Ogxile Customer-ndlela: Injongo kunye nenkqubo yoqeqesho

Ukhe weva malunga zocweyo kunye noqeqesho, umxholo apho indlela ogxile uhanjiselo-a ku ishishini? Makhe sibone ukuba yintoni na ezi klasi nendlela kunokuba luncedo wena okanye abasebenzi bakho.

Kuthetha ntoni "ishishini, umthengi ebomini"?

Kakuhle eli indlela ogxile uhanjiselo-kukuba abasebenzi kujolisa ingqalelo sibhekiswe ngokuyintloko ngumthengi. Owona msebenzi ubalulekileyo onke amalungu eqela - ukwenza yonke into kulowo ozalisa imali yenkampani, efana ikamva alikafiki ixesha lokuba abuye.

ukulandela imigaqo yokusondela yomxhasi-ebomini zezi:

1. Ulwazi olunzulu kunye nokuhlangabezana neemfuno umthengi okanye umthengi.
2. Ukuphunyezwa iimveliso kunye neenkonzo, umgangatho ozifezekisayo ezilindelekileyo ngumboleki okanye idlula kubo.
3. intsebenziswano eyiyo kunye nabathengi, olusekelwe phezu nokuhlonelana.
4. Ngokuzimisela abaphathi naliphi na inqanaba ukuvula unxibelelwano.
5. Bungqingqwa lombutho malunga nokutshintsha yabathengi kunye nomthengi izicelo.
6. Ukudala client umoya kakuhle kwengqondo.
7. Umnqweno ukunceda umthengi ukuba athathe inxaxheba ekusombululeni iingxaki zawo.
8. umsebenzi rhoqo malunga nophuculo lobulunga wenkonzo.
9. izenzo Planning ejolise ekutsaleni nasekugcineni abathengi.

Njengoko usazi, indlela yakudala yokwenza ushishino iquka ukusebenza ngaxeshanye izakhi 4 lorhwebo: imveliso, ixabiso, indawo, ukukhuthazwa. Scheme 4P (imveliso, ixabiso, indawo, promotion) ichazwe ngokwenkcukacha encwadini eyaziwa yi F. Kotler, "Iziseko lorhwebo".

ntoni phambili yeshishini, izixhobo umxhasi-ebomini njani indlela? imibono Marketing zininzi, ixabiso yabo àkwandikhanyela. Kodwa uhlobo olutsha lokwakha ubudlelwane kunye abathengi kunye nabathengi, inkampani igxininisa ixabiso imveliso hayi. Lo msebenzi ubalulekileyo yabasebenzi abaziziphathamandla eziphezulu kunye nabanye abasebenzi - unxibelelwano olululo kunye nabaxumi.

Benefits ndlela umthengi ebomini zezi zilandelayo:

1. Kwenziwe HIV inkoliseko emarikeni.
2. Zakha isangqa yabaxumi abathembekileyo, ukuhlaziywa rhoqo osethilini.
3. Kukho abathengi ezintsha ngakumbi nabathengi efuna ukuba inkampani yakho isindululo abahlobo.
4. Customer-oriented indlela ikhuthaza ukuthengiswa kunye imithamo zoshishino ziye zanda.
5. iindleko zezibhengezo uncipha, nibe kakuhle ngakumbi.

Yintoni iisemina kunye noqeqesho kwi kujoliswe umthengi?

Ngoko ke akukho mfihlakalo ukuba ukusungulwa lwendlela umthengi ebomini ngokuthe ngcembe. Ekuqaleni, le nkampani kufuneka ukuba ahlole abathengi kunye nabathengi, ukuqonda ukulindela iimfuno zabo. Ukuze wenze oku, abasebenzi kufuneka uthathe engqondweni indawo abathengi, ukuqonda:

• into abayifunayo, xa kugqiba kwintlangano yakho;
• iimpahla neenkonzo zikarhulumente ziyadingwa abathengi kunye nabaxhasi;
• oko kukuthi inkonzo egqibeleleyo ukusuka kuluvo lwabo;
• ubunzima neengxaki ezijongene ngabathengi bathenge imveliso okanye inkonzo, ngenxa apho unako lula yakho;
• ngumthengi okanye umthengi elindele ukufumana kukusebenza kunye nawe ukuba unako ukwenza into ngakumbi kuye;
• esinokubangela iimvakalelo okuxabisekileyo umxhasi ukuba inkampani yakho unako ukuzisa uvuyo kumthengi.

Kubalulekile ukufunda ingongoma nganye ukunxibelelana ngumthengi: impahla zentengiso, ngomnxeba, indawo yokupaka kwi-ofisi okanye ivenkile, inkqubo yenkonzo.

Enye inkcazelo kakhulu ukuphumeza njani indlela umthengi-phambili kokuthengiswa, anike Dzhon Shoul. US abehla benikela inkonzo esemgangathweni ukuze baqwalasele kukuba ukuphulaphula ngenyameko kubathengi, gqolo zifake iingcebiso zabo izikhalazo. Nokufumana ingxelo evela kubathengi ngohlobo yokuzaliswa iinkangeleko angabi njengamabango shoul. Asingabo bonke abathengi bafuna ukuba bazalise iikhweshine, nabo uyavuma, badla ukuwafihla leyinene. abasebenzi ulwazi Kokukhona abazifumana kubathengi kule nkqubo. Ngokusekelwe kulo, inkampani kakhulu ukuphucula umgangatho wenkonzo. Umzekelo, ukuba abathengi ufuna ukubiza ebusuku, kubalulekile ukuba ubanike ithuba onjalo. Kungenjalo, inkampani, ingakumbi, ziya kuphulukana ithuba ukusebenza abaxumi abahlala esinye isiqingatha umhlaba.

Ukuphunyezwa lwendlela yomxhasi-oriented ukuphumeza aphumelele ukuba kakuhle ukuqeqesha-bulumko entsha yokwenza ushishino entlanganweni. Ubunzima amanga neqiniso ukuba ubuciko lonxibelelwano olusebenzayo kunye abathengi kunye nabathengi ayikwazi yatshintshelwa theory. Kunoko, lakuziswa phezulu emoyeni jikelele kule nkampani. ulawulo phezulu inkampani kunye nabaphathi ophakathi bafanele umzekelo yokuziphatha ogxile uhanjiselo-.

Yintoni sithi malunga amaxwebhu elawula inkqubo yoncedo lwabathengi kunye abathengi? Indlela ogxile Customer-iya kuphunyezwa kwishishini, ukuba sinikela thina, ukuba ningambuyisi nje imiyalelo yabasebenzi, ukuphumeza indlela yokuthengisa. Kuyimfuneko ukuba kuqulunqwe inkqubo yomsebenzi eyiyo abathengi kunye nabathengi.

Iinjongo uqeqesho ogxile uhanjiselo-

Customer-oriented indlela kufuneka ikhuthazwe bonke abaqeshwa. Kwaye zonke ilungu lekomiti umphathi ngoko nangoko kufuneka baxoxe rhoqo imeko apho umsebenzi wenza impazamo xa unabanye abathengi.

Kwiintlanganiso zemveliso iimeko eziyingxaki ngcono kubizwa. Kwingxoxo ngokubanzi Kulula kakhulu ukuba usebenzisa ifomu umdlalo uqeqesho.

Iiseshoni Interactive inxenye ukusombulula ingxaki yabasebenzi "imfundo", nangona kungekho indawo abaphathi zonxibelelwano imihla abangaphantsi.

Ngokuqhelekileyo ezabelwe iinjongo ezinjalo uqeqesho umthengi:

1. Ukuqeqeshwa kwabasebenzi yokucinga kakuhle kunye nokuziphatha.
2. Ukuphucula umgangatho ubukrelekrele bengqondo amalungu eqela.
3. Uphuhliso lwezakhono zonxibelelwano olusebenzayo.
4. Ekuvuseleleni ukukhula buqu abasebenzi.

Sales abaphathi emva kokwenziswa uqeqesho kunye practice ukholiswa indlela abathengi ebomini. kwiprogram yoqeqesho kolu didi yabasebenzi bomi kusinika nemiphumo emihle.

Kubalulekile ukuqaqambisa ngexesha loqeqesho Ziziphi izinto

Indlela ogxile Customer-busenza ukuba ukuba abasebenzi inani ngolwazi nezakhono. Ngoko ke, noqeqesho mihla kulo mbandela, njengoko umthetho, iquka iibhloko zilandelayo:

1. Inani lezifundo mzekelo, injongo leyo - ukwenza nxaxheba ukuqonda kubaluleke kangakanani na abakhathalele ngumthengi. Nokuhlanganisa izizathu zokuba ukushiya abathengi kunye nabathengi. Ukuzoba i isicwangciso isenzo indlela ukugcina umthengi.
2. Imidlalo kunye nemithambo ukuphuhlisa isakhono wabaphathi ukuze ukuya kwindawo abathengi kunye nabathengi, ukuqonda iimfuno zabo.
3. Ingxoxo izigaba Customer Ukunyaniseka (umthengi yesiqhelo - umthengi olunyanisekileyo - umthengi-umlandeli).
4. Study of awohluke yokuziphatha kwabathengi, izinto ezichaphazela isigqibo kwentengiselwano.
5. Familiarization kunye nobuchule yenkonzo iindwendwe. uqeqesho lwezakhono umsebenzi kunye nabathengi eziliqela. Nokuhlola kunye ubuchule bokuphulaphula esebenzayo.
6. Icandelo elisikelwe ukwenza Ngokusebenza kunye nabathengi ezinzima. Inani Ikheyisitadi kuhlalutyo inkcaso. Ufundo imigaqo yokujongana izikhalazo.
7. Ukuqhelanisa abaphathi kunye nobuchule ukonwabela umsebenzi. Uphononongo ukuzeyisa kunye self-umbutho nobuchule. Sele uyincutshe ekudlaleni loo ubuchule zokusebenza noxinezeleko uze balahle ukudinwa.

Makhe sihlolisise ezinye imisebenzi ezisebenza uqeqesho kwi orientation umthengi.

Kokubala iindleko yokufelwa umthengi

Benefit kunye nenzuzo yezoqoqosho, enika indlela ogxile uhanjiselo-Makhe unengxaki arithmetic, ogama isisombululo ongamandla noba yesikolo.

Masithi iintengo umthengi iimpahla kunye neenkonzo ukusuka inkampani yakho mali ka-10 amawaka. Thambisani. ngamnye ngonyaka. Nyaka ngamnye, eli xabiso linyuke nge-2 amawaka. Thambisani. Yeyiphi inkampani uya kulahlekelwa intengiso ukuba umthengi okanye ngumthengi akuyi kukwenza kuthenga kule minyaka mi-5 ezayo? Bala ubungakanani elizayo inzuzo elahlekileyo. Kumzekelo wethu iya kuba:

10 + 12 + 14 + 16 + 18 = 70 lamawaka. Hlikihla.

Injalo iindleko umthengi elahlekileyo. ukubala okuzenzekelayo kwalo isalathiso kuluncedo ukubeka phezulu kule program CRM, ukuba oku kusetyenziswa kule nkampani.

Ukwazi inzuzo elisondeleyo inkampani, kuyenzeka kwakhona ukubala ubungakanani inzuzo elahlekileyo. Ngokomzekelo, ukuba iziphumo zemali net ifikelela kwi-20% yentengiso, iminyaka emi-5, inkampani uya kuphulukana-14 amawaka. Hlikihla.

Xa inkqubo yokusombulula ingxaki yoqeqesho, abathathi-nxaxheba kufuneka baqonde indlela zibiza ukulahleka kwinkampani kumntu ngamnye. Kubalulekile ukugxininisa kwakhona ukuba khangela kwaye ukutsala umthengi omtsha okanye umthengi kusekho imali eninzi.

Izizathu apho umthengi kuthatha

Kwinqanaba elilandelayo zengqesho kubalulekile ukuqonda izizathu apho umthengi okanye umthengi idla ngokuba akusekho isicelo inkampani yakho, iimveliso kunye neenkonzo ngaphambili gqitha.

Ukulungiselela le njongo, kufuneka ucele nxaxheba ngamnye ukukhumbula Kwimeko uqeqesho wobomi, xa kakubi kakhulu bakhonza evenkileni, ngoko tyelela lo walivala ithende neevenkile bagula. Kubalulekile ukuba abafundi ukuba baphendule le mibuzo ilandelayo:

1. Ucinga ukuba uziva esemoyeni zaye abaqeshwa ukuthetha nawe?
2. Njani ziziphathe?
3. Yintoni kanye kanye ayikwanelisi enkonzweni?
4. Apho le mpi yaqala? Yintoni eyakwenza nomsindo okanye ukhathazekile?
5. Zeziphi iimvakalelo ozive ngexesha nasemva kotyelelo yonke yomrhwebi?
6. Ngaba waqhubeka ndithenga le ngxokolo emva isiganeko lingakholisi?
7. Ekubeni abantu abaninzi kangakanani oye wabelana ibali lingakholisi?

Ngexesha ngxoxo, uluhlu izizathu zokuba kutheni abathengi okanye abathengi akusekho ukusebenzisa iinkonzo neenkampani. Kwakhona kukho isindululo ukuba ukukhumbula imizekelo izenzo zoshishino xa abathengi ushiye.

imigangatho yenkonzo

Ngoko ke akukho mfihlakalo ukuba umntu ngamnye ukuqonda oko kufuneka abe uphantsi kwenkonzo ye nkampani. Ukuchitha imali, silindele ukufumana kwinqanaba elithile wentuthuzelo kunye namava iimvakalelo kakuhle (okanye noko ukwenza ngaphandle negative).

Indlela ogxile Customer-kulawulo mihla kufuna ulwazi yamanqanaba 3 nkonzo ukuba ibonakala kwimibutho eyahlukeneyo:

1. Low. ukulindela kuMthengi kungafaneleki. Igula ngaphantsi kunoko bekulindelwe, lifumana iimvakalelo ezingakhiyo.
2. Standard. ozilindele umxumi sizaliseke. Igula kanye into engenakubalwa. Umntu sizinzile akanankathalo.
3. WOW-service. Umthengi ziba ngaphezulu kunoko bekulindelwe. Uyaziva iimvakalelo ezintle, uvakalelwa umnqweno ukubuyela nenkampani ukuthenga ezintsha.

Ukufunda kumanqanaba ahlukeneyo kuqeqesho, abathathi-nxaxheba bohlulwa babe ngamaqela 3. Iqela ngalinye ngexesha eliqingqiweyo lexesha (imizuzu eli-10) kufuneka kunyuka makadlale shop indawo evenkileni:

- inqanaba elisezantsi wenkonzo;

- nge inqanaba nomgangatho wenkonzo;

- kunye WOW nkonzo.

ndawo nganye phambi yoqeqesho, nxaxheba idlala umxhasi kufuneka azise abaphulaphuli, apho umbutho na, ukuba izicwangciso kuthenga, olunjani ezilindelekileyo okukuchaphazela inqubo lokuthenga.

Emva kokuba intetho, ilizwi ngumthengi, yintoni iimvakalelo yake yaye yintoni iingcinga zaye ujikeleza sisentlokweni yakhe. Abathathi-nxaxheba kwakhona isixelela indlela ikuhluza umnqweno wakhe ukuba eze kwakhona ngenxa sithenga kule nkampani yasungulwa.

Umdlalo "Owu, yaye"

Izakhi ebalulekileyo inkonzo ojolise umxhasi-kwinkampani - kukuba nako abasebenzi balo ukuba bayavumelana kwaye uMthengi, ukuba babe kunye naye kwicala elinye. Amafama imiba kwimicimbi ebalulekileyo ukujongana ngendlela yokuba omabini amaqela ahlale win. Ukuze wenze oku, abaphathi kubalulekile ukufundisa umxhamli ningaqiqi njengotshaba kodwa umhlobo, lowo unako-thethana usoloko ngendlela ngobubele.

Ayiyomfihlo ukuba omnye imithetho ibaluleke kakhulu intsebenziswano eyiyo kunye neqabane - hayi ukumxelela ukuba le nto bayikholelwayo. Kubalulekile ukwamkela yaye ngoko nangoko enze ikopi counter isithembiso, indlela yokwenza ngcono kule meko.

Ukuqeqeshwa ngenjongo lokusebenzisa obu buchule ezixabisekileyo lidla wenziwe umdlalo fun, othe imigaqo? nxaxheba siyangena kwimbambano, kodwa kuphela ukwamkela yaye bayavumelana omnye komnye. Acele abathathi-nxaxheba ukuba bazohlule babe ngababini. Amaqabane kufuneka angenise kwi umdlalo ukuba nzima sazana yaye ndawonye meko engaqhelekanga: yokuxinana zekheshi, ulahlekile emahlathini, yaye yinqanawa kwisiqithi entlango, yaba nabazizibambiso ezihangeni. Kufuneka azivumelani noko ukwenza okulandelayo. Abadlali bayatshintshisana abathatha iziphakamiso zabo. Ngokutsho imithetho yomdlalo lonke ixesha kufuneka uvume kunye olwakhe uluvo comrade (uthini: "Ewe ...") aze ongeze ingcamango yakhe ( "... kwaye ...").

Ngenxa yoko hilarious imigca mpikiswano:

- Thenga ibhotile yewayini.

- Oh, kunye nekeyiki.

- Ewe, kwaye kuya kuhamba khona emahlathini.

- Oh, kwaye wabelane lo nomatse ...

Umdlalo uyaqhubeka imizuzu 3-5.

Ngokutsho iziphumo sabelo, abathathi-nxaxheba baya kuxoxa ukuba yintoni iimvakalelo babevakalelwa ngexesha umdlalo, yintoni iingcinga bawela iingqondo zabo ukuba ngathi kunzima, kwaye kwezinye Imizuzu yayilula kakhulu.

Bonisani sokuphuhlisa ubuchule ukugcina encokola

Le mpazamo bebaninzi abasebenzi bomsebenzi, ngenxa leyo besilela ngokufuthi ukuphumeza indlela umxumi-abemi umsebenzi wombutho, kuba mathidala ukuthetha umthengi nayiphi na izihloko engenakuthanani ukusebenza. Ngelo xesha, abathengi abaninzi bakhetha ukujongana nabathengisi nabo abaye baba nolwalamano oluhle.

Ngoko ke, ngokufunda ubuchule yoqeqesho yomxhasi "intetho encinane." bayakhuthazwa nxaxheba ukuba ukuqala ukuthetha omnye komnye malunga izihloko abstract, kusetyenziswa ezi ndlela zilandelayo:

1. Ukucaphula oko umthombo wathi.
2. Ukunika ulwazi luncedo ukuba iqabane.
3. Xelela indaba umdla.
4. Enkosi.
5. Made a kunconywa.
6. Thetha mazwi.

Umthambo "Uluhlu"

Lo msebenzi creative inceda abaphathi bafunda ukuthetha ulwimi umthengi lowo. nxaxheba Uqeqesho bohlulwa babe ngamaqela. Iqela ngalinye ukhokela kuyala uqambe itekisi intshumayelo kwempahla kunye neenkonzo ze inkampani, malilungiselelwe ummeli umsebenzi othile (uhlelo, ugqirha, lo matiloshe, intatheli). Khawucinge unikwa imizuzu 5-10. umbhalo zokwazisa kufuneka ibhalwe kunye nokusetyenziswa ijagoni amagama asetyenziswa kakhulu kwindawo yemveliso umthengi lowo.

Umthambo "Uyazi nangakuthandiyo"

Enye nxaxheba kuqeqesho ubonisa umthengi ababengaxolanga: umthengi igqibe ukuba akukho kuphinda wakhonza nkampani, kodwa akafuni ukwazisa ngqo isizathu zokuhamba. Isizathu kuchazwa kwangaphambili kuxwebhu welothe. Ilungu lomxhasi ungazidubi naziphi na izimvo okanye ukuvakalisa naziphi na iimvakalelo, kodwa hayi ucacise le ngxaki. Umsebenzi we-nxaxheba yesibini - ukuqonda ukuba yintoni kanye umxhasi onganelisekanga.

Ekugqibeleni, lo umququzeleli lushwankathela iziphumo: Ngaba umanejala ubufumene unobangela umthengi ukunganeliseki, koko ngezizathu oko yaye kufuneka ukuwabona njengento umthengi thsuphe le ngxaki.

Tirhisa "kuchaza ukuba umntu akanakuqonda"

nxaxheba zoqeqesho, into bathengise ezivenkileni zidla, kodwa hayi imveliso ezilula, ezifana flash drive okanye ikhadi lebhanki. Umxhamli - Abantu bangenamava (umntwana omncinci, umfazi, wayengenayo ingcamango ubuchule, elivisayo, ongezwa, esisidenge, crazy). Umsebenzi umthengisi - ukucacisa ngembeko, ulwimi zifikeleleke umthengi kanye oko uthengisa yaye kutheni le nto efunekayo kumthengi.

Iimpawu yoqeqesho ebhankini

Indlela ogxile Customer-ebhankini ukuphumeza intsonkothe ngaphezulu kunayo mbutho yorhwebo. Imisebenzi ye abasebenzi kwiziko mali kuphela nesevisi yabaxumi, kodwa ukunamathela eziliqela kwemimiselo yezomthetho, iinkqubo kunye nemiyalelo. Kulo mba, umabhalana ibhanki kufuneka abeke phambili inani iimfuno ukuya umxhasi ezimalunga nobonelelo amaxwebhu ayimfuneko, imiyalezo iinkcukacha ezifanelekileyo.

Uqeqesho kwindlela ogxile uhanjiselo-ukulungiselela abasebenzi yeziko mali kufuneka bafake alungisa ngayo ibloko Amabango kunye nenkcaso. abasebenzi Bank kubalulekile kwinkqubo leeklasi ukuphucula izakhono soft ingxabano.

Ngononophelo imisebenzi wabeka-umdlalo ukunceda kule khosi abathathi-nxaxheba ufunde indlela yokukhonza abathengi kwelona nqanaba liphezulu, kwangaxeshanye ligxininisa ekuphunyezweni iimfuno zombutho.

Iprogram yoqeqesho kubasebenzi yebhanki kufuneka ibandakanye ibloko enkulu yolawulo ixesha self-mbutho. Abasebenzi zokusebenza, amagosa mboleko, intengiso abasebenzi abasebenza phantsi tight koxinzelelo ixesha. Bona kuphela kwixesha imini yorhwebo, kwaye ngexesha elinye kaninzi kuye kufuneke ukuba ukujongana umgcelele neendwendwe kakubi-nye. uxinzelelo njalo ichaphazela uhlobo intsebenziswano kunye nabaxumi.

Ukuqeqesha izakhono nokugcina ngokwabo zikwimeko yuokusebenza kufuneka ibe nye kwezi eziphambili eklasini kunye nabasebenzi yebhanki.

Uqeqesho abasebenzi nemfundo

Ngenxa yokuba ukuba luyanda inani omabini amaziko emfundo aphakamileyo kunye ephakamileyo babe yorhwebo ngokupheleleyo, isimo sengqondo ngokubhekisele kubafundi kunye nabafundi. Indlela ogxile Customer-kwimfundo kwakhona yande. Ngaloo ndlela Ootitshala kweyela kakhulu baxakekile. Kwelinye icala, kufuneka cala ukuhlola ulwazi abafundi babo ngokubhenca amanqaku asezantsi xa kuyimfuneko. Kwelinye - nkqu umfundi neprilezhny ngoku client. ukunganeliseki kwakhe nelo ziko lemfundo kungakhokelela ekulahlekeni yengeniso yinxalenye esikolweni okanye eyunivesithi.

Ngako oko, uqeqesho kootitshala kufuneka zibandakanye kwakhona kwawo kunye nohlalutyo zonke iimeko ingxaki ezivelayo okufundisela, izifundo, iisemina. Ootitshala kubalulekile ukufunda ngendlela yokufumana ukuya kwindawo abafundi baqonde iimfuno zabo.

Kwakhona kootitshala kubalulekile ukuba nobuchule ukuqeqeshwa ikukukhuthaza abafundi, ukuze ndimvuse kubo umnqweno onzulu ejulile nendaba.

Iimpawu yoqeqesho kubasebenzi ukhenketho

Indlela ogxile Customer-kushishino lwezokhenketho kubaluleke ngokukhethekileyo. Kwezoshishino, abantu bebona iimbandezelo ezininzi ezingephi nokungangqinelani ngokuzola, elindele kubo. Ukuya kwi ekhefini, Noko ke, nkqu yomsebenzi chronic andifuni ukujongana nobunzima kunye nemingeni. Iinkampani ezinxulumene neshishini zokuzonwabisa, ukhenketho, ukuzonwabisa, kufuneka ingqalelo ngokukodwa kubathengi.

Ngexesha uqeqesho, kubalulekile ukuba sinikele ingqalelo ekhethekileyo umsebenzi sengqondo esifanelekileyo-nxaxheba. Abasebenzi iihotele, iindawo zokonwabisa, iindawo zokutyela, ejensi kubalulekile sibengezela amandla noxolo kunye novuyo. Xa uthenge itikiti kwelinye okanye itikiti ukuze bamkhwelise, umxhamli kufuneka azive ukuba ulele.

isiphelo

Indlela ogxile Customer-kwi ntlekele aliyeki ukuba ufanelekile. Kwimeko kuphilwa kwimibutho ezininzi ziye ziphunyezwe ngempumelelo ingcamango yokuvumela ukuba ukonga abathengi kunye nabathengi.

Ukuze abathengi sihlale sithembekile, iinkampani ezininzi ukuqhuba segmentation labo kunye nokuchongwa ngokucokisekileyo ngakumbi neemfuno. Xa kuvela ingxaki, ukhuphiswano ilukhuni. ke iintloko mveliso abachaphazelekayo ukuba abathengi bafuna, ukuba yimalini athe athanda ukuchitha, apho imveliso ungenza yokwenza okanye ukuthenga ngokukodwa abathengi rhoqo.

Kubonakala ukuba ingxaki zemali Ndowutwabulula indlela ngakumbi abathengi-abemi kumashishini amancinane kunye naphakathi. Iisemina kunye neendibano zocweyo zanikezelwa kule topic kungenzeka ukuba ahlale ixesha elide wafuna.