Zokumaketha, Tips Marketing
Uphando Desk. Iindlela zokuqokelela data zaseprayimari. Amanqanaba kophando lwemarike
Ngaba wakha wazibuza ukuba kutheni umenzi kulula kakhulu ukuthelekelela iminqweno labathengi, uyazi akugqiba ukuwusondeza imveliso ekunene kwaye ekuhambeni kwexesha inika into entsha ngokupheleleyo, kodwa kuyimfuneko ukuba umntu ngamnye? Yinto elula - umvelisi ukufunda nkonzo, kodwa kunokuba uphumeza uphando emarikeni, ngenjongo yokuba abe inyathelo elinye ngaphambi ngumthengi.
Yintoni uphando lwemarike
Ukuba unike inkcazelo ecacileyo ngokufutshane yintoni na uphando yentengiso - kubalulekile ukufumana ulwazi oluyimfuneko, ukuqokelelwa kunye buhlolwe ngokubanzi kuyo nayiphi inkalo yomsebenzi. Kuba inkcazelo ebanzi kukuba ukuqonda zigaba eziphambili zesifundo, nto leyo maxa wambi ihlala iminyaka. Kodwa yokugcina - oko ekuqaleni nasekupheleni kwawo nawuphi na umsebenzi lwezentengiso kwi-lweshishini (ukudalwa lwemveliso, ukukhuthaza, ukwandiswa emgceni, njalo njalo). Phambi kokuba impahla iboniswe ezishelfini, lezentengiso sisajongisisa abathengi, owokuqala wenziwe yokuqokelela lokuqala lolwazi, kwaye emva koko uphando kwedesika ukuze enze isigqibo ekunene kwaye ushukume kwicala elifanelekileyo.
lweenjongo zophando
Phambi uqhuba isifundo, kufuneka uqonde ukuba yintoni na ingxaki kwishishini okanye naziphi na iinjongo strategicheski ufuna ukufezekisa, ukuba esya ukuba aqonde indlela yokukhangela isisombululo, yaye ngoko bachitha uphando idesika kunye entsimini, lo gama ekuqaleni wabeka imisebenzi ethile. Xa sishwankathela, kukho ezi ngxaki zilandelayo:
- Collection, processing kunye nocazululo ulwazi.
- Funda imarike: amandla, ubonelelo kunye nemfuno.
- Uvavanyo izakhono zabo kunye okhuphisana.
- Uhlalutyo impahla okanye iinkonzo ezenziweyo.
Yonke le misebenzi ziyimfuneko ekufuneka isonjululwe inyathelo ngenyathelo. Ndiqinisekile apho kuya kubakho imibuzo kakhulu ezizodwa okanye ngokubanzi. Kuxhomekeka msebenzi ziya kukhethwa iindlela zophando, ezenzeka kwinqanaba elithile.
Amanqanaba kophando lwemarike
Nangona isibakala sokuba uphando imakethi yenziwa rhoqo, kwaye zahluke yonke enye kwenye, kukho isicwangciso ecacile, nto leyo babambelele bonke, yaye ngoko, ukuba enze ngezigaba isifundo. Bucala malunga 5 amanyathelo:
- Chonga iingxaki, ekwenziweni iinjongo kwaye sifumane iindlela zokusombulula iingxaki. Oku kuquka ekuyilweni iingxaki.
- Ukukhethwa imithombo yolwazi ukuhlalutya nokusombulula iingxaki besebenzisa uphando edesikeni. Njengomgaqo, ngokusekelwe mveliso zabo kwedatha ukubona ukuba yintoni na ingxaki owuvayo uzame indlela yokucombulula oko, ngaphandle eshiya "endle".
- Ukuba idatha efumaneka kwishishini akwanelanga, yaye kwakufuneka ulwazi olutsha, ngoko ke kuya kufuneka ukuba yenze uphando entsimini, esicacisa ububanzi, uyilo isampula kwaye ke injongo yezifundo. On la manyathelo ezimbini ezibalulekileyo kufuneka ubhale iinkcukacha ezingaphezulu.
- Emva ukuqokelela iinkcukacha eziyimfuneko ukuhlalutya kubo, ukuba eziqala structured, umzekelo, kule theyibhile wayesigcina uhlalutyo lula.
- Yinkalo yokugqibela sidla kwizigqibo ukuba ekwimo elifutshane zandiswe. Kunokuba kuba iingcebiso kunye neengcebiso, kungcono ukuba inkampani. Kodwa kwisigqibo sokugqibela eyenziwe yintloko lweshishini, emva kokuphonononga kuphando.
Iindlela zokuqokelela ulwazi ngophando
Njengoko sele kukhankanyiwe ngentla apha, kukho iindidi ezimbini yokuqokelelwa kwedatha, kwaye ungasebenzisa bobabini kwangoko, okanye ukhethe enye nje. Yaba izifundo endle (okanye nokuqokelela iinkcukacha primary) kunye nophando idesika (m. E. Ukuqokelelwa kweenkcukacha eziziisekondari). Zonke inkampani self-nokuhlonipha ngokuqhelekileyo uqhuba kunye entsimini, kunye kwisitulo ukuqokelelwa kolwazi, nakuba bachitha imali eninzi. Kodwa loo ndlela yenza kube lula ukuqokelela idatha efanelekileyo kwaye wenze izigqibo yechaneke ngaphezulu.
ulwazi lokuqala kunye neendlela yokuqokelelwa
Phambi kokuba uye ukuba ukuqokelelwa kweenkcukacha kuyimfuneko ukumisela kufuneka kangakanani ukuqokelela, yaye indlela yokusombulula le ngxaki khulu. Umphandi ababandakanyeka ngqo ngokwakhe kwaye usebenzisa le ndlela zilandelayo zokuqokelela ulwazi lokuqala:
- Ukuvota - kwathiwa, ngomlomo, okanye ifowuni ngokusebenzisa i-Internet, xa abantu bebuzwa ukuba uphendule imibuzo embalwa, kokukhetha inguqulelo ecetywayo okanye ukunika impendulo eneenkcukacha.
- Ukuqaphela kunye nohlalutyo yokuziphatha kwabantu kwimeko enikwe ukuze siqonde ukuba yintoni ebangela umntu, kutheni esenza njalo. Kodwa kukho ethile yale ndlela - akusoloko uhlaziye ngokuchanekileyo isenzo.
- Enta - ukufunda ukuxhomekeka kwezinye izinto kwelinye icala, xa utshintsha enye into, kuyimfuneko ukuchonga, njengoko kuchaphazela zonke ezinye yokuhlanganisa
Iindlela zokuqokelela ulwazi lokuqala ukubonelela idatha ngobume kwemfuno yenkonzo okanye imveliso ngexesha elithile kunye nendawo kunye nabasebenzisi ngabanye. Ngaphezu koko, ngenxa yokuba i data wenza izigqibo ezithile ukuze kunceda ukusombulula le ngxaki. Ukuba oku ngokwaneleyo, loo nto isifundo ezixabisa phambili okanye sebenzisa iindlela eziliqela kunye iintlobo zophando.
uphando idesika
ulwazi Secondary - esele ikhona data evela kwimithombo eyahlukeneyo ngokusekelwe apho kunokwenzeka ukwenza uhlalutyo ukufumana ezinye iziphumo. Ngoko ke imithombo zabo ngaphandle kunye nezo ziphuma ngaphakathi.
I data attribute le nkampani, umzekelo, urhwebo, amanani lwezinto ezithengiweyo kunye neendleko, umthamo ukuthengisa, ixabiso zempahla ekrwada, njl - .. Yonke ukuba inkampani, kufuneka ukuba usebenzise. maxa wambi uphando olunjalo kwimarike cabinet kunceda ukusombulula ingxaki apho ke ingabonakali, kwaye afumane izinto ezintsha ukuba unako ukusebenza.
imithombo yangaphandle yolwazi iyafumaneka kubo bonke. Ukuze babonakale ngokohlobo iincwadi kunye namaphephandaba, iimpapasho, iinkcukacha-manani jikelele malunga nomsebenzi wenzululwazi ukuphumeza nantoni na, ingxelo ngemisebenzi yabo kwakunye nezinye izinto ezininzi ukuze ube kwinkampani ethile umdla.
Nobubi yokuqokelela ulwazi secondary
indlela uphando Desk zinezibonelelo zayo nezingeloncedo, kwaye ke xa kucetyiswa isifundo ukusebenzisa iintlobo nje ezimbini ukuze ufumane inkcazelo epheleleyo ngakumbi.
Izinto eziluncedo ukufumana ulwazi eziziisekondari:
- iindleko kweso sifundo (ngamanye bayalingana kuphela ixesha elichithwa);
- ukuba iinjongo zesifundo baxomoloza ilula, yaye akukho umbuzo wokudala imveliso entsha, ngoko, njengoko umthetho, ulwazi zamabanga olwaneleyo;
- Ingqokelela ngokukhawuleza izinto;
- ukufumana ulwazi oluvela kwimithombo eziliqela ngaxeshanye.
Ezingeloncedo ukufumana ulwazi eziziisekondari:
- data evela kwimithombo yangaphandle ziyafumaneka bonke, kulula ukuba uthathe ithuba sikhuphisana;
- ulwazi olukhoyo lomthobo ngokubanzi kwaye akusoloko kufanelekile ukuba abaphulaphuli ekujoliswe;
- Ulwazi ngokukhawuleza iba lixesha kwaye ube ngokupheleleyo ngeke.
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