Indlela ukudala iqela ngempumelelo kwi social networks?

Ukuba ngaba umphathi nkampani kunye nomlawuli ifuna ukuba wenze ngokukhawuleza amaqela kwi social networks yaye lwandisa (ebizwa ngokuba yi-promotion online), ukuqokelela isixa wempambano okuthandayo, eli nqaku ayikho kuwe. Ukuba yimpumelelo SMM-marketer kunokwenzeka, kodwa hayi kwaoko. Ukuba siphumelele ebomini kufuneka umbono omuhle,-99% nomonde wakho, nokuba kukho trenchant - 0.1 iingcamango kunye 99,9% ye lwemethodoloji, ecwangcisiweyo kunye internet bejonga.

Ngaphambi nokudala indlela iqela kufuneka baphathe isibini amanyathelo ezilula:

- ukugqiba ukwakha iqela. Injongo iqela:

• Ukwazisa abathengi malunga neenkonzo ezintsha, unyuselo;
• Sales nge social networks (social networking site) ;
• Unxibelelwano oluthe ngqo umthengi;
• Ngenxa yokuba kusefashonini;

- ukumisela iqela yabaphulaphuli: Ngubani na client yakho?

- ukumisela umxholo-desktop zonke;

- hlola - nokuba lontanga okhuphisana? Ukuba kunjalo, kufuneka nihlolisise ubude bawo nobubanzi isihloko:

• Inani labasebenzisi;
• ezifunyanisiweyo Ezihlekisayo;
• Izinto ekukruqulayo;
• avatar;
• Umxholo qela.

Uhlalutyo olunjalo luya kukuvumela ukuba ukwazi kwangaphambili into balindelwe imigibe kuwe, nokuba nguwuphi na, wento engeyakwenziwa ngamaqela, nokuba abasebenzisi zamkelekile.

Xa ukhetha yenethiwekhi yoluntu (abahlobo yenethiwekhi yoluntu, uthungelwano yoluntu ru, qhagamshelana uthungelwano yoluntu), ufuna ukubeka ngokwakho ukulandela ngenyameko apho ulwalathiso ekujoliswe: umzekelo, inethiwekhi Facebookpolzuetsya ethandwa B2Cmarketologov kunye nothungelwano afana Professionaly.rui LinkedIn B2Bmarketologov. Ukugxila usliya yayo social networks 2-3 uya kufumana imbuyekezo ngcono kakhulu ukusuka isitshizi kunye nobukho zonke iinethiwekhi kunokwenzeka.

Ngoko, emva koko wena ukulungele yaye uyakwazi ukwenza iqela. Kodwa ukuze kuyo ukuba ithandwa kwaye zatsala abasebenzisi kufuneka ukusebenzisa intshukumo encinane ubugcisa:

1. Yenza iqela kuthotho lwemihlathi rhoqo, nto leyo eya kubekwa umbhali kunye enganeliswa kakhulu ukuba nguwe kunye nabathengi bakho. Qiniseka ukuba isicwangciso eziphathekayo ukuzaliswa, esinika ubuninzi izithuba 3-4 ngosuku ngexesha eliyincopho abaphulaphuli bakho. Ngokuqhelekileyo, le sasemini, ngokuhlwa. Ngamanye amaxesha akukho mfuneko ukulibala malunga senze xa mntu lipapasha iindaba ngexesha ukusebenza - iposi yakho iza kuhlala ixesha elide kangangoko kunokwenzeka ngaphezulu kwe tape.

Imizekelo kwezihloko ezinjalo kungaba: Umzekelo imini, eli candelo imini, inqaku le mini, iBhunga imini, ividiyo, okanye umculo ukuze benze, inkoliso umdla namhlanje, eyona umdla yamanye amaqela namhlanje.

1. Kakhulu ukuphatha ngenyameko umxholo. Eyona engundoqo imfuneko isiqulatho: 40% ne-60% ye umbhali ezithatyathwe ngaphandle. uhlobo lwekhontenti malunga iqela lezifundo, kunxibelelana ngokupheleleyo kwizihloko. Kufuneka ayekwe ngokuphelele umxholo ezingahambelaniyo kwiqela - abasebenzisi abayi ukuqonda. Umzekelo, isakhono ukuba demotivators kwizihloko professional zisoloko zamkelekile.
2. unxibelelwano Naladte ngqo kunye namalungu eqela: ngokukhawuleza kangangoko kunokwenzeka ukuze baphendule imibuzo nokunceda nokusombulula iingxaki. Umsebenzisi uya kukuxelela "enkosi", kwaye iqela zigcwaliswe kunye nolwazi luncedo. Emva koko babe nako ukwenza kwicandelo "Buza imibuzo rhoqo. Kufuneka kukhunjulwe ukuba umxholo negative kusafuneka ngayo, kodwa hayi ukususa, kuba umsebenzisi kaninzi zizinikeleyo kwakhona polenitsyazapostit negative. Vumela amalungu eqela ukuba bathi, ukuba mpikiswano kwaye izimvo zabo, lo gama iqela ubomi bakhe ubonakala. Ngokutsho uphando HarvardBusinessReview, amaxesha 7 intsebenziswano yenkampani ngakumbi basenokuba ngabaxhamli beenkonzo xa kuphendula izicelo ngaphantsi kweyure. Uphando olu lwaye lwafumanisa ukuba% iinkampani 37.
3. Ukubamba izimpi, iibhonasi azobe - yiloo kumgodi wegolide. Ngoko musa ukulibala ukwenza ingxelo ifoto kuwina elivuyisayo ukhuphiswano okanye ukunika uluhlu lwe amaqhawe ngubani na ukuvuza ibhonasi. Khumbula ukuba ukhuphiswano kunokuba nje kuphela nxaxheba, kodwa kuwe umdla. Nanga amacebo ezimbalwa:

- INQAKU contest nomba iqela;

- ukhuphiswano ngenxa sesikwenzile engcono;

- Ukhuphiswano kwifoto okanye umzobo kwiqela subject, njl

Iibhonasi alwela luncedo ufunde apha: http://tabloid.tjournal.ru/articles/halyava-airlines

1. Kakade ke, eli qela kufuneka bayondliwa. Yonke imihla, iwumodareyithe okumnandi - ezixabisa ubuncinane ngeveki ukuze ulibale ngayo njengoko kuya kuba nzima ukuba bahlole umonakalo.

Umbuzo isiqulatho iqela Ukuzaliswa yenye yezinto ezibalulekileyo. Kwanaxa nqanaba wokudala qela, isigqibo - into oyibhalayo? Kufuneka kuqatshelwe ukuba kwizikhundla ngokwabo uyadika, kufuneka kuzaliswa imifanekiso, iividiyo, noa kunye screencasts, infographics. Ngamanye amazwi, ukuba unalo ithuba ukubuyisela okubhaliweyo kwi ingxelo ifoto okanye umfanekiso, ukwenza oko. Xa iqela ekuhlaleni,, i-blog kufuneka ngeposi ulwazi apho umsebenzisi uya kukuxelela Ndiyabulela kuwe. Ezi ziquka:

1. Izintlu izinto kufuneka uyazi ukuba uthabatha. Okanye uluhlu ncwadi kakhulu ukufunda yaye iifoto umdla.
2. mathuba Okubuhlungu (kuphela ukuba ivumela umzobi!). post onovelwano - siqinisekiso kwezithuthi. Kodwa simele silumke kakhulu kwezi zithuba.
3. Infographics: Amanani manani enika umdla ufunda ndaweni, lunikezelwe ngokohlobo lweepateni ezintle.
4. Iziphumo lokutyhutyha Internet: ukukhangela ukhetho womnatha amanqaku umdla kwi qela niyibeke kwiphepha - kunye nababhali amanqaku kunye nabasebenzisi bathi "enkosi".
5. Imiyalelo, amacebiso.
6. News Latest. Ungathatha kubo sites weendawo - hayi bonke abasebenzisi uyazazi.
7. Research. Ukususela kulo mzekelo umxholo uyadika, kufuneka ukwandisa okubhaliweyo ukongeza kuyo imizobo nemifanekiso.
8. Umxholo lixesha. Yenza kwizithuba eziya kuba amandla kunye nokubaluleka iinyanga ezininzi.
9. Slideshare. Kuyinto into engxamisekileyo kakhulu, ukuba Magwalandini ukwenza ividiyo. Vula intshumayelo yakho ibe iseti zemizobo.
10. samyh- Top kakhulu. Akukho namnye uya khangela ukuba oku ngokwenene phezulu, kodwa abaninzi ubalo.
11. Ncomo. Ukuphonononga ukuba inkampani, nesevisi yabaxumi, izixhobo - kuba bonke ukuba uya kuba nombulelo.
12. Quotes. Okanye nokukhetha yokubhalwa. Qiniseka nje ukuqinisekisa ukuba bangabantu nje ezingenamsebenzi.
13. E-books: unalo kakhulu amanqaku? Yabelana nabo efikelela kwi-i-book ifomati, pdf nokunikezela kumsebenzisi.

A lot of iinkcukacha ngeshishini lakho, nceda undwendwele investresh.ru

okungakumbi blogovodstve blogs apha.