Siqinile Marketing ngoLwesithathu.

ZoRhwebo kwaye isebenza ngendlela inzima kakhulu multi-media. Indlela ukuphumeza izicwangciso intengiso kunye namaqhinga ayikwazi kwamkelwa Services Inkampani evela obukhoyo impendulo zemarike, kwaye hayi kakhulu ilingane iindlela ezahlukeneyo koqoqosho olukhulu. Inkonzo nokubhengeza nayiphi na inkampani kufuneka ibe ukuqokelela ulwazi kangangoko kunokwenzeka malunga bume engqongileyo lenkampani, ukwandisa ifuthe phezu kwakhe.

Ingcamango bume ukuthengisa izinto iquka iseti ubudlelwane kunye nabafowunelwa ezahlukeneyo kunye nothotho lwamaqumrhu, nto leyo ichaza uhlobo jikelele kwimisebenzi kwinkampani. indawo Marketing zenkampani ngumxholo uviwo ngenyameko necokisekileyo.

Ukuthengisa bume ngokuqinileyo nto yimbi ngaphandle iimeko esebenzayo kunye nabadlali ezichaphazela izigqibo zokuthengisa kunye namathuba. inkampani Marketing ngoLwesithathu, kuxhomekeka kumthamo yohlulwe macro-namancinci-bume. Eyokuqala ezimeleyo urhwebo jikelele le nkampani, lo gama enye isebenza kwinqanaba kwinkampani. Microenvironment, ke, kunokuba ngaphakathi nangaphandle.

microenvironment lwangaphakathi elawulwa inkonzo neentengiso. It iqulathe ezahlukeneyo kwiiyunithi noshowo le nkampani, kwakunye noqhagamshelo zezilwanya phakathi kwabo. inkampani zibonakalise ukuzinza kwalo kukhuphiswano ixhomekeke kakhulu kwi microenvironment lwangaphakathi. indawo yangaphakathi kufuneka ziphandwe ukuze kuchongwe amandla kunye nobuthathaka lweshishini. zibaluleke kakhulu ukuze sisinde kwindawo zokhuphiswano aqine kuzo utitshala, ngoko ke kufuneka ukwandisa nokuqinisa. Kunye nefuthe ubuthathaka kwi umsebenzi koqoqosho kufuneka incitshiswe.

microenvironment lwangaphandle - namnye ngaphandle bume yenkampani. Oku kuquka okhuphisana, abaniki nkonzo, abaxhasi, ukujonga abaphulaphuli, abalamleli zokuthengisa, ezinento ngqo kunye nempembelelo ngendlela oqhutywa ngayo umsebenzi wayo.

Suppliers - i abantu ngokusemthethweni, nezinika kuphela inkampani kunye okhuphisana zonke izibonelelo eziyimfuneko yayo ukuze ukuvelisa iimveliso kunye neenkonzo ethile.

Ukuthengisa abalamleli - yinto ezahlukeneyo imibutho kunye neenkampani ezinegalelo kwinkampani ekuveliseni, usasazo kunye nokuthengiswa kwempahla.

negalelo elikhulu umsebenzi naliphi na ishishini oye, oko uhlobo ubuhlobo kunye nabaphulaphuli contact. Bona amaqela abantu ababonisa amandla okanye eyona nomdla kwinkampani ethile kwaye zichaphazela impumelelo ekuphumezeni iinjongo zayo.

Into ebalulekileyo zangaphandle micro-bume ye yenkampani kontanga yayo. Oko kukuthi, abo nkqubo intengiso kunye inqaba uphawu kunokuba nempembelelo ebalulekileyo kwimpumelelo kwinkampani ethile. Yintoni ingqiqo brand? Eli gama, nto leyo akanikwa imveliso nabhaliswe ngendlela emiselweyo, ukuba kulahlula nabanye ubonise kumenzi. Ngokuba umthengi wophawu sesona sizekabani ngokuthenga.

Macromedia luqokelelo yeemeko ezininzi ezichaphazela microenvironment. Ezi zinto ziquka ngokwedemografi, zendalo, ezopolitiko, ezomthetho, kwezoqoqosho, zentlalo nenkcubeko, lwenzululwazi nobugcisa. Zonke izinto macro nefuthe omnye komnye kunye ezihambelanayo. Ngokusekelwe kule kucazululo kuyimfuneko zabo ezintsonkothileyo. Ngaphezu koko, kubalulekile ukukhumbula ukuba izinto ezahlukeneyo ngokwahlukeneyo kuchaphazela amashishini lwamacala ahlukeneyo umsebenzi, ubungakanani, njalo njalo.

Ukuthengisa indawo ngokuqinileyo kunempembelelo enkulu phezu ukwanela nokusebenza kwayo.