Manager Marketing

Abantu abaninzi bacinga ukuba umphathi lokumaketha imini yonke uzimisele ukuba yintoni eyenza abantu bathenga akuyomfuneko ngokupheleleyo kubo izinto. Noko ke, ukungaqondi kakhulu, ngokuba imfuneko yokuba iimveliso ezininzi kangaka luncedo iza kuthi abathengi nje, kodwa umsebenzi eyiyo kule yeengcali.

Ukuthengisa umphathi inkampani, abasebenzi, oyintsobi engundoqo ekuqinisekiseni impumelelo yalo mgaqo-nkqubo zorhwebo. Nje andiqondi ukuba yonke imini ndihleli esitulweni kwaye befunda nje amanani. Kunoko, siye eninzi yokuhamba kunye ukhwele ngenxa ezichaphazela bomsebenzi abantu kulo msebenzi, ukuze ufumane ingcaciso echanekileyo evela kumthombo.

Ngokomzekelo, xa besebenza kwinkampani on yokuthengisa ihoseyile, umphathi intengiso, ogama noxanduva - nokuthengwa AMAGQABAZA ▸ kunye nohlalutyo amaxabiso, uchitha ixesha elininzi kuhambo zoshishino, kuba imveliso ukuba uza ukuthengisa, inokuba kummandla malunga kweli lizwe. Ukufunda phambi kokuba umphathi inkqubo intengiso kudala ingqikelelo yokupasa imveliso, khetha iinkqubo zokwazisa kunye nentengiso, ngenxa yokuba ukuba akunjalo ukuzithengisa kakuhle umbutho kunye nendlela akayi kuthengiswa imveliso ilungileyo. Yiyo loo nto namhlanje ezininzi Iinkampani eziqinileyo ukunikela ingqalelo kangaka nokukhethwa labaviwa sikhundla.

Marketing nomphathi izibhengezo unako ukusebenza kwiinkalo ezahlukeneyo, nokuba ishishini izithuthi, icandelo lokutya, iivenkile, uthungelwano zentlalo, iinkampani ioli, njalo-njalo. imithwalo yakhe ziquka ulawulo lwemisebenzi yoshishino norhwebo inkampani apho isebenza. Kwaye ngenxa yokuba kufuneka sihlolisise ngokucokisekileyo ezithandwa kunye neemfuno izakhono umthengi, uze uqalise ukuphuhlisa inkqubo amaxabiso, ngokususela kwidatha bakufumana, kwaye ngexesha lomsebenzi ngexesha elifanayo bakha uluhlu. Ngenxa yokwanda kwingeniso yayo nayiphi na inkampani sihlobene ngqo yokufika abathengi abatsha. Kungenxa yoko le nto ephambili semagxeni omphathi lorhwebo kukuba ukusebenzisa ilungelo emphakathini. Ngapha koko, nkqu inkcukacha minor njengotshintsho kuyilo okanye uhlobo enomtsalane impahla linokwanda okanye, icala, ukunciphisa imfuno.

Luhlobo luni izakhono kufuneka abe ngumphathi intengiso?

Okokuqala, kufuneka babe nalo ulwazi lobugcisa zonyuselo imveliso, ukuze abe nako ukubeka esweni imiphumo emarikeni yangoku kwakunye nokubeka esweni Dynamics kwentengiso, ukuhlalutya izindululo ixabiso kunye nokusingqongileyo ukhuphiswano, ukuba bathathe inxaxheba amaxabiso ngokuchanekileyo planogram, ukucwangcisa yokwazisa kunye njl umphathi Marketing kufuneka bhetyebhetye kakhulu, kuba - hayi arhente yesiqhelo zentengiso, imiyalelo redistributing, yaye indoda ohlala eneneni, uvakalelwa imarike kwaye ingasetyenziselwa injongo izixhobo zayo ezahlukeneyo izibhengezo, ukuthengiswa kunye PR-technologies. Ngapha koko, izibhengezo olusebenzayo kunye nokuthengiswa ngamandla ngokomdla zenkampani - nto kwakhona, ngandlel 'ithile, utyalo-mali kushishino, notyalo-mali, njengoko umthetho, umsebenzi yeengcali. Kungenxa yoko le nto namhlanje ukuba njalo kakhulu iintloko lezentengiso abanamava.

Inzuzo weshishini ethile akuxhomekekanga kwi izixhobo okanye utyalo eziphathekayo, kuxhomekeke umsebenzi ingcali ukunyusa imveliso okanye inkonzo, ingakumbi - umphathi izibhengezo. Yena, yena yedwa, kufuneka udale intengiso ngempumelelo, ukuba aphicothe intengiso yenkampani, ukwakha imigangatho brand nokudala inkcubeko yequmrhu, kwakunye bakwazi ukuhlalutya imarike ngokusebenzisa amehlo umthengi, iqabane, umthengisi okanye kumthengisi.