Amadombolo "uDaria." Imbali imveliso edume

Iimveliso Frozen semi-ogqityiweyo zithandwa kakhulu phakathi kwabantu. Zinika ithuba elihle ukupheka ngokukhawuleza isidlo esimnandi. Ithuba ukugcina ixesha kubalulekile kakhulu ukuba umntu zokusebenza mihla. Ekubeni imfuno ukutya kwi uzila kwinqanaba eliphezulu izinzile, abenzi abaninzi kukuthengisa iintlobo enekuku amadombolo. Omnye ezaziwayo-kakuhle mveliso ngokuba amadombolo "uDaria." Ngaphandle kokuba babe neminyaka emininzi ongavelisi ibali impumelelo ke eliqaqambileyo kangangokuba abaninzi khumbula igama kude.

Ibali lemveliso

Oleg Tinkoff yenye zeshishini kakhulu yimpumelelo mihla. Waqalisa ukwenza ishishini ngokungenamkhethe ekuqaleni, kodwa amadombolo, akukho namnye iinkalo zomsebenzi wayo bengenanto yakwenza. Njengoko kudla ngokwenzeka ebomini, oku kubangelwe ngengozi. Xa kukho umhlobo nje kunye noosomashishini yamaGrike inxaxheba ekuphumezeni oomatshini ekuveliseni ravioli. Kwangobo busuku bunye, Oleg wabuza ukuba le mveliso zifunwa umfazi wakhe, usebenzisa, nokuba ingaba uthenga. Yena waphendula leyo ukuba ufumana kuzo lonke ixesha, ukuze ihlale efrijini waba eludinini, njengoko nje bakuziva intombi uDaria. Tinkoff sina wacinga ingcinga ukuqala imveliso.

Ekubeni ke ngenene eli shishini akukho mqondiso Oleg, wabiza omnye iinkampani kuluhlu lwayo imveliso semi-agqitywa, kunye umbuzo ethenga nokuba 100 kg pelmeni. Ukufunda ukuba ekuzilungiseleleni ubuncinane yi-10 tonnes, ugqiba ukuba ungakwazi ukuqala ishishini.

Kwiqabane Greek kwathengwa izixhobo yaqala imveliso eSt Petersburg. Ngoko ke, ngo-1997 waza wabonakala amadombolo "uDaria."

anokungena market

Xa imveliso wabonakala kuphela emarikeni, ukhuphiswano Udliwe wakha. Kodwa kwangaxeshanye abathengi ezithandwayo imveliso bokuba brand "Talosto" njengoko kakhulu elide-emi ze-yaziwa kakuhle.

Tinkoff asithatyathwa kakhulu, kwaye kungafanelekile ngqalelo i okhuphisana, njengoko imfuno ravioli TM "uDaria" wayethozamile kakhulu xa kuthelekiswa imveliso abanye abadlali. Kodwa emva kweminyaka emithathu le meko itshintshe kakhulu. Imveliso ngemihla amandla bayo izihlandlo ezibini ngaphezu kwabo bagqatswa.

Kutheni le projekthi iphumelele? Enye into ebalulekileyo yindlela ukunyusa imveliso kwi emarikeni. Ezitalatweni kwakukho ntengiso imifanekiso ngeempundu benganxibanga obhinqileyo, zidyojwe umgubo. Umbhalo kwi iphowusta ifundeka ngolu hlobo: "amadombolo zakho ozithandayo !!!". Kakade ke, lo mfanekiso wabangela ingxolo eninzi, kodwa ngokukhawuleza kakhulu wenza brand ukuluqonda. Abasebenzisi baye ngaphandle ukwazi bakhetha amadombolo "uDaria." Kwaye njengoko ubumandi aba kwinqanaba eliphezulu, kwaye ixabiso zange beat yokuthenga imveliso ngokukhawuleza waba ngomnye ezininzi abanyuliweyo.

nokutshintsha kobunini

Ngokutsho ingxelo Oleg Tinkoff, oko umdla ukwenza into entsha. Kodwa ukwenza loo nto intle uyadika iminyaka emininzi. Ngoko ke, ngo-2001, kuqhutywa ishishini yokuthengisa dumpling Roman Abramovich.

Ukutyhubela iminyaka zophuhliso kwakukho uluhlu elikhulu iimveliso phantsi kwalo brand kunye phantsi kwezinye.

Kodwa ke ngo-2014, iprojekthi ivaliwe ngokupheleleyo kaDavide Davidovich, ngelo xesha elawulwa uphawu. Le ingcaciso linyathelo elinzulu yaba ukutshintsha sphere ishishini, apho amadombolo "uDaria" kunye nazo zonke ezinye iimveliso kwegama elifanayo TM baba ononyawo.

hlakalo amadombolo

umsunguli Le nkampani is lover of shoka uluntu kunye nentengiso impikiswano. ixesha ngasinye isifake zokwazisa kunye neengeniso ekhawulezayo kunye utyalo ezincinane kakhulu. Ayimangalisi into yokuba ngeempundu abafazi baba nje ekuqaleni ekuphakamiseni imveliso "uDaria." Tinkoff kwaye ezi abanini andizange bahlala apho, ngoko ngeenxa nkampani kunye brand bekusoloko eninzi ingxolo. Advertising imfazwe kukhokelele iintlanganiso kunye sikhuphisana ezinkundleni, apho ke ziye zaphumelela na. Abasebenze kuphela esandleni yenkampani.

ukubuyekeza isazi

Iminyaka emininzi phambi kokuba ukupheliswa amadombolo imveliso ezimbalwa abavelisi ezikhethiweyo ngokutsha peer. Kuye lunikezelwa telecast. Ukongeza mouthfeel kunye nenkangeleko, ukuba ivavanywe indlela apho ukwakhiwa kanye kwalo mdlalo ekwibhokisi. Kuye kwafunyaniswa ukuba uvavanyo ayikho amadombolo badlula "uDaria", abenzi ukongeza soy, kodwa ifumaneka ingcaciso ngayo kwi iphakheji ayikho yingozi.

Kamva wanikwa izimvo, njengoko apho inkampani ngokwenene iimbotyi zesoya kusetyenziswa. Kodwa kwizinga eliphezulu kakhulu, ixabiso layo maxa wambi ibe ngaphezu inyama. Oku kwenziwa ukuphucula bangcamle yaye baseRashiya izinto ingakhethi cala ku soy akukho sizathu.

Ngaloo ukusungulwa yimpumelelo kakhulu inkampani aze azuze isikhundla elungileyo emarikeni kwakungathethi i imbali elide kunye yobuqaqawuli. Brand zange ihlale amashumi amabini, oko kungaba esinye isiqinisekiso indlela tight yaba ukhuphiswano kwimarike kweemveliso frozen semi-ogqityiweyo.