Xa ukuguqulwa marketing Internet - yintoni na le nto?

"Conversion" - oku mhlawumbi ilizwi ozithandayo kakhulu kwi lezentengiso namhlanje intanethi. Xa kufikwa kwiqonga intengiso okanye imveliso entsha zentengiso, Ndakha ndeva lo mbuzo: "Yintoni ukuguquka wakho?". Makhe sijonge ukuba yintoni kanye kanye le ngcamango.

Kuba isiqalo - inkcazelo. Xa ingqiqo jikelele zenzululwazi ukuguquka - oku ukutshintsha ukuguquka nantoni na. Eli gama lisetyenziswa kwi chemistry, physics, ezoqoqosho kunye namayeza.

Kwaye ukuguqulwa nokuthengisa intanethi - lulwahlulo inani labatyeleli abaye wenza isenzo ezithile ekujoliswe kwisiza, inani elipheleleyo iindwendwe kule resource. izenzo ekujoliswe ukuze ubeke kakhulu ezahlukeneyo: ukusuka ubhaliso elula kwisiza ukuze bathenge le mveliso ezifundiswayo. lokuguqulwa ibhekisela kwindlela ukulungele ukuba basebenzisane kwishishini enambuzelayo kulo resource iindwendwe.

Ukuqinisekisa inqanaba soguqulo, kuyimfuneko ukubala yipesenti yenani lilonke iindwendwe inani labatyeleli abaye bagqiba. Umzekelo, ukuba ebudeni imini intengiso kwisiza wehla waya ebantwini-100, yaye wenza ukuthenga abantu 3, kulo mzekelo, i lokuguqulwa iya kuba-3%. Hlalutya ngale ndlela nako kuba amacandelo ezahlukeneyo: umgangatho-traffic, ukuguqulwa amaphepha ngamnye lwemvelaphi, umgangatho izibhengezo.

Ngaloo ndlela, ukuguquka - nto isixhobo elikhulu ekuqinisekiseni ukusebenza lwemvelaphi. Ngoncedo izibalo ezilula, uyakwazi ukubona ukuba isayithi idibana neemfuno abaphulaphuli ekujoliswe kulo, kukho kumaphepha iindwendwe yayo nantoni na abayidingayo.

ukuguqulwa Ukwanda kuxhomekeke kwizinto yangaphandle nangaphakathi.

Imiba yangaphakathi zibandakanya oku kulandelayo:

1) Umxholo lwangaphakathi kunye neziza ulwazi.

Indlela lula iindwendwe Ungafumana ulwazi kufuneka ukuba kwisiza, nokuba ulwazi umdla wayakha?

2) abatyeleli Motivation.

Ngokuqiniseka ukuba iinzuzo isaziso yokufumaneka kwempahla kwisiza?

3) Inkcubeko konxibelelwano.

Indlela ngokukhawuleza nangendlela efanelekileyo ukhonza iziko odolo yokwamkela awathetha iindwendwe?

4) i iinkqubo zoshishino lusekiwe.

Ngaba zonke Bacinge naqiniswa kwisikimu ucwangco-nokwamkelwa kweempahla?

Ukuba imiba zangaphakathi zonke Kulungile, ngoku kwandisa ukuguqulwa ixhomekeke kumacandelo angaphandle. Ngapha koko, basenokuba ngabaxhamli unokufumana ukuya icebo elikhankanyiweyo, bafunda ngayo kuphela naziphi imithombo yolwazi: iinjini zokuphendla okanye izibhengezo. Kuyimfuneko ukuvavanya ukufumaneka lwemvelaphi njengako ezininzi iparameters:

1) Indlela abantu abaninzi ithuba ukubona ad uze uye site? Kuxhomekeke eqongeni zentengiso umgangatho isikolo, nto leyo kumele ad.

2) Indlela abantu abaninzi ekugqibeleni nqakraza kwi ikhonkco iwebhusayithi elungile? Koko kuxhomekeke sesibheno kunye noyilo lwangaphandle kwezo zokukhawulelana ngokwayo.

3) Zingaphi iindwendwe aya kwisiza, wena unomdla ngokwenene uthenge imveliso okanye inkonzo. A indima idlalwa apha ngokufanisa iimfuno zentengiso loluntu ekujoliswe kulo. Ngapha koko, ukunyusa traffic jikelele nzima; kwanele ukubeka intengiso lakho kwiphepha lokuqala kwezibonelelo uphendlo. Kodwa isixa kwempahla wathengisa ayiyi kuchaphazeleka, ukuba uninzi iindwendwe kuya niphume kule imizuzwana embalwa yokuqala.

Ngokutsho uqikelelo abaziingcali, runet ipesenteji engumndilili Ukuguqulwa kuluhlu 0.3% kwi-3%. Iindlela eziphambili yokwanda kwezithuthi (zezithuthi site) - yiyo ukusetyenziswa esebenzayo banner ophezulu ezikumgangatho iintengiso teaser, kubeka umsebenzi iintengiso contextual kwi noun resource for iinjini zokuphendla kunye nokwandisa isibheno ebonwayo site ulwazi. Emva kokuguquka - kukuthi, ngathi, uvavanyo litmus lwe ukusebenza ukukhuthaza intanethi-project.