Iintlobo izakhiwo zemarike: inkcazo

Kuqoqosho yanamhlanje ukwabelana iindidi izakhiwo zemarike uhlobo kunye neqondo inkululeko. uhlobo nganye alungileyo kwakunye nangalunganga.

Xa ezoqoqosho, kukho ezi ntlobo zilandelayo iphambili izakhiwo zemarike. Eyokuqala i khuphiswano ogqibeleleyo - emarikeni apho isebenza inani enkulu iifem ezincinane. Ajongeka inxaxheba ekuveliseni iimveliso efanayo. Ngoko ke, abakwazi ukuba ukulawula amaxabiso zabo. Umzekelo kweemarike ezinjalo inokuba imarike intlanzi, iimveliso zolimo okanye imali eninzi. Zonke iintlobo zezakhiwo emakethe babe neempawu zabo. Iimpawu ukhuphiswano yengqibelelo;

1) Advertising engenamsebenzi.

2) Ukuze omnye umthengisi kunye ekuvelisweni imveliso efanayo, akukho imiqobo.

3) Inani kubathengi emarikeni, ngokunjalo nabarhwebi, into eninzi.

Uhlobo lwesibini isakhiwo imarike - na ukhuphiswano monopolistic - imakethi apho mveliso ezincinane ukuvelisa imveliso efanayo, kodwa, nangona kunjalo, kufuneka ukwazi ukulawula ixabiso layo. Ukuba umenzi unako ukubavusa ixabiso lempahla yabo, kufuneka into bebodlula okhuphisana zabo. Oku kuba umgangatho imveliso okanye umgangatho wenkonzo yomxhasi. Indima ebalulekileyo kule nto kukuqinisekisa isevisi yesiqinisekiso, ubukho evumela lomthengisi ukwandisa ixabiso imveliso yazo. Kukho kwakhona ukunyuka kweendleko unako indawo aphumelele, kuba kuzo kwivenkilana ecaleni ebantwini ndlu iya kuhamba rhoqo ngaphezu kwesinye ukuba iibhloko ezintathu. Kule hlobo kobume kwimarike, ukuba, ngokungafaniyo iimveliso kontanga yayo kusafuneka imfuneko ukunika isaziso usazise abathengi.

Ukuhlelwa izakhiwo zemarike kwenzeka inani iinkampani ezikhoyo emarikeni. Umzekelo, uhlobo wesithathu, oko kukuthi, i-oligopoly - imarike yolawulo-mveliso omkhulu ezimbalwa. Oku kungenxa yokuba nemiqobo yokungena kule yesebe mboni kakhulu phezulu. Zezi:

1) I-capital enkulu start-up kwakufuneka baqale imveliso yempahla.

2) neemfihlo zorhwebo.

3) Imfuneko yokuba nokuthobela copyright okanye lomenzi umthetho.

4) Qiniseka ukuba mvume imveliso.

Amaxabiso kwempahla e oligopoly esekwe kumgaqo lobunkokheli ngexabiso. Ke ukhuphiswano kwenzekani emhlabeni kwiipropati yabathengi kwempahla. Advertising Bachitha iimali ezinkulu zemali. Imizekelo kweemarike enjalo ingaba: market PC, yokurhweba izithambiso, iimoto, neoli, kunye phones.

Iintlobo izakhiwo zemarike bahlule isekelwe mpawu ezahlukeneyo kunye neempawu. Ngoko nantso uhlobo yesine - ke bodwa, okt kwimarike, ephethwe ngumthengisi kuphela imveliso ongenawo analogue. Olu hlobo kobume bathengi kuluncedo kubathengi, njengoko monopolist akanamdla ekuphuculeni umgangatho imveliso yawo kunye nokwahluka yayo, ukongeza kuyo uyakwazi ukucwangcisa amaxabiso aphezulu. Yokungena kule imakethi ithintelwe. Advertising yedwa ayikho kuyimfuneko, ngenxa yokuba imveliso yawo kwaye njengoko sonke siyazi.