Ugwayi odumileyo "Herzegovina uFlor 'yaye kutheni ibizwa

Ukutshaya ngokuqinisekileyo yingozi. Oku kuthintela mkhwa mbi kwaye uninzi amarhamente ayo, kunye nabantu ngeenxa zonke kuye. Noko ke, abantu abaninzi bayahlupheka ukusuka kukukhanuka okungalawulekilyo ukuba ukufunxeka umsi wecuba, balahle loo nzima. Ezinye zizama ukuyeka ukutshaya, kwaye kwixesha elizayo ngokusekelwe amava bathi, ezifana Mark Twain, oko kuyinto snap, yaye nabo ngokwabo bayayenza ngokuphindaphindiweyo.

Ishishini icuba - yinxalenye yoshishino yokutya kunye necandelo lezolimo kumazwe amaninzi. Abavelisi ngokuqhelekileyo saziswe iintlobo ezaziwayo kubathengi eminyaka. Omnye kubo, "uFlor Herzegovina", wazalelwa Czarist eRashiya, basinda Revolution, iimfazwe ezimbini zehlabathi, era Stalin kaThixo, Khrushchev, Brezhnev, uye oonobhala ezintathu jikelele, kwawa eSoviet Union yaye namhlanje. imbali walo ngokusondeleyo onxulumene yeembali lonke eli lizwe.

imboni Gabay

Eli bali ingaba umzekeliso kwengcamango amathuba ezinkulu ezinikezelwa yi kwishishini yobungxowankulu free. Emva kokuba imfazwe eTurkey, iRashiya iye natyetyiswa iqela uhlanga elitsha, ezizezi abantu Karaite, ogama abameli ngokwesithethe abanenxaxheba ekuthengisweni icuba. Krymchanin Samuel Gabai, abizelwe emkhosini inkxaso-mali ye-eKharkov yomrhwebi Abraham Capone, wadala kwisiqingatha sesibini senkulungwane XIX kwi nkampani eMoscow. On kuxolelaniso eqhelekileyo le ndoda odlamkileyo akazange ayeke, yaye imali kweengeniso kuphuhliso wembewu yabo. Imidiza ngoxa Russia kuphela baba kusefashonini, kwaye ngo-1883 Gabay waqalisa imveliso yazo. Ukukhuphisana kwakufuneka uhlobo oluthile "iqhinga" yorhwebo, kunye nomnini "Partnership icuba mveliso S. Gabay" yamfumana. Yena waqala ukukhulula ivumba izinto kunye exotic Indonesian kwisiqithi Java. Iimveliso ukwenza ziyahluka livumba ubuncwane, kwaye wahamba. Ngu ekuqaleni kwenkulungwane entsha, uSamuweli Gabai wayesele umnini izakhiwo ezimbini zemveliso, walitshintsha lophawu, ebiza kuyo imbeko yecuba yayo kakhulu ethandwa "Java". Kwakubonakala ukuba impumelelo yorhwebo sele iphunyelelwe, singaqiniseka umxakatho yethu.

Kodwa inkqubo yobungxowankulu kufuna uphuhliso rhoqo, kwaye ekuqaleni kweminyaka yesibini kwinkulungwane XX kwi "Java" uluhlu, imveliso entsha - imidiza "Herzegovina uFlor".

isnuff anuka

Njengoko kunjalo kunye "Java", uSamuweli Gabay wenza indlela elungileyo lorhwebo. Wabiza uhlobo olutsha imidiza emva indawo awazalelwa icuba, leyo izalise iimveliso zabo. Kodwa kulo mzekelo, uphawu phathiso luyangqinelana indawo eendawo ehlathini ekrwada kuphela. KwiiBalkans, elileli: Herzegovina, kumila iindidi eyodwa enuka bamphathele osisityebi (ukuba ikhona, nina nithi ngokunxulumene umsi ubhobhoyi). Enyanisweni, i-mark urhwebo ekwafanekisa igama ngezityalo zesityalo Herzegovina uFlor (uFlor Herzegovina), kwaye namhlanje imbewu zecuba zithiwe thaca kwi kwimarike kwakho. Nabani na ukuthenga kwaye uzame ukuba akhule nge cottage ehlotyeni yakhe icuba apha ekhaya. Kufuneka, ke, ithathele ingqalelo awohluke zemozulu kunye nomhlaba, kungenjalo kuya kuba lula kakhulu. In Russia kukho kuphela iimeko uMadiba kummandla Krasnodar, apho kukhula ngokulula kwaye ibanga Virgin.

amaxesha ezintsha

Ngowe-1917 iziganeko zenzeka emva koko uphando ngokupapasha ixesha elide balahlekelwa yonke intsingiselo. Noko ke, ingena ngqwabalala ubukomanisi emkhosini, ekugqibeleni, ukuba kukho isiqabu ngohlobo lwe-nkqubo New Economic. Kule eko, wada waba imfuneko yentengiso, kwakunye imbongi enkulu yesigaba, kunye part-time umbhali wavakalisa slogans Vladimir Mayakovsky wada wanikezela umdiza "Herzegovina uFlor" isibini amazwi akhe brilliant, imvano-zandi sisaci igama TM "ukunika amathuba." Ngaloo ndlela, ukuba kude abanye. Kusenokwenzeka ukuba yena ndatshaya le brand.

Malunga lwesigarethe

Ngexesha amaxesha obunzima, kangaka omninzi kwimbali yelizwe lethu kwinkulungwane XX, iimveliso icuba uninzi waba intsilelo. Ngaphandle isihlobo uAbhishagi, inxalenye lwezabelo zamajoni. Imidiza "White Sea Canal" zazijongwa iklasi alithe gangqa "bamaZwe" okanye "Herzegovina uFlor 'icuba kwaba lula, kwaye bapakishe ezindilisekileyo kakhulu ngakumbi, kodwa oku iimveliso nemudrenyh yokudla eSoviet ngexesha lemfazwe, akazange sifumaneka kumntu wonke. Ezahlukeneyo kunye nomgangatho yecuba eyenziweyo ngokuvisisana nemilinganiselo karhulumente mveliso ezininzi USSR. Umzekelo, iLeningrad "Ulwandle White" kwakujongwa ezona kweli lizwe, e Odessa, wenza i "nentambiso yamehlo" edumileyo lokucoca yomqhaphu ingundaba (mark endala kakhulu ulawulo). Kwiminyaka yokuqala emva kwemfazwe, ezinye iintlobo zemveliso necuba ingqalelo yimveliso elite, baze kuthengiswa Torgsin.

Emva kokuba ngoloyiso izibonelelo Jamani zisuka izixhobo ngenxa imveliso yecuba okweqanda ngaphandle filter, ezinye zazo ezikhoyo namhlanje ( "Flight", "Nord", "North" Surf "," Prima "e Ukraine" Vatra "," Pryluky "et al.). Bekufanele ukuba utshaye nge ingundaba, kodwa ungenza njalo, kodwa kufuneka ukumtshicela madlavu icuba. Kodwa ke uninzi amagosa aphakamileyo zodidi iqela bakhetha ukuxelisa yinkokeli, icuba "Herzegovina uFlor". Icuba kakhulu wayithimba market icuba eSoviet kamva, xa unikwa lokucoca ulwelo.

Stalin kombani

Ngesandla ukukhanya bhanya Soviet kwi ezingqondweni mass iyabetheleleka mfanekiso: I. V. Stalin ivula ipakethi yecuba "uFlor Herzegovina", anxibe enye, undintlitha le nqanawa, ukuchitheka phezu Wawuzalisa umbhobho icuba lakhe. Mhlawumbi isibini amaxesha, wenza njalo, kodwa ke, kungenzeka, hayi rhoqo. Into yokuba nefoni idinga icuba okhethekileyo, enkulu cuts, okanye kungenjalo litshise ngokukhawuleza kakhulu, okanye kungekudala iza kucinywa. Inkokeli eSoviet kwafuneka ithuba abatshayayo naluphi na uhlobo (umzekelo, "Prince Albert" okanye "Edgeworth"), kwaye loo nto ayizange uzakhe kufuneka. A imisi yemidiza kwaye kunjalo, eyona ndlela iqhelekileyo Chronicle bazisiwe ezi zihlandlo owayephila zembali. Kufuneka kuqatshelwe ukuba iivenkile ezizodwa avelisa iimveliso ngenxa yesicelo, ngoko phantse yayingekho, enye into eyenza ukuba kuthengwe kwisebe elikhethekileyo ukhuselo karhulumente. Kodwa ke into yokuba "uFlor Herzegovina" baba imidiza ozithandayo Stalin bokwenyaniso ngokwenene.

"Herzegovina" namhlanje

Oku edumileyo (ubukhulu becala iifilimu malunga Stalin) imidiza brand nako nje watshona zisabonakala. Kwenziwe "Factory Tobacco Morshansk" iimveliso Modern luphawulwa quality entle kakhulu, kodwa ngokwemiqathango kuqulunqo ayinanto okudibeneyo kwase. ukuba icuba Balkan ayifumaneki, sebenzisa ezinye iintlobo ezinqwenelekayo neentshayi, kodwa isongo, ngokutsho kwiingcali, akufani. Phantsi kwale brand obuvelisiweyo kunye esigarethe lokucoca-ntofo njengesiqhelo, kodwa le ezintsha ngandlel 'akazange unamathele.