"Philip Morris" - imidiza ukuba ngumsi yonke nakwilizwekazi

Umgangatho wokuphila ngaphezu imvakalelo ekhuselekileyo ngummi kweli lizwe, inowuthi inqanaba zokusela utywala necuba. Ngelishwa, ushishino icuba notywala eRashiya akayi kuba nako bebonke. Elinye lamagama idumileyo kwihlabathi Imboni inkampani "Philip Morris" ongekho le ukusetyenziswa brand onke amazwekazi. Abaninzi bathi "Philip Morris" Corporation, yona yayakhelayo ubutyebi yayo impilo kunye nobomi abatshayayo.

A incinane

Le nkampani inkulu icuba ikhule ukusuka ivenkile omnye kwavulwa 1847 e-London, akukho namnye ngelo eyaziwa usomashishini xesha Filipom Morrisom. Ngokuba kangangesiqingatha senkulungwane ukuba ishishini owned usapho-kuphela, nto leyo eyakhokelela umnyibilikisi, yaye kamva umfazi wakhe kunye nezalamane. X века производство было перекуплено успешным бизнесменом Томсоном, начало наращивать обороты, а сигареты поставляли в том числе и королю Англии. Noko ke, ekupheleni yemveliso kwenkulungwane X I X usomashishini overbought yimpumelelo Thomson, ekuqaleni ukwakha amandla kunye icuba anikezelweyo kuquka ukumkani eNgilani. Ngelo xesha linye inkampani ubhalisiwe njenge corporation eNew York ukususela yaba yinxalenye ye-US.

Yaye ngo-1919, kodwa kancinane-eyaziwa inkampani "Philip Morris" icuba leyo kule meko sele ezixabisa kakhulu emarikeni, bathenga ngokupheleleyo amaMelika. iinkqubo Vula eUnited States unike ifuthe kuphuhliso imalike icuba lophawu wakhululwa Marlboro batshintsha ngokupheleleyo ubomi baseMerika kwaye iye yaba yinxalenye yenkcubeko yabo.

Ukususela ngoko, inkampani kwako ngenkuthalo saa kwihlabathi jikelele. Ngaphezu koko, injongo yaso kuphela ukuthunyelwa kwempahla, kodwa lo mbutho lwemveliso entsimini. Ukuza kuthi ga ngoku, kukho mveliso eJapan, i-Czech Republic, Kazakhstan, Hungary, Greece, Indonesia, China, Colombia, Lithuania, eNetherlands, Australia, Pakistan kunye Colombia. Kulo mzekelo, kukho umkhwa ukuba ukuvula i imveliso entsha kunye nokufunyanwa izityalo icuba ekhoyo phantsi kwegama "Philip Morris". Ongekho oku akuthethi ukutshintsha incasa kunye sihlale ncam ezenziwa e-Melika.

"Philip Morris" in Russian

"Philip Morris" ivele yiSoviet Union ngo-1970. Ekuqaleni yaba nokucwangciswa yokuqala co-imveliso ne-United States kwaye ngenxa yoko kwabakho brand wecuba "Apollo-Soyuz".

Kwaye kakade ngo 1977 kunye zokuthutha lwamazwe ezahlukeneyo mveliso icuba eSoviet waqala ukufumana Marlboro midiza.

Waba kakhulu-1991, xa kuphendulwa isicelo sokubonelela kwilizwe Amaqumrhu, inkampani wanikela imidiza umbane Iyindawo. "Philip Morris" nangoko wamnikela imidiza 20 bhiliyoni - Icuba iqela likhulu ehlabathini ngelo xesha.

Ukuza kuthi ga ngoku, inkampani Russian "Philip Morris" imelwe imveliso ezimbini ezinkulu abasakhasayo Leningrad Region kunye nommandla Krasnodar, kwakunye nombutho we "Sales Philip Morris and Marketing", elinoxanduva urhwebo, ukubhengeza kunye nokupasa. Le nkampani American eRashiya okwangoku iqeshe abantu malunga 4,000. Kulo nyaka eRashiya livelise imidiza 100 ezigidi.

Ukuveliswa "Philip Morris" yecuba ezintsha zobugcisa

Ebudeni beminyaka yokusebenza non-stop livelise yayo brand yecuba, kwakunye ezinye iibrand basekuhlaleni ezifunyenwe eItali, Indonesia kunye Mexico. ERashiya, oku odumileyo "Apollo-Soyuz" yaye "Optima".

ingqalelo International kubantu ehlabathini jikelele bafumene brand "Marlboro", L & M, "Chesterfield", "IPalamente", "Virginia".

Xa ingxenye nangamanani medium of - a umdiza, "Phillip Morris iBlue," "elandelayo," "Muratti".

ukugqiba nje uluhlu lwamagama malunga 20 zaveliswa.

Okubangel 'umdla kukuba omnye sezipho ye nkampani wakhululwa ngowe-2014, ezi iQOS umdiza elektroniki. iinkampani nabathengisi ndakhutshwa lweentsingiselo fashion nokukhuthaza imveliso nje isixhobo othwele ziyancipha imingcipheko lokutshaya.

ezenzekayo ngoku

Kwiminyaka yakutshanje, ukukhuthazwa kukuyeka ugwayi azenzayo iyaqhutywa ehlabathini. Russia yamkele umthetho wokuvalwa ukutshaya kwiindawo zoluntu, ngaphandle nayiphi na intengiso, okanye apho kukho khona icuba itshaya ntoni. Kubonakala ngathi le ntsingiselo kufuneka kujongela ingeniso yenkampani, kodwa ukuhla ezicacileyo "Philip Morris" akukho ngayo.

Ngokutsho manani ngo-2015, iRashiya ukho kwindawo yesine ekusetyenzisweni imidiza umntu ngamnye. Bamfikele eGeorgia kuphela, Belarus kunye eMakedoni, eshiya kude ngasemva yonke Asia and Afrika.

Ukubamba indawo yobunkokeli zenkampani iindidi zemveliso ezahlukeneyo ukwenzela ukuba zifike abaphulaphuli ubuninzi. iklasi Premium kuquka i "epalamente" okanye "Marlboro", i-avareji ixabiso kudidi - imidiza "Philip Morris IiBhalbhu Blue" okanye "Yiya" uguqulelo uqoqosho - "Optima" yaye "Soyuz-Apollo". Kuba ceke, nto leyo enika imiyalelo ezintsha lwakamvanje lobuchwepheshe, enziwa lombane zokufudumeza necuba.

Le nkampani "Philip Morris International" kwaye le mini yinkokheli kwihlabathi kwimveliso kunye nokuthengiswa icuba kunye necuba iimveliso. Guide ngokuyintloko unomdla kwiintengiso ezandayo, ukuba iimeko ukusilela andise ngokutshaya uya kwenza ixeshana nzima ngakumbi. Ngoku ke nkampani kunyanzeleka ukuba babheje ezintsha kunye popularization esebenzayo iintlondi zabo.

Ukongeza kwimveliso ukutshaya, inkampani kundenzele igama ehlabathini lonke njengoko umxhasi zindala kugqatso "Formula-1".