Amakhonkco ngokukhawuleza "Yandex": ukwenza njani? Oko kuya kunika yothelekiso ekhawulezayo?

Njengokuba Bill Geyts wathi, "Ukuba ishishini lakho intanethi, ngoko akukho ishishini." Ukuvula evenkileni okanye iziko intengiso iinkonzo, namhlanje uqalisa usomashishini ngexesha elifanayo site. Kodwa ukuze wenze oku, kuya kufuneka bapase indlela enzima inkqubela. Ukuze wenze oku badla ukusebenzisa SEO.

noun

Yintoni SEO? Le yokukhangela enjini noun, nto leyo limelwe liqela ndlela ezinceda resource web ukuba ekhwela encotsheni leziphumo. Ngoku ke iinjini ezinkulu uphendlo zithathwa "Google" kunye Yandex. " Indlela yokwenza yothelekiso ekhawulezayo kwi iinketho lokuqala nolo lukwizinga lesibini, cinga ngakumbi.

snippet

Ukuze siqonde oko amakhonkco ekhawulezayo, kuyimfuneko ukuba siqwalasele le snippet. Ngokwendalo iphakamisa omnye umbuzo: yintoni a snippet? Le yunithi kwedatha uxwebhu wafunyanwa. Izakufunyanwa kwi iziphumo ezikhangelweyo ozenzileyo, kwakunye lwenkqubo iifayile. Kodwa siza kuqwalasela ukhetho yokuqala, kuba iinjini zokuphendla, abanomdla dan kwinqanaba thina.

Ngoko ke, ungena umbuzo kwibhokisi yokukhangela. Apha kuza iziza top 10 kuwa phantsi elingundoqo. isayithi nganye kwi SERP iquka ibloko - oku a snippet.

Cala i esitsaliwe kwisihloko page, unxibelelwano kunye "isaziso" encinane. Enkosi kuye, u nga twisisa Kwathi kule sayithi kwaye ingaba ufuna ulwazi apho ukuba okanye hayi na. Seyiphambili iziqwengana, zinika ulwazi olungaphezulu. Ngoko ke, ukuba ngaba kwibhokisi yokukhangela faka "Yandex", ukongeza esitsaliwe njengesiqhelo, ungabona iibhloko ngaphezulu imiqolo emibini. Oku reference ekhawulezayo amaphepha ethandwayo.

definition

Ngoko ke, links ngokukhawuleza - link ezongezelelweyo ezikhokelela kumaphepha ezithandwayo kwi server yakho Web. Ngamanye amaxesha abantu abavela kwiingingqi ezahlukeneyo apho ukuze babonakale kudibaniso zakho. Xa uchwetheza kwi kwibhokisi yokukhangela igama kwisitora online, leyo isebenza kulo lonke elo lizwe, enye into ekhawuleza ngayo igama zommandla wakho. Oku kwenzelwa ukuqinisekisa ukuba inguqu ibonisa ubukho impahla umzi ethile.

ukubonakala

Ngoko nangoko kufanele kuqatshelwe ukuba imizekelo amakhonkco ezikhawulezayo "Yandex" kunye Google thile ezahlukeneyo. Ngokufuthi "Google" iifom zabo ntsika zimbini phantsi kwe snippet. Ngaloo wafumana unit landiswa kunye izinto ezongezelelweyo. "Yandex" yenza kube kancinci eyahlukileyo. Yena Kuphendula links ekhawulezayo ngezantsi nje block header. Mu kuya kwa nshita "Google", oko kubange inkcazo kule mithombo eyongezelelweyo.

Ngokuba yintoni?

Nabani na okhe nazo SEO, baqonde ukuba ifoun kuyimfuneko nje ukwanelisa i robot search engine, oko yenzelwe ukwenza amava lomsebenzisi ukhululeke ngakumbi. Snippet, okanye amakhonkco ekhawulezayo - ezi na izinto ezinceda kakhulu ukukhuthaza isayithi yakho phezulu, kodwa adale resource ethile umfanekiso.

Ngoko ke, ukudala umgangatho ekunene kwaye isimemezelo itrayi yokuqala ngeke isebenze. Sebenza kwi esitsaliwe - yinxalenye ebalulekileyo yonke inkqubo ifoun kunye nokupasa. Kakade ke, asazi bonke abasebenzisi into yothelekiso ekhawulezayo. Kodwa abo uyazi ukuba mawuzisebenzise njani kubo, resource nombulelo elinakekela kubo.

Amakhonkco Quick Ungagcina kakhulu ixesha lakho nezithuthi ingakumbi ukuba yona imiqathango. Ngamanye amaxesha ufuna ukufumana ulwazi ukusuka kwisiza nzima kakhulu. Oku kungenxa yokuba une olucothayo Internet, ukungabikho kwezibonelelo elungiselelwe yaye liphuhlise ezimqoka embi. Ngenye indlela, a reference luncedo lukhawulezayo usoloko nje ukuya kwiphepha ezifunwayo kwaye lunika isishwankathelo resource kunye nesakhiwo sayo.

Yintoni ukwenza ntoni?

Ukuba uqonde kakuhle esisiseko kunye nokubaluleka esi sixhobo, ungasa kwi ukusombulula imiba engundoqo. Indlela yokwenza yothelekiso ekhawulezayo ukuya 'Yandex "? Ngokubanzi, kukho iindlela ezininzi. Kodwa kufuneka siqonde ukuba zingabi ngokuzimeleyo abelwe. Uyakwazi nefuthe nokudaleka kuphela.

I-enjini yokukhangela ngokwawo silawula oko amakhonkco ekhawulezayo kufuneka ukungena snippet. Ukuya kwiphepha efunekayo kungenzeka ukuba awele yunithi, kufuneka ulandele imithetho ethile.

• Asimele silibale ngayo links zangaphakathi. Yenza oko kangangokuba kwaba shift ukuya ekunene ukusuka kwiphepha engundoqo.
• Kakuhle ulungiselele Isihloko kunye H1. Musa kakubi ngayo amagama akufuneki. Kufuneka ibe alula nangqalileyo.
• Xa kuziwa amaphepha ezingundoqo, zama ukuba igama Isihloko kunye H1 ukwanguwe, kodwa kwakhona ukunika igama elifanayo ANCOR links.
• Sebenza kwi interface resource. Isakhiwo kufuneka sibe nengqondo nje kuphela zomsebenzisi, kodwa kananjalo iinjini zokuphendla.
• Ukuba kukho iimbekiselo yeevidiyo umfanekiso, musa ukulibala ukuba babhalise ukulungiselela aba enye isihloko. Ngoko ke ukubabonisa idinga.

umzekelo

Ngoko ke, indlela yokwenza yothelekiso ekhawulezayo kwi "Yandex" kwiphepha "Delivery"?

• Faka tags kunye nesihloko H1 igama elifanayo, umzekelo "Delivery". Uyakwazi ukusebenzisa igama le nkampani.
• Khankanya umendo kweli phepha ukusuka 'omkhulu'. Ukongeza, ukuba kuthethwa ukuba unikeze igama elifanayo Encore "Delivery".
• Kule menu, yongeza eli khasi okubhaliweyo iankile efanayo.

Ayinamsebenzi ukukunika isiqinisekiso ngokupheleleyo ukuba esitsaliwe iya kuba yothelekiso ekhawulezayo ukuya kwiphepha iqhosha, kodwa kwandisa kakhulu amathuba okuba.

iinkonzo

Kodwa ingaba nganxanye asakwazi links ngokukhawuleza. Oku kuya kufuna isibini kweenkonzo, "Yandex": "Tools" kunye "Ngqo". Phambi kokuba ubona zisebenze kunye nemithombo, sifunda ukuba impendulo kwezi zixhobo.

"Yandex.Webmaster" - iseti iindlela ezikuvumela ukuba ukulandelela isalathiso isayithi yakho yenza incazelo yayo. Isixhobo ibonisa showgirl resource. Ngokungafaniyo "Yandeks.Metriki", esingethe umbandela uhlalutyo yezenzo yomsebenzisi, inkonzo esweni umsebenzi iinjini zokuphendla ze iziganeko ezahlukeneyo inkqubo kwi sayithi. Iqwalasela iifayile inkonzo, unxibelelwano ukusebenza, iziqwengana, uthungelwano, njalo-njalo. D.

"Direct" - yinto inkonzo "Yandex" zokusebenzisa i zentengiso ekusetyenzwa phantsi kwazo. Xa usebenza esi sixhobo, sayithi yakho iya kuboniswa kumaphepha injini yokukhangela kunye nezixhobo abehlayo baye inethiwekhi zentengiso lobulungu.

Umsebenzi neenkonzo

Ngamanye amaxesha, le nkqubo ukhetha iphepha kwi amakhonkco ngokukhawuleza ezingangeniyo kuwe. Kusenokubakho iindawo inkonzo, okanye ulwazi malunga inkampani, nto leyo umdla kubatyeleli. Ukuze yokuzifumana, kufuneka uye kwi "Yandex.Webmaster". Apha uya kufunda ukongeza njani unxibelelwano ekhawulezayo, kodwa unako ukukhubaza okungafunekiyo. Ukuze wenze oku, yiya ku 'indawo kwiziphumo wophendlo "kwaye nqakraza kwi" Quick Links ". Apha uyakwazi ukucima umthombo akaloncedo kuni, kwaye oko akuyi kuvela kwi snippet.

intengiso

Ukuba uqhagamshele ngeenkonzo zentengiso, kunokwenzeka ukuba ukusebenza kunye links msinya. "Yandex" yenza kube lula ukufaka imithombo okuyimfihlo ezongezelelweyo ezintathu. Indlela kuphela ebhalwe ukuguqulelwa enye kuphela. Le Ukongeza kwenzeka ngexesha useto phulo. uya kubona "Yongeza-ons 'umgca kulo Inyathelo lesibini.

Khetha nakoku kwicandelo "Quick Links" yaye "Faka." Oku kuya kuvula i-window olongezelelweyo, apho ungadibanisa umbhalo aze aqhoboshele karhi. Unga sebenzisa ngoko amakhonkco lula bonke. "Yandex" nkqu ikuvumela ukuba ukhethe enye. Khumbula ukuba amagama kufuneka abasayi kuphindwa kwakhona kwaye kufuneka ulwazi olukhoyo xa unqakraza kubo.

iziphumo

Njengoko yokusebenza ibonisa, ukusebenza kunye mibuzo - Lilungelo leSebe i ziingcali. Wayengayi benza abasebenzisi rhoqo. Kodwa ukuba uqalise website yakho kwaye ufuna ukuyikhuthaza, ngoko uyazi ukuba bokuqonda enjalo luncedo. Kakade ke, amaziko aziboniswa kwiphepha lokuqala usetsho, akunakwenzeka kuyimfuneko ukudala iziqwengana eliphambili, sitelinks. Ngokuqhelekileyo, olu khetho ikufanele kubathengisi intanethi kunye nezibonelelo ukuba abe isakhiwo ezintsonkothileyo.

Le nkqubo nzima ukuba "Yandex" ngaphezulu. Indlela yokwenza yothelekiso ekhawulezayo kwi "Google"? Xa lo mbuzo, iingxaki kwenzeka izihlandlo ezininzi ezincinane. Njengoko yokusebenza ibonisa, iphepha efunekayo kwanele ukutyelela uzibeke phezu kubhekiswa isitshixo. Kaninzi iindwendwe ziya kugqitha kuyo kwaye izakuvela kwi uluhlu loqhagamshelo ngokukhawuleza.