Iimveliso brand Own kunye lweshishini urhwebo. Ubhaliso uphawu lokuthengisa

Nayiphi na inkampani mihla oluhlonipha ngokwayo kunye nabathengi, ziphelele ngaphandle ukubonakala kwentsebenziswano ezizodwa kwaye, ngenxa yoko, akukho brand, ukuvumela ukuba ume ngaphandle kwezinye iinkampani ezifanayo.

definition

Phantsi wophawu ukuqonda wokuhlangana igama yenkampani, kukho inkcazelo iingcaciso ezimfutshane kunye neenkcukacha graphic. Olu phawu ivumela umenzi ukubonisa ubuntu babo nokwahluka kwenu.

brand Own ivunyiwe umthetho bepropathi enomgangatho ophezulu wokuqonda kumntu okanye osemthethweni kwaye ukhuselwe ngumthetho "On epropathi enomgangatho ophezulu wokuqonda." Oku yabelwe ixabiso elithile kwi balance sheet lenkampani (umbutho) i. Brand ibhekisa asethi ezingaphathekiyo. Amalungelo kuyo, ungenza ukuthengisa okanye ukutshintshwa, ngokunjalo ukudala hlobo okanye isibambiso ukuya elunxwemeni.

Types of zokuthengisa

Namhlanje, ukuba zihlelwa ngolu hlobo lulandelayo:

1. Ngamazwi. Ngokuqhelekileyo oku igama indibaniselwano befonti. Ngaphezu kwama-80% azo zonke iimpawu ningabaleli didi. Ngokomzekelo, "VTB», Honda, Adidas njalo njalo. D. Nazi abadume kunye nezilogeni, ezithi babhaliswa kwizifunfo ze akhuselwe ngumthetho. Umzekelo, Apple: «Cinga ezahlukeneyo».
2. Kufanekisela. Ezi ziquka iisimboli okanye imifanekiso graphic, apho akukho izinto ngomlomo okanye yokoqobo. Umzekelo, a ezaziwayo-kakuhle ingwenya Lacoste okanye icala Nike.
3. Luhlangene. Le indibanisela yokuqala neyesibini iintlobo zorhwebo. ubomi babo bemihla ngemihla ebizwa iilogo. Umzekelo, eziqhelekileyo kwinkqubo abaninzi yentlawulo - MasterCard (igama ngomlomo, abhijelwe izangqa ezibini).

Hi ndlela leyi, unako ukubhalisa iba zizinto ebekupakishwe kunye nemibala.

A ukucaciswa encinane

intlanganisela oluZinzileyo of "uphawu" kubomi bemihla ngemihla isetyenziswa enqabile. Ezingakumbi, uyakwazi ukuva i "logo", "brand" okanye "treydmark". Ke ukuba intsingiselo yala mabinzana ezifanayo, iingqiqo zahlukile.

Igama elithi "brand" livela ukuthengisa. Oku kuthetha umfanekiso iimpahla (iinkonzo, iinkampani, imibutho) nentanda-bulumko yayo. "Ilogo" - umfanekiso elikhethekileyo lisetyenziswa iimveliso. Kwaye kuphela igama elithi "treydmark" linentsingiselo efanayo elithi "uphawu".

Akukho nanye kwezi zivakalisi zingasentla kumthetho Russian ayikho ngokusesikweni yamkelwa. Kukho kuphela ingqikelelo "uphawu". Igqumeke kwinqaku 1477 ye-Code Civil. Nokudala brand yakho kanye lo mba isatifiketi sophawu.

Ubhaliso uphawu lokuthengisa

Clearance kwenzeka ngokwamanqanaba eziliqela. Abanye babo ukuze kuququzelelwe inkqubo kunye yokonga amaxabiso acetyiswayo ukujongana kwiingcali.

step One

uphawu Lo Endliwa mazitshekishwe ukuba ukohluka. Ngaphezu koko, ngaphambi kokuba isicelo sobhaliso sigcwalisiwe. Ungakwenza oko ngokwakho. Kwi-Internet kukho oovimba efumaneka simahla of Rospatent (kwilizwe lethu phantsi kwakhe ukuqonda Federal Institute of Property Industrial - FIPS). Kodwa kukho imibutho zibanga ekutshekisheni yokuvelela yamanqaku obhalisiweyo.

Eli nqanaba unoxanduva kakhulu. Ekubeni ukungaphumeleli elibhaqiweyo kubandakanya ngokuphindaphindiweyo ukubhalisa kunye neemali ezihlawulwa ilahleko imisebenzi karhulumente.

Nangona kunjalo, ukunqongophala kophindo - oko akuthethi akuqinisekisi yokwamkelwa brand Rospatent. izikhulu zomnyango badla "ukudibana" abalinganiswa ezifanayo okanye imizobo, kwaye sicelo kufuneka aveze ubungqina yokuvelela ukumelwa yamanqaku.

Iinkampani badlula inkqubo efanayo Kucetyiswa kwabasaqalayo ukuba babuyele iingcali. Firm abasingatha ekuvavanyeni ukubalasela uphawu lomenzi wayo, ngokukhawuleza ukwenza nongqamaniso, ndikunike kwisigqibo. Bona njo kwinqanaba yowiso-mthetho ekuqaleni-imi- 90 kwinkulungwane yokugqibela.

patent

Oko kwabonakala ngokusemthethweni Institute yabameli abajongene nokhuseleko impahla ezinxulumene namalungelo yengqondo. Le patent abameli. Kuyinto ukuba abamele iimfuno isicelo sobhaliso bophawu Rospatent. patent kufuna umsebenzi wabo kuphela iinkcukacha kunye nomfanekiso bophawu. ukubandakanyeka nangakumbi sicelo akufuneki. Ngokuqhelekileyo, kubhalisa uphawu a kuyabiza kakhulu, kodwa ke umhla zokufumana isiqinisekiso lifinyele kakhulu.

Uncedo arhente kakhulu kunciphisa ixesha lobhaliso kunye nokuvuma ezahlukileyo, nto leyo kunciphisa iindleko zemali.

Namhlanje, Russia ezimalunga 2000 amagqwetha esebenzayo patent. imisebenzi yabo kulawulwa ngumthetho bakarhulumente kunye nomthetho 30. 12. 2008 № 316-FZ "Kwi Patent Attorneys". Imisebenzi kunye nezinye iintlawulo ze patent ngokuxhomekeke kumalungiselelo kaRhulumente.

step ezimbini

I brand lobunikazi usoloko kusetyenziswa ngendlela ingaguqukanga. Ngoko ke, ingqalelo ekhethekileyo kufuneka ihlawulwe kukhetho kwiklasi kwempahla (iinkonzo). Ukuze wenze oku, kukho somhleli international (ICGS). iimpahla It (iinkonzo) zahlulwe kwiiklasi 45. Ten kubo elingcwele, kwaye abanye - iimpahla. Ukusebenza kunye weefayili kufuna izakhono ezithile kunye nolwazi. Ngokomzekelo, igama elifanayo yempahla (iinkonzo) liphethwe kwiiklasi ezahlukeneyo kwaye ukujonga kuyo yonke kwakhona kwi injongo, ngoko ke izinto ngawo, njalo njalo. D. Guidelines for umsebenzi kunye somhleli oluphuhliswe Rospatent. Kucetyiswa ukuba umsebenzi wakhe kweli nqanaba ukuqala nabo.

amanyathelo amathathu

Ukuba umsebenzi wokulungiselela sele ugqityiwe, kunokwenzeka ukuba akhuphe isicelo brand yayo (imilo yayo umiselwa umyalelo Rospatent ukususela ngoMatshi 5, 2003 № 32). Oku kuya kufuna impahla lwamaxwebhu. Oku kuquka:

- isicelo sokubhalisa, nto leyo eya kubandakanya iinkcukacha zomntu emzimbeni (zomthetho) abamele trade mark;

- amaxwebhu engqina intlawulo imisebenzi;

- umfanekiso ikamva uphawu (pieces 8) kunye nesicelo mandatory le logo kunye inkcazo kunye noluhlu impahla somhleli ngamazwe;

- isiqinisekiso sobhaliso imo entrepreneur umntu okanye iziko elisemthethweni.

Kuba udidi yokugqibela ukuya yitshata nkampani wongezelela kuluhlu, ikopi yentloko yenkampani ikhowudi ye Enterprise eqinisekisiweyo.

Ukuba umsebenzi kokubhaliswa kophawu ozibandakanye kwigqwetha patent, kufuneka amandla notarised njengegqwetha.

sigaba sesine

Yokufayilisha amaxwebhu ukuya Rospatent. Kukho iindlela ezininzi:

- buqu kuyo nayiphi na kwezi ofisi arhente,

- imeyile Russian (kunye nokuvuma)

- ngefeksi (kodwa original ishiyeka efunekayo)

- isicelo yekhompyutha ukuze FIPS website esemthethweni (ufuna ukufaka software eyodwa kwaye uzakufumana isitshixo)

- kunye ngoncedo arhente patent.

Ngosuku emva kokufumana isicelo kunye namaxwebhu aqhotyoshelweyo sikaNobhala Rospatent ulungiselela iingxelo zayo kunye nenombolo yobhaliso ye-sicelo.

sigaba amahlanu

Kuyinto ukulandelela ubume amaxwebhu angeniswe sobhaliso brand yayo. Samkelwa amaxwebhu zeOfisi zoviwo olumiselweyo. Oko kukuthi, ikhangelwe kwi sicelo kunye nokuchaneka umxholo, ukufumaneka amaxwebhu ayimfuneko kunye neekopi zalo, njalo njalo. Yonke le nkqubo ithabatha malunga neenyanga ezimbini. Ukuba akukho izimvo, Rospatent kufuna umsebenzi wakhe.

uviwo olunye likhulu kuqala, elinokuthatha ukuya kwiinyanga ezintandathu. Ngeli xesha kukho yokuqinisekisa esebenzayo zokuthengisa eRashiya nakwamanye amazwe, nto leyo sikhatshwa imbalelwano kunye sicelo. Ngokuqhelekileyo, iingcali zithi naziphi ukucacisa okanye ukongeza. Kweli nqanaba "kunqunyulwa" ningekalungi (bona inyathelo yokuqala neyesibini) zicelo. Ukuba bekungekho mazwi nokukhusela ityala labo akukho kuyimfuneko, i-Ofisi liya kubhalisa bophawu. Kulo mzekelo, umenzi-sicelo lowo afumane incwadi esemthethweni evela Rospatent.

Kuyenzeka ukunciphisa odlula isicelo osikiweyo. Ukuze wenze oku, kufuneka unikezele iingxoxo elungileyo ukufumana yokuqala isiqinisekiso ekhethekileyo. Umzekelo, ungakhankanya ukuba iimveliso kwamanye amazwe aphesheya.

step ezintandathu

Ukwamkela isatifikethi siliva. Phezu isaziso ngesigqibo omhle, umenzi-sicelo uya kuhlawula imali karhulumente i-mvume aze angenise amaxwebhu kuhlawulwe Rospatent. Kunikezelo isatifikethi ngumthetho iinyanga ezimbini ukubekela bucala. Ngeli xesha, amanqaku lobunikazi ebhalisele kwiRejista State kwaye kupapashwa kwibhulethini esemthethweni "uphawu lwentengiso 'ngenyanga. Uxwebhu engumphumela ekufuneka zihlaziywe emva kweminyaka elishumi.

Emva kokufumana kuyo, umnini ukumangalela aze afune imbuyekezo yomonakalo eziphathekayo yokuziphatha ukusetyenziswa ngokungafanelekanga bophawu ngamaqela esithathu.

Akukho ilula kangaka

Uphawu kwihlabathi mihla yokusebenzisa ubuhle nobubi bayo. Izinto eziluncedo ze brand yayo ziquka:

- ukunciphisa impembelelo ukhuphiswano kwiintengiso kwempahla (iinkonzo), kwakunye neendleko iintengiso nokurhweba;

- ukuseka inkqubo yalo amaxabiso lakhe,

- ukwanda eludinini,

- ulawulo olungenamiqathango phezu ukuhanjiswa kwempahla (iinkonzo) kunye nomgangatho wayo.

Kulo mzekelo, umenzi lijongene ezinye iingxaki. Umzekelo, ukukhutshwa iimpahla okanye ekuveliseni iinkonzo ezikumgangatho ophezulu, asinako ayikhulise ixabiso. Kuba okhuphisana nangoko ukulidla crespo esingenamntu. Ngenxa yesi sizathu, umzekelo, abathengisi untwisted abavumelekanga ezivenkileni zabo umgca imveliso efanayo okhuphisana. Ukongeza, lokuthengiswa kufuneka kukhuthazwe rhoqo. Kwaye phantse ingxaki enkulu.

iimpazamo engaba zikhona

Kaninzi kwenzeka:

- ukuba sicelo uzama ukufumanisa ngokuzimeleyo iiklasi International somhleli;

- mark ngale;

- yokukorekisha echazwe ngokungachanekanga okanye ngokungachanekanga (umz, imibala);

- iinkcukacha zokuhlawulwa ezingachanekanga umsebenzi karhulumente;

- in trade mark kukho izinto zeesimboli karhulumente okanye imifanekiso abantu abaziwayo (ngaphandle kwemvume yabo). Uluhlu kweempawu akuvumelekanga zinikwe kwi Code Civil, Isigaba 1483.

An siphakamiso umdla

Exclusive inika Igama brand "Metro". Izazi inkampani, ugxininise kwiimfuno abathengi, nokuba ingongoma encinane yokuthengisa okanye iingcali ye hotele okanye yokutyela ishishini, ukuphuhlisa brand yabo, "Metro". Iluncedo, mihla ezifikelelekayo (kwixabiso) zesindululo. Kuba abathile ukuba umgca esisiseko iimveliso (iinkonzo), kwaye umntu ukugqiba iiseti ngenxa yokukhonza yokuhlala ngomso eli xabiso lisezantsi.

BeLungu "Metro" sele brand ezintandathu yangoku ingqwalasela, eyenzelwe iingcali, kwakunye nenani kwezindululo ezongezelelweyo.

Indlela lokubeka impahla brand yakhe

Ngokutsho nabathengisi, ukubeka - bubuchule wokusungula umfanekiso uphawu abaphulaphuli ekujoliswe kubo yemboniselo. Oko kukuthi, lo uphawu kufuneka enze ulwazi malunga nenzuzo kulahlula kukhuphiswano. Ebizwa yintlanganisela iimpawu ezifana amajelo ukwabiwa, ngaphandle kwebala, ixabiso, inqanaba lenkonzo, umfanekiso (uluvo intengiso, PR), njl Ngengqiqo ehlabathini, ukubeka -. Kuyinto imisebenzi nkampani ejoliswe ukucenga abathengi ukuba umahluko omkhulu iimveliso zabo (iinkonzo) ukusuka okhuphisana.