Ulwimi yentengiso kunye neempawu zayo

Ngamnye wethu ujamelene imihla zentengiso kwi-TV, kwiradiyo, esitratweni, njl Ngokuqinisekileyo, bambalwa abantu bacinga, kutheni intengiso enye sekudala uncumo kunye nenzala, kunye nezinye nje okukruqulayo okanye diki.

Akumangalisi ke, ekuthiwa apho ulwimi intengiso evumela ukuba nefuthe kakuhle ienjini babantu, ukuba amsunduze ukuba isigqibo ukuthenga impahla ethile. iziseko zayo zisetyenziswa kuphela kwimarike umthengi, kodwa kwi kwezopolitiko, ngokuba umongo uhlala efanayo - ukutsala ingqalelo kuvusa umdla ababukeli.

Kakade ke, ulwimi lokuqala intengiso ukuba ukufunda nokubhala, ngenxa yokuba akunakwenzeka ukuba umthengi enokwenzeka kufuneka umnqweno ukuthenga yimveliso yenkampani, leyo uyavuma neencwadana zawo iimpazamo zopelo aphantsi. Kodwa ke asithethi thina malunga igrama, ekufuneka sonke ukuba sifunde esikolweni, kodwa iimfihlelo bokuhlala esetyenziswa abathengisi, ngokudala umnxeba-up iividiyo okanye iibhodi wokumema.

Kukho ngoku uhlobo imbonakalo zobugcisa zezicatshulwa thile, kwabunjwa phantsi kwempembelelo esebenzayo ye-promotion bazibeke sinamandla Western-style.

Amaxesha amaninzi copywriters ukutsala ingqalelo imveliso, kufuneka bakwazi ukuba abhale isicatshulwa nehlekisayo kwaye ezihlekisayo ngentengiso. Ngokomzekelo, yintoni na iimvakalelo wakho eli binzana: "? Zalisa amandla kunye vivacity imini yonke" Uyavuma, oko ekucaciseni hackneyed kwaye banal naluphi na uhlobo, kodwa ngenxa yokuba sele kwaye andifuni ukwazi, nje akanamdla. Kodwa ukuba yiva ibinzana zentengiso: "Umakhulu kwakhona Yaphaphazela waya isikhukukazi iqela yaye walumkisa ukuba uza kubuya kuphela kusasa," oko kubonakala ebusweni nangoko uncuma kunye ukwazi elula nelomntu uzibuze ukuba yintoni kanye oko.

Kodwa musa ukucinga ukuba uburharha kuphela oxhasa ukudalwa intengiso, oko luphawu ephosakeleyo, nje ithuba onjalo yenye yeendlela ukutsala umdla nokudala umfanekiso omhle iimpahla bathengisa. Amaxesha amaninzi ukuqhayisa ngokugqithiseleyo ceba umbhalo ad inokuba kutsala nje kuphela ukubacaphukisa abaphulaphuli kwaye ke kufuneka indlela ngenyameko kakhulu kulwakhiwo binzana ngalinye.

Kubalulekile ukuqonda ukuba ulwimi intengiso isetyenziswa yonke ekudaleni igama kwivenkile, ephelisa ibinzana isicelo ukuya package apho dibanisa ukuthenga. Kulo mzekelo, kwimeko nganye kusetyenziswa ubuqili ezikuvumela ukufezekisa le njongo.

Ngaphezu kwako konke, kunene kuxhomekeke ihlanganiswe njani izibhengezo. Ungakhetha ngobunono amazwi ekunene, kodwa xa kufikwa yoshicilelo okanye uphawu evenkileni, kakhulu kuxhomekeke nokuba yintoni imibala sele zimiliselwe.

iinkampani abaninzi bachitha imali eninzi ukuze udale isilogeni izibhengezo ngempumelelo, umsebenzi walo ongundoqo - to umdla abathengi ezinokwenzeka uze ubakhuthaze ukuba bathathe amanyathelo. Sesikwenzile, ngokuqhelekileyo etsala ingqalelo abantu 70% ngaphezu nasiphi na isibhengezo, ngoko yonke gama zikhethwe ngononophelo ukwenza isibheno ngempumelelo ukuze bafumane oluchanileyo "kwi target."

Iimpawu ze kulwimi intengiso amanga neqiniso ukuba akukho mfuneko ukwamkela ukusetyenziswa nokuwathuka kunye engcolileyo, ibe zizizwe kuphela abaninzi abantu abaninzi, nangona abaninzi wayibekela indlebe izibhengezo ezinjalo, kodwa nangoko engqondweni ienjini uya kuba umfanekiso onganambithekiyo nkampani, ukuba ingakhokeleli anda ingeniso kunye nengeniso.

Kwakhona wasebenzisa nokuqhathwa kunye uthelekiso. Ngokomzekelo, kuvamile ukubona eli binzana: "ngaphezulu nje TV," "maxabiso abhetele", njl Ngandlel 'ithile, ngokungummangaliso iyasebenza!

izakhi yeelwimi - oku kanye oko kufunekayo ukuze abathengisi, kuba kuchaphazela ienjini yabantu, ukutyhala ukuyithenga. Amabinzana ezibabeka ukuba senze ukuthenga, ngokusekelwe yokuba ziqulathe ifowuni, njenge "khawulezani phezulu, ngoku kuphela yaye kuphela kunye nathi ...", "okokuqala ..." njalo-njalo

Ulwimi izibhengezo igcina umninzi weemfihlelo ukuba uyakwazi ukuqonda, ukuba Wayesikhuthalele kuphela kweli hlabathi nzima yaye kungakholeleki yokuntlokothiswa.