ZokumakethaMarketing yenethiwekhi

Nkqubo lwentengo

Ixabiso - na ixabiso okunanisa iimpahla (iinkonzo), ichazwe ngokwemimiselo yezemali. It senziwa phantsi kweempembelelo iziganeko ezimbini ezoqoqosho: ubonelelo kunye nemfuno. Xa isixa esikhulu kwempahla ixabiso amandla kwiimarike kunye nokuthengwa ephantsi umiselwe phantsi. Kwelinye icala, ukuhlanganiswa eshotayo kwi imfuno ephakamileyo kukhokelela ekwandeni indleko kwimveliso.

njani izinto ezahlukahlukeneyo kuchaphazela unikezelo kunye namandla okuthenga? Kwaye njengoko oku kulawulwa nkqubo lentengo nkampani? Ngokomzekelo, cinga inkampani evelisa ikofu. Ngenxa kuneqabaka ngokuqatha wabulala ezininzi zesityalo. Le meko ivele emarikeni - ukunqongophala ikofu. Inkampani ukwandisa inzuzo yalo, eqalisa ukunyusa kwinqanaba lamaxabiso. Abathengi abangenayo ithuba lokuba kuthengwe ikofu ukuze iindleko ezinjalo, khetha enye i imveliso (yeti, chicory, njalo njalo). Ngokufanayo, emarikeni ukuseka unikezelo entsha kwaye bafune ixabiso kuvuselele ngexesha elifanayo ziya kwanda. Isizathu sokuba loo yokusabela umthengi yi ncinane kwemali. Ngoko ke, abantu badla ukuba bathenge iimveliso ezinye iindleko eliphantsi. Kwangaxeshanye, bahlangana ngakumbi iimfuno zalo kunokuba xa ubuya kuthenga ikofu.

Intengiso umgaqo zokumaketha - enye izixhobo ibalulekileyo ukuphumeza iinjongo corporate. Yena wenza imisebenzi zenkampani ezintathu eziphambili:

1. Uchaza indawo yokuthengisa. iya kuba njani abantu abaninzi ukulungele yaye unako ukuthenga impahla kunye nezakhiwo data abathengi. Ngexabiso eliphantsi liya kuba ngaphezulu umthamo ukuthengisa.

2. Uchaza kwimivuzo ezithile ngeyunithi imveliso nganye. Ukuba uphakamile lo ixabiso, kokukhona ingeniso ziya kufumana kumenzi.

abanye 3. Inkxaso izixhobo zokuthengisa. Umgaqo-nkqubo kwamaxabiso ayikho imida yenzuzo isigqibo kuphela. isiphumo Ingeniso, umzekelo, inani leendawo ezishishina. Kulo mzekelo, umthamo ukunyuka zeentengiso. Kodwa ke inani elikhulu ezivenkileni kukhokelela ekukhuleni iindleko, yaye nokunciphisa mali yenzuzo.

    Le nkqubo yokunika amaxabiso kufuneka kungqinelane neenjongo ukuba inkampani efuna ukufezekisa. Kaninzi Udityaniswe ukwenza isixa esithile yenzuzo, ukuthengiswa. Injongo yale nkampani naye abe kusinda yemarike, uloyiso phezu khuphiswano, ukwakha umfanekiso othile, njl

    Le nkampani abanokwenza ixabiso, ngethemba ukufumana inzuzo kwixesha elifutshane okanye elide. Xa inkampani liceba ukunyusa ingeniso ye kwisithuba seminyaka engaphezu kwe-1, kuyimfuneko ukuba bazibekele iinjongo ezongezelelweyo ixesha elifutshane (enyangeni leyo, ikota, njalo njalo).

    Umgaqo-nkqubo lentengo inkampani kuyilwa kuthathelwa ingqalelo ukwanda umthamo ukuthengisa. Kodwa kuyimfuneko ukuba luthathele ingqalelo ukuba kule meko kuyimfuneko ngayo ukunciphisa iindleko unit kwaye avelise iyunithi yemveliso. ukukhula Sales kuthetha ukunyuka share kwimarike, ephumelela ukhuphiswano kunye lokufumana imbuyekezo eliphezulu kwixesha elide.

    Lwentengo, ohambelana ukusinda isikhundla, wazibeka kumaxa kukhuphiswano uyakhula. Le nkampani kule imeko luye uluhlu enkulu iimveliso, umthamo omkhulu kunye nokuthengiswa ezincinane. Injongo yale nkampani ukuba ukwanda yokuthengisa ukufumana ingeniso evela iimpahla ebewagqibile zigcinwa kwi yokugcina.

    Ngoko ke, umgaqo-nkqubo amaxabiso yenkampani uxhomekeke ngokupheleleyo malunga neenjongo afuna ukuphumelela ekupheleni. Ukwanda ngeniso kungenxa yokwanda kwamanani, njengoko ukusinda kunye nokukhula kwintengiso - ngokunciphisa iindleko.

    Abathengi yenkampani ngamnye umfanekiso ethile - umfanekiso. Oku kuxhomekeke kuhlobo iindleko nomgangatho iimpahla elizithengisayo, kwakunye nabantu enembeko abanobuchule abasebenza ngayo.

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