Iimpawu kweelwimi ngokuthengisa izicatshulwa

Ngokubanzi kukholelwa ukuba ubhala iitekisi lokuthengisa elungileyo kunye nezilogeni ngabantu abanobuchule kakhulu kuphela, kungakuhle ukuba bafumene imfundo ephakamileyo philological. Practice uphikisa le sikhundla. Ababhali lwezona yimpumelelo ngamanye amaxesha ezinobungozi kakhulu igrama kunye isintaksi, kodwa abazizityebi kunye neengcamango zokuyila. Kwimeko yokwazisa into eziphambili - indlela entsha yobuninzi kunye nemfezeko lolwimi isilungiseleli seglosi kwaye anganika phantse ke iingcali imveliso upelo ogqityiweyo.

Noko ke, nkqu abantu abanetalente kakhulu abangakwaziyo maxa wambi yobuciko yokwenene, akayi kuba akufuneki ukwazi malunga ndlela ulisebenzise kakuhle iindawo ezahlukeneyo zentetho kunye namabinzana. Emva ukubazi nabo izakulahleka imfuneko ukusebenzisa amandla wokusungula enobuchule ngoko kuye kwaziwa elide, kwaye uza kukwazi ukuba bagxininise kwi essentials - uphuhliso neengcamango zokuyila.

On iimfuneko jikelele ukuthengisa umbhalo

Nayiphi na ingcaciso umbhalo yentengiso kuxhomekeke imithetho yayo ezizodwa ezahlukeneyo kwabo semvelo kwezinye ntlobo zoncwadi ezifana ibali, ibali, inoveli, okanye inqaku journalistic, isifundo theoretical component ezi mpawu, nangona ekufumaneni amava atyebileyo, ezibekile kunene. Kukho iimfuneko jikelele ukuba kufuneka ukuba uyazi, nangona kwiimeko ezininzi nababhali ngempumelelo iitekisi lokuthengisa sele ifikelele le mithetho ngokuzimeleyo ungaziva.

Apha ke ngokufutshane

- ulwimi advertising kufuneka icace kwaye ibe elula.

- I imfuno impumelelo khona i yavela.

- umbhalo Marketing kufuneka 'abambelele ", okt ilifa umfanekiso ocacile.

- Imfuneko ibalulekileyo - kuquka bengqondo yabathengi. Esi sihloko ifanelwe isifundo eyahlukileyo, baza bathwalwa phandle.

- Thetha nesidingo sakho abaphulaphuli ekujoliswe, usebenzisa Lexicon ethandwa eziyingqongileyo.

- Kukho umlinganiswa othile okuqonda ngokuxhomekeke broadcast ijelo. Umzekelo, okubhaliweyo eprintiweyo efundwayo ngokwahlukileyo kunokuba weva amazwi afanayo phezu umsasazi kunomathotholo, kube ngokulandelelana, amatyala ezimbini ezahlukileyo zasabela kusitsho nokubukeka. Lo mba kufuneka ithathelwe ingqalelo into yokuba akazange ukusebenza, njengokuba kulo mbongo odumileyo: ". Oku Ubuthelezi ephepheni"

- Ukusetyenziswa cliches hackneyed "isigqibo esilungileyo", "kuphela ukhetho lwakho", "kodwa ngoku yaye kuphela kunye nathi", kunye izinto ezifanayo ingcaphukiso ngendlela efanayo ngokunxulumene nayiphi na uhlobo zoncwadi. Ngaba kukho inoveli impumelelo apho kukho "manenekazi imizila ubuhle bakhe bangaphambili," "uRabheshake abathembekileyo, ukukhonza abanini ngaphezulu lwangaphambili" kunye nezinye kutyetyiswa kusetyenziso rhoqo yabalinganiswa? Phezu ezinjalo "obukhulu" wahleka ngaphezu kwekhulu eyadlulayo. Ukuba intengiso ngokunjalo.

Kodwa ngoku lixesha lokuba sifudukele, oko kubonakala ukwazi yonke into, ezizezi iinxalenye technologies zentetho kunye nokusetyenziswa kwazo.

esithi

Igama elithi "thina" abavelisi basebenzisa, ndixela ngeziqu zabo. "Yena", "bona," yaye "yena" kwi ntengiso zaye ngenkankulu kusetyenziswa engenamsebenzi ngokupheleleyo. Izimelabizo, "wena" kunye "na", phezu koko, aqhelekile kakhulu kwiziseko ezakha isibheno ekujoliswe kuwo onke amandla yabathengi kunye namaqela abo. "Thina endinibekele yona!" Okanye "Ngokuqinisekileyo Ufanelwe nto!", Okanye into elolo hlobo. Ngoko ke, ukuba azihlanganisele: kunokwenzeka yaye kuyimfuneko, kodwa akukho mfuneko kubo ngathi nani. Bona (amazwe) musa nomdla kuyo. Wena neshishini lakho, yaye abanye ningachukumisi.

isenzi

Yena, njengoko imbongi yathi, "utshisa intliziyo." Ngokuphathelele kwintengiso, oku kuthetha nesizathu sokuba amanyathelo kunye nokuvuselela yokuziphatha. Uninzi basebenzisa kakhulu ( 'bathenge "," ukusetyenziswa "," kunandipha "," ukubiza "). Ndikhumbula ezaziwa olu hlobo loncwadi ngohlobo izilogani kwi elinyukayo ukusuka iibhodi ilanga, zithandwa kakhulu eSoviet Union kunye ubizo ukubhabha moya "Aeroflot" ukugcina imali ebhankini lokonga, usele "champagne eSoviet". Indlela uqhubeka, ukuze izenzi eyenza iziko kwisemantiki khuthaza ukwakhiwa yomlomo kufuneka zikhethwe yokuqala. Imizekelo kokuhlaselwa ngamazwi: "Musa uwise clanger!", "Hlola," "Fumana", ke isigama isityebi bakwazi ukufumana iintlobo ezininzi iinketho!. Isenzi - isisixhobo esinamandla kakhulu xa isetyenziswe kakuhle, oko kubeka isingqisho, zabafaki kwaye unika nokuzimisela. Yena ngempumelelo kakhulu izinto zentengiso zemidlalo, ngeemoto njalo njalo. N. In kwixesha elidlulileyo kule meko awusebenzi.

isiphawulo

Kufuneka kukhunjulwe ukuba "best" akubona "kakhulu". Ngokubanzi, uhlobo iluncedo kule isichazi luthathwa kubonisa incasa embi. Kuphephe Iinkcazelo izibhengezo hackneyed ezifana "ezizodwa", "ixabiso", "umtsalane", "ezinkulu", "ekhethekileyo", "ezigqwesileyo", njalo njalo. N. Akukho kwanto eya kubathengi, yaye onke, yaye okwesibini elichithwayo exabisa ubunzima ngegolide. Isiphawulo njenge walithiywa eyenzelwe ukugxininisa iingenelo lokhuphiswano imveliso, uze ucacise kubo, isalatha kulaa iimpawu ezikhethekileyo "ubulali", "apile", "ekhaya". Kukho kubalulekile nokuchaneka kunye ngqo.

Ngoku, i ngqo 'nokubethelela "ngakuntsonkotha olusetyenziswa kwezi tekisi zentengiso olusebenzayo.

parcelling

izivakalisi Long sidinwe naluphi na uhlobo, kwaye ngomlomo ize iprintwe, ukuze singanqweneleka, njengoko nesaci odumileyo, ndiyinqumle izembe zabo. Ndingenza ntoni oko? Ewe, ukuba ukwenze oko ubugcisa kunye incasa elungileyo. "Silinde wena. Kufuneka into ukukholisa iindwendwe. " "Thetha nathi. Akuyi uzisole. " "The - zasekhaya. Njengoko kulala utatomkhulu. " Ukongeza kuqhawulo lula ukufunda, ulwamkelo unika isandi kwincoko post eyenza kube ivelele inani kokwa izindululo "ukuthenga unique kunye best ...". isakhiwo Parceled kubangela umdla ngaphezu kuyilo standard ngomlomo. Sinako ukukhumbula ukuba abalinganiswa kwimboniselo movie obangel: "Igama lam ngu Bond. Dzheyms Bond. " Indlela efanayo.

segmentation

Technology advertising umnikelo segmentation kufana indlela ngentla parceling, kodwa yahlukile kuyo imvakalozwi. Isiphakamiso wahlulwe ezimbini (okanye ngaphezulu) ukuba ngokubekwa amanqaku ezahlukeneyo zeziphumlisi. Umzekelo, "uphawu Acme buciko. Yintoni enye kufuneka ukwazi ngalo? "" Mna "Ferrari"! Kukho imibuzo ngakumbi? "," Isakhiwo zokuHlala kwi-Fountain Omkhulu. Kwaye umbuza malunga uhlobo yolwandle? "" Ufuna nto? Ewe! "Kwaye nkqu" Yala ingqondo yakho! Xa kukho intlawulo ... ".

Na imibuzo kwaye uphendule kubo

Lendlela ifuze segmentation, kodwa yahlukile kuyo zezicelo mbuzo. Umzekelo: "Ngaba udiniwe ukulinda? Wahlukunyezwa le ngxaki? Umfazi ufunga? Babies kukhala? Toscha iisarha? Ngoko ke ujonge inkampani Acme! ". uyilo Umbuzo-impendulo iqinisekisa likhanye okuqonda kunye nesimbo buncokola.

phindo

Inkampani "Bee" - amaxabiso afanelekileyo.

Le nkampani "Bee" - imibuzo ngokukhawuleza.

Inkampani "Bee" - a simahla kunye ekhawulezileyo kweenkonzo.

Inkampani "Bee" - inkcubeko inkonzo eliphezulu.

Onke acacile?

Oku inokugqiba ekubeni ifomu hybrid, kudityaniswe segmentation xa imibuzo emininzi banikwa impendulo ngokohlobo lophawu okanye inkampani igama.

Ezinye iintengiso kunokwenzeka izakhiwo zomlomo

Izixhobo kwabonakala kuphumelela xa kubhalwa izicatshulwa bethengisa, kakhulu ezahlukahlukeneyo.

Indlela eqhelekileyo lubandakanya ukusetyenziswa izichasi uchasaniso kwisivakalisi omnye (a ubuninzi into elungileyo kwi ubuncinane ezinye iingxaki, lula isiqalo kunye nokupheliswa nakwenzeka, iziyolo, kakade, nakwiinkcaso ezinjalo ezimbini).

Ukwamkelwa kwezidalwa zonke igama okanye ibinzana elithetha ingenelo, kuvakala yomelele ngaphezu lwangaphambili, isiphumo ukwanda.

Amaxesha amaninzi inokusebenza esetyenzisiweyo, ngoko kukho imibuzo apho iimpendulo sicacile.

Yaye igama elithi "hayi", jikelele ingqalelo ikhokela ku zentengiso, ukuba ayisebenzisa kakuhle. "Wena ube ngomzuzu? Hayi, mna ixesha elide. Mhlawumbi ngonaphakade. Ndimthanda apha. "