"Turskidki.ru": izimvo kunye neengcebiswano ezinokusetyenziswa ukuze abahambi

AmaRashiya ungathanda ukuhamba. Kumaziko zabakhenkethi ezininzi zehlabathi ulwimi Russian ilawula iilwimi zezinye iintlanga. Ngenxa umsebenzi omkhulu abemi Russian kwi zokuhamba aphesheya ikhula iinkonzo ezahlukeneyo online ezinxulumene kubonelelo ngeenkonzo zokuhamba. Enye iinkampani ezininzi ezaziwayo-kakuhle ezisebenza kule nkalo - inkampani "Turskidki Tochka Ru" (i-website esemthethweni ukufumana ayikho nzima). bayamenywa Abakhenkethi ukuba bayile iihambo kwindawo isaphulelo ebalulekileyo.

malunga

Firm "Turskidki Tochka Ru", ncomo apho amaninzi zifumaneka kwiiforam intanethi kunye kwiiwebhsayithi abahambi, iye ukusebenza ukususela ekuqaleni kowama-2000. Isiza zenkampani okanye kwi-ofisi (nkampani ofisi kwizixeko ezinkulu Russian) uyakwazi ukubhukisha waya kumazwe awahlukeneyo yi uluhlu olubanzi operator isaphulelo ebalulekileyo.

Phakathi phambi inkulu zommandla lemarike inkampani "Turskidki.ru" - Moscow (ingxelo evela kubahlali malunga namava usebenzisa iinkonzo ze-capital efumaneka kwinethiwekhi rhoqo).

Business Model

System "Turskidki.ru" yenzelwe ubukhulu becala ngenxa abahambi abo abasebenzisi Internet esebenzayo. Baya baqhele ukuba ukubhukisha ukhenketho intanethi kusetyenziswa nasiphi na isixhobo ekhoyo - smartphone, tablet, PC. Imarike lokubhukisha online Russian yabunjwa imifuziselo ezintathu ezisisiseko yentsebenziswano phakathi kwababoneleli beenkonzo abakhenkethi nomthengi-nabahambi. Okokuqala, ungaya yomqhubi - umboneleli ngqo kweenkonzo. Okwesibini, kukho i ukhetho kunye yathengwa tour umlamleli (agency). Okwesithathu, ungenza ngesandla ukudibanisa uhambo, babhukishe indawo ehotele, ukuthenga itikiti kunye visa.

Inkampani "Turskidki.ru" osebenza kwicandelo lesibini - nguye umlamleli i phakathi ezininzi abaqhubi kunye abathengi. Ngokuhambelana kunye nezivumelwano arhente, inkampani lifumana ipesenti kwentengiso le mbali, nkqu kunye isaphulelo kumsebenzisi. Kwakhona, ingeniso ebonakalayo kuzisa intengiso namakhadi uphawu.

izaphulelo Okukodwa

Firm "Turskidki.ru" (reviews lwabahambi ezininzi ukuqinisekisa oku) ukuze banikele izaphulelo ezibumba, ngokutsho kwimithombo eyahlukeneyo, ukuya kwi-50% yeendleko wokuqala khenketho.

version Standard - xa umhambi uthenga card, besebenzisa leyo ukufumana izaphulelo ekuhambeni kumazwe athile kwi abaqhubi ezithile. Isaphulelo "Turskidki.ru" inkqubo (feedback of abathengi abaninzi badla zibhekisela kulo mba) zingafundiswa kuphela ukuhamba, kodwa phezu iindiza.

amakhadi isaphulelo

Ukususela kumaxesha ngamaxesha, "Turskidki.ru", zamadoda ngezaphulelo esisezantsi lokubekelwa indawo yokuhamba, inikeza kwakhona imodeli isaphulelo ezisekelwe ngeetshathi yokuthengisa. Ngokomzekelo, ezifana Classic (okubonisa isaphulelo se-5%), Gold (isaphulelo-7%), kunye Business (isaphulelo ka-10%). ikhadi Classic - engambi, ngokulandelelana, Business - bonke olubiza kakhulu. Mhlawumbi ubambe izabelo apho umhambi Ungafumana ezinye iintlobo amakhadi for free (phantsi kweemeko ezithile - umzekelo, ukuba ukungena "Turskidki.ru" elawulwa qela kwi network zentlalo).

Indlela ukukhetha umqhubi tour isaphulelo?

Ngokomthetho oko site inika "Turskidki.ru" - yokukhangela tour phakathi izindululo ezininzi ukusuka abaqhubi. iingcali market zokhenketho bakholelwa ukuba njengenqobo engundoqo yokukhetha isicelo esithile kufuneka ibe ngexabiso kunye neminye imimiselo nemiqathango ezinikezelwa yi abawasebenzisayo. iingcali zorhwebo ukucebisa ukuba banikele ingqalelo inani lemiba ezibonakalisa ukuthembeka obonelela ngeenkonzo zokuhamba.

Okokuqala, kukho ixesha niqinile emarikeni. Iinkampani ukuba abe amaninzi amava kushishino, njenge umthetho, wazama kwaye yavavanyelwa network neqabane, yaye ngenxa yoko ke nokwenzeka zokusombulula iingxaki kunokwenzeka iphezulu ngaphezu koko nemibutho abaselula. Ukongeza, abahlalutyi bathi, isibakala sokuba inkampani kuphunyeziwe nobunzima lunengxaki 2008-2009 iminyaka xa imarike kwezokhenketho sele lehlile kakhulu, ukuze abonisa ukuzinza kwalo isihlobo.

Okwesibini, iingcali ukucebisa ukuba ziqaphele amadini abiza kakhulu (yaye zibiza kakhulu). Kuba abathile, mhlawumbi injongo kunye ezibalulekileyo izizathu abantu andifuni ukuya kwicala elithile, kwisixeko esithile okanye ihotele, ukwenza owayo ixabiso shishini lokukhokela abatyeleli (okanye ukwandisa isaphulelo kwi-arhente travel).

Okwesithathu, ngaphambi kokukhetha isithembiso kwi Intanethi ezifana "Turskidki.ru", kungakuhle ukuya kwi website somqhubi uze ufumanise iimeko ngeenkonzo enikezela, uzithelekise. Kusenokwenzeka ukuba abaqhubi ezahlukeneyo inganikeza iseti ezahlukeneyo zeenkonzo (umzekelo, omnye niqinile ixabiso tour kuquka ukudluliselwa ukusuka kwisikhululo seenqwelo-moya, kwaye ezinye - hayi) kunye ixabiso ngokulinganayo utyelelo kwindawo enye. Kakade ke, kubalulekile ukufunda, kuqwalaselwa izindululo le "Turskidki.ru" abahambi uhlolo malunga namava yeehambo zokuthenga.

izikhombisi

Kungenzeka ukufumana ukhenketho kwindawo isaphulelo kumazwe afana ne Greece, iYiputa, Thailand, United Arab Emirates, kodwa ngezaphulelo rhoqo kwaye eTshayina, kwaSirayeli, eNetherlands, i Dominican Republic.

Kukho kwakhona izaliswe yintengiso icwecwana iiholide Ski ethandwayo eFransi, eSwitzerland, ukhenketho ku yaseScandinavia. Kwiimeko ezininzi, ubukhulu ubuncinane ngezaphulelo zehambo - 10%.

Indlela ethembisa le modeli ishishini?

Ngokutsho koqikelelo lwabemi abahlalutyi ', on-line lokubhukisha ukhenketho eRashiya kunyaka ngamnye kuba isixhobo ngakumbi zithandwa kakhulu abahambi. Ukukhula yemarike, iingcali zithi, ngenxa yokuba lanyuka-intanethi ungekafiki owama (zombini seyenziwe futhi mobile), ngenkuthalo ekuphuhliseni urhwebo intanethi, ukuphuhlisa umkhwa baseRashiya amaninzi ukuya kuthenga ezivenkileni.

Kumazwe angaphandle, isabelo ukubhukisha online kwimarike lezokhenketho bafikelela ixabiso umxhelo: malunga ne-60%, eYurophu, kwi-US - malunga ne30-50%. ithandwa enkulu yale ingxenye in India - apho isabelo ukubhukisha online zomyalelo-30%. Abahlaziyi bakholelwa ukuba kukho izizathu ukulindela ukuba imarike Russian kuya kukhula ukuba ukusebenza ngendlela efanayo. Statistics unika sizathu ukuthetha ngayo kakhulu ngokuzithemba: Ngokutsho kwabaphandi, ngo-2009-2012, ingxenye landa ngokuphindwe 4.6 eRashiya.

Ukuba sithatha kuphela icandelo ugcino online, ngoko umthamo yayo ngo-2013 njengoko zibalwa kwi ezicela waba 36.2 billion engange. (Malunga ne-34,8% emarike lwentengiselwano online ezinxulumene ubhaliso travel). Eneneni, njengoko loo ukhenketho ( "iphakheji") iphumelele 30.5% kunye nomfuziselo engange 31.7 billion. Abahlaziyi nazo zibhaliwe ukuba malunga 80-90% lweenkonzo zabakhenkethi ezikhethiweyo nge-intanethi, i-baseRashiya ukhetha ukuhlawula kwi ofisi abaqhubi kunye arhente zokuhamba. Mhlawumbi, ngoko ke, zikho esebenzayo kwi "ngaphandle kweintanethi" ngokuvula ofisi kwizixeko ezininzi, kwaye sinika inkampani "Turskidki.ru". Ukubuyekezwa Customer kwenkampani ziyafumaneka kwi-Internet, ngokufuthi ziquka izimvo malunga kweenkonzo kwi-ofisi ethile.

Iimpawu emarike Russian of ukubhukisha online kweenkonzo zokuhamba

Ngokutsho kweengcali, bangaphi abaqhubi Uhambo Russian musa ukuba izibonelelo Internet aphuhliswe ngokwaneleyo ukuba ukubhukisha lula uhambo lwabo. AmaRashiya bona, abahlalutyi bathi, kodwa akathandi ukuthemba iintlawulo ngekhompyutha, yaye ke ngoko siye kwi-ofisi ze-abaqhubi kunye arhente. Noko ke, njengoko kubonisiwe kwiirivyu intanethi ezininzi abathengi yenkampani "Turskidki.ru", i-website esemthethweni ye nkampani Kulula kakhulu ukuyisebenzisa.

isiphelo High-icandelo kwi ukubhukisha online kweenkonzo zokuhamba - lo ukuthengiswa kwamatikiti (ngo-2013, abantu baseRashiya echithwe ngokuthenga lwabo online of $ 4,7 billion). Le yesibini ngobukhulu ingxenye - nokubhukisha yohlaziyo (2,4 billion). Njengoko ukhenketho ezinjalo - 0.3 billion kwaye noba mncinci kuno isantya icandelo enxulumene intengiso amatikiti kaloliwe (0.9 billion). Ngumthamo opheleleyo lweenkonzo market umdla online Kuqikelelwa kwi ezicela, eyenziwe ngo-2013 of $ 8.3 billion (kanti emarikeni lezokhenketho lilonke - 45 billion).

market Outlook

Ngokutsho kwezinye iingcali, ooPawulos Russian ziyivela kakhulu iindaba ezivela kwisigaba yeshishini yokhenketho. Imilinganiselo yabaqhubi ezinkulu luchaphazela umgangatho kuthenjwa baseRashiya ukuthenga ukhenketho, ingakumbi kwi-intanethi. Noko ke, kukho imbono eyahlukileyo.

ukuchaza kwayo bakholelwa ukuba ixabiso eliphantsi yohambo kwikhompyutha (kwakunye inzuzo kakhulu ephakamileyo idilesi ukuba abaququzeleli bokhenketho xa kuthelekiswa ne izicwangciso umdla ezizimeleyo) nangoku igcina indima yayo njengomba ebalulekileyo zabahambi Russian. Ukubuyekezwa ezininzi "Turskidki.ru" qinisekisa ngokungathanga ngqo le - abantu abanomdla ithuba ukuya amazwe zitshiphu.