakhulu okanye amawaka ziingceba. Ngoko ke, ukuthenga imoto ukuba umntu avareji - sisehlo ukuba kwenzeka kuphela izihlandlo ezimbalwa ebomini bakhe, ngoxa iinjongo yequmrhu usomashishini ungathenga ngayo, yaye akayi obonakalayo kakhulu inkcitho ngexesha elifanayo.

abathengi bomsebenzi

Oosomashishini abathengi abaziingcali, abathi banolwazi ngokupheleleyo le ngxelo, eza kusetyenziswa yi ukuthenga zabo, bonke ubuhle nobubi bayo. Ukongezelela, ukuze kuthetha-thethana neengcali ezizimeleyo. Kokuba wenze isigqibo sokuthenga, umnini sele uyayazi parameters ezithile iimpahla, leyo izisombululo kakhulu zilungele iimfuno ishishini labo. Abathengi abantu abakwazi ukuba intshumayelo kakhulu, umzekelo, malunga nendlu kwaye ukhetho lokuxhomekeka amazwi njengomncedisi yokuthengisa.

Xaka lobuchwepheshe imveliso

Ukuthengiswa kweempahla ukuba ishishini kubandakanya ukuntsonkotha eliphezulu imveliso ngokwayo. Ngoko ke, zonke usomashishini uyakunqwenela ukufumana ulwazi malunga zonke bokuqonda izixhobo esimbaxa (izixhobo zonxibelelwano, oomatshini kunye imigca imveliso software, njalo njalo. D.), Njengokuba ngokunjalo malunga kunokwenzeka payback inzuzo yokusetyenziswa kwayo kwishishini elithile.

Ubude umjikelo ukuthenga i

Ngokungafaniyo intengiso yabathengi, iimveliso sophisticated zoshishino awenziwanga ngokukhawuleza. Intlanganiso umthengisi zidla kwizigaba eziliqela, emva koko umthengi ihlalutya nzulu ngalo, ngokunjalo iindlela kunokwenzeka, emva koko isivumelwano kuphothulwe - njengoko begqibezela ubhalo inkqubo. Imizekelo intengiselwano azalisiweyo, bafundiswa ukuba abathengisi kubathengi kwezi meko ukusebenzisa ngendlela engeyiyo.

inqanaba lomngcipheko Buyer xa

Nabathengi ishishini elikhulu umngcipheko likhulu kunokuba abathengi abaqhelekileyo. Kwaye ingqikelelo Ubungozi mali enikwa ngenxa iimpahla, kodwa zonke iilahleko kunokwenzeka kunye neelahleko ingeniso ukusebenza olungachanekanga izixhobo kwixesha elizayo, kude ubukho ubume ishishini lilonke nje.

Uxanduva kwisigqibo

Yintoni ishishini yokuthengisa? Le ndlela enzima ukusuka uNobhala kunye onoxanduva lokwenza izigqibo eziyimfuneko kakhulu kuthengwa entloko. Kuyimfuneko ukuba bazive ngokucacileyo nganye interlocutors, lo gama kukhuthazwa kuzo zonke iinkalo ezintle kwemveliso yawo. Swi nga ha endleka umthengi unceremoniously, kufuneka senze ngenjongo kwaye ngokucwangcisiweyo.

imfuno lokuvelisa

Ukuntsonkotha lomthengisi umsebenzi impahla ishishini elikhulu ukuba kufuneka ukubala imfuno iimveliso zabo kuphela, kodwa ukuba iliso kwiimarike ezinxulumene. Kwemfuno ebangwayo yemithombo yobutyebi evela shishini umlinganiselo ngqo imfuno kakhulu kwiimveliso zabo ekupheleni. Kunye nofundo lokuba isini kunye nesakhiwo yobudala abathengi (ezifana lombutho intengiso karhulumente) ayikho nangayiphi na indlela ukuba kunyiniwe.

Unxibelelwano yokusondela umthengisi kunye nomthengi

Ukuthengiswa uMphathi yemveliso ishishini kudla uba rhoqo kwi-ofisi umthengi lowo. Noko ke, emva kokusayina isivumelwano kunye nemisebenzi zamaqela banxibelelane umthengisi kunye nomthengi yequmrhu ingaphazanyiswa. Ukuthengisa ixabiso kule meko kakhulu, ngoko ulawulo umphathi (ngamanye amaxesha iminyaka) Iinkqubo zokuhanjiswa, ukulungiswa kunye nokugcinwa iimpahla. Ukongeza, emva kokuba isivumelwano enkulu ulibonayo macala babini kwezinye iqondo namaqabane yoshishino sichaza iimbopheleleko zabo omnye komnye.