Branches yoqoqosho lwehlabathi: kwisenzo scorecard kushishino lwezokhenketho jikelele

Ekubeni 90 zokuqala. kwinkulungwane yamashumi amabini, ingqiqo isebe yoqoqosho lehlabathi afana nalawo akukhenketho, ibonelela ngokuba uphuhliso yayo oluzinzileyo. Kwaye namhlanje kuyinto enye yezona engxamisekileyo izazinzulu kunye neengcali kwinkalo ukhenketho. Le wenguqulo wophuhliso oluzinzileyo, njengokuba uphawu kwicandelo yoqoqosho lwehlabathi, ibandakanya utshintsho ukusuka imodeli yabathengi, ukuhlangabezana ngokupheleleyo iimfuno elinyusayo kwabatyeleli kuphuhliso elungeleleneyo ukhenketho, nto leyo ethatha ingqalelo iminqweno kunye nabakhenkethi kunye nezizukulwana ezizayo, kwakunye eziphila features ingakumbi uphuhliso lwentlalo-qoqosho kunye neyenkcubeko yoluntu lwasekuhlaleni. ngenxa orientation yalo ende oluntsokothileyo, ingqiqo yaba zozalisekiso kakhulu kunzima. I-World Tourism Organization (WTO) ecetywayo ukusetyenziswa enjalo isicwangciso iimpawu kumacandelo kuqoqosho lwehlabathi - ukhenketho, nto leyo ibandakanya isethi izalathisi ezingundoqo kuphuhliso yayo oluzinzileyo, kuquka kwezoqoqosho, kwezendalo iyunithi, ezentlalo kunye nocwangciso. Ekubeni ezi nkqubo efanele zokufunda kunye nokusetyenziswa ngendlela ebonakalayo inani elandayo yezindawo ngamnye babakhenkethi, amazwe lonke kunye nemimandla.

Xa Canada phakathi kwamazwe zokuqala yapapashwa inkqubo yabo yesizwe ekuhlalutyeni kuqoqosho lwehlabathi kunye zabakhenkethi nezalathi, esi siganeko ibisoloko isenza ezifunyenwe yi ngabahlali kubakhenkethi, kokubini eKhanada kunye nakwamanye amazwe. Ukuqaliswa okunjalo kwenkqubo izalathi si zokunikwa ukhenketho ukuze ngokubanzi ukuhlola ifuthe kwezokhenketho ubomi intlalo nenkcubeko kweli lizwe. Ukusetyenziswa kwenkqubo kwezalathisi yokhenketho kazwelonke Canada ivumela ukuba ukusombulula iingxaki ezinkulu ezintathu:

1) uvavanyo ngesimo sangoku ukhenketho njengecandelo uqoqosho lwehlabathi e Canada;

2) uhlalutyo iintsingiselo eziphambili kushishino lwezokhenketho Canada;

3) Ukuxhasa uphuhliso-qhinga sophuhliso olugcinekayo shishino nokwenza izigqibo ezicwangcisiweyo.

Omnye umzekelo we ukuphunyezwa ngempumelelo kumgangatho wesizwe kwezalathisi yokhenketho ilungeleleneyo Tasmania. Ukuqaliswa ngonyaka-elishumi isicwangciso-qhinga ukwenzela uphuhliso kwezokhenketho njengecandelo kuqoqosho lwehlabathi ngenxa yale nkqubo liyavunyelwa ukuba ixesha analo lifutshane ixesha kunyaka ngamnye ukwandisa ukhenketho nge-25%, inani abakhenkethi 44% kunye nzuzo kusuka kwezokhenketho nge 66%.

Njengoko amazwe amava ibonisa, uphuhliso kwezokhenketho - ngumngeni ixesha elide ezinzima kufuna uthatho-arhente ezahlukeneyo utshintsho kuwo onke amanqanaba enkqubo yolawulo kushishino babakhenkethi: ukusuka amashishini okhenketho ukuya bamazwe ngamazwe imibutho. Ukusebenzisa Scorecard Balanced ikuvumela ukuba ingqalelo imigudu bonke abachaphazelekayo ukuze aphumeze iinjongo zeqhinga, ekwaneliseni iminqweno abakhenkethi, uluntu lwasekuhlaleni, kushishino lwezokhenketho kunye norhulumente. Ukuvuma WTO ivula amathuba eyongezelelweyo ukwenzela ukuphucula uphuhliso lwabo ulawulo ngayo kushishino lwezokhenketho kunye neerekhodi manani, ekufuneka isekelwe phezu izenzo zamazwe ngamazwe kwicandelo lophuhliso lweenkqubo kwezalathisi zokhenketho elungeleleneyo.

A indawo ekhethekileyo kweli raelizatsii sicwangciso ulilungu intsingiselo entsha noko kuphuhliso shishino - lwezolimo. Le mbono "agro-tourism" mncinane kakhulu kwaye ezinxulumene ne ukuphumla emaphandleni, kukwazi indlela yalapho yokuphila, kuyimfuneko leyo ke intlonipho indalo. Ngoko ke, oko bodwa njenge zenyathi nokhenketho olujongene nokusingqongileyo, njengoko njengesiseko lombutho imigaqo yophuhliso oluzinzileyo. Okwangoku, lo vimba uphambili kwiifama lwezolimo aba nemida ayingqingileyo. Kufuneka uthathe ingqalelo yokuba ukuba udidi abaqeshwe kwezolimo, olu hlobo imali enye indlela.

Akunakwenzeka ukuba phawula umba obalulekileyo njengamanani. Okwangoku, kukho ukubandakanyeka encinane iinkampani umdla ekudalweni kwemveliso agro-zokhenketho, ibonisa ukuba indalo le imveliso yezokhenketho, yaye ngenxa yoko ukumiselwa ixabiso kuba ababandakanyekayo abanini ngamafa. Ke kaloku, njengokuba kusenziwa imiboniso, ixabiso ayisoloko ne umgangatho weenkonzo ezinikezelwa, nto leyo ngomnye wemiba umda lophuhliso. Kuyimfuneko ukuba ngenkuthalo zibandakanya ejensi ukwenza iinkonzo agrotur.

Okokuqala, i-arhente ezinika umdla na iinkcukacha ezaneleyo kunye nokufezekiswa netheknoloji iimveliso zokhenketho kule ingxenye kwimarike - le iintengiso medium, kunye neenkonzo zorhwebo uphando. Kwelinye icala, ukwandiswa phakheji iya kwandisa ixesha lokuhamba. Oku kuya kuba nempembelelo entle ingeniso kwabamnini beepropati ngamafa. A lweentlanga ezahlukeneyo imveliso kwezokhenketho, uya kwandisa imfuno kunye nokwandiswa yeencindi ezikumgangatho ophezulu, ngalo ukubandakanyeka iindidi ezahlukeneyo zabasebenzisi.