Supply and analysis imfuno lwemveliso marmalade eRashiya

Imarike Russian marmalade-Pastila iimveliso marshmallow kwaye namhlanje kwinqanaba lezikolo lophuhliso kuthelekiswa kwimarike yaseYurophu. yabathengi Domestic uyayixabisa odidi tin marmalade, walitshiza, kunye neswekile. Le iqhinga zeteknoloji yaqanjwa ngokukhethekileyo marmalade, kokuba ikhono kubabela incindi, bengabambeleli omnye komnye. Xa marmalade yasekhaya elidlulileyo enkulu, kodwa kwakhona, yaye kuya kusanda ngokwanda kuphuhliso lobugcisa zasekhaya ibonisa imigaqo ezintsha kwimveliso kunye nophuhliso, kwakunye impembelelo yentsingeiselo yasentshona. Abavelisi ke ukufuna rhoqo flavour ezintsha, iimilo nkqu iindidi zemveliso, kwaye nokuba uphuhliso ayikho kodwa ngendlela oluninzi, isibakala nangoku kukuba marmalade icandelo kurhwebo lwasekhaya eli asakhulayo.

market marmalade Namhlanje iye kakhulu ukwahlulwa icace kwicandelo North-West kunye umbindi Russia. Nge 100% esinokuqiniseka sinokuthi kwindawo ephambili kummandla North-West obandakanya St. Petersburg. Nolwamazwe akwingingqi ye-Central, imeko thile ezahlukeneyo. Inani elikhulu abenzi ezikhoyo emarikeni abanezikhundla kwiindawo eziphambili ezingaziwayo ngokupheleleyo kwinqanaba federal. Ethandwa kakhulu ukuza kuthi ga ngoku kwaye eyaziwa kwinqanaba federal zezi: "Glazov Ukutya Factory", "Neva", "confectioner Russian", "Roshen", "Aleli" yaye "Udarnitsa". Ke bona abanye abadlali, kufuneka kukhunjulwe ukuba imarike marmalade kakhulu abamnkela, yaye phantse zonke ngingqi abameli balo, abo kancinane owaziwa kwinqanaba federal.

Uhlalutyo imfuno kuqinisekisa ukuba olurhwetywe ukuhlafuna marmalade namhlanje ngaphezu kwe-50% kuzo zonke imveliso, bakhokele iinkampani ezifana TM "Frou-frou", LLC "Nkosazana Bonbon», Park Lahe kunye OOO "Wrigley 'kuthengwa marmalade. Eli nani likhulu imveliso zisiwa eMoscow, ummandla eMoscow St. Petersburg, ikomkhulu esemantla kulo nyaka, weza kwindawo yesibini ukusetyenziswa zejeli iziqhamo. Imarike yonke imihla kukho ngakumbi nangakumbi iinkampani umtsalane kubathengi ukuze iimveliso zayo elivuthayo nezahlukeneyo. Ngaloo ndlela kwabakho i abathengi ayaziwa Russian phambi 2005, Juicy Iziqhamo, woyisa kwimarike yasekhaya kwimveliso kwaso okumnandi.

Ukuza kuthi ga ngoku, isabelo ukuhlafuna marmalade imveliso yasekhaya yi-6% kuphela yabo bebonke imveliso kwimalike marmalade-Pastila kunye nenkokheli undeniable kwaye olungenangxaki ekuvelisweni-mveliso "Udarnitsa" ukuba isikhundla ngokwaneleyo ngamandla kwimalike Russian. Dynamics sokungena kwiminyaka embalwa edlulileyo, ngaphezulu kakhulu nemiba kumazwe angaphandle, kunye marmalade ngoko ke kumazwe koyisa ngempumelelo kwimarike Russian, ngaphandle amava ukumelana kakhulu. Uhlalutyo kwemfuno imveliso iqinisekisa ukuba oku kuza kuqhubeka kwixesha elizayo, abavelisi basekhaya sihlale kude, kwaye icandelo engundoqo emarikeni iya iinkampani yokungenisa.

Ngenxa yokuba imveliso kwimalike marmalade-Pastila Russian kangaka luyalambatha kwaye kunokuba 'endala, xa Zinjengeqhezu ukuhlafuna share enkulu marmalade bobabo kwiinkampani zangaphandle. Asikwazi ukuba abavelisi Russian musa ukuzama ntsha size sifune iindlela ezintsha lwemveliso iilekese, ukuba yenze njalo kancinci, ngokungathi sinokuqiniseka xa ekugxileni yakhe. Alithandabuzeki elokuba, niche marmalade classic ngokuqinileyo abemi abenzi ekhaya, oku kuqinisekisa uhlahlelo kwemfuno imveliso, kodwa oko akuthethi ukuba asibuyi sisuke kuloo ndawo yaso. Noko ke, namhlanje, nkqu abathengi abaninzi esebenzayo iimveliso marmalade unqwenela ukufumana hayi marmalade kuphela okanye ezithsayo, kwaye ufuna ukubona iimveliso ezintsha ezidibanisa iilekese ezininzi ngaxeshanye. They are wamoyika lomba wokuba ixabiso zephyr, ukuveliswa marmalade olu phawu kunokuba imiyalelo sezingeni eliphezulu kunokuba marmalade eqhelekileyo.

Kumaxesha Soviet, umenzi ngamnye wayesazi kakuhle ukuba sivumele ngisho imveliso okutshatyalaliswa, inkampani uya kuphulukana yobunkokheli ingxenye. Namhlanje, uhlalutyo yonikezelo kunye nemfuno icebisa ngenye indlela. neentlobano Market ayinakwenzeka ngaphandle ukhuphiswano, kwaye ukhuphiswano, kunye nokhuphiswano namhlanje marmalade kwimarike kakhulu ezinzima. Ngokukodwa, kule minyaka 3-4 yokugqibela, kukho abenzi ezininzi ukuba zibe nempembelelo ebalulekileyo kurhwebo lwasekhaya, ukuvelisa iimveliso ephantsi-grade amaxabiso aphantsi. inkokeli Ngokubanzi, kuzo zonke iziphaluka Russian iye marmalade yayo waqaphela ukuba eye yazibonakalisa ukhuphiswano kwaye ngexesha elinye thaca iimveliso zabo umboleki umgangatho uphezulu.

Marmalade libhekisela iilekese, leyo lula ukuvelisa, kodwa nayiphi na, nkqu ukuhlukunyezwa zincinane iteknoloji lemveliso kungaba yingozi nefuthe imveliso yokugqibela. Ngaphezu koko, ukusilela kweemeko zokugcina kungakhokelela kwilahleko bubumnandi kunye ntetho imveliso. Umnyango itikiti ukuya kwimveliso marmalade emakethe kangako, oku kungqinwa ekuhlalutyeni kwemfuno kwemveliso kunye nemveliso marmalade yi isuntswana kuthelekiswa chocolate okanye iziselo ezihlwahlwazayo. Kwakhona kubalulekile kulo mzekelo kunye nento yokuba ukukhethwa marmalade ayikho sobubanzi uluhlu namaqebengwana okanye itshokolethi. Zonke eqinisekile kwimarike va iinkampani ezinkulu ixesha ukuba icandelo emarikeni aphumelele intembeko abathengi ubulunga iimveliso zayo kunye namaxabiso.

Kutshanje, malunga inkampani "Avesta" wayesazi phantse namnye abathengi Russian, kwaye ngoku namhlanje Liyagqekeza kwimarike Russian ngenxa eliphezulu umgangatho iimveliso zayo. "Avesta" gqi kwimarike Ukrainian ngo-2001 kwaye ayikho indawo yokugqibela phakathi neenkampani ezinjalo namhlanje. Ukukhula ngokukhawuleza kwimveliso wamvumela iminyaka embalwa ukuze aphumelele eUnited States, Central Asia, i aseBalti ne-European Union, kwakunye ukuba kweso sikhundla lokuqala marmalade-Pastila kwimarike eRashiya. Imiba Modern kuphuhliso nkampani kunye nombono ngamathuba ngoko nangoko kothimba imarike ukuvumela inkampani ukuba bangene kwinqanaba baseYurophu, ukuba iimeko kuFeliks.

Amathuba nophuhliso imarike marmalade - ikakhulu intshukumo kwiimveliso zendalo. Uhlalutyo imfuno iimveliso ezimbini iqinisekisiwe. Ixabiso ithathwa ngokuba nyewe ebalulekileyo kuphuhliso loshishino marmalade, kunye namaxabiso izinto ekrwada zidlala indima ebalulekileyo kule. Ngelishwa, izinto zendalo ekrwada ibiza kakhulu ezibiza kakhulu, kwaye le nto ayikwazi kodwa kuchaphazela amaxabiso okuluncuthu ezithandwayo. Kucacile ukuba elizayo - ijam zentengiselwano, apho abavelisi Russian badla kulahlekelwa iinkampani angaphandle, kodwa ke uphuhliso kweli cala iyenziwa. Ukuba abavelisi Russian ixesha akuthethi kwenzeka kwimarike marmalade le, ngoko kuya kwenza iinkampani zaseNtshona, kwaye ngenxa yoko isiphukuphuku iya kuba umboleki zasekhaya, ngubani na oya kuhlawula eyongezelelweyo brand angaphandle.