Development kunye umzekelo izaziso lwezentlalo Russia

Imvelaphi kunye, ngenxa yoko, uphuhliso izibhengezo lwezentlalo kwimarike lolwazi eRashiya wayezimisele kubangela mathuba. Umzekelo ngamnye izibhengezo zentlalo, eboniswe ngezantsi, wayethetha ngeziganeko ezininzi ezenzeka kwi Russian Federation. Ngowe-1992, kwakukho iividiyo of "bee", "Biza abazali bakho" (Burenkov, "Domino" agency). Ukuphazamiseka kwamaqhina zentlalo, iingxaki zoqoqosho nezopolitiko eRashiya, uphuhliso olukhawulezayo kukhokelela ulwaphulo ukuya demoralization oluntu, ukwakha inkqubo entsha yonxulumano ezisekelwe phezu komthombo lwamaxabiso propati. sesichengeni Public yabantu Russian, ukunqongophala inkxaso ngakwicala kweenkqubo zikarhulumente kunye nezentlalo ziye zabangela ukuba ukuqhubela phambili iingxaki ezikhoyo kunye ukuvela komnye - lwentlalo. Kwabakho imfuneko enkulu yokuba utshintsho kumgaqo-nkqubo karhulumente. Instrument kwalo mgaqo-nkqubo yaba intengiso lwentlalo.

Njengoko PSAs kwasebuntwaneni

Upapasho Russian ekuhlaleni njengohlobo lolwazi kunye nemisebenzi zokwazisa kukho iminyaka engaphezu kweshumi, xa amazwe West - ngaphezu kwekhulu. Kwi-Russian Federation ngo-1993 wadalwa ekuthiwa-Council Advertising, oko wabhalwa neenkampani zentengiso, amajelo eendaba ( "Komsomolskaya PRAVDA", "Trud" - kushicilelwa; NTV, "Ostankino" ̶ msasazi, "Radio Russia", "Europe dibanisa "," lighthouse "̶ unomathotholo), kwakunye eminye imibutho engekho phantsi korhulumente - le Moscow Charity kunye nempilo Foundation kunye nabanye abaninzi. Injongo yokudalwa yalo weBhunga ukuveliswa a yokwazisa ngemveliso enye ngemiba yoluntu. Amalungu ayo ukuphuhlisa imizekelo iziganeko kwezentlalo woshicilelo eendaba, yenza odiyo kunye nevidiyo. indawo basic weBhunga isekelwe kwi ukwala ukubeka uphawu yayo kwimveliso entengiso.

Indlela ekhangeleka ngayo

intengiso Social, imizekelo yezicatshulwa zeBhunga:

• ubudlelwane Family ngo "Abantwana nabazali." Umzekelo zentlalo izibhengezo (itekisi) kweli candelo: "Baya wakhula waza walibala ngabazali bakhe Ngaba Usakhumbula ukubiza abazali bam.?."
• ubudlelwane Family kwi "Abantwana kusapho": ". Ukuze ukhule intyatyambo, kufuneka amaninzi abantwana eneji - hayi iintyatyambo, abanike uthando ngakumbi kubo."
• Isimo ebomini ". Kumnandi ke kubo bonke iinyosi wagqiba ubomi Sakha ubomi bethu ungoyiki notshintsho ntoni ..."

Izigaba Council Advertising

Council inkomfa yamaphephandaba weendawo zibanjwa rhoqo, imibutho ukubekwa zolwazi kwamanye amajelo eendaba, zibanjwa zonke iintlobo iintetho, ukhenketho. Baya kuthatha inxaxheba kuqeqesho ekhethekileyo abasebenzi zentlalo iiprojekthi zophando lwentlalo, wakwenza konke inkxaso ukuba ngokudalwa engekho phantsi korhulumente imibutho, iimanyano, amaqela athathe inxaxheba kule mihla isihloko: Usuku waBantwana, uSuku lo mzimba, ngomhla wokulwa sephepha, uSuku Health yokuphila, njalo njalo. d. xa imibutho emininzi engenzi-nzuzo Russian ziye yakhula kwaye umsebenzi press-nkonzo. inkonzo cofa Socio-Ikholoji Union lasekwa ngo-1999. Injongo yokudalwa yaba nokusasazwa esingqongileyo nentlalo inkcazelo kumajelo eendaba. Isiseko ekuqaleni nemisebenzi yayo ukuthumela iincwadana malunga ubukho kunye nemisebenzi ye-Union, ngoku cinezela nkonzo isebenza izimpi eziliqela. Abasebenzi ukulungiselela kwaye ikhuphe neendaba malunga nezenzo koogunyaziwe malunga nemiba yokusingqongileyo, phezu impumelelo kummandla ukhuselo lokusingqongileyo, malunga ezintsha zobuchwephesha, nemithetho yendawo kanye nangaphezulu. Gem has a database ekhethekileyo kwimiba yendalo, nto leyo eza evela kumalungu angaphezulu kwama-250 le Union. Ngenxa yoko, inkonzo cofa kweManyano esoloko kugqiba eendaba malunga 130 Russian angaphandle. Inyathelo ebalulekileyo ukuvela kwi Russian Social Information Arhente. abasemagunyeni Russian kunye namajelo Tyhila kwiinkonzo zayo. Ekubeni imbonakalo-Arhente kubomi uluntu ngoku afumaneka kuzo zonke umzekelo inyathelo nentengiso zentlalo (kokubini izithuthi zikawonke nakwezinye iindawo ezinabantu).

ulawulo yowiso nentengiso lwentlalo

Upapasho Russian kwezentlalo ubukho umthetho lowo ukwenzela ukulawula. Inqaku le-10 lomThetho Federal "Kwi Advertising" ngo-2006 ithi iintengiso benkonzo karhulumente ejoliswe umdla karhulumente kunye noluntu, kwaye ubasukelayo iinjongo yesisa. Zomthetho ulawulo zentlalo kubonisa zentengiso
ngokudala inkampani professional evelisa imveliso zentlalo, nikhulela umdla karhulumente kwimiba ebalulekileyo ekuhlaleni. Umzekelo izaziso benkonzo karhulumente ukukhuthaza umdla zabemi ukuvela kudidi "izibhengezo ekuhlaleni" kwi kukhuphiswano ngokwanelisayo abanempembelelo zentengiso Russian: loLutsha umthendeleko zentengiso, umthendeleko yentengiso e Nizhny Novgorod, etc ...

intengiso Social, imizekelo, umbono wayo

Iziphumo zophando lwezenhlalo, leyo lwaqhutywa ngo-2000 e-naseNovosibirsk (ababandakanyekayo 60 abaphenduli) abonisa ulwazi elisezantsi izibhengezo loluntu (25%), kunye umzekelo iividiyo zentlalo lweentengiso ACE kunye nezimo zengqondo abazali kunye nabantwana baye igama ( "Biza abazali bakho"). Ukongezelela, abaphendula wakhumbula iintlanganiso ezahlukeneyo kumxholo likhoboka leziyobisi, AIDS, yasasazwa eendaba. Bavakalisa nomoya omhle kwinkonzo karhulumente ngo-65% yamatyala. 20% akazange abone ukusetyenziswa kakhulu kwi ntengiso, yaza i-15% kuphela Ucinga ukuba le ntengiso yimfuneko kukwenziwa uluvo loluntu.

iingxaki zentlalo ezifana ngesihloko okanye umzekelo yokwazisa lwentlalo

Zonke iingxaki zentlalo ekufuneka ukukhankanya ngokusebenzisa izaziso benkonzo karhulumente, udliwano-ndlebe abaphulaphuli zikhutshwe ngendlela eyenza ukuba kube nzima ukufumanisa imiba ephambili. Ngoko ke, uphando kwakhokelela ezi ziphumo zilandelayo:

• ingxaki likhoboka beziyobisi butywala (ingxaki kuphela ephakanyiswe abaphenduli ukuya kwindawo yokuqala ngokubaluleka - 65%);
• HIV-AIDS;
• ukhuselo ngumama kunye nabantwana;
• ukhuselo lokusingqongileyo,
• ukuyilwa ngumbono wesizwe.

Ngenxa yoko, imizekelo emihle izibhengezo lwezentlalo Russia - zezo ezakhelwe ephepheni, ngokohlobo iiphowusta okanye ezinye iinketho kwaye ubekwe kwindawo ebonakalayo kawonke-wonke kwiindawo zoluntu, okt iindawo ingxinano mkhulu zabantu.