Yintoni na segmentation market

Okokuqala kufuneka ukuchaza ingqiqo kwicandelo elithi - iqela abathengi kunye neemfuno ezifanayo okanye iminqweno ethile. Balani imarike ibe ziqwempu ivumela iinkampani nemibutho ukuba kugxininisa kuphela ixesha elide kunye nenzuzo namacandelo eemarike, ukusika abanye.

segmentation Market engenziwa zombini kwimarike mveliso kunye nomthengi.

Cinga segmentation ngeentlobo kwimalike yabathengi. Le market nabanako ukwahlulelana kwinkqubo segmentation kwindlela eziliqela. Ngoko ke iikhrayitheriya segmentation yeemalike: ngokokuhlala, psychographic, ukubalwa, zokuziphatha.

Cinga yokuhlola ngasinye ngokwahlukeneyo.

segmentation Market ngu kwingongoma geographical imarike yahlulelwe kwii ariya ezahlukileyo geographical (neeyunithi). Umzekelo, iiyunithi alandelayo asetyenziswa xa imarike Russian: nengxinano yabemi, ubungakanani umzi, indawo, kwingingqi, kwisithili. Ukuhlalutya a segmentation lemarike inkampani isigqibo apho imigudu yayo ukuthengisa kakhulu ngempumelelo. Kwimarike Russian ngokwengingqi wohlulwe iiyunithi: eSiberia kunye Urals, kwiingingqi eMoscow iLeningrad, izithili kunye Kolomna Uvuko, ubukhulu imizi abemi abantu ngaphantsi kwe-5 amawaka, 5-20 amawaka, njl

Ngokutsho criteria elibonisa segmentation kwimakethi ukwahlula iimarike ngezizathu ezifana qela ubudala, isini, ubungakanani usapho, imijikelo yobomi kunye nomsebenzi, ubuzwe, imfundo, inkolo, njl Le segmentation yenziwa ziinkampani kwinqanaba yophando ukuya kushishino. Yiyo le segmentation yenza kube lula ukwenza ngokuchanekileyo ngakumbi imfuno yeempahla ukusuka amaqembu athile yabemi.

Malunga segmentation of yeemeko zokuziphatha ukuba zithathelwa ingqalelo nendlela amaqela abathengi emanyeneyo ngenxa yemfundo yabo, ulwazi zombini abasebenzisi abasabela ngayo enikiweyo (Promoted) imveliso. Eziguquguqukayo ezifana segmentation-mhlaba lokusetyenziswa (aphezulu, aphakathi, libya), ukuzimisela, ukuba bathenge imveliso (kwazi ngale mveliso okanye akazi malunga imveliso) ubume njengelungu imveliso (umsebenzisi kwezi ndidi lemveliso AI ayikho umsebenzisi imveliso), ukuthenga kuloo eluncedo (iwonga kuyimfuneko), ngesidanga ukunyaniseka imveliso (akukho okanye kuthetha elililo kwaye womelele).

Ngoku, ngokubhekiselele kuloo segmentation yokuhlola kwimarike psychographic. Olu hlobo segmentation lwenziwa nge ndlela yenzululwazi esekelwe kule inzululwazi "psihorafika". Le inzululwazi lijongana kwimiba efana ukuhlelwa abathengi yokuphila. Oku kwenza kube lula ngokusekelwe kuphando "psihografiki" abathengi umsantsa ngokwamaqela ezithile ngokwendlela yabo yokuphila ingakumbi nomlinganiswa kunye nobuntu.

Kukho Kusekho segmentation emarikeni ngezizathu zokusebenza. Lubonakala ngezinto ezinjalo - ubuchwepheshe, ubume yomsebenzisi, ivolyum iimpahla okanye iinkonzo ezinikezwa.

Kwakunye segmentation kumqukumbelo weBhayibhile ebizwa ngokuba isiseko yokuthenga kunye variable - umbutho yonikezelo (centralised, amagunya) isakhiwo amandla (lilungelo leZiko eliQinisekisa sebe imveliso - ezezimali, imveliso, njalo-njalo), isakhiwo ubudlelwane, ipolisi kunye neentlobo ukuthenga (contract ukuqeshiswa, njalo njalo)

Kufuneka kuqatshelwe ukuba imigaqo segmentation kweemalike yabathengi akusoloko kusenzeka ukuba ukujonga ukhetho imveliso echanekileyo kuluhlu kwabathengi. Bona kunceda kuphela lezentengiso ukuchonga amathuba kudidi banochaphazeleko kubathengi eliseleyo ukhetho and definition icandelo kwiqela imveliso ngamnye ubugcisa lorhwebo. Oku kuxhomekeke kubuchule layo segmenting ngokuchanekileyo iqela azithiye impahla yakhe okanye akunjalo.