Ronald McDonald - mascot inkampani ka McDonald kaThixo

Ngubani na Ronald McDonald? Le Umhlekisi ngubani na mascot yehlabathi edumileyo inkampani McDonald kaThixo. Ngokutsho uphando oluqhutywe ngo-2001, le ncwadi «beSizwe Ukutya Fast» ababhali, uRonald McDonald (ifoto bona ngezantsi) liyabonakala kakhulu. Loo uhlobo upopayi waxelela alithoba anesithandathu ekhulwini abantwana besikolo yaseMelika. Ngaphandle kwamathandabuzo, oku kuvumela ukwanda uRonald McDonald abe umfuziselo selo imveliso eyaziwa. Ngokutsho celebrity yena yesibini kuphela Santa Claus.

YeNtengiso kunye nomabonakude zenze Ronald McDonald uhlala nabahlobo bakhe abaninzi kweli lizwe kwamnandi, leyo ibizwa ngokuba "Makdonaldlend".

Indaba

Ekuqaleni, lo mfanekiso upopayi wenziwa ngu Willard Scott. Ngeli xesha, umdlali obekade e Washington kwelinye imiphantsi. Ukususela 1959 ukuya 1962 wayedlala indima uBožo ukudlala. Emva koko W. Scott wabonakala zenze ezintathu kamabonakude eyahlukileyo. Ngazo, wenza njengoko ukudlala uRonald McDonald.

Kamva, Willard Scott badlulela channel NBC-TV nesangoma. Noko ke, yena ukuba upopayi yodumo livele nguye.

Ibali mascot kwinguqulelo ye nkampani

Uthungelwano edumileyo of "McDonald kaThixo", utsho W. Scott waba yimbangi kuphela umlinganiswa ukuba okwangoku enasilela midlalo kuphela omnye Santa Claus.

Ngowe-1965, le ebizwa ngokuba waphi iyahlekisa yaba Ey Dzhey. kwemida yalo yaba qatha. Kwexesha uqeshe abantu abatsha, ukudala izimvo, abadlali abaqeqeshiweyo kunye nemiboniso ubunzima umbutho. Enyanisweni, kuba ebulela Hey Jay Ronald McDonald wavela phambi kokuba ababukeli iminyaka emashumi mabini anantlanu. Ngeli xesha, inkampani baqesha inani enkulu iyahlekisa ukuze kuphunyezwe imisebenzi ezithengisayo.

Ngowe-1966, nomxokelelwane zokudla, "McDonald kaThixo" ababetsaleleke umculi esekisini. Baba Maykl Polyakovs. Kulo isekisi, wayedlala ukudlala Coco. Le artist wenze igalelo elibonakalayo yokuba uRonald McDonald ngesitya umfanekiso omtsha. Ke ukuba umntu wadalwa kakuhle bona ukuba phantse zonke ukubunjwa costume. Ukongeza, uMikayeli badlale indima ephambili ye kudlala kwi zenze yokuqala esibhozo eboniswe kumabonakude.

abadlali

inkampani "McDonald kaThixo" iqeshe abasebenzi balo ukuba abadlali ezilikhulu ambalwa ababandakanyekayo. Bonke kudlala indima uRonald McDonald kwimisitho eqinile, kwakunye zokutyela zayo ezikhoyo. Noko ke, kukholelwa ukuba kwinqanaba likazwelonke R. MacDonald zimelwe zolinganiso enye kuphela.

Ngenxa yoko, ukususela ngowe-1963 ukuya 1965. ukuba Willard Scott. Ukususela ngowe-1966 ukuya 1968. inkampani iye inxaxheba Bev Bergeron. Dzhordzh Vurhis ezinenkanyezi upopayi ukususela 1968 ukuya 1970, yaye ukususela ngowe-1970 ukuya 1975. lanikwa Bob Brandon. Iminyaka elithoba elandelayo Ronald McDonald wadlala uKumkani Mudi. Ukususela 1984 ukuya 1991. Wadlula ikhuni Skyrim Fridellu. Ide 1995, inkampani engundoqo ukudlala Jack dupka, yena indawo yayo yathathwa yi Dzho Maggard, abadlale indima kude 2007. Emva koko, yaye kude kube ngoku yenkampani iphambili omdlali - Brad Lennon.

uphawu

Ronald McDonald yesinxibo, ngokunjalo iindlela ezahlukileyo amagama impahla ye nkampani "McDonald kaThixo." Zonke ezi mpawu ababhaliswe iimpawu zorhwebo lwe McDonald kaThixo. abaqeshwa abafanelekayo bafundiswa abadlali ngendlela efanayo umfanekiso upopayi ethandwayo. Lo mdlalo kudityaniswe izinxibo efana ikuvumela ukuba ukudala inkohliso of uphawu olunye.

ukuba umdla

Ngo-2010, lo mbutho Corporate uxanduva International esele yenziwe isithembiso "McDonald kaThixo" ekuthumeleni Ronald McDonald isikhundla sakhe. Isizathu sokuba oku ukusasaza ngokukhawuleza phakathi kwabantwana sidudla. Nangona kunjalo, i-CEO wathi izicwangciso ezinjalo, "McDonald kaThixo" ayikho.

Ngo-2011, Ace Metrix wathi kwawo intengiso kunye upopayi ethandwayo. Noko ke, uRonald usaqhubeka ukuba avele zenze kamabonakude.

Kwakhona ngo-2011 kwakhona bakhunjuzwe ngokwabo Company Corporate uxanduva International. E amaphephandaba ekusunguleni ngemfuneko kukhathalelo lwe uRonald. Ukongeza, ingxelo wabonakala phezu kwezinye iiwebhusayithi. Kodwa ke, uJim Skinner kunye eli xesha waluthethelela eletha yenkampani. Wathi uRonald McDonald yi sisigidimi okulungileyo, ukuba noxanduva ukhetho kufanele wonke.

ethandwayo umbuliso upopayi in Thailand lukhutshwe yesithethe Thai. Kulo mzekelo, omnye komnye, yena Sehla ngezandla zozibini. Thai uphawu ngomfanekiso "McDonald kaThixo" idalwe ngo 2002, ethe ngqo nokuthatha inxaxheba eyamkelweyo lasekuhlaleni franchisor McThai. Kamva, le umlinganiswa wabonakala e India kwakunye kwamanye amazwe, apho isenzo eso sisetyenziselwa njengoba ukubingelela.

EJapan, uRonald elinye igama. Kweli lizwe, ibizwa ngokuba uDonald. Olu tshintsho kuye kwenzeka ngenxa yokungabikho kwi alphabet ka-Japanese ileta "p."

sa

Ukususela ngo-1984 inkampani "McDonald kaThixo" ibonelela ngoncedo abantwana abaneziphene. Fund International yasekwa phantsi kwegama "Ronald McDonald House". Ukuza kuthi ga ngoku, usebenza kumazwe ezingamashumi amane anesibhozo.

Kukho mali uRonald McDonald naseRashiya. Kwilizwe lethu, oko yaqala ukusebenza ngo-1995 Ebudeni beminyaka isiseko wesisa uye waphakamisa ngaphezulu kwe amane anamanci mabini ezigidi zeerandi. Yonke imali sele yabelwe ukubonelela ngenkxaso zentlalo, zengqondo kunye zonyango abantwana abagulayo.

Ngo-Russia, i-Ronald McDonald Foundation kunceda amakhaya abantwana kunye abantwana abagulayo. Abemi Little kwamkela inkxaso upopayi ochwayithileyo novuyo simo yokuphila kwabo nzima.