"Polar Bear" - ibhiya kunye isimilo esihle

"Polar Bear" - ibhiya obungayi mazingabhidaniswa nayiphi na enye. It nje adonsa crystal icacile, incasa yawo elungileyo kunye Obusemagqabini ubunjani.

I brand new

"Efes" Inkampani isebenza eRashiya ukususela 1997. Ngeli xesha sele liqalise brand ezininzi ezitsha sithanda ngokucacileyo abathengi zasekhaya. Omnye wabo - "Polar Bear". Beer enegama elifanayo yokuqala ukuvela ivenkile ezishelifini ngo-2001. Eveliswayo e Ufa, kwi "Amstar", ephethwe yinkampani. uphuza bt yaba nempumelelo kakhulu. Ubuso entsha kraca waba Polar Bear, nto leyo ifanele ukuba abalinganiswa kwezi iimpawu imveliso entsha. Kwindalo, ibhere elimhlophe - kuba inzima kwaye ngexesha elifanayo isilwanyana nokuthantamisa. Kunjalo enokuthethwa imveliso entsha. Kuba isiqalo kubalulekile ukuphawula ukuba i "Polar Bear" - ibhiya, apho iveliswa iteknoloji ekhethekileyo ngokwesithethe ubugcisa nokupheka. Sela ngokukhawuleza wafumana umthengi, ndikubhadulise nanamhla eyonwabela, ngokuqhelekileyo zifunwa kakhulu phakathi kwabantu. Indima ebalulekileyo kule lixabiso. A ixabiso encinane ibhotile wokwenza umqombothi efikelelekayo ethandwayo.

Iintlobo kunye iimpawu ethululwayo

Uthungelwano urhwebo ifumana iintlobo ezininzi ngemveliso eyaziwa: "White Bear ukukhanya" (utywala ayikho ngaphantsi kwe 4.8 pesenti), "White Bear strong" (utywala ayikho ngaphantsi kwe 7.1 pesenti), "White Bear non-ezinxilisayo" (utywala ayikho ngaphezulu kwe-1 ekhulwini ), "Polar Bear engacocwanga" (utywala hayi ngaphantsi kwe-4.5 pesenti), "Polar Bear Bashkir" (utywala hayi ngaphantsi kwe-4.9 pesenti). Oku kuphela amabakala ezisisiseko. Uhlobo kuluhlu lidibanisa i indlela ukuphakheja impahla. "Polar Bear" - ibhiya ukuba lupakishwa ntlobo zilandelayo zokufaka:

• iglasi ibhotile litres 0.5,
• Pet ibhotile litres 1.5,
• Pet ibhotile litres 2.0,
• Bank aluminiyam 0.5 iilitha,
• kegs yokuthengiswa kwempahla kwiglasi ye-30 no-50 eelitha.

A iindidi enkulu ngokwaneleyo ukuze anelise umnqweno phantse bonke abathengi. Inkangeleko Ibukisheni (uyilo ileyibheli kunye nokumila wesingxobo) umcabango nezona nkcukacha zincinane. iingcali Le nkampani ngako konke ukuqinisekisa ukuba kuphela bekhululekile, kodwa khangela kakhulu linomtsalane.

imveliso kabani

Ngomhla kummandla Russia ingabonwa ngokufuthi beer ngokwaneleyo "Polar Bear". Umenzi yale isiselo ethandwayo - inkampani zehlabathi Efes Breweries International. Umelo yale brand ziyafumaneka kumazwe amaninzi. okokuqala brand Efes wafunda eTurkey. Ngoko zazakhiwe yazo e Adana, Ankara, Bilidzhike. Ngokuthe ngcembe lokuvula up imimandla ezintsha, ibhiya "Efes" baqala uhambo yayo woloyiso kunye nineties zenkulungwane yokugqibela iye imo uphawu jikelele. Ngomhla kummandla elalisakuba yiSoviet Union zezi nkampani ngoku eyaziwa kakuhle-ofisi eRashiya, Kazakhstan, Moldova kunye Ukraine. inkampani Largest imiwe afumene amalungelo ngokupheleleyo ukuya kwimveliso kuloo mazwe amagama adumileyo afana "Stary Melnik", "Zhiguli", "East yi Red", "Sokol", "Polar Bear", "UAmber", "Malts" kunye nabanye. Ukongeza, inkampani fumene mvume kwaye uvelisa mveliso yawo ukuvelisa mveliso angaphandle ezaziwayo-kakuhle.

Beer bonke

"Efes" Le nkampani uzama ukutsala ingqalelo iimveliso zabo kangangoko kunokwenzeka inani ngabathengi. Ngelo xesha abantu abaninzi ashiya izityalo zotywala inkampani eyaziwayo iqala imveliso kweendidi ezizodwa iimveliso kunye nomxholo iphezulu utywala eliphantsi. Ngoko ke, lo imarike wabonakala beer omtsha "Polar Bear utywala-free." In Russia oveliswa zeebhotile iglasi neelitha 0.5. Kumafa, le mveliso yahlukile kancinane ukusuka abanye. Iqulethe ibhali imithombo, amanzi, galo, isiraphu maltose kunye neencasa "beer". ixabiso Amandla mncane kwaye calories 31 kuphela. Imveliso entsha unalo ivumba oqhelekileyo Classic isongo ayikho ngaphantsi zabo ezinxilisayo "bazalwana." It ikhethwa abo bafuna ukuhlala nesidima ngoxa sinandipha incasa eqhelekileyo enxilisayo. Kakade ke, ngenxa yokuba isiqulatho utywala le ngaphantsi kwe-1 ekhulwini.

"Live" imveliso

Kuba gourmets kunye nabathandi inkampani yamagqala "Efes" liye lasungula kraca beer entsha imveliso "Polar Bear engacocwanga." Umqombothi entsha iyavumelana ngokupheleleyo uphawu wayo. Kuyinto elula kakhulu, phantse emhlophe, linjengebhere kwileyibhile. Mandla yale othululwayo liphantsi kakhulu (malunga 4.5 pesenti), lo gama umxholo kwekharbon diokside olunikezelweyo kakhulu eliphezulu. Oku kukhokelela ekubeni iziphumo ezithile. Ngaphaya koko, inkqubo yokuvelisa isebenzisa indlela entsha oksijini nokwandiswa yesiselo kabini. Ngenxa yoko, imveliso ogqityiweyo waziqhela ethile, okufana ukugalela utywala. Ngamanye amaxesha imveliso mtsha ubizwa ngokuba 'ubomi. " Into kukho izizathu. Xa tywala elifeza inyathelo ibile, oko bypasses inyathelo product. Ngenxa yoko, i-tywala kusekho ezincinane amasuntswana galo kunye nagwele. Oku kwenza kube isuntswana welifu, kodwa ugcina incasa isici. Le mveliso omtsha utsale ingqalelo ezininzi wakuthanda. Mhlawumbi loo nto kuye kwagqitywa ukuba bayazise imveliso mass zeebhotile PET litres 1.5.