Iindlela of individualization iqumrhu elisemthethweni, iimpahla, iinkonzo, imisebenzi (inkcazo, inkcazelo kunye uluhlu)

elisemthethweni iqumrhu uhlobo lokwazisa kuba kudidi amalungelo yengqondo. Ihlabathi lizele zokuveza: Iincwadi, amanqaku, amabali, iingoma zomculo, njl sphere marketing kungekho ngaphandle. "Ukhuphiswano Parasitizing" kunye nokusetyenziswa kwenye sha - iziganeko ethandwa kwicandelo loshishino. Ukuze ufumane inkcazelo engakumbi malunga yintoni ngendlela individualization nendlela ayakhuselwa ngokusemthethweni, kuya kuxoxwa ngakumbi.

ukuba nombono

Kwihlabathi ukukhuphisana wonke umntu ofuna ukuba 'ume ngaphandle' ukuba obonakalayo phakathi kwezinye iinkampani ezivelisa (ukunika) imveliso efanayo (inkonzo). Ezi njongo zezi esebenzisa individualization.

Civil Code akuthethi ukunika igama nolahlo ngokubanzi yaseburhulumenteni, kodwa ichaza kuphela ezinye iimbono zabo. Kuyinto impazamo yokusebenzisa ingqikelelo "indlela ngokuchonga iziphumo zemisebenzi kushicilelo nokuthengiswa komsebenzi wabantu." Umzekelo, ibinzana loo isicelo iinkqubo zekhompyutha, ezinye athengisa, imifanekiso eshukumayo, njl Bona ikhuselwe imithetho copyright kunye nanto yakwenza kwezoqoqosho abangenanto.

Ukwenza oku kucace ngakumbi, sinikela umzekelo. Famous incwadi Harry Potter kuhlelo IsiNgesi apapasha kuligquma ethile, eyayinomfanekiso umdlali othe wadlala umlinganiswa odumileyo zoncwadi. Kwakhona waya omfuziselo yesikolo "Hoggvarts". Le inshorensi kunye kwinoveli, asibekeke phantsi udidi "indlela ngokuchonga iziphumo zemisebenzi kushicilelo nokuthengiswa komsebenzi wabantu." Khuphela okubhaliweyo ngaphandle le "iqokobhe" kuya kuba copyright. Kodwa ibango nomonakalo iza kubonelela umbhali yenoveli, kungekhona inkampani zabavakalisa kuyo.

Sithetha iindlela individualization nento esemthethweni.

iintlobo

umthetho Russian inika iintlobo ezine:

• Igama brand.
• Lwentengiso.
• isiqu Commercial.
• An appellation lemvelaphi.

Iimveliso 'izwe' Geographic ayiniki kuphela ukuba umenzi ilungelo lokusebenzisa. Olu didi iyasetyenziswa ukukhusela abathengi ulwazi olulahlekisayo.

"Ukususela zokubasa?"

Nanku umzekelo. abavelisi ubusi ngokufuthi uyakwazi ukubhala phezu iimveliso zabo "Enziwe zeAltai." Kukholelwa ukuba le yenye kwimimandla ecocekileyo eziphila lwelizwe lethu. Products bethwele ileyibhile iya kuba imfuno omkhulu phakathi kwamaqela imveliso yokutya.

Noko ke, iinyosi 'abasebenzi' e eChelyabinsk apho eninzi kwamashishini metallurgical. Ngokufakelwa kwala indawo awazalelwa bempahla abathengi ezilahlekisayo.

Akukho namnye unalo ilungelo elikhethekileyo lokusebenzisa 'Enziwe zeAltai. " Nayiphi na inkampani evelisa imveliso kulo mmandla, oko ingenakusetyenziswa kulophulo nokupakishwa.

ilungelo yedwa

I-Code Civil ifuna abantu abathile (abanini) ukuba amalungelo awodwa esinokuyifumana ngayo individualization. Bangasebenzisa kuzo uwedwa:

• Sasaza iimveliso kunye logo ethile.
• Angavumeli okanye uvumele ukusetyenziswa lokuthengiswa.

Ngeliphi ingongoma ukusebenza ilungelo elikhethekileyo?

individualization kwenzeka ngenxa yezizathu ezahlukeneyo. Ngokuxhomekeka oku, uhlobo oluthile ilungelo yedwa inikwa nabani phantsi kweemeko ezithile:

• Ukusebenzisa igama lebrendi - emva kokuba ubhaliso karhulumente ngokomthetho. abantu kunye ukufakwa kwayo Emanyeneyo.
• Ilungelo brand, iimpawu, appellations of imvelaphi - emva kokuba ivunywe yi Rospatent.
• On umfanekiso yorhwebo - ngexesha ekufunyanweni udumo kwindawo ethile.

Emva kokugqiba zonke iinkqubo uyeza kuphela onelungelo lokusebenzisa ilogo, uphawu, igama, njl Oku kuthetha ukuba ngaphandle kwesigunyaziso lomnini akukho mthethweni ukusebenzisa ukwalatha elilodwa lomenzi kwi ntengiso, phezu kwimveliso, kwimithombo intanethi, njl

Ixesha ilungelo yedwa

Kodwa kuphosakele kuthi ukuba ixesha elaneleyo "isibonda ngaphandle" kophawu brand e Rospatent, kunye nelungelo kuphela kunikwa kuye ubomi. Uphawu iphela emva kweminyaka eli-10, ngaphandle kokuba sandisiwe.

Ilungelo kuzophela nesikhundla yorhwebo emva kokuba ilahleko baduma bale nkampani kwindawo ethile. Brand Igama ziyayeka ukusebenza emva yimali okanye ngokuhlanganisa lweshishini.

Indlela yokukhusela amalungelo awodwa esinokuyifumana ngayo individualization kwempahla kunye neenkonzo?

Ukuze ukukhusela ilungelo lokusebenzisa uphawu okanye igama le ndlela zilandelayo:

• Isikhalazo Federal Antimonopoly Service.
• Ngokusebenzisa iinkundla.
• Icela Rospatent.

Lokugqibela uluhlu lwamagunya waseburhulumenteni ujongene noxanduva etshisa ibunzi enxulumene nokusetyenziswa TK. Ngokomzekelo, enye inkampani kurhanelwa zokuveza ezinye brand ayo. Kodwa omkhanyelayo na ububi kwaye uthi logo yazo eyenzelwe ngokuzimeleyo. Imveliso - isibheno Rospatent, apho liya kutshekisha iimeko ngesiganeko angenise izinto enkundleni.

Anti-weMonopoly Service ukuze kukhuselwe abavelisi kukhuphiswano olunesheyi (mthethweni iimveliso "ikopi", iimpawu, njalo njalo).

Kuyo nayiphi na imeko, ezoShishino, apho wahlutha ilungelo elikhethekileyo kwiindlela individualization, angenza isicelo enkundleni ukuba imbuyekezo pecuniary okanye enye ingozi (umzekelo, ilahleko igama).

esemthethweni

Individualization yequmrhu elisemthethweni ukwenza kwindawo ethile kunye namagama, ekufuneka ukuba iquke ifomu ngokusemthethweni mbutho. Umzekelo, inkampani "Avangard", okanye MUP "Gorseti" njl

Ukongeza, individualisation libhekisela kweempahla kunye neenkonzo, zokuthengisa brand. Okunye ngaloo nto.

uphawu Trade okanye umqondiso: yintoni umahluko?

Uphawu - indlela mandatory ngomlomo individualization. Ifaka:

• Igama Product.
• data lomenzi wayo.
• Ukuthobela kunye nemigangatho.
• Yenziwe ngoobani kunye neempawu ze-mveliso.
• Olunye ulwazi yogunyaziso (umzekelo, ingcaciso malunga iingozi kunye amanyathelo okhuseleko).

Uphawu - i inkcazo imveliso kwi kumqulu, iilebhile, njl Ngamanye amazwi, inkcazelo malunga nto kuthenga.

Uphawu (brand) - unyulo eyahlula imveliso omnye komnye efanayo. Yena uba ukhuseleko ngokwasemthethweni kwaye ubhaliswe kunye Rospatent. Umzekelo, ikofu "Nescafe" Chocolate "Babaev," njl Anokuqulatha ngomlomo, umzobo, okanye ezinye olunye ulwazi ngokomthamo, kodwa engenawo data kwi imveliso ngokwayo.

"Apple" okanye "endimthandayo" - ukuba ayikwazi ubhaliswe?

Sele wathi uphawu fanele ukuba uhlobo lokwazisa kunye neziphumo bepropathi enomgangatho ophezulu wokuqonda. Kodwa kusenokwenzeka ukuba libhalise lophawu? Ngokomthetho, kukho imida izinto ayikwazi kusetyenziswa:

• Igama yafakwa ukusetyenziswa jikelele kwi nokonyulwa ezithile iindidi yempahla. Umzekelo, i "juice", "Coffee", njl
• iisimboli eqhelekileyo kunye ngokoMthetho.
• Igama of umgangatho kwempahla, iimpawu zabo, njl "Kumnandi", "ezintsha", njl
• uhlobo kuphela zorhwebo, nto leyo ebonisa impahla yayo. Ngokomzekelo, omnye umfanekiso ibhola umenzi we mveliso.

Zonke ezi zinto zingasentla zifakwe kwi logo okanye igama, ukuba ngaba lubalaseleyo kuyo.

Kwakhona Awukwazi ukusebenzisa oonobumba ezikhangeleka ngathi iisimboli karhulumente. Bayakwazi ukulahlekisa abemi.

Ngokuhambelana kunye nezivumelwano zamazwe ngamazwe kwi wophawu azinakusetyenziselwa:

• Flags, kwimifuziselo kwamanye amazwe.
• izifinyezo esemthethweni nemibutho yamazwe ngamazwe. Umzekelo, i-UN, i OSCE, njl
• Official lamatywina, amabhaso, ebalasele njl

Ukongeza, ukuba logo inazo zonke ezi zakhiwo, ezo ugalelwe nabo, njengoko zisetyenziswe na. Ngokomzekelo, omnye kombala kancinane yomfuziselo UN, njl Ukuba zingasetyenziswa njenge element uphawu kuphela imvume esemthethweni.

Akuvunyelwe ukuba babhalise TK izinto bezenkcubeko elilifa, imifanekiso kakubi, kwakunye nezo elinokuphinda ziyalahlekisa. Kwakhona ayikwazi ukurekhoda ezo iilogo ukuba sele kusetyenziswa kwamanye amazwe.

Umfanekiso ingasetyenziswa kwelinye iqela iimveliso. Umzekelo, ukusetyenziswa kwe-oganogram nomnyama kwi logo ye-mali yesisa uvumelekile ukuba asebenzise xa ekudaleni mveliso brand ilekese.

Kwakhona Akuvunyelwe ukuba abhalise indlela individualization kwempahla:

• Ukuba igama labo iqulethe ezaziwayo-kakuhle amagama, amagama, lezibizo.
• Kulo mfanekiso kukho eni ubuntu adumileyo kunye abantu ngaphandle kwemvume abantu okanye izalamane.
• Bona zisekelwe imisebenzi nenzululwazi, ubugcisa, njl

Register TK

Ukuze ukuseka ngokusesikweni uphawu yayo, kufuneka:

1. Ukumisela injongo TK.
2. Ukuphuhlisa ukwakha logo.
3. Khangela isakhelo sedata Rospatent ubukho amanqaku afanayo ezibhalisiweyo.
4. Ezichanekileyo kwimeko logo utshatise omnye.
5. Faka ndawonye impahla kwamaxwebhu ubhaliso TK.
6. Thumela idatha Rospatent.
7. Fumana amaxwebhu zokhuseleko.
8. Beka ukubhaliswa uphawu lwe-asethi ezingaphathekiyo lweshishini.

Kakade ke, zonke iinkqubo imali eziyimfuneko kunye nexesha, kodwa umphumo uya kuba isiqinisekiso yokukhusela amalungelo obunini.

Iimposiso kule kwindalo kunye nokubhaliswa TK

iimpazamo ezinkulu oosomashishini kwi ukubhaliswa TK:

1. ngokuqiqa elingonelanga injongo yokusetyenziswa ilogo.
2. ukushiyeka lakhe.
3. Savings ngexesha lobhaliso. Enye inkqubo ngaphandle iindleko zomthetho malunga-30 amawaka. Engange. Abaninzi ukugcina udale i logo kunye umfanekiso nombhalo kwi dwala enye. Imboniselo Yahlula enye omnye akayi kungqubana ilungelo lokuba iziphumo umsebenzi bokuyila nawoshicilelo kunye neendlela individualization.
4. Gcina ixesha efuna imifanekiso ezifanayo kunye efanayo. Musa ukukhangela ukuba Rospatent.