Marketing Communications System

inkqubo kakuhle emisiweyo ukuthengisa yonxibelelwano wombutho yimeko ebalulekileyo nokusebenza kwayo njengeyunithi yinxalenye amashishini, kwakunye nefuthe kwi sikhundla ngempumelelo emarikeni. Ifuthe yonxibelelwano ngendlela iimeko eziguqu-ukutshintsha market, kubaluleke kakhulu, kuba imakethi Igcwele impahla ngakumbi nangakumbi. Ukongeza, abathengi ukulungele ukuhlangabezana neemfuno zabo ezikhulayo, kunye neendlela ukhuphiswano, utshintsho bejonge ukuntsokotha, esebenzisa izixhobo phambili ngakumbi ukuba ukusebenza ngolwazi.

Ukuba imveliso ucwangciso kunye neentengiso yaba iziphumo ezincumisayo, oko kuyimfuneko ukufunda ukuthengisa, akukho nto ingako ukuvelisa iimpahla ukujikelezisa channel ukuthengisa ngqo. Ukusebenzisa imali yenkuthazo, kubalulekile ukuqinisekisa ukuba inzuzo kukhuphiswano (iimpawu ezikhethekileyo) yempahla bathengisa ayesaziwa achongiweyo abathengi.

Inkqubo ye uqhakamshelwano olumakethayo ubasukelayo iinjongo ezalanayo ezimbini: ukwenza imveliso nomtsalane nempahla - eyaziwa. Yintoni na ke imijelo yonxibelelwano kufuneka asebenzise le nkqubo?

Imijelo yonxibelelwano okanye ezintsonkothileyo unxibelelwano, zezi:

- umsebenzi abasebenzi ngokwemigqaliselo okuthengisa buqu;

- iintengiso;

- iindlela ukukhuthaza intengiso;

- unxibelelwano noluntu.

Abasebenzi ngokwemiqathango yokuthengisa buqu - lunxibelelwano, nto leyo imele i yobuqu sineendlela ezimbini umfowunelwa (dialogue), injongo leyo yenkuthazo umthengi ukuba isenzo kuthengwa, ukongeza, ukuthengiswa namnye ngaphandle nje umthombo wenkcazelo ye yophando.

Advertising luhlobo ehlawulwa yendlela olunye- zokunxibelelana nabantu abaninzi, esiza ivela kumthombo othile, kwaye inkxaso ethe ngqo okanye ngokungathanga ngqo kwizinto zentengiso lo mbutho.

Sales ukukhuthazwa yokwazisa likwancedisa umsebenzi lwabasebenzi ngokwemigaqo yentengiso zobuqu kunye nokwandisa kunye nokwanda kwiintengiso impahla ethile.

Relations Public kukho intshukumo ngabom ukudala isimo engqondweni bengasathembani kunye nokuqonda phakathi imveliso kunye ababukeli bayo. Kulo mba, injongo yonxibelelwano - hayi ukuthengisa imveliso, kunye nokubonelela ngenkxaso ngezenzo ngendlela yokuziphatha.

Ukongeza kwezi ndlela zemveli kuyimfuneko ukukhankanya indlela yonxibelelwano ngqo: imiboniso, kwiikhathalogu ukuthengisa, imiboniso kunye kwimikhankaso.

amajelo onxibelelwano kufuneka asebenze ngokubambisana, kwaye ngoko ke kubalulekile ukuba ukwaba ngokufanelekileyo ibhajethi ukulungiselela unxibelelwano phakathi zonxibelelwano, ngokusekelwe kwi-nkcukacha kwempahla bathengisa kunye nemisebenzi zonxibelelwano.

inkqubo okuthengisa zonxibelelwano izixhobo ezimbini ezisisiseko nefuthe elikhulu kwiziphumo yokuthengisa. umsebenzi lwabasebenzi ngokwemigaqo yentengiso buqu kunye nemijelo izibhengezo Le nto. Engxamele ukusebenzisa ezi amajelo, kufuneka uqonde xa abafowunelwa ngqo kukho intengiso ngempumelelo ngakumbi.

Kakade ke, ukuthengisa lobuqu kuthengisa ukusebenza kwawo kunathi. Kodwa ke inzuzo izibhengezo kulo ixabiso layo. Ngapha koko, ukuba kuphunyezwe naye oyedwa nabaphulaphuli ngokusebenzisa izibhengezo kutshiphu kakhulu kunokuba usebenzise abafowunelwa kunye nabathengi ezinokubakho.

Advertising yenza kube lula kwixesha elifutshane ukunxibelelana esinamanani amakhulu abathengi, lo gama nkqu ilixa nomthengisi umda kakhulu kangako. Ngelo xesha enye ngokunxulumene imveliso ethile uluhlu emxinwa labathengi, ukusebenza lobuqu okuthengisa ngokungathandabuzekiyo ngaphezulu.

inkqubo okuthengisa yonxibelelwano yinkqubo endlela-mbini. Ichaphazela abaphulaphuli ezinokubakho, kwangaxeshanye, ukufumana ulwazi counter malunga okulindelekileyo kunye basabela abaphulaphuli. Umanyano kwezi zinto kwenza kube lula ukuphumeza nempembelelo entle kwiintengiso.