"Cannes Lion" - ibhaso eliphambili lomthendeleko wentengiso

"I-Cannes Lion" ngumklomelo wamazwe ohloniphekileyo owanikezelwa ngabathengisi bezona ntengiso kwiindawo ezininzi zokutyunjwa, kunye nenani leempumelelo zobugcisa. Lo mthendeleko uthandwa kakhulu kungekhona nje kubalimi abakhawulezayo, kodwa nakwababoni abaqhelekileyo nabasebenzisi. Akumangalisi ke ngoko ukuba iividiyo eziphumeleleyo zikhawuleza zikhutshwe ngaphandle kwi-intanethi, kwaye umkhosi uqokelela iindibano ezipheleleyo.

Imbali

"I-Cannes Lion" inikezelwa kubadali bevidiyo eziphambili ezikhuphisayo. Ngokuqala kwimbhiyozo yabanjwa ngo-1954. Emva koko umthendeleko waqhutyelwa ngamanye amaninzi kwamanye amazwe, kodwa ukususela ngo-1977 kuye kwacwangciswa ngokuqinisekileyo kwisixeko saseFransi saseCannes. Ingcamango yokubamba iqela lolo mdlalo livela njengesiganeko somthendeleko wefilimu, ukuthandwa okubangela ukuba abaninzi abavelisi bentengiso bacinge ngokucokisekileyo ngomcimbi wabo. Kwaye kukho enye yezona ziganeko ezentlalontle ezentlalo kwiindawo zokuthengisa kunye nokuthengisa.

Umbutho

"I-Cannes Lion" inikezelwa ngamagama amaninzi. Kukho igolide, isilivere, iibhaso zethusi. Ukongeza, omnye wabanikazi beengonyama zegolide ufumana umvuzo okhethekileyo-ixabiso elikhulu. I-jury ayihlolisanga nje ingcamango yokukhangisa, kodwa kwakhona ukuphunyezwa kwayo, ukuphunyezwa. Ukhuphiswano lubonisa iintlobo ezahlukeneyo zokupromotha imveliso yazo ngamashishini. Ngokubhekiselele kumabonwakude, ngaphandle, umsakazo nezinye izibhengezo. Ukongezelela, iibhaso ezizodwa zinikezelwa kumanethiwekhi amaninzi athengisa, kwi-arhente, kwi-studio yomveliso. Amabhaso anikezelwa ngabanini kwamanye amacandelo, ngokomzekelo kwintsimi yothando. Ukongezelela kumcimbi wokubonga, abaququzeleli baququzelele iiklasi eziphambili, iiseshoni zoqeqesho, imicimbi eyahlukeneyo yentlalo yabathathi-phiswano. Inkoliso ngokuqhelekileyo kumthendeleko imelwe yi-arhente, nangona iprojekthi yayo ingaba yenziwe ngabani na.

E Rashiya

"I-Cannes Lion" ixabiseke kakhulu kwilizwe lethu. Ukususela ngo-1995, inkunzi-mali inommeli okhethekileyo wesiRashiya wale ntlangano, eqhuba rhoqo ngonyaka kwiingingqi ezinkulu zelizwe. Abameli beenkampani zentengiso yasekhaya baye batyunjwa ngokuphindaphindiweyo ngamabhaso ahloniphekileyo kwaye bafumana iimpawu ezixabisekileyo. Phakathi kwabadlali abadumileyo, umzekelo, uMegafon, owathola ama-10 amabhaso kunye nexabiso elikhulu. Iprojekthi yayo yaphunyezwa ngempumelelo kwii-Olimpiki eSochi ngo-2014. Ngokubanzi, ukususela ngo-2011, ii-arhente zasekhaya zihlala zihlala ziwonga.

Nentsingiselo

Olunye uhlobo lwesiganeko samabhaso e-cinematographic ahloniphekileyo yi "Cannes Lions". Abavelisi bentengiso bazama ukufezekisa nje kuphela ukwenzela ukwandisa udumo lwenkampani yabo, kodwa nokukhuthaza izinto zabo ezingenangqondo. Emva kwakho konke, okwangoku inzala kweshishini lokukhangisa likhula njalo, umkhosi uheha izigidi zababukeli, kuba i-arhente ezininzi zithuba lokuzivakalisa nje kuphela kwisigaba, kodwa nakwimoya. Emva koko, lo mthendeleko, onjengomdlalo we-movie efanelekileyo, ubutha iindibano ezipheleleyo, ababukeli abaninzi banomdla kakhulu ekuboneni indalo yezinto abazithandayo, kunye namavidiyo adumile asasazeka kwi-intanethi, athola inani elikhulu leembono.

Ukuphumelela kukaSberbank

Ingakumbi ibhaso elimangalisayo liyigolide "ngeengonyama ze-Cannes". Abaphumeleleyo abafumana isicatshulwa esinqwenelekayo, eqinisweni, ngokukhawuleza baba ngudumo. Kungekudala, ijaji ayingamxhasi kakhulu abavelisi basekhaya, kodwa kulo nyaka iphrojekthi yokupapasha yeBhanki ye-Savings ithole ingonyama yesilivere. Iingcamango ezinomdla zaye zaxabiswa kumthendeleko. Abasebenzi bebhanki ngaphakathi kwiprojekthi "Iimpawu" ziye zaphumelela ngempumelelo ingcamango yabo yokukhuthaza ishaneli entsha yokudluliselwa ngokusebenzisa i-SMS okanye izicelo ezizodwa zeselula. Ukuze benze oku, baphendukela kubaculi bezitalato abaye baqhuba isenzo esifanelekileyo, kwaye baqokelela izicelo kwiisayithi. Impumelelo yafezekiswa kakhulu ngenxa yokuba iSberbank ifumene isigqibo esiphumeleleyo sokuphumeza ingcamango yaso. Ubugcisa bezitalato zanamhlanje budume kakhulu kubantu abancinci, kwaye abaculi abasebenza kule ndlela bahlala bekhangela ingqalelo. Ngoko ke, bafumana imali, iminikelo evela kubaxhasi bebhanki, emoyeni. Umphumo waba yindawo yesibini efanelwe kakuhle kumthendeleko.