Isifundo wavelisa impahla

Xa inkqubo yokwakha ishishini, ingakumbi i "ekuqaleni," kufuneka ufunde iintambo kwimarike apho uceba ukusebenza. Enye amaphononongo abalulekileyo phambi kokuqala - iimveliso zezifundo (okanye brand), ezaziwa kakhulu kwaye ethandwa kwicandelo lakho ishishini.

Ngoko ke inyathelo lokuqala - kukufunda zengqondo kwabathengi malunga imveliso ethile. Ngexesha isifundo ithathela ingqalelo ulwazi abathengi ezithile brand kwaye inqanaba labo udumo. Ulwazi kule zingafumaneka ngokusebenzisa uvavanyo yabathengi njengenxalenye iimpahla uvavanyo-class. Kamva hlaziya idatha eyafunyanwa, enokusetyenziselwa ukuba:

• ukucacisa inani basenokuba ngabaxhamli beenkonzo okanye abathengi;
• nokuzimisela okhuphisana eziphambili yokuma kwakho;
• ukufunda ukukhumbula brand okanye brand;
• bethelekisa umlinganiselo phakathi ezaziwayo awuthimba share lorhwebo ;
• sokulinganisa umahluko ngokuthandwa phakathi brand ezininzi;
• olubonisa i ubuncinane ezaliswe neemarike ezithile sophawu.

Oku kulandelwa isifundo izimvo kwabathengi malunga unomdla iimveliso kunye neenkonzo.
Kukho imbono oko kuyimfuneko ukuze kuqinisekiswe ukuba ziyahambelana neemfuno lwemarike kunye nabathengi, oko kukuthi - ixabiso lemarike impahla. Olu lwazi luya kwenza kube lula ukufumana ulwazi ilandelayo:

• linganyanzelisa ukuba imveliso;
• kwimfuno yabathengi yeempahla kunye neenkonzo;
• ukuthenga iintshukumisa (Order of Service);
• ukumisela imithombo yolwazi malunga ngemveliso (inkonzo);
• isifundo iimpahla (iinkonzo) e iimpawu zazo.

Inyathelo wokugqibela inkcazelo ebizwa njalo-ukunyaniseka imveliso okanye inkonzo. Ngenxa yoku, amaqela abathengi ngokuqhelekileyo kwakhiwa kunye nezihlandlo ukusetyenziswa kwempahla kunye neenkonzo. Kwakhona, kwesi sigaba, sifunda isiphumo ukwaneliseka ukunyaniseka ukuya imveliso uphawu okanye yemiyinge efanayo.

Kubalulekile luhlelo yabathengi yi degree of ukunyaniseka uphawu. Kudla kucetyiswa yesabelo esinikwa subgroups ngamnye (umzekelo, ukutshaya, abatshayayo, okanye abatshayayo akunakufane ezincinane, non-nokutshaya). Ezi zifundo kwenza kube lula ukufumanisa ngokuchanekileyo ukuba lingakanani na inani labathengi ezinokwenzeka, kwakunye ukuphuhlisa inkqubo engcono ukuthengiswa ukuqwalasela izicwangciso zokuphucula uluhlu kwabathengi.

Ukongeza izimvo kubathengi, uphando intengiso ithatha ingqalelo izimvo zabasebenzi kurhwebo, iinkonzo, kunqabile - amagqwetha kunye namagunya asekuhlaleni. Ezinye iinkampani (ezinkulu, xa practice) kwincwadi uphando kwimarike ukufunda ukhuphiswano iimpahla okanye iinkonzo ngamnye kummandla ezithile kuloyiso kwiimarike ezintsha, okanye kunikezelo a ngokuncamisayo imveliso entsha.