Nokuba mveliso kufuneka ukuba ngumnikazi lokuthengiswa?

Banolwazi zokuthengisa kufuneka onke amashishini. Ziveze isimbo kunye nentsusa. umfanekiso wabo kufuneka ezifana ukwenzela ukuba abathengi ukuba ukuqaphela inkampani phakathi okhuphisana. Ukuba yenziwe ngendlela eyiyo, amandla ukuthengwa kweempahla abahlukene kakhulu.

Yintoni uphawu le nkampani?

Uphawu - logo eyahlukileyo ebonisa umenzi, besebenzisa oko intsimi yabo. Ngokutsho komthetho, ilungelo elilodwa lomenzi liqumrhu elisemthethweni (LLC, JSC, Inc., njalo-njalo) okanye entrepreneur ngamnye. Kufuneka ubhalise kwi-Ofisi Patent okanye yabameli.

Ngaphezu zokuthengisa usebenza lonke iqela leengcali, lo ngumsebenzi onzima kakhulu. Kuyimfuneko kuphela indlela yokukhetha isiqalo entle nefonti, kodwa athathele ingqalelo ezinye ubuqili obuninzi. Logo efuziselwa uluhlu olubanzi lwemisebenzi, kwaye ukuza ukhetho engcono akusoloko kulula. Kufuneka kakuhle ukuze ujonge ibhilibhodi kwaye sijonge okulungileyo zombini umbala in black and white.

iimveliso lwentengiso

Brand Product (brand) - iseti imifanekiso achukumisa unxulumano HIV kunye nokuzithemba yabathengi kumenzi. Inika ubunjalo kunye nexabiso ngamava, inkonzo kunye nomfanekiso.

Isimanga, phambi brand likuvumela ukuba bafumane imali engakumbi. Ngokomzekelo, thelekisa McDonal ngalo naliphi yokutyela-yaziwa kancinane ezifundisa ukutya ukuzila. Abathengi iminyaka emininzi eyaziwa corporation American, ngoko kukholosa ngayo. Nokuba yokutyela iya kudala imveliso efanayo, siza kubona ukuba axhome kakhulu kwi nkampani yaziwa-kakuhle.

Iingcali abasebenza iimpawu, uwahlule ube ngokweendidi ezintathu kuzo:

• Amanqaku iLizwi ezibandakanya kuphela iilebhile. Umzekelo, Samsung, BMW, Reebok, Coca-Cola. Olu hlobo kuxhaphake kakhulu.
• Iimpawu zezafobe, enamakhulu kumzobo. Microsoft ngokwaneleyo ukubona ilogo okanye Addidas, njengoko inkampani khumbula nje.
• iiphatheni luhlangene. Ziqulethe zombini mibhalo kunye nemifanekiso. Umzekelo, Beeline, McDonal kaThixo, Mallboro.

Indlela yokubhalisa uphawu?

Ukuba akukho namnye unako ukusebenzisa iimpawu abanye abantu, kufuneka akhuselwe ngumthetho. Ukuze benze oku, kufuneka awodwa. Oku kunokwenziwa Rospatent (Federal Service for Intellectual Property). Lo mbutho kukodwa eMoscow. Ukuba uhlala kwenye mzi, ungangena kwi website yayo. Kwicandelo "Intsebenziswano kunye nemimandla eRashiya" na "Ukuxhasa umbutho." Ukuba kukho uluhlu lwe namaziko ubhalise lokuthengisa. Ngokuqhelekileyo zedyunivesithi okanye iilayibrari zemfundo.

Ubhaliso kwamanqaku zorhwebo - kunokuba onzima kunye nenkqubo ixesha elide. Kuya kufuneka uye kwizigaba ezintathu:

1. Ukuseka amathuba lokubhaliswa logo njenge umfanekiso brand. Eli nyathelo kubandakanya ukulandelwa wayo nazo zonke iimfuno.
2. Ukuze kuvavanywa ngokusekelwe kwipleyiti data (iqulethe uphawu wafaka isicelo sokubhalisa nabhaliswe) phambi iikopi.
3. Ubhaliso kwamanqaku zorhwebo. Igama eqhelekileyo inkqubo - ukusuka kwiminyaka 1 ukuya kwisi-1.5.