Macromedia ushishino kunye nezinto zalo

umsebenzi Marketing yenzelwe ukunceda inkampani ukwenza inzuzo ngokubonelela ukuveliswa kwezinto eziza kufuneka isibheno point ngumsebenzisi-view. Ukuze ezi njongo, kufeza bume yokuthengisa ngaphandle kunye nezo ziphuma ngaphakathi. Imisebenzi yeSebe sentengiso kuxhomekeke kwizinto ezininzi eziphembelela ezivela ngaphandle. Le microenvironment lweshishini, oko kukuthi, abo izakhi ezinxulumene ngqo le nkampani ngokwayo, kwaye ungalawuleka ngaphakathi kwinkampani. Kubalulekile kwakhona okusingqongileyo macro - oko kukuthi, izinto engeke ilawulwe, elizimeleyo izenzo nkampani, kodwa nayo imisebenzi amanyathelo yayo engalindelekanga kwaye ezizenzekelayo, ngathi itsunami. Kule nkalo, oko kufuna isifundo ezizodwa ezi zinto ukuze bakwazi ukuqikelela iziganeko kunye nokuchonga izisongelo olungenakuzisa inkampani kukuphazamiseka okungalindelekanga imisebenzi yayo.

Iinkampani Macromedia isifundo sawo kufuna ukuhlalutywa lweshishini izakhono, izikhundla kuhlala yinkampani kwimarike kunye nocazululo segmentation emarikeni. Ulwazi oluyimfuneko malunga nokusingqongileyo macro, ingalawulwa elizimeleyo nkampani kunye, lungafumaneka ezithathwe kwiintlobo ngeentlobo zemithombo: amaxwebhu apapasha, iinkcukacha kwiisayithi Internet ezifanelekileyo, ngokunjalo naxa ukuthengwa iinkampani sele kuqhutywa uphando olufanelekileyo.

Macromedia inomsebenzisi yokuba ingabonakali, oko azifumani futhe, kodwa kuthathelwa ingqalelo ukuchaza. Ezi zibandakanya ezi zinto zilandelayo:

- kwezopolitiko, ekufuneka athathe ingqalelo uzinzo likarhulumente, ulawulo urhulumente amashishini kunye nokhuphiswano, utshintsho-mthetho.

- Izinto zoqoqosho egqiba amandla nokuthengwa umboleki, izinga lotshintshiselwano, ukunyuka kwamaxabiso, intswelangqesho, ingeniso lobuqu, ityala irhafu, iindleko ibhaskiti yomthengi kunye nexabiso lwamandla.

- I factor yezibalo. Idlala indima kwicandelo isini kunye nobudala labemi. Into ebalulekileyo abemi kunye neqondo zemfuduko. Kwakhona uthathe ingqalelo ukwahlulwa ibe kwiindawo zasemaphandleni nezasedolophini.

- Macro iqulethe factor lwentlalo oluthathela ingqalelo sengqondo abantu ukuba basebenze, isikhundla salo ngokunxulumene kurhulumente, umgangatho wobomi, kunye nezinye umsebenzi umsebenzisi.

- izinto Scientific nobuchwepheshe izezona enokuba nempembelelo imisebenzi zokuthengisa kwakunye ubugcisa ezintsha rhoqo evela kwi imveliso, ukudala iimarike ezintsha. Kule uqhagamshelo kuyimfuneko ukuba abe nako ukumlungisa ngendlela ngexesha nokuphuhlisa iindlela ezintsha kunye neemveliso athembisayo.

Zonke ezi zinto xa zidityaniswe ukuqinisekisa imisebenzi zokuthengisa le nkampani. Ngaphambi kokuqhubeka nokuqokelelwa kolwazi, leyo yimekobume macro, kuyimfuneko ukwenza uluhlu sokuqondwa ngokucacileyo oko data ukufumana. Emva koko kufuneka wenze isigqibo zeziphi izixhobo eziza kusetyenziswa njengomthombo ulwazi. Le ingaba iikomiti phezu manani, iimagazini ngokubanzi kwezoqoqosho kunye namaphephandaba, izibonelelo Internet - ze mveliso, iindawo beenkampani ezizodwa ukuba apapashe uphando zeemarike kunye nezifundo kuthwalelwa phandle, kwakunye Intanethi ezithengisa uphando esele zenziwe.

Yakuba ulwazi oluyimfuneko ilandwa, kuyimfuneko ukuhlola amaxwebhu olukhoyo, njengoko unako uthembe ulwazi ziqulathe, ukuvavanya ababhali ukwenza uxwebhu kunye nobuchule babo kulo mba, lo gama nokuqokelela iinkcukacha ukufaneleka.

Ngokusekelwe kungentla, kuye kucace ukuba okusingqongileyo macro kwaye inkampani, kwaye icandelo yayo yangaphakathi ezazimanyene ngendlela ethe ngqo, kwaye ifuna ukufunda ngenyameko nohlalutyo. Ngapha koko, okusingqongileyo yangaphandle iqulathe izibonelelo eziyimfuneko, ngokunjalo namathuba ophuhliso ngempumelelo yenkampani. Kwaye, oko, uhlalutyo - esi sixhobo sibalulekileyo kwimisebenzi zokuthengisa izinto ozifunayo.