"Edsel Ford": iifoto, ukusilela

Kanye engama-60 eyadlulayo, amagosa aphezulu yomvelisi imoto American Ford Motor Company wenza ingxelo esemthethweni malunga nosungulo brand imoto entsha. Igama lenkampani omtsha igama emva unyana kuphela edume Genri Forda. Ngoku eli xesha kwimbali Ford kuthathwa ukusilela. Igama igatha lwakwa- Edsel iye laziwa intlekele. Kodwa ke ngoku uze, 19 Novemba 1956, ise- akukho mbono. Masikhumbule ukuba kutheni le projekthi ayiphumelelanga "Edsel Ford." Eli libali umdla kakhulu.

kufuneka andise

EMelika, ethe nje nxeba emfazweni, ukulingana kwamandla kwimalike nezithuthi kwabonakala kuyinto elula. Kwakukho abadlali ukusuka big Detroit ezintathu, kwakunye bonke abanye. Detroit trio - i "General Motors", "Ford" yaye "Chrysler". Kodwa ukuba uthathe ingqalelo thina amandla ngokoyisa ezi nkampani, i amabutho ukungalingani. Ngoko ke, ekupheleni-40 kwisixeko Dearborn wakufumanisa kuyimfuneko ukwenza iintlobo ezintsha imoto, ekunokungena abantu abangama phakathi "Ford" yaye "Lincoln". Xa nenani 50-kwi Ford kakhulu balwa bodwa abalawuli amagqala owayesebenza e Dearborn eminyaka nabaselula, ezele abaphathi namabhongo ohlanganisa inkampani ngoko nangoko emva kwemfazwe. Loo nto inika umdla gqitha yokuqala malunga entsha kraca, yaye ngokukhawuleza oko kuyafuneka, nto ethetha unogada endala. Ekuqaleni-imi- 50 nosekela-mongameli ophetheyo yentengiso, uJohn Davis, ngenxa kophando lwemarike kunye nohlalutyo uye wacebisa ukuba wenze umgca omtsha iimoto yoo-ubungakanani in sedan, coupe, hardtop kunye ukuguqulelwa.

Oku abaphathi abaselula Waphendula ukuba bacinga ngamandla impumelelo nokusebenza iprojekthi entsha, ingcamango encinci thaca umbono wabo. Concept ecetywayo, mhlawumbi yeyona nempumelelo kwaye nempembelelo umphathi oselula top Frensis Reyt. Ewe, igatha lwakwa- omtsha iyafuneka. Nangona kunjalo, uhlobo kufuneka kwimarike kunyaka ozayo. Kwaye okona kubalulekileyo - kufuneka luqulathe igama zobukhulu ezahlukeneyo ezimbini uReeva series. usapho indawo imifanekiso kuya kungena niche phakathi kohlahlo "Mercury" yaye "Ford". Imishini ukufumana indawo yawo phakathi "Lincoln" yaye "Cadillac".

hero kosuku

Esi sicwangciso kwabonakala pretty udumo kwaye kuyingozi. Ngokutsho iingcali, ukuphunyezwa kwayo kuya kwandisa share kwiimarike njengoko 20 epesenti ekupheleni kweli shumi leminyaka. A indima ekhethekileyo idlalwa into yokuba umdali mqondo ukuba aphethe a deal for Ford eYurophu.

Waye ngokoqobo kurhaxwa ebuqaqawulini, waba liqhawe ngokwenene. Ngenxa yoko, ibhodi yabalawuli evunyiweyo esi sicwangciso.

ubuso ezintsha

Ekuqaleni, lo elitsha kraca izithuthi ngokuthi nje kwaye mhle - E-imoto, okanye imoto elilingwayo. Kamva, kuya kuba imoto "Edsel". Imoto kwafuneka ukuphuhlisa ngokupheleleyo ukususela ekuqaleni. Kwacetywa ukuba kumisa umzimba yabo kunye injini. Kodwa kwafumaniseka ukuba kubize kakhulu. Kwaye ngoko kwagqitywa ukusebenzisa yintoni na apho. Lo ngowona mzekelo umgangatho "Ford" yaye "Mercury". Kulo mzekelo, i abayili kweli isebe iiprojekthi ezithembisayo odolwa ngokungqongqo ukuba zivelise into eye zange yenzeke ngaphambili. Kwakufuneka ukuba imoto ayikhangeleki nantoni na eyenye. Wayesebenza phezu projekthi wengcibi yokuluka abatsha abanetalente Roy Brown. Lo msebenzi xa uqala ngathi akunakwenzeka. Noko ke, E-imoto laba phezu ngexesha kanye njengoko uyalelwe. Thatha ujongo, wakhangela ngathi imoto pilot, yaye kamva "Edsel Ford." Amafoto thaca kweli nqaku.

Kamva Brown wathi yaqala ngequbuliso kakhulu umsebenzi kule projekthi. Abayili esitratweni bahlolisisa ngenyameko zonke iimoto abadlulayo. Le ngaphambili, akhangele ngathi imihlathi utshaba - ngoko omnye phawu wabonakala kubo bonke bephela. Oku kunye grille baqalisa abayili ukusebenza, ngokuba ungumntu imoto wokwenene yonke into. Ekhethekileyo ingqalelo ihlawulwe nkqo endaweni ethe tyaba element. Yintoni isiphumo lwalunjani, wakhangela fresh kakhulu umdla. Le moto ibalasele emanzini. Owesibini ecwebezelayo phawu - yokukhanya angasemva. UBrown waya isigqibo sokuqala wazimisa izibane stoplights kakhulu eliphezulu.

Ukongeza, baba boomerang isitayile. Kwakubonakala amaphiko engaqhelekanga nangesemva. waqhutyelwa Apho imodeli yokuqala ubungakanani ngokupheleleyo-olulungilyo lwe-ezenziwe labaqeshi yenkampani fiberglass (15 Juni 1955), iholo ixesha elide ukuzola nixhamle.

iimpawu technical

Ngenxa imoto Esalingwayo kuyilo entle wema ngaphandle esihlweleni. Kodwa kude kuse zobugcisa, yonke into efanayo wayifanisa umgangatho imveliso kunye Ford Mercury, kodwa ezimbalwa iinkcukacha ezizodwa.

Emotweni-imoto E, ogama kamva latshintshelwa "Edsel Ford" baba iinjini V8 ingakumbi imifuziselo ezintsha umthamo zeelitha 5.9 kunye neelitha 6.7. Powertrains zinabantu isantya ezintathu-transmission oluzenzekelayo, kunye izitshixo ezizodwa, ezibe hub isondo. Elokugqiba, oku yiseti eqhelekileyo ye- "Ford" iinxalenye - iqonga isakhelo, ukunqunyanyiswa elizimeleyo Njengokungeniswa absorbers ngaphambili, kuntshula umva, ukulawulwa iimpethu, iziqhoboshi igubu kuzo zonke amavili amane.

In eyamazibulo kufuneka ibe igama

Inye kuphela inkampani waqhubeka iinkcukacha ezincinane - umatshini iye ngaphandle igama. Loo nto inika umdla version yokuqala, zanikela omnye wabaphathi phezulu, ukuba Ford Edsel. Kodwa ke, unyana ka-Genri Forda yaba ingcinga ezimbi eli gama liya kuba yonke imihla yokudanyaza imimnqwazi ivili liphela Melika.

Nyana wafa ngo-1943, kwaye khange idlale indima enkulu kwimbali yenkampani. Ngelo xesha, khangela igama ibe linani elinye lengxaki. Xa iyonke engaphezu kwewaka amagama ahlukeneyo ziye olucetywayo, kodwa akukho namnye kubo akazange ukuba beve. Sigulo, mna kwafuneka babuyele wembongi, ngubani na naye, ngasendleleni, impumelelo lingapheleli. Ngenxa yoko, umsebenzi uye waphumelela ekumiseni amagama ezininzi - Ranger, Corsair, Paser kunye vesi. zange yenzeke Khetha enye into, yaye ekugqibeleni, omnye abameli yeBhodi yabaLawuli ndagqiba kwelokuba umgca "Edsel Ford."

ukukhululwa

Imifuziselo yokuqala "Edsel" waqhubeka yokuthengisa Septemba 4, 1957. kakhulu elikhulu nentengiso phulo kuthwalelwa phandle. Nabathengisi asinikezele imodeli entsha kuphela iimoto ezintsha. Le projekthi waboniswa luluntu imoto elikhethekileyo entsha ngokupheleleyo, "Ford Edsel."

Kodwa ke eneneni, yahlukile "Ford" lezibuko ne "Mercury" bebubuncinci kakhulu. Ezinye okulungileyo kwaye kwezinye iindlela nokuba amacandelo ezintsha ayisuseki ukusuka iliso, ezi ukufana yayahluke gqitha koko sele uthe malunga zimoto zentengiso. Ukuthengiswa waya iinguqulelo ezine "Edsel Ford." Le ucaphulo enkulu kunye Corsair, ayayilwa ngokusekelwe "Mercury", yaye ezincinane Pacer kunye Ranger, ngokusekelwe Ford.

Zonke ilahlekile ...

Le nkampani likwazile kuthengisa iikopi malunga 63 amawaka kuphela kunyaka wokuqala. Eli nani lincinane kakhulu, ingakumbi ukuba ucinge ingakanani imali kuphuhliso. Ngowe-1959, intengiso yawa nangakumbi. November 19, 1959 at Ford wagqiba ukuvala inkampani, "Edsel".

Le nkampani ubunzima ilahleko enkulu. Abaqhubi wasola "Edsel". Imoto akazange ayithande le ndoda esitratweni ngenxa umgangatho zamanani kunye noyilo, nto leyo efana imodeli okhoyo. Umthengi akazange ayithande igama. Akukho ukwenza kodwa ukuncothula ngokupheleleyo imveliso, eyenziwe 1959. Kwaba ngoko zayeka ukuvelisa uguqulelo enkulu imoto. Kodwa oku abangancedekanga zizo. Nangona uyilo olukhulu kunye nomgangatho eziphuculiweyo, imoto akazange ukuzithenga.

Apha ke - ukuphela

November 19, 1959 kwi "Ford Motor Company" wagqiba ukuvala ngokupheleleyo iprojekthi Ford Edsel. Ukusilela namhlanje ukuze achaze embi, engalunganga, kwaziswa banzi. Kwaye oko isifundo omhle brand namhlanje izithuthi, nto leyo maxa wambi udale into ayikho imfuneko.

isiphelo

Ngoko ke, siye safumanisa ukuba yintoni eyenza i imoto American "Ford Edsel." Njengoko ubona, enje odumileyo abavelisi njenge "Ford", maxa wambi ukubandezeleka iilahleko nangona enkulu notyalo-mali kuphuhliso emotweni kunye yayo intengiso phulo. Ilahleko zemali kwi "Ford" iyonke yaba $ 250 million (njengoko of 50 th), nto leyo ngemilinganiselo yanamhlanje imalunga billion amabini.