Billboard okanye ibhilibhodi: loluphi uguqulelo ichanile?

Kwiinkampani ezininzi kunye nabantu ejongene intengiso yangaphandle, kubalulekile ukwazi ukuba ukulibiza kakuhle - okanye ibhilibhodi ibhilibhodi? Namhlanje siza kukhangela kulo mba uze ufumanise apho lonke eli lizwi wabonakala.

idatha yomlando

Ibhilibodi wabonakala ngenxa isizathu: kuyimfuneko oko ukugqithisa ulwazi kuluntu. Ngoko ke, ngo eYiputa yamandulo lokusila isaziso ukuba amakhoboka ukuze kwikhompyutha eyadala wathembisa umvuzo.

Kweli xesha elandelayo yembali ehlabathini lonke bafumene ukusetyenziswa iibhodi ngamaplanga. Bona apha kufutshane yokuthenga ivenkile, kwihotele, yokutyela. Uphuhliso intengiso yangaphandle wayeya kancinci. Oku kulandelayo baba aziwa iiphowusta yoyilo zentengiso. badla ukuze babhengeze yemidlalo yeqonga. Kwaye umbuzo ukuthetha kakuhle - okanye ibhilibhodi ibhilibhodi - nkqu kuvuka.

Ekupheleni kwenkulungwane XX ibe unyulo imfuneko kwesakhiwo ngasinye ezitratweni zomzi. Ngelo xesha, iintlobo zemidiya intengiso ibe isixa esikhulu kangangokuba Munro isifundo umbutho luqhutyiwe ukuhlola abo kakhulu. Kwandula ke kwabakho ibhodi Billing segama.

Inxalenye yokuqala kuthetha ukuba IsiNgesi njenge "ulwazi", owesibini - ". Ibhodi" ibe Ngokoqobo - "ibhodi yebhulethini." Sithetha ebhodini lezaziso. Ukuba kuxoxa ngokubhala kule ntetho, kufuneka kukhunjulwe ukuba ncwadi kufuneka kusetyenziswe unobumba omnye "l", kuba leyo yindlela igama ebhalwe kwidikshinari upelo.

Njani igama "nebhodi"?

Ngoko ke, kubalulekile ukuba wazi ukuba zichanekile ngakumbi indlela - okanye ibhilibhodi ibhilibhodi? ukuvela elithi "ibhodi yezaziso" yayo inkampani unyanzelekile ukuba Big Board (umhla PPF - ekuqalekeni 1990). Phambi kokuba Ukuwa kweUSSR, ngomhla intengiso yangaphandle okanye aphume umbuzo konke konke, okanye oko ijolise ekukhuthazeni umdla karhulumente. Kukho enye indlela - ukuba wavalwa ngokupheleleyo.

Emva iziganeko abarhwebi ibe ukukhula ngokukhawuleza apho. Le nkampani yokuqala ugqibe ukubeka phezu kophahla lebhodi eqhelekileyo (phezu kwakhe yaba ngathi uyilo neon), uye Coca-Cola (1991).

Eli phulo yanyuselwa kwabaninzi-arhente zeentengiso ngokutsha lasekwa. Omnye wabo, iBhodi Big yenkampani, zazifumaneka inani elikhulu zokwakha. Ngaphantsi ngamnye kubo enxibe Umbhalo efanayo.

Ngenxa yokuba eli xesha ogama in Russian asoloko amagama amatsha, iinjini zokuphendla baba ngaphandle kwizichazi intsingiselo yamagama amatsha Awuveli kwangoko, abantu, ukungaphumeleli ukuqonda ukuba amele umgca omtsha, sasetyenziswa ngenxa yegama intengiso Uyilo elithi "format nebhodi efanayo ". Oku wabanjwa ngomhla kwaye isetyenziswa kule mini.

uphetha

Kodwa thetha kakuhle - nebhodi okanye ibhilibhodi? Le leta kunye yokubiza ukhetho oluchanekileyo bekuya kuba igama yesibini. Ngapha koko, ngoko eli uyilo sele igama okokuqala. Ilizwi yesibini igama lenkampani. ukusetyenziswa kwayo kuya kuba yimpazamo ukuba. Kodwa ekusebenzisaneni namahlakani zoshishino kubhetele ukuba siphephe.