Henkel - iimveliso ze umgangatho ophezulu!

Namhlanje, iimarike zorhwebo lwehlabathi ukulungele ukunika iimveliso kubathengi wonke incasa kunye nebhajethi. Xa ukhetha i impahla ezikumgangatho ophezulu umthengi uhlawula ingqalelo kungekuphela iinkcukacha kunye nokhuseleko, kodwa nendlela esekwe ngokwalo oku okanye brand. Enye iinkampani ezininzi ethandwa ngokwenene kuqwalaselwa Henkel. Le mveliso yale brand uzuze udumo elingenisa ngenxa elikhulu uluhlu iimveliso kunye nomgangatho ophezulu.

Kodwa yintoni uhlobo imveliso eyenziweyo yinkampani? Yintoni inzuzo yayo phezu kwezinye abenzi?

asolwa ezinkulu - usisiqinisekiso imfuno ezinzile

Ukuya a iikhemikhali rhoqo bawagcine, ezishelfini ezigqamileyo kunokubonwa njengexesha yempahla Henkel. iimveliso Inkampani zahlulwe ngokweendidi ezintathu ezibanzi:

• amabala;
• iglu kunye nezinye iindlela lib;
• zokuthambisa neemveliso yokunakekela.

kwiminyaka emine edlulileyo, inkampani ihlelwe iinkampani ezingamakhulu amahlanu urhwebo anempembelelo wathabatha khona indawo uzuko 486.

Ngunozala yale nkampani icingelwa ukuba uFritz Henkel, leyo sasesiwuyeka brand esitsha ngo-1876. Inani amahlakani Fritz oselula wakhankanya nezinye umhlobo ezimbini, obakhuphileyo kunye Waziqukela ndawonye bathi ngumgubo lokuqala jikelele. Le nkampani iye yasebenza kakuhle, yaba ukukhula umthengi oluzinzileyo, kwaye ngo-1907 wakwazi ukuvelisa uhlobo lokuqala kokuhlamba powder Persil. Oku kwanika yokukhawulezisa popularization ngokukhawuleza lophawu entsha Henkel. Iimveliso zaba livakale ebanzi, ndibaphangalalisele ngokukhawuleza kakhulu phakathi abathengi. Ukongeza, umseki lenkampani okokuqala wabhenela lihamba intengiso kwaye wazise imveliso yakho, ukuthetha malunga yakheke yayo kunye neepropati.

Yintoni brand namhlanje?

Ukukhula ngokukhawuleza ukuthandwa lenkampani kwakhokelela ekubeni ngo-1995, i-Group Henkel kuquka uhlobo adumileyo iimveliso zololongo kweenwele Schwarzkopf.

Uluhlu iimveliso lophawu kakhulu banzi, kuba ngoku iimveliso ibekwe emarikeni Schwarzkopf & Henkel wafumana nabathengi phakathi abaphulaphuli abalandeli bakhe. Ngoko ke, ngoku sonke safumana uphuhliso kunye lophawu amagama abo, yaye yahlulwa ngokwamaqela, zonke iimveliso Henkel. iikhemikhali zasekhaya, ezizezi iisepha kunye neemveliso zokucoca, izinto ezo zithandwa kangaka namhlanje, eli brand Persil, Losk, Pril, bréf, Vernel. Akubalulekanga nje emigutyeni, kodwa izicoci ukuba izitya kunye isithambisi-mpahla kunye conditioner.

Kodwa loo nto zonke Henkel inkampani impahla. Kuba izithambiso kunye nokhathalelo zobuqu iimveliso ziquka iimveliso yemiyinge ezifana Fa (babe- ishawa, ishampu, antipirspiranty), Taft (ivanishi kwakunye iinwele umlebe), kwakunye nezinye ethandwa ngokulinganayo kuthetha Brillance, Indola, got2b, Natural nesimbo, IGORA System , Omangalisayo, Bonacure, OSiS, iseha.

Clay nobuchwepheshe

Kodwa kukho ezinye iimveliso benkampani Henkel, nto leyo enxulumene ngakumbi ukuze izilungise okanye ufakelo. Umzekelo, ithandwa kakhulu ithathwa ukuba glue "Moment". Athandwa kakhulu ukwakhiwa kunye nemixube ezomileyo Metylan, Ceresit, Pritt. Ifakwe kuluhlu sealants kunye nokwakhiwa amagwebu brand Makroflex, Thomsit, kunye neemveliso Teroson, Dorus Liofol. Kwakhona phakathi iimveliso i "Henkel" ziquka Optal, Loctite, Technomelt kunye P3. Ukuba abathengi zinomdla sealants ngenxa microelectronics, apha nkampani uphuhliso yayo phantsi iintlobo Hysol kunye Multicore.

Kule singakwazi lula ukuqonda indlela ithandwa iveliswayo iimveliso brand Henkel. Uluhlu lweempawu zorhwebo, kumafa yayo, sisanda. Le nkampani abe enengeniso mali enkulu impahla kunikwa zonke iimbombo ihlabathi, ngenxa yoko ethandwa kakhulu.

Brand Henkel - imfanelo elaziwayo

Kodwa yintoni kanye eyabangela ithandwa kangaka? Ingaba oku isixhobo lezentengiso emangalisayo nje? Akunjalo konke. Le mveliso yale brand kwaduma futhi wathengisa kuphela kuba has a high kwaye amanani ezifanele kakhulu yaye uneempawu zawo. Kubonakala, imichiza nendlu - kuyingozi, kodwa oku ifitsha iimveliso Henkel. Baba nako ukwenza zonke iimveliso zikhuselekile ngabantu, kodwa kumgangatho ophezulu nokuba nemfezeko. Kufuneka ususe ubumdaka ukusuka ikhaphethi enzulu, izitya neempahla? Fumana uncedo "Henkel" amabala. Ufuna ukwenza Ukuvuselela ekhaya? Kukho kwakhona kuya kubakho sealants oncedisayo obubalaseleyo, ukwakha isiponji nemixube ezomileyo. Kodwa abo banqwenela ukuba uhlaziye yococeko zabo, kwakhona ukunika ukhetho kanye imveliso kwi Schwarzkopf & Henkel. kwizinga eliphezulu kunye nokukhuseleka kwemveliso yenkampani sivavanywe ngamakhulu izifundo. uphawu ngalinye isiqinisekiso esemgangathweni, nto leyo ithetha ukuba ukuthenga izixhobo ezinjalo, unokuqiniseka ukhuseleko lwabo kunye nokusebenza.