Imithombo olunobuchule yolwazi nokuthengisa

Zombini abavelisi ezinkulu nezincinane kweempahla kunye neenkonzo kufuneka aqhube uphando wentengiso nokukhuthaza ngempumelelo imveliso kumboleki. Ukuza kuthi ga ngoku, ichazwe iinjongo kunye neenjongo, kwaye achonge imithombo yolwazi ukuzithengisa, ukuthi, kule imeko ethile, iziphumo ezingcono. Kukho imithombo ephambili (oko kukuthi, bahlanganisana ngqo lo msebenzi, okokuqala) kunye aphakamileyo (sele ikhona kwaye eqokelelwe nezinye iinjongo).

imithombo Primary of entengiso ziquka:

- Uqwalaselo esibonakala ngenjongo kwaye ngokucwangcisiweyo athabatha ngqo kwi ndawo lokufumana into yophando.

- Umfuniselo, nto leyo luphawulwa nempembelelo ngenkqubo phantsi isifundo. Le ndlela iquka uyilo ngamaqela amabini (eliqhelekileyo kwaye uvavanyo).

Amaqela Dala iimeko ezahlukeneyo, yaye emva koko kwenziwe uhlalutyo lokuthelekisa lweziphumo. Lendlela ukunika idatha echanekileyo.

- ingxelo lwangaphakathi, nto leyo enika ulwazi malunga inkampani, uluhlu, intshukumo iimpahla, umthamo intengiso, ingeniso ukuthengisa, ixabiso kweentegiso. Olu lwazi inceda kukuhlalutya inzuzo amaqela imveliso ethile, imijelo ukuhanjiswa njalo njalo.

- Imithombo yolwazi marketing - baphawula ngenxa yemeko ezisingqongileyo. Ezi ziquka umthetho osayilwayo, utshintsho kwezoqoqosho, ingeniso yabathengi, iimveliso wokhuphiswano, utshintsho kwiteknoloji yemveliso. Konke oku ukunceda ukunqanda ifuthe elibi kwinkqubo yemveliso evela ngaphandle.

iintloko zamasebe ukuqokelela ulwazi lwangaphandle evela kwimithombo eyahlukeneyo - oko ishicilela, incoko kunye kubasasazi, abaxhobisi kunye nabathengi, iintloko nezinye iiyunithi zoshishino. Imithombo ukumaketha ulwazi neenkampani apho inkqubo ngokubaluleka, kakhulu ebalulekileyo. Eziphezulu bathanda kuye abathengisi aba bakulo phakathi kwayo, kwaye ulwazi oluthembekileyo esandleni kuqala. Emva koko, bekhuthaza kubasasazi, Wholesalers kunye nabathengisi, ukuze nokudlulisela kwinkampani iinkcukacha ezibalulekileyo. Ulwazi zathengwa kubathengisi wesithathu. Iinkampani ezininzi kumasebe ezizodwa ukujongana zokuqokelelwa kolwazi.

kusoloko kukho iingxaki zophando emarikeni, ezifana utshintsho ezingalindelekanga okanye izicwangciso, nto leyo maxa wambi ungacelwa abathengi ngexesha lomsebenzi. Ngokufuthi, umthengi akakwazi ukubona ngokucacileyo iingxaki, uyazi kuphela ukuba intengiso yehle share kwimarike, kakhulu, kwaye kubalulekile ukuba ufumanise ukuba yintoni eqhubekayo kwaye ngawaphi amanyathelo ukuthatha.

zenziwa iinkonzo ezimbaxa zokuthengisa ngokubanzi, ngenxa yokuba emarikeni kusoloko kukho izinto ezintsha kule nkalo. Oku ne-inshorensi neenkampani, ngaphakathi kunye nangaphandle, yaye oku neenkampani hambo, kwiiklinikhi zabucala, izikolo, njalo-njalo. F, Kotler, umzekelo, inikeza umzekelo shishino:

- Company - Abasebenzi

- abasebenzi - yabathengi

- inkampani - nkonzo.

lokumaketha ngempumelelo kwicandelo nkonzo iquka umsebenzi nezi neeyunithi ezintathu. Oko kukuthi, inkampani kufuneka uthathe unonophelo abasebenzi, ukuba susumetela inkonzo yayo umgangatho kubathengi. Oku kuquka ukuyilwa umvuzo, imfundo, uqeqesho, uphuhliso umsebenzi, ukunika inkonzo engcono ukusebenzisa iimveliso zenkampani.

Yeyona ikhonkco lokuqala. Owesibini ikhonkco - ulawulo umgangatho wenkonzo. Oku kuquka indawo elungileyo, abasebenzi abaqeqeshiweyo,-ofisi uhombiso njalo njalo.

Ikhonkco sesithathu - imiba amaxabiso, imijelo usasazo kunye nonxibelelwano, ukhuphiswano.

Ngoko ke, imiceli kweenkonzo marketing zisenokwahluka ukusuka imveliso kwentengiso. Udlala kwakhona indima oko umboleki uyabubona ummeli umntu olapho esi sidumbu, njengomntu ozimeleyo. Ukuba ngenxa yomsebenzi omhle, umzekelo, weenwele, umthengi uya bancoma ukuba nabahlobo babo, loo nto ayithethi ukuba libhekisela yonke inkampani. Oko kukuthi, apho kufuneka kufakwe urhwebo lwangaphakathi, nto leyo eya kukhokelela ekuphuculweni komgangatho wenkonzo kukutsalela banokuba ngabathengi ngakumbi.