"Stepan Razin" (umqombothi): inkcazelo, ukwakheka, umenzi kunye nohlolo

"Stepan Razin" - ibhiya, eyenziwe kwelinye Breweries elidala kunawo eRashiya. Igama lokuqala lika ifektri: "Kalinkinsky isityalo, inxalenye kwisangqa zabathengisi wenkundla uHlanga * uKhesare." Lo mbutho walitshintsha igama layo lokuqala ekuqaleni imi- 20-kwinkulungwane yokugqibela.

Modern ukuguqulwa utshwala na ngokutsha phantse ngokupheleleyo, lisetyenziswa kwi izixhobo angaphandle kunye zasekhaya mihla, kwakunye nobugcisa eziphambili kakhulu. Njengoko icala izinto zokwenza imveliso, inkampani inebhongo uhlobo yalo engenagwele, galo nomgangatho ophezulu becala zisuka eYurophu.

amanqaku ngembali

1861 kwaba ukumiswa weqonga kwimbali yotywala kunye uhlobo Mead ubambiswano "Kalinkinskoe". Eli gama ezinxulumene nokubekwa geographical le mveliso - kufuphi Kalinkin Bridge. Ikomkhulu iyonke yoluntu engange kwezigidi ezibini. Xa kokuwa ngo1862 e Tsarskoye Selo, * uKhesare Alexander II yamkele yitshata lweshishini.

Wabaseki qela lwamashishini kuyinto ngummi Great Britain Uilyam Miller, Edward Cazalet, yaye inzalelwane Prussia, Julius Shotlender. nxaxheba Last ekuqaleni evela Berlin, kamva wafudukela eSt Petersburg waza waba yintloko lolawulo kwisityalo. Phantsi mgaqo yayo esebenzayo kunye nempembelelo zakhiwa imigca ezintsha imveliso umthamo banzi. Luphawu kusetyenziswa oomatshini kunye neyunithi umphunga, izibonisi umgangatho ukwanda impahla eyenziweyo, ukuqonda okwandayo, yaye ngoko nangoko weAluminiyam ezifumene iwonga lika elinye intle kweli lizwe.

Ithuba Soviet

"Stepan Razin" - ibhiya, leyo kwi 70s kunye 80s lwaqhutywa njengenxalenye iLeningrad nokupheka umbutho. Umnini iinkampani Trust zilandelayo zibandakanya:

• Thenga "Red eBavaria", "eVienna".
• Breweries Sortavala, Vyborg, Petrozavodsk.
• isityalo Polyustrovsky amanzi bezimbiwa.
• Gatchina ne Gostinopolsky efektri kwimveliso incindi kunye nezithako.
• Icarbon dioxide mveliso.

Njengenxalenye yale yeMetro ukuba sele iqalile ukwakhiwa utshwala entsha kwindawo woshishino iLeningrad "Parnassus", nto leyo kwi 90 bayishiya ahlanganise yaye ifumene igama "Baltic".

iimpawu

Izitora, apho kwakukho beer "Stepan Razin" ( "UPetros" kunye nezinye iintlobo bakhe), nje kuphela St. Petersburg, nabommandla kodwa kummandla Saratov, Rostov-on-Don, Novgorod, i aseBalti kunye Territory Primorsky. Amasebe nabo basebenza kwi eCrimea, Revel, Baku, Kostroma, Tula, Penza, Samara, yaye ezinye izixeko Ukraine.

Phantsi kwale uphawu kuveliswe ngaphezu kweshumi Beers. itheyibhile Iveliswe liye ngokuphindaphindiweyo iphumelele iimbasa kwimiboniso zasekhaya nezamazwe ngamazwe:

• Eyona Ibhaso of "Golden Sadko" (15 ephakamileyo, 4 zesilivere, 2 bronze).
• It is a winner sekratshi "Week Green" kwikomkhulu German. Ngowe-1993, isityalo waba inkampani imfuyo joint kwisithuba sonyaka lwaqhutywa intlanganiso omkhulu-isikali zabelo.

Ngowe-1995, i-utshwala ngendlela enkulu sabhiyozela unyaka bicentennial. Imbeko kwesi siganeko kwaye yaphuhliswa saza sakhupha uhlobo entsha "Kalinkin" agaye ngokwemibiko iresiphi yamandulo. Ukongeza, saseka iintlobo ezimbalwa:

• Umqombothi "Stepan Razin: Special";
• beer "Holiday";
• nisele phantsi igama lebrendi "mnyama";
• uhlobo ezivuselelweyo "ngegolide double".

Buhlala iimveliso kwizinga eliphezulu nezithethe nokugcina negalelo ekufumaneni iimbasa ezahlukeneyo kunye amabhaso. Iqinisekisa ukuba, "Stepan Razin" - ibhiya owatshabalalisa ukutyhubela iinkulungwane, yaye ehambelana kunye nemigangatho yamazwe ngamazwe.

nophuhliso lwale mihla

Ngowe-2005 le nkampani kwesele uHeineken Group eRashiya Limited yeTyala Inkampani "Kombinat ogama Stepan Razin". Yena wavalelwa ukusebenza imigca ekuzalisweni esitsha kunye nonyango amanzi, kwakunye wavelisa kufakwe izixhobo zobuchwepheshe ezincedisayo ukuphucula izalathi umgangatho wavelisa okuthile. Ukwakhiwa kwezibonelelo zokugcina entsha, baba yotshintsho rhoqo iinkqubo zemveliso.

Ukusukela ngoSeptemba 2009, "Stepan Razin" (utshwala) zaqala ukubonakala njengoko Heineken iqela zokusasaza. Nomnikelo iveliswa zeebhotile eqhelekileyo iglasi, izikhongozeli PET ukususela 1.5 iinkonkxa ilitha 2.5.

ukubuyekeza yabathengi

Ngexesha abenzi bemilingo le utshwala edume baba imveliso ekuthethwa eSt Petersburg abanam. It wasetyenziswa abalandeli bebhola, abafundi, iimvumi, abalawuli, kunye abakhethekileyo. Ukuba beer "Baltika" bevuthela kwimeko lwehlabathi, amanqaku "Stepan Razin" - imbali yasekuhlaleni. Imela esilandelayo phakathi iintlobo kakhulu ethandwa:

• obubizwa "Admiralty";
• beer "UPetros";
• "Stepan Razin" Umqombothi "zenitovskih";
• "Special".

ncomo Consumer zibonisa ukuba imveliso kwi mbuzo ezixineneyo, isongo eqaqambileyo kunye neempawu enuka kamnandi.

Ukudala umfanekiso epheleleyo isiselo kubalulekile ukukhumbula:

• "Zenitovskih" (amanzi nyulu okusela, imithombo ukukhanya, ibhiya nerhasi, galo, Wort mninzi - 10% utywala nziswa - 4.1 vol.);
• "UPetros" (galo, ibhiya ukukhanya imithombo yerhasi, Utywala - 4.7 degrees);
• "Special" (kuqulunqo standard iqulathe imithombo ukukhanya, malting nerhasi, galo, lo Wort sokuqala - 10% utywala -. 4.7 vol).

Beer "Stepan Razin", ezi ncomo apho akusoloko cut ecacileyo, isiselo incasa, isongo eqaqambileyo nezithethe ezithile kule resipi.

isiphelo

Ugqibezela cinga Utywala "Stepan Razin", ungakhetha ezinye iimpawu imveliso. Okokuqala, lo imveliso unembali kweenkulungwane ezimbini yophuhliso, nangona kunjalo, ukuba usahleli kwincopho kakhulu hhayi kuphela kwizikhewu zomthonyama ezivulekileyo, kodwa kwimo kwamanye amazwe. Okwesibini, le brand uye savela rhoqo, ngokugcina ukuthambekela ukuphisa mihla, singalibalanga zokupheka zemveli.

Ekugqibeleni, le beer njengento brand yasekhaya wokwenene inikeza abathengi iintlobo ngaphezu kweshumi, ngoko ungakhetha imveliso yokuzikhethela. Ngaphandle kwento yokuba imbali zesityalo izihlandlo eziliqela batshintsha icandelo zayo zezopolitiko kweyabo imveliso liye, kwaye uya kuba imfuno elivunywe brand ekhaya kunye nakwamanye amazwe.