Nkqubo lwentengo. Yintoni imajini sorhwebo?

Ndiyicwangcisa njani abathengisi amaxabiso kakhulu kwiimveliso zabo? Yintoni umda kunye nomda? Le imibuzo exhalabisayo, abathengi kunye noshishino wabaqalayo.

Ngokucacileyo ukuba lo umda norhwebelwano, unyanzelekile ukuba nabani na oza ukuvula ivenkile ethengisa. Ingcamango umda kunye nomda zisenokwahluka, nangona phakathi kwabo kukho uxhulumaniso ecacileyo. Imajini ibonisa indlela inzuzo enkulu kuzisa nganye esityalwe ukuthengwa dollar impahla. Ifomyula imajini yi - kwentlawulo engaphezulu / (100 + kwentlawulo engaphezulu), ubonisa indlela ngengeniso imali yentengiso. Ngoko ke yintoni na ukukhokelwa ngokufaka enye okanye omnye umda kwi impahla, ngaphandle notorious "kufuneka imali"?

Isicwangciso Ukhuphiswano kunye namaxabiso

Ukuba ukhuphiswano emarikeni liphezulu kakhulu, oko kukuthi, ngokwaso, umsebenzisi ukhetha evenkileni amaxabiso esekugqibeleni, ukuze, xa esweni rhoqo okhuphisana echazwe malunga amaxabiso efanayo yeempahla.

Kwezo iimarike, apho imiba umfanekiso, ubume okanye inkonzo, ixabiso lempahla ziyahluka kakhulu. Oku, umzekelo, iivenkile ezinophawu iimpahla, iindawo zokutyela, iivenkile zombane ekhaya kunye ngombane njalo njalo. Le yimpumelelo amaqhinga yakhutshelwa ziinkampani ezikhuphisanayo, ngoko abathengisi bafuna nangayiphi na indlela ukukhangela ngaphandle khuphiswano, kufuneka baqhubeke nokuguquguquka ngokwemigaqo yenkonzo, ukubonelela ngeenkonzo ezongezelelweyo kunye nempahla, zihlale zikhona "kuchaza" kumthengi kutheni lihlawule ngakumbi kwaye yenza umthengi evenkileni okanye undwendwe olu okhethekileyo yokutyela. Yaye isilogeni neze ngokwaneleyo ezingacacanga "sisebenza kwi ipremiyamu ingxenye."

indlela Iindleko intengiso

Enye ukhetho nkqubo lentengo inkampani - into yokunika amaxabiso isekwe iindleko kwimveliso. Ixabiso le ndlela kufuneka yokuhlawula zonke iindleko kwaye ziquka umda inzuzo. Le ndlela yamkelekile ukuba akukho lukhuphiswano ngokupheleleyo ingxenye yemarike, ukuba imveliso ayikho yorhwebo yemfuno imihla umthengi ngeke uphawule ukunyuka kwamaxabiso, ukuba injongo kukuba ngokukhawuleza kwaye ngaphandle kwelahleko ukuba balahle iimpahla kwemfuneko. kakuhle kakhulu ngale ndlela kuba ukubala ixabiso kufuneka kuqondwe ukuba onjalo esima kwi yorhwebo apho iindleko zokuvelisa, apho kwi iindleko lweshishini ezinxulumene intengiso kunye nokukhuthazwa iimveliso ezikhoyo.

Yokunika amaxabiso isekwe kwixabiso umthengi

Kule ndlela, esebenzisa utoliko ixabiso ngokwemiqathango yokuthengisa. Le mveliso ubaluleke kakhulu, kuba kangakanani ngayo ukulungele ukuyithenga. It isicelo esi sicwangciso kwiimarike kunye nezidingo inelastic. Oku kucwangcisa imida kwi urhwebo ngaphakathi izacholo, ubugcisa, impahla ingcibi, izincedisi kunye namanye amawonga. Okanye mhlawumbi iimveliso kuba amahlwempu. Kwesi sigaba, imfuno naye inelastic, njengoko umhlala angarholi rhafu ngakumbi, enoba ukuphucula umgangatho kwemveliso okanye inkonzo ethile evenkileni. Kunye kwenkcazelo eyiyo abaphulaphuli ekujoliswe kulo, iimfuno zalo kunye nesimilo esi sicwangciso kunokuba nempumelelo kakhulu. Umthengi akuthethi ukucinga ukuba onjalo esima kwi kurhwebo oko kufuneka, ukuba umthengisi ufumene zokunqika eziyimfuneko ukuphembelela client.

Ukungabi nkqubo yokunika amaxabiso

Ukuba amaxabiso ivenkile Ukutshintsha rhoqo, umthengi akrokrela yokudlala intlonti kwaye akanokubuya. Inkqubo iibhonasi, izaphulelo kufuneka icace ngokupheleleyo kubathengi kunye nabasebenzi ivenkile, kungenjalo kuya kufana nokuzama xanisa, balahlekise.

Ngaba kuba izaphulelo gadalala. Ekugqibeleni, oku kungakhokelela ekubeni imali akwanelanga ukuba ukuthengwa kweempahla. Le mpazamo yenza la matyendyana musa kakhulu ukuqonda ukuba yintoni na zorhwebo eludinini. Kungenzeka ukuba imali ngokwaneleyo ofanelekileyo ayifiki ohlawulela ngokwalo (kuhle, ukuba uhlawula for).

Impahla Akukho okanye zincwadi ayikwazi ukubeka amaxabiso. Eyokuqala ayiyazi nantoni na malunga iindleko yesibini - le wesijikelezi-nomthengi kunye umfanekiso.

imibuzo umthengi rhoqo kakhulu malunga nokuba kutheni ibiza kangaka - ke umqondiso ukushiyeka intengiso kunye nodidi nabaphathi. Wentengo Ababutyhila "xa ithamsanqa", oko kufuneka ugwetyelwe. Umthengisi kufuneka ukwazi ukudlulisela kumthengi kutheni esi sonka eyodwa kwaye kutheni ibiza ngaphezu ekoneni. Ukuba isifundo onjalo, ngoko ke ixabiso kufuneka lincitshiswe. marketer ukunyusa - liqothaqikili abanetalente bathengi abazi.

Indlela engcono amaxabiso

Indlela echanekileyo amaxabiso ke nangokuxabana ukuqonda ngokucacileyo oko iqukiwe iindleko iimpahla, yintoni ixabiso kunokuba ube sezantsi kangangoko kunokwenzeka, yaye yintoni umthengi ukulungele ukuba ahlawule (hayi bonke, kodwa ummeli obubambekayo abaphulaphuli ekujoliswe kulo). Kufuneka rhoqo kwenziwe uhlalutyo ekhuphisanayo, echazwe kwimida kwi urhwebo othenge izinto ezifanayo.