Loncedo lokhuphiswano mbutho

Ukusebenza ngempumelelo lweshishini kwimarike kuyimfuneko ukuba ingenelo phezu imibutho ezivelisa imveliso ezifanayo okanye ngokubonelela ngeenkonzo efanayo. inzuzo uKhuphiswano - lo ibinzana oludibeneyo ukongama phezu ukhuphiswano kwiinkalo ezahlukeneyo umsebenzi wombutho wakho, njengoko kulinganiswa yi yokusebenza ezoqoqosho kunye nemali. Kufuneka iqondwe njengoko isakhono lweshishini. Akukho lula, kodwa into yokuba kufuneka abe ngenxa ezikhethwa lokwenyani uluhlu lwabathengi. Xa ishishini inzuzo ukhuphiswano - enye engundoqo, iinjongo eziphambili kunye neziphumo zemisebenzi kuqoqosho lweshishini. Ukuphumeza oku, iinzame mazenziwe lonke iqela lo mbutho.

inzuzo uKhuphiswano inokwenzeka ukuba unayo ishishini zamaxabiso aphantsi impahla okanye iinkonzo, inqanaba eliphezulu kwentlobo zemveliso, eyiyo segmentation yemarike, ukuqalisa, Sizihlubile ukusabela ngokukhawuleza ezifunwa yimarike. Oku kuquka yimveliso yabasebenzi kunye nokulungela kwabasebenzi, umgangatho imveliso, wekhondo labaphathi, inqanaba eliphezulu lolawulo lweqhinga.

inzuzo uKhuphiswano bemvelo lothelekiso, njengoko unako ukutyhila kuphela ngokuthelekisa iimpawu ezichaphazela ukusebenza kwezoqoqosho ngempumelelo ukuthengisa.

Inani yokuzikhethela olukhethwayo kwicala sabaphenduli inokuba ibonakalalise okurhafisa imveliso, yona ke ngenxa yokuba uhlalutyo sentengiso.

Kwiimeko ezizodwa iimveliso kuba iimpawu ezizodwa ukuba nanto. Ezi mveliso, kunye uncedo ingundoqo kukhuphiswano, yiba (ukongeza ixabiso unique) ngenxa yokuba ukoyisa kwabanye ukhuphiswano umda ixesha kunye ububange ezivenkileni. Kodwa olu hlobo abadla bodwa, exhaswa ngurhulumente, esisigxina indlela Nelungelo iimpawu imveliso entsha. Ezi inzuzo ingundoqo iya kudala inkuthazo eyongezelelweyo kuphuhliso lwenzululwazi nobugcisa, nto leyo eya kunceda ukuphuhlisa ukhuphiswano.

ngeke ibe jikelele loncedo lokhuphiswano nayiphi na into kwezoqoqosho, kusenokuba Yingcambu kuphela.

Ukuze kwenzeke oku, ke kufuna uluhlu lwemisebenzi, yaye abayi kuba kwanele, ekubeni iimeko zangaphandle ukuze ibe namandla.

Kwaba kuhlalutyo nemiphumela yeemeko ezahlukeneyo embuthweni eyayinikelwe kwithiyori ngenelo kukhuphiswano Porter. Xa "yoKhuphiswano International" (1990) yena weza kwisigqibo ilandelayo: Umda yomhlaba kwamashishini zasekhaya baxhomekeke kakhulu, koko imeko yoqoqosho olukhulu kunye nentlalo, umsebenzi wabo wenziwa kweli lizwe. Macromedia ndagqiba kuphela yimiba omsebenzi, kodwa kwakhona ezifana imfuno kurhwebo lwasekhaya; uphuhliso lwamashishini enxulumene; kwinqanaba lolawulo kweli lizwe; umgangatho wokhuphiswano; nkqubo yezoqoqosho karhulumente; iziganeko random (imfazwe, ezifunyaniswe engalindelekanga, kunye nabanye). Ubukho kwezi zinto ezintandathu ubukhulu becala limisela iingenelo ukhuphiswano kwiinkampani, amashishini kunye namazwe kurhwebo lwehlabathi.

Porter kuquka njengeyo-, kunye neziganeko ngequbuliso, nokuba nokubethelela okanye buthathaka iingenelo yelizwe kukhuphiswano. Kubo iquka izinto ezintsha, ubuchwepheshe, ukwehla okukhulu kwamaxabiso ombane, amazinga exchange, iinguqulelo ezinkulu kwiimarike stock lwehlabathi, izigqibo ezibalulekileyo nkqubo, ungquzulwano zomkhosi kunye neminye imidlalo.