Distribution - yinto ugqatso elawula inzuzo

Le mveliso angaweli umboleki xa uthe phe yena ngendlela ethile. Le nkqubo kunye enkalweni lo mgama ubizwa ngokuba 'distribution' (okanye ukuhanjiswa, zombini iindlela zithathwa ezichanekileyo). igama Distributio Latin ngokoqobo bona nokwabiwa. Ke ukuba bathi kulwabiwo - yinto nje unikezelo yorhwebo ingaba iminyaka engamashumi amabini anesihlanu eminyaka eyadlulayo.

Ngoku le nkqubo entsonkothileyo kakhulu, multi-inyathelo. Ngakumbi ke kuba kuyimfuneko ukuba awabe iimveliso ngendlela ukuba ayenzi walala phantsi webutho yorhwebo ubunzima efile. Ukususela ngelo xesha, xa abantu wala ukuba yanane urhwebo kunye watshintshela ukuba neentlobano yorhwebo-mali, abantu befezekile, lo kuthiwa "ukuhanjiswa kwempahla". Inkqubo kobudlelwane, nganye ezikhethiweyo yayo. Shishini mveliso livelisa, wenza eludinini okulingene kut- mjikelo wemveliso, kuhlawulwe zonke iindleko kunye nophuhliso olungaphezulu. Ke zigqithiswe ikhonkco elilandelayo. Kubekho wenza umda sorhwebo kunye wathumela ngakumbi. Ngoko kumsebenzisi ekupheleni.

Ukuba umenzi akafuni ukwabelana, kuya kufuneka ukuba ukudala yayo usasazo wakhe, kude line ibandla akukho mntu kodwa wazama ukuba athengise. Kunye nokudalwa zokuphuma yayo neevenkile - ibiza kakhulu, ngoko ke kungcono ukuba bonke abantu ukuba benze umsebenzi wabo.

Distribution - nkqubo leyo akunakwenzeka ngaphandle channels ukwabiwa.

izinga:

• Producer - komthengi. Ngenxa yoko, njengokuba sele kukhankanyiwe, imfuneko ukudala uthungelwano distribution. Ngaphandle - fast food: sausage eqhotsiweyo, wathengisa apha.
• Nomakhi - nomthengisi - yabathengi. Level, ifanele abavelisi ezincinane kunye neziphakathi.
• Nomakhi - yivenkile - umthengisi - yabathengi. Ngoko thina iwela impahla isambuku.
• Nomakhi - yivenkile - umthengisi encinane ihoseyile - umthengisi - yabathengi. Lo ngumphakamo iinkampani ngamazwe. Ngokuba kuye ukuze kuthi, umzekelo, icuba, izixhobo zombane zasekhaya, mobile phones.

Kwinqanaba ekhoyo distribution namhlanje ukhuphiswano - inkqubo Kubalulekile ukuba bonke abathathi-nxaxheba. Enoba emangalisayo iimpahla, ukuba imiphantsi distribution musa ukusebenza kakuhle, kuya kwenzeka ngomhla okhuphisana kwithala. Ngoko ke, ngaphambi kokuba usayine isivumelwano ukwabiwa, umenzi (leyo uye wakhuthaza mark trade) ixesha elide ukufunda iqabane enokubakho. Sicinga ngalo ukuziswa kunye namalungiselelo yokugcina, indawo coverage, inqanaba nokuqeqesha abasebenzi zeentengiso, amathuba zemali.

Ngomhla yivenkile contract limisela izibophelelo ezininzi. Kodwa iingenelo akuthembisi a kakhulu (ukuba yinto eyaziwayo-kakuhle brand). Ngokuba kuye, ukusasazwa - ukuzimisela ukumpompa zabo amajelo distribution inani ekuvunyelwene ubuncinane distribyutiruemogo iimpahla na stock ubuncinane esikalini (umzekelo, xa ubungakanani ngenyanga intengiso), ngokungqongqo ukugcina imiqathango yentlawulo, ngokubonelela ethengiswayo chain iimfesi, ukuba baphathe unengxowa yemali kunye nezinye isitokhwe.

Kodwa ngenxa yoko ifumana ixabiso ubuncinane ongenayo kummandla lonikezelo, ilungelo lehoseyile kuphela ngaphakathi kuyo (oko kukuthi, kule ndawo ke ummeli kuphela ngokwemilinganiselo yakowayo).

iinzuzo Illustration isivumelwano ngqo - iqela labahanjiselwa kweziselo "BBH" (ibhiya neziselo "Baltica"). Ilungelo elikhethekileyo lokuba kulo mmandla kunye nokunikezelwa ngqo evela kumenzi ukunika ithuba lokuba ixesha elifutshane ukusuka yivenkile encinane ijike ibe nxaxheba kwimarike kakhulu.