Franchise "Starbucks" in Russian

Development kunye nokukhuthazwa lophawu okubonakalayo loshishino - phantse eyona nto ibalulekileyo ukuba usomashishini mfundi okanye ngusomashishini sele zenzekile, libona ingcamango ishishini elitsha. Kodwa kukho nenye indlela, into leyo eyenza ukuba ishishini lakho liyabonakala - ukusetyenziswa ezikhoyo, bungqinelwa kule minyaka uphawu. Lwegama okanye franchise, ngokoqobo - ukuthengwa evela kumnini iinkampani ezithandwayo kunye engokwezimali ebanjwe amalungelo ukwenza ushishino lwakhe uphawu. Iingenelo zokufumana transaction ayide ikwazi nemikhuba. Kunye mfani-nye othengayo uphawu (franchisee) ugwetyelwa ngokwayo qhinga sophuhliso, umfanekiso ishishini ekulula ukuwubona, kwaye, xa kufikwa lezithuba ukutya, iiresiphi ke uphawu.

Inkokeli kunye kakhulu ngokukhawuleza uhlawulela ngokwayo injongo hlobo waziwa kwishishini yokutyela. Uninzi "Anaki" okutya ngokuzithandela ukurhweba franchise, kakade, ngokuxhomekeke ukuthobela ngqongqo yonke imiqathango yesivumelwano mvume.

Noko ke, abo isicwangciso Intsebenziswano ezinjalo nge ezaziwayo-kakuhle inkampani American Starbucks eRashiya unokuhlangabezana neengxaki ezithile. Yintoni isizathu mna njani ube franchisee brand edume?

Malunga inkampani

Enye iintlobo ezininzi yimpumelelo eUnited States, zekofu ivenkile ikhonkco "Starbucks", ezithandwayo ekhaya kunye nehlabathi jikelele, hayi ngaphantsi kakhulu zokudlela, "McDonald kaThixo". Zokuba "ekhaya" umoya amaziko, umgangatho ophezulu kweemveliso ezifundiswayo, esamkela sengqondo phi yomthengi menu ezahlukeneyo - ezi mpawu ezenza coffee "Starbucks" ebezifunwa kakhulu. Iindwendwe "Starbucks" idla kunokwenzeka ukuba abantu abadumileyo kunye Ukusungulwa ebalulekileyo yenkampani - indebe yequmrhu ephungwayo iye lophawu neemuvi ezininzi Hollywood kunye series TV.

Imbali uphawu ukusuka kwivenkile oluncinane uphawu of America

Imbali chain coffeehouse edume waqala ngo-1971 kunye engoovimba, kuvulwa Seattle abathathu abaseMelika. Kwangaxeshanye, abarhwebi ndinyuke kunye logo ukuba ngoku eyaziwa kulo lonke ihlabathi - a sikamamlambo isitayile okanye siren kwisiqalo eluhlaza.

Point yentengiso, ezizodwa ekuthengisweni iimbotyi zekofu kunye oomatshini zekofu okhethekileyo, okokuqala akazange zithandwa kakhulu balapha. Ukuba bonke kwatshintsha xa umphathi ivenkile weza Govard Shults - ungusomashishini, owenza i "Starbucks" njengoko kunjalo namhla. Yaba nguye lowo ecetywayo ingqiqo entsha i "Starbucks" - intengiso yekofu indebe okokuqala eUnited States. Kwakhona kamva, xa umnini omtsha kwinethiwekhi "Starbucks 'Schultz wasungula ngokusesikweni zonke izikolo.

Loo "Starbucks" ibambelela-nkqubo ukuza kuthi ga ngoku. Amaziko aphantsi kwalo logo usoloko ukusungulwa emoyeni ingaphakathi ofudumeleyo zezindlu ikofu yokuqala, edlala umculo enye, lokugoqa Wi-Fi, abasebenzi achubekile kwaye enobubele kakhulu, yaye zonke iziselo kunye ukutya ngendlela ekumgangatho ophezulu. Oku kusebenza kuyo nayiphi na ivenkile yekofu apho nalo ilungelo "Starbucks", kungakhathaliseki ilizwe apho ibekwe khona iziko.

Oko, ngaphandle ikofu, unako ukuthenga evenkileni yekofu "Starbucks"

Establishments nge eluhlaza "logo umnikelo iindwendwe Starbucks 'nje kuphela kuqala-class yekofu ikomityi. Le menu ikofu has a Ukukhetha enkulu iti uluhlu olubanzi dessert, ashushu appetizers ezibandayo. "Iseti standard of" menu waseMelika kuquka zonka, muffins, ehla, khekhe, cookies, iziselo ezibandayo. ikofu Foreign "Starbucks" franchise leyo inikezelwa yinkampani American, zalisa olu luhlu izitya asekuhlaleni kweli lizwe apho ibekwe khona iziko.

A into eyahlukileyo ingeniso - zezikhumbozo zekofu. Nge logo "Starbucks" zingathengwa Ukusungulwa iphambili yale nkampani - umsesane yeplastiki ngenxa indebe kunye isiselo eshushu, yaye yabeka izinto ezahlukeneyo: iibheji, neekomityi, iminqwazi kunye nangaphezulu.

Lwegama "Starbucks" ngaphandle kwe US

Ekuqaleni: "Starbucks" - omnye wabo iinkampani bathi musa kuthengisa franchise, olu lwazi nokuba kwi website esemthethweni uthungelwano lwezindlu zekofu. Kunjalo, onke amaziko "Starbucks", ezisebenzela kumazwe angaphezu kwama-60 ehlabathini lonke, malunga-60% ke andingowawo ngqo kwinkampani American, yaye usebenza phantsi "nesivumelwano se layisenisi" apho banalo ilungelo lokusebenzisa lokuthengisa kunye nobuchwepheshe.

EYurophu, kwakunye kwiphandle nkampani, izindlu franchise ikofu, "Starbucks", lo mgaqo, alikho nakubani na. Ukwandiswa womnatha apha kungenxa kuphela kulwazi-ofisi ephambili uthungelwano ekhoyo zokutyela ezincinane cafes.

Kutheni Intsebenziswano inkampani "Starbucks"

Nangona kukho inyaniso yokuba ukuphumeza inkampani franchise "Starbucks" - nzima kakhulu umsebenzi, abafaki ngentsebenziswano kunye nenkampani kusenjalo lukhulu. Oku kubangelwa ikakhulu ukuya umtsalane ophezulu uphawu kuluntu, ixesha elifutshane payback utyalo-mali kunye elihle kwiivenkile online. Ngaphandle kokuba ukwazi ukuvula ivenkile yekofu phantsi zokuthenga odumileyo "Starbucks" lophawu, isibalo yale nkampani inika namaqabane ayo kwiqela lokulungileyo:

• iiresiphi ethululwayo elithile, appetizers ashushu nabandayo kunye dessert;

• ukufikelela kuluhlu olubanzi kwinethiwekhi "Starbucks;

• thuba, ngokubonisana nkampani, ukuncedisana menu Cuisine yesizwe zemveli;

• inkxaso kunye nengcebiso kuqeqesho lwabasebenzi;

• iingcebiso design zamaziko, ngokuvisisana nemilinganiselo eyamkelekileyo;

• iingcebiso ngokudala umoya ofudumeleyo, sizalwa onke amaziko "Starbucks": umculo, inkonzo, ukusebenza kunye neendwendwe njalo njalo.

Yekofu "Starbucks" in Russian

I nalo ilungelo lokuqala "Starbucks" esanda kutshanje, eRashiya, ngowe-2007. Kangangethuba elide yaba likomkhulu Russian isixeko kuphela apho utyelele ivenkile ikofu, ukusebenza kwi-mvume womnatha. Yaye kude kube namhlanje ukugqiba isivumelwano mvume umsebenzi eRashiya kuba nzima ngaphezu kwamanye amazwe amaninzi. Isizathu soku balumke kwaye nkqu ikhethe ukuba ishishini Russian yinkampani "Starbucks" ayithethi ukufihla - ukuvela uphawu kwilizwe lethu kwakhokelwa kulingo elikhulu kwenkampani American kunye ngokuqinileyo Russian, izikolo zingabela ngokulula 2004 coffee wophawu.

Ubunzima ephambili kukuba, nangoku ayikho inkqubo ngokubanzi ukufumana indlela nalo ilungelo "Starbucks" kummandla Russia, kwakunye ngexabiso elinye. Isicelo ngasinye kuqwalaselwa ngamnye, iintetho malunga isixa-mali wenziwe ngqo ne-sicelo.

Ukuze ube abaviwa franchisee esuka eRussia kuya kufuneka ukuba uqhagamshelane ngqo kunye nabameli inkampani, eshiya website esemthethweni "Starbucks" isicelo kwi IsiNgesi enxibeleleneyo. Xa isicelo, ukongeza sokuzimisela ukusebenzisana uyazithobela zonke iimfuno ezingummiselo ze-mvume, kufuneka ukhankanye data yakho, abafowunelwa, igama lakho lenkampani (ukuba oko kuyasebenza apha), ukuchaza impumelelo yakho kwicandelo loshishino kunye namathuba yezemali mzuzu.

Iimfuneko "Starbucks" sentsebenziswano

chain yendlu Coffee bayazazisa zabo igama ishishini. ezifunwa High zenziwe ezivenkileni zabo ikofu yakhe, kunye namaziko enikela "Starbucks" franchise. Imiqathango abeke phambili yi nkampani ukuba naziphi zonke franchisees, omnye ibonakale nokwenzeka. Ngoko ke, ukuba isibalo ngokuzalisa le miqathango ilandelayo:

• Umfaki-sicelo kufuneka babe indawo efanelekileyo: hayi ngaphantsi kwe-60 ubude macala onke. mitha, isithili eliphilileyo somzi omkhulu, iingcango zimi ngasezantsi okanye empumalanga icala. Apha, kukhethwa kwindawo kwizibonelelo ebalulekileyo ekuhlaleni - kwisikhululo sikaloliwe, moya, iiyunivesithi, izibhedlele kunye nangaphezulu.

• Ubukho isixa obuphathekayo mali simahla.

• Amathuba intsebenziswano iya kwandisa ngokubonakalayo, ngaphandle kokuba umfaki-sicelo sele benamava ishishini. Umzekelo, ukuphuhlisa ngempumelelo ishishini lakhe.

• Le yokuqala iqwalasela izicelo ezivela kubantu eyaziwayo kwaye kwayimpumelelo.

Kodwa ukuba nalo ilungelo samkelwe kwaye inkampani waqala ukusebenza, inkampani igcina esweni ngqongqo kwaye rhoqo ukuphunyezwa iimeko, umgangatho weemveliso neenkonzo. Ekuchongeni-ukungathotyelwa kunye nemigangatho yazo zonke izindlu ikofu, le nalo ilungelo "Starbucks" Kusenokwenzeka kakuhle kungarhoxiswa.

Ingaba uthungelwano franchise izindlu ikofu, "Starbucks"

Enye inkalo sokubambisana kunye nale womnatha engoovimba franchise "Starbucks" kufuna utyalo ngokwanelisayo okuqinileyo. Ngokutsho iingcali, ukwakhiwa kunye umhombiso ngesikwere semitha enye nekofu malini kwi $ 2 amawaka. "Isabelo yengonyama" yamaxabiso aphezulu, Kakade ke, uya ukuthenga izixhobo eziyimfuneko kunye namaziko angaphakathi. Xa isixa-mali efanayo zibandakanya iindleko zokuthenga i-iimveliso, ezaziwa, kufuneka umgangatho ofanelekileyo.

Ngoko ke, ukuba ukubala ikomkhulu sokuqala, apho kuya kufuneka ukutyala imali entlanganweni nokulungiselela ikofu, ngaphandle iindleko egumbini, kunokuthiwa ukuba nalo ilungelo "Starbucks" eRashiya iya kuxabisa malunga 150 ukuya 180 lamawaka eerandi.

Njani unokumnceda na utyalo-mali lwenkunzi? Ngokutsho amava ikofu "Starbucks", ezisebenza eyinkunzi eSt Petersburg, sinokugqiba ukuba zonke iindleko babuyekezwe ngokupheleleyo kwabathobekileyo ngemilinganiselo kwexesha ishishini - malunga neminyaka emibini umsebenzi.