Marlboro (icuba) ncomo, ixabiso

Enye brand kakhulu eninzi kwaye ezaziwa yi Marlboro. Ongekho kule brand kwanaphakathi iqela bangi kokutshaya sizibandakanya umfanekiso cowboy ngasemva - umlawuli amathafa anengca yaseMelika. An into umdla kukuba, ekuqaleni, le brand waphuhliswa ithengiswe kuphela abaphulaphuli ababhinqileyo. Siza kuzama kukuxelela indlela ekuqaleni ngeke brand ochuma kakhulu uye waba liyabonakala kwaye kaHomer.

Indlela konke yaqala ...

Phambi kokuba uxelele ibali Marlboro, icuba, ethandwayo ngokufanayo amadoda kunye nabafazi, masikhumbule ukuba ngesondo buthathaka ngokuphandle ukutshaya icuba kwenzeka kakhulu kwakudala - ekupheleni XIX - ekuqaleni kwenkulungwane XX. Yaba ngeli xesha ngokubonakalayo ekuphuhliseni intshukumo ezilwela, waluthethelela ukulingana kwabafazi kwiinkalo ezopolitiko nezinye zobomi. Kodwa ukongeza amalungelo alinganayo kunye namathuba besini ngobulungisa baye kunye nemikhwa emibi. ngusomashishini American Philip Morris wagqiba ekubeni basebenzise le meko kwaye athathe zinendawo ethembisayo enjalo. Ekuqaleni imi- 20-kwinkulungwane yokugqibela, yenzeka kwaye uvelisa phezu kwimarike okhethekileyo, icuba oosisi '- Marlborough.

Kuba amanenekazi!

Aveza i abaphulaphuli nemazi njengomvelisi enkulu wenze konke ukutsala ingqalelo abathengi afumane nomdla imveliso yakho. cigarette mazwi Mild njengoko Meyi - «ethambileyo Meyi," yaye wakhuthaza omnye abadlali zabo ezibi ixesha - Mey Uest. Thengisa kwiimagazini ukuba abasetyhini, ezifana, ngokomzekelo, Ize Fair. Imidiza "Marlboro" koko kukhululwa nge band elibomvu esisekweni, iimpawu efihlakeleyo into yokuqaba, kunye filter, apho kungekho kangaka abatshayayo ebhalwe amazinyo.

Kutheni ibizwa?

Kukho iinguqulelo ezininzi Marlboro yegama. Umdiza ke omnye wabo, kanjalo emva kwisihloko Count of Churchill, nangenxa lula nokucengceleza kunye pronunciation of oonobumba sele isusiwe. Enye ingcamango uthi igama livela igama lesitalato - Marlborough Street e New Jersey, apho zikhoyo mveliso.

Crisis njengexesha namathuba amatsha

Ngasekupheleni-imi- 50 kwinkulungwane yokugqibela kwiimagazini American izifundo ngempembelelo ukutshaya kwimpilo kunye nophuhliso zomhlaza. Ngenxa yoko, 1958 yaba anisizakali kuko inkampani. Xa kujongwa iimeko ezintsha, kwagqitywa ukutshintsha abaphulaphuli nemazi kwi lowo apho wonke umntu uyazi ngeengozi zokutshaya, kunye neziphumo zayo kunokwenzeka, kodwa ukulungele ukunikezela midiza. Inxalenye eyindoda oluntu iye yaba nathembisayo kule nkalo, kodwa ke kukho ndandingabathandi malunga njengokutshaya isigarethe ecociweyo, oosisi babegqalwa. Esoyika ukuhlekwa kwabanye, la madoda akazange ukuwathenga. Phambi Philip Morris kwakufuneka enze umsebenzi onzima uvule uluvo loluntu iimveliso zecuba nge lokucoca ulwelo. Ukuze nilicombulule, wamenyelwa ntengiso abanetalente American - Leo Burnett.

umsebenzi professional

Kuyinto ngenxa yemigudu Burnett udale ingqokelela imifanekiso Ziqulethe ingcamango yokuba indoda yokwenene: Drilling amaqula oyile kunye nomfakeli ophezulu-kwendawo, umbhaleli imfazwe kunye nomphathi kakhulu elwandle, yaye ukumkani enkangala - a cowboy. Ehlabathini umfanekiso uzibaxa le cowboy American kunye nephulo zentengiso umalusi kwakhiwa Marlboro. Awukho zapapashwa kwaye athengiswe phantsi kwesigwagwiso "Isihluzo akezi phakathi kwakho kunye nemvakalo." Nalo mfanekiso wadalwa umfanekiso lamandulo malunga ilizwe Marlborough kunye guys ezinzima abakhetha oku brand ethile.

Mpumelelo ezifunyaniswe

Ukongeza iphulo intengiso yimpumelelo kakhulu, kubalulekile ukukhumbula ukuba ukuthengisa icuba kwibhokisi yekhadibhodi ipensile enesiciko sakwaLevi, leyo kuthiwa Flip-top-pack, i Marlboro waba ngowokuqala kwimarike icuba. Ngapha koko zokubopha onjalo lula kwaye aluncedo, ixesha ngalinye ukhupha umdiza abanye abonisa igama lebrendi. pack Inkangeleko yayiyilwe ngu Frank Dzhanninoto. nangoko ezakudala imidiza Marlboro ezinkqayiweyo ngokusebenzisa uthelekiso kunye indibanisela nesibindi iintyatyambo bomvu namhlophe. Alliance iphulo elihle, uyilo ezinamagama kunye ngokwanelisayo eliphezulu iimveliso ezisemgangathweni zikhokelele kwinto yokuba, ukususela 60s zenkulungwane yokugqibela, "Marlboro" imidiza ukuba zindingqavula phezulu kakhulu ehlabathini.

asolwa

Noko ke, Philip Morris ayizange iphelele apho. Ngowe-1966, ukongeza Marlboro ziyahlonelwa iqala ukukhutshwa imidiza menthol. Ngo-2008, umenzi lophawu yem, siphakamise amaqela amathathu Marlboro: igolide, Fresh kunye Flavour. Ngoko ke, abalandeli unuka Ungafumana umdiza usapho efanelekileyo Fresh. Kuba abo bakhetha incasa icuba abazizityebi ngokupheleleyo eyomeleleyo, iimveliso ezifanelekileyo ezivela kwiqela Flavour. Marlboro Gold iya kuthakazelelwa into ngabathengi abaxabise isimbo kunye nangobuciko.

Ngaphezu koko, ukukhanya ezilula kunye super eziveliswe icuba phantsi wophawu "Marlboro", apho umxholo inicotine iyahluka ukusuka 0.8 ukuya 0.4 mg, kunye nentlaka - 4 ukuya kowe-11 mg. Elula kunenye kumnombo yecuba Marlboro zezi "ukukhanya ultra".

ukubuyekeza yabathengi

Inkoliso yabo abakhetha ukuba ukutshaya "Marlboro" icuba zigqalwa kakhulu elungeleleneyo uphawu zombini kwi inqaba, kwaye bobubele incasa. Kakade ke, oomahluko yale isitampu ukucwangcisa eRashiya imelwe ziintlobo-14, kodwa umthetho, ufumane lowo bathanda incasa, lo utshayayo uhlala ethembekile kuye ixesha elide. Abathengi, ingakumbi kutshanje, ukhalazela ukuba kwakukho eninzi mbumbulu Marlboro. Icuba, nto leyo kunokuba ixabiso eliphezulu, badla fake, ngokuba kunzima ukufumana yokuqala.

Yimalini?

Ukususela ekuqaleni kuka-2015 ixabiso le Marlboro icuba lophawu, kwakunye iimveliso zecuba kwezinye abenzi, liye landa nge-avareji ye 8-10 engange. Oku kubangelwa kukwanda iindleko zemveliso kunye irhafu ezintsha zokuthumela iimveliso zecuba. Ekupheleni kobusika, "Classics Marlboro" zingathengwa eMoscow ngexabiso engange 90-100 pack nganye. Noko ke, abahlalutyi kwemarike icuba sase- ukwenyuka kwamaxabiso kulo nyaka. Iingcali bakhetha imidiza brand ezenziwa e-United States okanye eYurophu, baza bona bathi ngakumbi umgangatho icuba. Kwi Internet ezininzi yeevenkile online kunjalo ezifundisa icuba ezivela eUnited States naseYurophu,, ukuqinisekisa intsulungeko kunye nomgangatho iimpahla kuphela emva kokuba uthenge. Ngoko ke isebenza ibe njengentsomi entle lula kwi virtual kwaye ezivenkileni yokwenene.