Niche okanye ingxenye emarikeni? Indlela ukufumana indawo lakho kwishishini.

Njengoko kuchaziwe yi-US of lwamagama, zinendawo - akunto kodwa "imeko okanye umsebenzi eyenzelwe ngokukodwa namandla umntu ngamnye kunye nesimilo." Kuyinto ezisitheleyo kwiminyaka yakutshanje ingqalelo kakhulu impumelelo kanye abo oosomashishini abaye bakwazi ukufumana ixesha wazibeka emakethe yabo crespo yakhe. Kulo mba, kukho nokudideka: basoloko bexakaniseka kunye icandelo lorhwebo niche, kwaye inkqubo uphendlo lwayo - kunye wesijikelezi-mveliso. Ingxenye yemarike - oku ingqikelelo undoqo nokuthengisa, imela iqela abathengi kunye okuthandwa efanayo. segmentation Market ivumela oosomashishini ukuvelisa kanye abo iimveliso efuna ngumthengi kwaye iya kuba ngokupheleleyo bathi kuye. Indlela yokukhetha yeengcandelo zahlukahlukene kunene, kodwa umgaqo wabo ukufumana inzuzo enkulu kwaye ufumane umtyhi yakho. Mhlawumbi loo nto namhlanje kukho ekuthengiseni indlela entsha ngokupheleleyo, nto leyo emele inkqubo lokufumana yayigcinwa imarike (nishing), ebandakanya iqela ezintsha kwicala ukukhuthaza imveliso kunye nophando emarikeni.

Yintoni kwamaxhala nendlela eyahluke kakhulu ukusuka ingxenye emarikeni?

Kule mihla ngenxa impumelelo yoshishino kunye nempumelelo ishishini lakho kubalulekile ukuba ukusho kuphela umsebenzi wabo kwimarike, kodwa kwakhona ukufumana phezu kwindawo emxinwa kakhulu (ingxenye emarikeni okanye amacandelo ezininzi), okhuphisana nabaqeshelwe nje ixesha elifutshane kakhulu. Kanye niche, zohlobo olutsha ngokupheleleyo zoshishino ufumana amandla ezizodwa ayikwazi kangangethuba ixesha elifutshane ukuba imveliso nenzuzo nokhuphiswano okanye kwishishini. Into Ukukhethwa niche kuphela - nto ukuguqulela umdlalo ukuya entsimini okanye ukuba kuyo abathengi abaninzi ezinokwenzeka kangangoko kunokwenzeka, yaye emva koko kuphela zilisebenzise eli ukuvumela umnini encinane, kodwa ishishini labo. i Niche Market sphere loshishino okanye udidi ishishini kuphela xa umda kunye nenani kakuhle banokuba ngabathengi.

Ezi mpawu uphawu le manuelle loshishino:

• Ngokukodwa wena izicelo kunye neemfuno abathengi bethu, ukwanelisa ezifuna iseti ethile imveliso ngokubambisana kunye neenkonzo;
• , Kodwa hayi enkulu umthamo Esitalini enokubakho market;
• kuncipha ngokwaneleyo strong yokhuphiswano.

Ngoko nangoko ke kubalulekile ukuqaphela ukuba ukungabikho epheleleyo kukhuphiswano ayitsho ukuba phambi kwakho kumgodi wegolide, kwaye kufuneka nje ukufumana iindlela zophuhliso yayo. Kusenokwenzeka ukuba abanye oosomashishini baye bazama ukufihla le yinxalenye ishishini, kodwa washiya ixesha lakhe ngenxa ngokupheleleyo amathuba. Ngenxa umthetho, kukho imarike niche apho ingxenye eyodwa na banxibelelane nabanye, kunokuba ziqwempu obahlukileyo imarike. Kulapha ukuba kukho imfuneko eliphilileyo kakhulu, kwaye utshintsho iimfuno kunye namabango yabathengi kwenzeka ngokukhawuleza kangangokuba ezifuna bhetyebhetye lemveliso eliphezulu kakhulu impendulo ekhawulezileyo ngexesha elifanelekileyo. Ukuba niche kwemarike ahlala yinkampani, akusekho umdla kwezinye noosomashishini, njengoko baye kwezoshishino akukho gumbi. inkqubo khuphiswano kuba nantsingiselo, kuba kulo mzekelo, iindleko zemali ziya kuba iinzuzo eziphezulu kakhulu.

Ukubonelela icandelo elibalulekileyo emarikeni okanye ziqwempu ngaphezulu ngamnye, usomashishini osakhasayo unako ukufumana imbuyekezo ephezulu kwaye ukuba ngokupheleleyo imfuno phakathi abathengi. Nangona kunjalo, ukuthatha nje niche ezamahala onokufikelela impumelelo enkulu kwaye uthathe ishishini lakho ukuya kwinqanaba entsha iphela, kuba lisekelwe kule izixhobo ezingundoqo lorhwebo ngamazwe.