I-SEO emnyama: inkcazo, iindlela, izakhono kunye neempawu

Intanethi yinto yethu yonke. Mhlawumbi, yindlela ekuthethwa ngayo ngokubaluleka kwayo kweli hlabathi lanamhlanje. Emva koko, ukuba umntu unombuzo, uqala ukukhangela impendulo kwiWebhu. Yaye kuphela ezo ndawo ezihlala kwizikhundla zokuqala ekufuneni ziya kunikwa ingqalelo. Ngoko ke, phakathi kwabo bonke abanikazi bezabelo kukho ukuncintisana okunzima kwendawo kwiphepha lokukhangela.

Abaphathi beWebhsayithi basebenzisa iindlela ezahlukeneyo zokuncintisana nabaqhubi. Ezinye zazo zamukelwa ngokupheleleyo ngamarobhothi okukhangela, kwaye ezinye zingozi kakhulu, kuba ziyakwazi ukuqhuba umthombo phantsi kwesihlungi. Enye yalezi zindlela yi-SEO emnyama, okanye ukulungiswa kwamnyama. Ngazo kwaye ziya kuxutyushwa kwinqaku.

Yintoni ukulungiswa?

Ngaphambi kokuba uqale ukufunda i-SEO emnyama, kufuneka ube nombono oqhelekileyo wokuthi ukusetyenziswa kwamasayithi kukuphi kwaye kukuphi. Ukuphuculwa kwewebhusayithi yindlela yokwenza uphando lwe-injini yokukhangela i-resource, i-set of techniques ekhethekileyo eya kuthatha iindawo zokuqala kwikhasi lokukhangela umbuzo othile.

Ukucwangcisa kungaphakathi nangaphandle. Ukwangaphakathi kuqhuba ukulungiswa komxholo (umbhalo, iifayile kunye neefayili zeendaba). Ukuphuculwa kwangaphandle kuqulethe ukwandisa ubuninzi bobuninzi. Oko kukuthi, imithombo kufuneka ibhekisele kwezinye iisayithi zeemxholo ezifanayo. Kubalulekile ukudala i-kernel ye-semantic kunye nokukhethwa kwemibuzo ephambili. Ukucwangciswa ngokuqhelekileyo yinkqubo ende, ixesha elide kunye nelo xesha. Kodwa ukuba yonke into eyenziwa ngokwemigaqo, kungekudala emva koko isayithi iya kuqala ukuhlala kwindawo ekhokelayo kwiziphumo zophando.

Nangona kunjalo, kukho iindlela ezinceda ukukhawuleza le nkqubo. Le yinto ebizwa ngokuba yi-SEO emnyama kunye ne-SEO emhlophe. Uthini umahluko phakathi kweentlobo ezahlukeneyo zokulungiswa?

Iintlobo ze CEO

Ngokuxhomekeke kwindlela umnini akhuthaza ngayo umthombo wabo, ukulungiswa kwe-SEO kungenziwa ngokwahlukileyo:

• Ukuphuculwa kwe-SEO. Indlela enyanisekileyo yokukhuthaza ukusetyenziswa kwezibonelelo. Isayithi iqhubela phambili ngokwemvelo kwaye kancane kancane.
• Uluhlu lwe-SEO ukulungiswa. Indlela yokukhuthazwa ayikhoyona inyanisekileyo, kodwa ingavunyelwe, into ephambili ayiyikuyidlula.
• Ukuphuculwa kwe-Orange SEO. Injongo yaso ephambili kukufumana izithuthi ngeyiphi na indlela. Oku kubandakanye ukukhangwa kweendwendwe ezingezo ezijoliswe ngabaphulaphuli, kunye nokudibanisa amagama angundoqo angahambelani nesihloko soluvimba.
• Ukuphuculwa kwe-Black SEO. Yakhelwe kwiindlela ezahlukeneyo zobuchule ezikunceda ukukhohlisa iinjini zokukhangela kwaye zizise umncedo kwi-TOP.

Ukuze uqonde ukuba yintoni eyahlula umhlophe omhlophe, omnyama kunye noomnyama, kufuneka uqwalasele imizekelo ethile yempawu yokusebenza kwazo.

CEO

Njengoko sele kuthethwe ngazo, ezi ziindlela zomthetho zokuphakanyiswa kwewebhusayithi. Ukucaca, unokubeka umzekelo. Masithi umthombo othile ubhalisiwe kwirejista yesayithi ukuze ufumane i-traffic. Le khathalogu inomxholo ophezulu we-TIC kwaye iyahambelana nomxholo wesayithi. Ubhaliso olunjalo aluvunyelwe yi-injini zophando, ukwandisa i-traffic kunye nokongeza ubunzima bobuninzi bobukhulu bendawo.

CEO Grey

Isimo sesibini siza kubonakala njengolu hlobo: umthombo ofanayo wabhaliswa kwirejista yesayithi ukwenzela ukwandisa ubuninzi bobuninzi. Ngokuqhelekileyo, iilawulisi ezinjalo azikwazi ukuhambelana ngokupheleleyo nesihloko, kodwa le nto ayinakuvinjelwa ngeenjini zokukhangela.

Enyanisweni, akukho ntlukwano kwi-white and gray grification. Kuxhomekeka ngakumbi kwiimpawu zokuziphatha kunye nomsebenzi okhutheleyo womnini wabasebenzi. Kwiinjini zophando, ezi nkqubo azifani.

CEO omnyama

Nazi iindlela zokuphakamisa ngokuthe ngqo ziyakuchukumisa isikhundla sesibonelelo xa sichaza, kwaye ezininzi zazo zingavunyelwe ngamarobhothi okucinga. Ezi ndlela ziquka ukuthengwa kweekhonkco kunye namagama angundoqo okanye ukusetyenziswa kwe-cloaking, yilapho iinjini zokukhangela kunye neendwendwe zibona ulwazi oluhlukileyo.

Ukuba unika umzekelo ngokubhaliswa kwesosiza kwiinkcukacha, umlungiseleli omnyama uya kulandelelanisa ikhonkco ehamba ngokuzenzekelayo kwisixhobo esisemgangathweni kwisiseko sedata yee-40 zamaxwebhu. Ungakwazi ukubhalisa kwiinkcukacha, kodwa apha ungabona umzamo ocacileyo wokudibanisa iiprobhothi zokusesha ngexesha lokutshekisha kwendalo. Kule nto, ngokuqinisekileyo akufuneki kubekho izigwebo, kodwa akukho nzisetyenziswa kakhulu.

Izindlela ze-SEO ezimnyama

Ngoko, yintoni i-SEO emnyama? Le yindlela yokukhuthaza isayithi ngokusebenzisa iindlela ezingavumelekanga. Le yintlobo yoshishino apho uphuhliso lwezenzululwazi kwiinkqubo zobuchwepheshe bokukhangela lubandakanyeka. Ngokwakhe, iindawo zenziwe, injongo ephambili ekutsaleni izivakashi kunye nokubonisa umxholo wentengiso. Yaye ngoku ngakumbi esiyazi malunga nobuchwepheshe bokukhangela, ii-injini eziphangaleleyo zisebenza.

Ngoku kuyacaca ukuba kutheni bahlaziye i-algorithms yokukhangela rhoqo.

Kodwa kungakhathaliseki ukuba zihlaziywa kangakanani, kuya kubakho ukucwangcisa ama-7 e-SEO omnyama:

• Fihla itekisi. Enye yeendlela zakudala zokukhuthaza uvimba. Isiseko salo sisekwimeko yokuba umsebenzisi ufihla itekisi, ezele imibuzo ebalulekileyo. Ukwenza oku, sebenzisa ifowuni encinci okanye ubume obunjani bombala kunye nombhalo. Abaveleli banokubona kuphela ulwazi abayidingayo, kwaye iirobhothi zokukhangela zinikezelwa ngobuninzi bezicelo eziphambili.
• Ukuvala. Ngelo xesha kuluhlu lunezimbini ezimbini zomxholo: omnye uncedo kwaye unomtsalane-kubasebenzisi, enye ingalunganga kwaye ininzi lamagama abalulekileyo, - kwiirobhothi zokukhangela.
• Iibhanki ezingabonakaliyo. Ukwandisa ubuninzi beenkcukacha, amanqaku okuphumula okanye imifanekiso encinane engabonakali kumntu isetyenziswe njengamahange.
• EDorway. Kwinguqulelo yangempela "yomnyango wangaphambili". Ukukhuthazwa kwe-SEO-mnyama kwenzeka ngomgaqo wokudala izibonelelo ezincinci eziphantsi kunye nokuzikhuthaza kwi-TOP, emva koko, abasebenzisi baqondiswa kwisiza esilungiselelwe ngokukhethekileyo. Nanamhlanje, le ndlela isetyenziswa ngokuthe tye.
• Linkfarming. Indlela yokukhuthazwa, eyakha inethiwekhi yonke yezibonelelo, ezikudibeneyo zibonisana. Okubizwa ngokuba yi-joint mutdup of the reference mass.
• I-satellite. Iziganeko zokukhuthazwa kwe-SEO-mnyama kukudalwa kwenethwekhi yezixhobo ezikunceda ukukhuthaza indawo ephambili kwiinqununu. Emva kokuba indawo ephambili ibhekisele kulezi zixhobo kunye, ngoko ke, onke ama-satellites ahlala kwiphepha lokuqala lokukhangela.
• Ukubhaliswa ngokuzenzekelayo. Isayithi libhaliswe ngokuzenzekelayo kwiikhathalogu ezikhethekileyo kunye nokudibanisa.

Kancinci malunga neendlela

Ngoku kuyacaca ukuba yi-CEO emnyama. Iindlela ezichazwe ngasentla azizona zodwa kwi teknoloji yokunyusa abamnyama. Kukho amacandelo ambalwa angabandakanywa kwi-TOP-7:

1. Spamdexing. Le ndlela kukudala amakhasi ajoliswe kuphela ukukhangela iirobhothi. Ziyaziwa ngolwazi lokungafundi kunye nenani elikhulu lamagama angundoqo. Ngawaphi la magama angundoqo awasoloko ebhekisela kwingongoma yesayithi, kodwa ngaba imibuzo ephakamileyo ekhupha iindwendwe (kodwa musa ukubamba).
2. Shintsha. Le nqubo ifanelekile kwiisayithi zosuku olunye. Isiseko salo sisekho kwangoko emva kokuba isiza sikhokhelwe ngamarobhothi okucinga kwaye sithatha izikhundla zokuqala, okuqulethwe kuyo ziguqule ngokupheleleyo. Kwaye phambi kokuba ulandelelwano olulandelayo ngamarobhothi ophando, isayithi ithatha isikhundla esiphambili. Le ndlela isetyenziswe rhoqo kwiiprojekthi ezifutshane. Ezi zingosi zibizwa ngokuba ngama-butterflies, olunye usuku, ubomi babo, nangona liqaqambile, kodwa lifutshane.

Izinzuzo zoMgangatho oMnyama

Sekude kube nembono yokuba i-SEO emnyama iyindlela enyanyekayo yokukhuthaza uvimba, apho kungekho nto incedo. Kwaye emva kweenyanga ezimbalwa isayithi iwela phantsi kococa, kwaye wonke umsebenzi uyahambela. Kodwa kukho ubuchule obunceda ekudaleni umxholo womgangatho. Kukho imeko xa ufuna ukufihla kumsebenzisi inxalenye ethile yombhalo. Kule meko, ungasebenzisa "umboniso: akukho" isitayela. Vimbela kuye akayi kulandela, nangona ubunzima begama eliphambili liya kuncipha.

Abo basebenzisana nezixhobo zebloko bangasebenzisa isitayela "indalo yombhalo: -1000em" ukwenzela ukufihla konke okuyimfuneko, kodwa inqanda ukubukela komxholo. Into ebalulekileyo usebenzisa i-tags "noframe" kunye ne "noscript". Ukuba ubeka izikhonkco kuzo, ngoko umsebenzisi akaqiqi ukuba ukhona, kodwa iinjine zokukhangela ziya kuthobela ingqalelo. Le ndlela ifanelekileyo xa umnini ufuna ukubeka iikhonkco zokuhanjiswa kwiwebhusayithi yakhe. Ufumana i-traffic, inxenye yesisindo sekhasi iya kwindawo yomlingani, kwaye abasebenzisi banandipha ngokubukela umxholo.

Ukuphikisa okanye akunjalo?

Abaninzi be-optimizers banxamnye nokusetyenziswa kwe-SEO emnyama, kuba ngaphezu kokuhlunga, ii-injini zosesho zingabandakanyekanga ngokupheleleyo isayithi kwi-index yosesho. Ukulungiswa kwamnyama kugxininise ekukhuthazeni iindlela zokwenza izinto ezingahambisani neenjini zokukhangela. I-Optimizers ifowuni ukwenza iisayithi kunye nomxholo onobomi kunye nolunqamlekileyo, kwaye ukukhuthazwa basebenzise kuphela iindlela zomthetho, oko kukuthi, ukulungiswa komhlophe.

Kodwa kunzima ukuvumelana nalo. Ukuba ucinga ngokuchanekileyo, ezinye iindlela ze-SEO ezimnyama azibi kakhulu, kwaye ungayisebenzisa ngaphandle kokwesaba izigwebo. Kakade ke, oku akusebenzi kwiindlela ezifana nokubhala okufihlakeleyo kunye nezixhumanisi, ukugubha kunye nomnyango. Ngokubhekiselele kwi-linkframing kunye nokudala ama-satellites, ezi zicwangciso ezintle eziza kunceda ukufezekisa oko ufuna. Kodwa kuphela xa zenziwe ngesandla, kwaye zingatshintshwanga ngamarobhothi. Kule meko, i-CEO emnyama iya kuba mhlophe.

Ngokucwangcisa, njengoshishino, umntu kufuneka abone iingenelo kwishishini lokulahleka. Ukudibanisa, kubonakala ngathi, ingcamango engahambelaniyo kunye nokuqonda apho imida yintoni evunyelwe ukuphela. Kule meko kuphela, ukusukela kumgangatho omnyama unokufumana inzuzo.