Uhlalutyo lwe-SWOT yisona sixhobo esithengisa kakhulu

Ukuphumelela kumncintiswano, umdlali ufuna ukwazi amandla akhe kunye nobuthakathaka ( ukusetyenziswa okunamandla , ubuthakathaka bomelele), kunye nabadlali bakhe. Ibhishino kwakhona ukhuphiswano, kuphela umvuzo inzuzo kunye nokuphumelela kumzabalazo wokukhuphisana. Uhlalutyo lwe-SWOT:

1. Amandla (amandla).
2. Ubuthathaka (ubuthathaka).
3. Amathuba.
4. Ukuphatha (ukusongela).

Ngento yokuhlalutya, amaqela aqinileyo nebuthathaka (ii-S kunye nee-W) zizinto zangaphakathi, amathuba kunye nosongelo (O kunye neT) - into yangaphandle, engathintekiyo.

Izinto zangaphakathi ziquka:

• Abasebenzi;
• Umgaqo wexabiso;
• Ukuthengisa;
• Lawulo;
• ZeMali.

Ngaphandle, kwakhona, kukuba:

• Urhulumente (imithetho, irhafu);
• Indawo yentlalo;
• Abakhuphiswano;
• Izinto zendalo, njl

Sihlalutya ngokusebenzisa izixhobo zokuthengisa

Ekuboneni kokuqala, ubuchule bokuhlalutya kwe-SWOT bulula kunezinye iindlela zokuvavanya umsebenzi wezoqoqosho. Kulula ukwahlula zonke izinto ezine, kwaye, ngokusekelwe kuzo, zenze izigqibo zokulawula. Kodwa ukuba ungagxininisi kwimveliso ethile, i-market sector okanye udidi olulodwa, unokufumana uluhlu lweengcebiso eziqhelekileyo.

Kufuneka kuqatshelwe ukuba kuyinqweneleka ukuvavanya amandla avela kumbono wabathengi bekampani. Kungenxa yokuba abasebenzi abanakube nenjongo kulo mbandela. Ngako-ke uhlalutyo lwe-SWOT lithuba lokujonga imisebenzi yenkampani ngamehlo yomthengi. Umsebenzi wengxelo ubalulekile apha. Ukufunda isimo sengqondo sabathengi kwinkampani, kufuneka uqhube isifundo sokuthengisa. Ngokusekelwe kuyo, iziphumo zokuhlalutya kwamandla kunye nobuthathaka zakhiwa.

Ngokuqhelekileyo i-matrix yeengxenye ezine idalwe, enegama elisiko "uhlalutyo lwe-SWOT". Ubuthathaka bubekwe ngokubhekiselele kubaluleka, kuqiniswe ngokufanayo njalo njalo. Emva koko into nganye ihlolwe yempembelelo yento evela kwelinye inxalenye yesifo. Ngokomzekelo, abasebenzi abanezakhono abanamandla kakhulu. Le ngenye yezinto eziphambili kwizinto eziphambili kwiinkampani ngokubaluleka. Ngaba esi sibonakaliso sichaphazeleka ngabaqhubi? Ewe, amaxesha amaninzi ayenga. Ngenxa yoko, esinye sesigqibo siya kuphazamisa ukunciphisa le ngozi.

Yaye njani ngokusebenza?

Omnye umzekelo: inkampani iqhuba umgaqo-nkqubo wokhuphiswano okhuphisanayo ngenxa yokuvuselela irhafu kunye nokusetyenziswa kwezixhobo ezincinci. Oku kunenzuzo yokuba zombini kunye nabakhuphiswano banokuchaphazela. Ngenxa yoko, kwixesha elide, ukubonakala kokunyamalala okanye ukuphosakeka kwale mandla akukhethiweyo. Isiphelo: udinga ngokukhawuleza ukuba usebenzise amathuba amaninzi, ukuze wenze izinto ezahlukeneyo okanye uhambe kwiqela elithengileyo, kodwa izinto ezidumileyo.

Ngaloo ndlela, uhlalutyo lwe-SWOT lithuba lokumisela isikhundla salo kwimarike ngexesha elithile ngaphandle kweendleko ezinkulu, ukuphuhlisa iziphakamiso zexeshana elifutshane. Nabani na umthengisi kufuneka baqonde ezi ziseko. Ukususela ekusebenziseni le matrix isoloko isetyenziselwa ukuvavanya amandla kunye nokukwazi kwenkampani.

Kungakho ukuba zonke iziphakamiso zenzeke, kuba uhlalutyo lwe-SWOT luyisixhobo kuphela. Ukusuka uluhlu lweendlela ezifumanekileyo, umntu kufuneka akhethe impumelelo, iindlela ze-arithmetical. Akukho ziphakamiso ezicacileyo zokukhetha, khumbula incazelo yoshishino: ukuqhuba umsebenzi wezoqoqosho kwingozi yakho kunye nomngcipheko.