Abanikazi bezitolo ze-intanethi bajwayelene nomxholo "we-e-yorhwebo", ngokuqinisekileyo bayayazi impendulo kumbuzo othi "i-e-yorhwebo - yintoni na?". Kodwa ukuba uyayiqonda intsingiselo, ngoko ke kuninzi imiba ezayo kwaye eli thuba lithetha intsingiselo ebanzi.

I-yorhwebo: yintoni na?

Ingqiqo jikelele ilandelayo: i-e-commerce ithetha indlela ethile yokwenza ibhiziniselwano, okubandakanya ukubandakanywa kwenani lezentengiselwano ezisetyenziselwa ukudluliselwa kwedatha yedijithali xa kunika impahla okanye unikeza iinkonzo / imisebenzi, kubandakanywa nge-intanethi.

Ngaloo ndlela, naluphi na ukuthengiselana kweentengiso ezenzeka ngeendlela zombane zonxibelelwano.

Inkqubo ye-e-yorhwebo (inkqubo ye-e-yorhwebo) ibonisa uhlobo lwetheknoloji enika abachaphazelekayo kwinkqubo ngamathuba alandelayo kwi-intanethi:

• Ukwenza iinkampani kunye nababoneleli ngeempahla / iinkonzo-ukunikezela ngemveliso yabo kubaxhasi abanokubakho kwi-intanethi, kunye nokwamkela nokucwangcisa ii-oda zamakhasimende;
• Abathengi (abathengi) - ukufumana nokukhetha kwiimpahla eziqhelekileyo zezinto ze-intanethi kunye neenkonzo ngexabiso lentengo kubo kwaye benze imiyalelo.

Ngokuqhelekileyo kule nxalenye, iibhanki zibandakanyeka, ukwenza iikhompyutheni zekhompyutha.

Izinto eziphambili ze-e-yorhwebo

U shishino luquka:

• Urhwebo;
• Ukwabelana ngeenkcukacha;
• Ukutshintshwa kwemiyalezo (nge-imeyile, i- facsimile, ukudluliselwa kwedatha kwifeksi);
• Ukudluliselwa kwemali;
• Iikhathalogu zeekhompyutheni, iinkcukacha, iibhodi zomyalezo;
• Iinkqubo zokuqokelela idatha;
• Inkonzo yeendaba;
• Iifom zeeFom.
• Iinkonzo zolwazi;
• Ukufikelela kwi-intanethi, njl.

Iinzuzo kunye neenzuzo ze-E-Commerce

Ngelishwa, nangona ebudeni bezobuchwepheshe obuphezulu kukho abantu abakwazi ukufaka ibango: "Andiyiqondi into entsha yezohwebo, yintoni na, kwaye kutheni kuyadingeka? Ndikhetha ukusebenza ngendlela endala. "

Ngethamsanqa, iiyunithi ezinjalo, kwaye ukuba "ii-dinosaurs" zisalondolozwa, ngoko ziqhuba ishishini labo ngokomgaqo "ngomlomo" kwaye kuphela "ngokwabo", ngaphandle kokuya kwiindawo ezizodwa. Umthamo we-e-yorhwebo ukhula ngokukhawuleza, kunye nokukhula kwabasebenzisi be-e-yorhwebo, abavakalisi babo bahle kuphela. Kubangelwa ubuninzi beenzuzo kunye neenzuzo:

• Ukunciphisa ngokukhawuleza ukuthengisa kunye neendleko zokuthengiselana (iindleko zokudluliselwa kwezorhwebo);
• Ukusombulula iingxaki zokukhawuleka kwendawo yommandla womdayisi kunye nomthengi;
• Imiqathango yenziwe ngokudala ukusebenzisana ngokuthe ngqo phakathi kwabathathi-nxaxheba bemarike;
• Ukuvela kwamathuba okungena kwimarike yehlabathi kumashishini amancinci naphakathi;
• Imarike iya kuba yinto ecacileyo: bonke abathathi-nxaxheba bemisebenzi yorhwebo bafumana ngokukhawuleza yonke inkcazelo abanomdla kuyo: amanani emveliso, amanani, ukunikezelwa kweefom zokhuphiswano;
• Ukuphuma kweshishini "ngaphandle kweethunzi": ingxaki yokuphulwa kweenkqubo zorhwebo, ukuphepha ukuhlawula irhafu, njl njl.

I-platform ye-E-Commerce kunye nemisebenzi ekhoyo

Iinkonzo ze-E-commerce zenziwa phakathi kwamashishini asemthethweni, abucala kunye noluntu, kunye naphakathi kwamashishini omthetho kunye nabantu ngabanye.

Isigqeba sokusebenza kwabathathi-nxaxheba be-e-yorhwebo kukuba, okokuqala kuqala, izitolo ze-intanethi.

Ngenxa yobukho be-e-yorhwebo, ukuthengiswa kwezinto ezilandelayo kunye nokuthengiselana kuyafumaneka kubadlali abathengisayo:

• Ukusekwa kweentsebenziswano phakathi kwabathengi nabathengi;
• Ukwabelana ngolwazi ngekhompyutha;
• Ukubonelela ngenkxaso yangaphambi kokuthengiswa kunye nokulandela emva kokuthengisa kumthengi owathengile umkhiqizo kwisitolo se-intanethi (ngokuqala ngeempawu zeemveliso okanye iinkonzo, imiyalelo yokusebenza, impendulo kunye nembuyekezo yabathengi);
• Isenzo sokuthenga nokuthengiswa kweempahla / iinkonzo / imisebenzi;
• Intlawulo ye-elekthroniki yokuthenga (ngokudluliselwa kwemali nge-elektroniki kwibhanki);
• Ulawulo lokuhanjiswa kweempahla, kuquka umthengi;
• Ulawulo lwemo yesicelo kunye neenkonzo.

Ubume be-e-yorhwebo

Imimandla yomsebenzi apho urhwebo lwekhompyutheni lwenziwa luhluke kakhulu:

• Ukuthengiswa kwe-intanethi
• Ukuthenga nge-Intanethi;
• Imisebenzi yorhwebo, equka ukulandelwa kwempahla (okanye iinkonzo), ukufumana kwayo kunye nentlawulo;
• Ukuphunyezwa kwentsebenziswano yeenkampani eziliqela kwi-web-resource one;
• Umbutho wolawulo lwezorhwebo (irhafu, amasiko, imvume, njl);
• I-akhawunti;
• Ukuthutha nokubonelela;
• Impendulo evela kubathengi, ukuhlaziywa.

Amanqanaba omhlaba we-e-yorhwebo

I-e-yorhwebo yenziwa ngamanqanaba alandelayo:

• KwiNgingqi;
• KaZwelonke;
• Ngamazwe ngamazwe.

Uhlobo oluphambili kumsebenzi wezoshishino nganye kweli nqanaba alide libe yinkampani yezobuchwepheshe (njengoko i-e-yorhwebo yenziwa kwi-Intanethi kwaye iphela yendalo), kodwa kumthetho.

Kwimarike yangaphandle (ngokungafani nekhaya), kunzima ngakumbi ukuphumeza inkqubo ye-e-yorhwebo. Oku kubangelwa ulwahlulo kwinkqubo yentlawulo, ukubalwa kwemali, iirhafu zamasiko, umthetho wamazwe ahlukeneyo.

Iintengiso ze-E-commerce

Olu hlobo loshishino lunokwahlula kwiintlobo ezine ze-e-yorhwebo:

• Ibhizinisi-ukuya-shishini (ishishini loshishino);
• Ushishino-kumthengi (ishishini kubaxhasi);
• I-Business-to-administration (ulawulo lwezorhwebo);
• Umthengi-ukulawula (umthengi kunye nolawulo).

Ngokomzekelo, kwintlobo "ishishini shishini" iinkampani zisebenzisa i-intanethi ukufezekiswa kweemyalelo kubaphakeli, ukufumana kunye ne-invoyisi, ukuqhuba nokwamkelwa kwengxaki yokuhlawula.

Umbono "ishishini kubathengi" yindawo yokugcina inthanethi yabantu ngabanye, ngamanye amazwi, ithengiselwano yorhwebo yokuthengisa. Kufuneka kuqatshelwe ukuba lolu luhlobo oluqhelekileyo lwezorhwebo ngoku.

Uhlobo "lolawulo lwezoshishino" luquka yonke intsebenziswano phakathi kwamashishini angomthetho kunye nezakhiwo zombuso. E-Rashiya, umzekelo ocacileyo yiwebhusayithi yesevisi yerhafu (kuthathwa ithuba lokutshintshiselana ngekhompyutha) okanye ukuthengwa kwezinto zentengiso kunye neendawo zokuthengisa.

Uhlobo "lwabathengi kunye nolawulo" lusanda kuqalisa ukusabalalisa: ezi zizonke iintengiso phakathi kwabantu kunye nezakhiwo zombuso. Eyaziwayo eRashiya, inkonzo "Urhulumente we-elektroniki" okanye "I-Portal yoluntu iinkonzo", umzekelo.

Ngaloo ndlela, iingcamango ezisisiseko ze-e-yorhwebo zachazwa, yintoni na, ububanzi besicelo kunye nabathathi-nxaxheba abakhulu.

EPN njengomzekelo we-e-commerce ephumelelayo

Enye yezona ziqhenqele kakhulu kwaye ziyaziwayo eRashiya imizekelo ye-e-yorhwebo yi-e-Commerce Partners Network (ePN).

I-EPN iyi-platform yintengiso edibanisa iinkqubo ezahlukeneyo zeqabane kunye nezinye zeeprojekthi ezinkulu ze-e-commerce (umzekelo, eBay, AliExpress).

Inkqubo yomsebenzi ihlelwe ngolu hlobo lulandelayo:

• Nayiphi na i-webmaster (ingaba iblogi okanye nayiphi na umnikazi wekhasi lakhe le-intanethi) ibhaliswe kule nkqubo;
• Ufumana ikhonkco yayo;
• Faka ikhowudi ekhethekileyo kwikhasi lewebhu lewebhu - isaziso somlingani okhethiweyo we-e-Commerce Partners Network sibonakala;
• Ukuqwalasela ukuguqulwa kwesayithi;
• Uzuza ipesenti ethile yokuthengwa nganye kwindwendwe kwisiza sakhe, esadlulile kwisiqhagamshelo esibambiseneyo.

WP e-Commerce

Inani elikhulu labantu ngoku sele lixhomekeke kwi-e-yorhwebo, ngokuyinhloko ngenxa yomnqweno wokwakha iwebhsayithi yabo, isitolo esithengileyo se-intanethi ngokuthengisa iimveliso zabo. Ukuhlangabezana nale mfuno ekhulayo, abaphuhlisi bajolise ekudaleni i-template ye-e-commerce (i-e-commerce templates). Yintoni esiya kuyiqwalasela ngakumbi.

Omnye umzekelo weemodeli yi-WordPress e-commerce. I-plugin yenqwelo yokuthenga ye-WordPress (enye yeenkqubo eziphathekayo zolawulo lwewebhu), ejoliswe ngokuyinjongo ekudaleni nasekuhleleni amablogi). Yinikezelwa ngokupheleleyo ngaphandle kwentlawulo kwaye ivumela iindwendwe kwisiza ukuba zithenge kwiwebhusayithi.

Ngamanye amagama, le iplagi-in ikuvumela ukuba wenze isitolo se-inthanethi (esekelwe kwi-WordPress). I-plug-in ye-e-commerce inezo zonke izixhobo eziyimfuneko, izicwangciso kunye nezikhetho, ezihambelana neemfuno zanamhlanje.